PROJECT - CONECPT TO CART

SUMMARY- For the chosen international brand, identify the category/ product range that is missing in the current products being
retailed by them in their stores in India, and develop a new product range.
International Sourcing
and Merchandising for International Markets
From the product range you developed in the fashion forecasting project, choose any one product and present the following
1 Tech-pack Sketch, construction details, Bill of Materials and Measurement sheet)
2 Estimated product manufacturing cost and product MRP
3 PO. and T&A for manufacturing unit this deliverable is optionall
3 Line sheet with OTB calculations for all style
Product Heirarchy and Assortment-plan the assortment for your new range Making own range plan with estimated mrp and no of
colors/sizes)
 DECLARATION

I affirm that this brand study is entirely our

original work. To the best of my understanding
and belief, it contains no content that has been
previously published, written, or submitted for
the completion of any other academic degree at
any educational institution. However, proper
acknowledgment has been provided in the text
for any sources or materials utilized during my research.

SIFAT KAUR SAHANI

 ACKNOWLEDGEMENT

My heartfelt appreciation goes out to the dedicated

faculty of Fashion Business Management, especially
Mrs. Sunita Konwar, our insightful course leader, and
Mrs. Swati Singh, our invaluable project leader
We're immensely grateful for the guidance and
support provided by our level leader, Ms. Neha Bohra and our esteemed tutors,
Mr. Abhishek Verma, Mrs. Gargi Dutta and Mr. Anshuman whose
encouragement and constructive criticism shaped
my decisions throughout this project's inception.
I express my sincere thanks to the Indian Institute
of Art and Design for granting us the incredible
opportunity to delve into the project titled “Concept to Cart”

Lastly, I extend my deepest gratitude to my

beloved family and friends. Their unwavering
support and encouragement were instrumental in
the success of this endeavor.
 TABLE OF CONTENTS
1.VISION AND MISSION
2.USP
3.OUR STORY
4.TIMELINE
5.HISTORY
6.COMPETITORS
7.CSR
8.SUSTAINABILITY
9.MARKETING MIX
10.STP
11.SWOT
12.HOME TEXTILE
13.MARKET REVIEW
14.TREND FORECASTING
15.MOODBAORD
16.RANGE PLAN
17.PURCHASE ORDER
18.TECHPACK
19.MARKETING MIX
20.RETAIL
21.RESEARCH
 Mission
Create memories that connect people, including
kids, adults, parents, and grandparents

Vision
Allow every child to explore and experience "the
finest toys in the world"
 USP
Heritage and Legacy
Established in 1760, Hamleys is one of the oldest toy shops
in the world, giving it a sense of tradition and credibility in
the toy industry.

Immersive In-store Experience

Known for creating a "magical retail experience," Hamleys
offers interactive product demonstrations, live
entertainment, and play zones that engage both children and
adults.

Extensive Product Range

Hamleys offers a wide variety of toys, from premium brands
to exclusive Hamleys-branded products, covering categories
like plush toys, games, puzzles, collectibles, and more.
 Hamleys

For more than 250 years Hamleys of London has been the finest toy shop in the world bringing magical experiences and joy to children of all
ages. Hamleys rich history began with William Hamley, a Cornishman from Bodmin, England. William Hamley dreamed of the best toy shop
in the world when opening his toy shop at Holborn, London in 1760.
 E N
M L
I I
T E
1760 1881 1901 1931 1938 1955 1981 2019
William New store A tragic fire Hamleys faced Queen Queen Hamleys Reliance
Hamley opened at destroyed the financial Mary’s royal Elizabeth II’s relocated Retail
opened his Regent Street, original challenges warrant second its flagship acquired the
first store by London, Noah’s Ark leading to a warrant store on beloved toy
the name of renamed as store temporary Regent store.
Noah Ark Hamleys closure in Street,
1931, later expanding
bought and its
revived by premises
Walter Lines into the
world’s
largest toy
store.
 KICKSTARTING THE JOURNEY

William Hamley, a young man who had just returned from the British Army, had a dream to open a finest toy shop. He
started with his ambition by opening a small toy shop named Noah’s Ark.
The shop used to sell wooden toys ,rag dolls, tin soldiers, wooden horses, and hoops.
It quickly gained a reputation for its high-quality products and exceptional customer service among the affluent residents
of the Bloomsbury district.
 JOY EMPORIUM
After William’s death in 1886, his
grandsons opened another store
called Joy Emporium whose idea
was to create a space for children
and parents where they experience
the feel of toys and fun rather than
just buying it.

Unfortunately, in 1901, Noah’s Ark

caught fire and the whole store had
to be shutdown but Hamleys was
resilient, relocating to a new
address on the same street. Over
the years, the store went through
several name changes but finally
settled on the iconic name
“Hamleys”.
 Expansion and Innovation

Over the years, Hamleys continued to expand its offerings

and innovate in the toy industry. In the 1800s, the company
began importing toys from around the world, becoming one
of the first toy stores in the UK to offer a wide range of
international products. Hamleys also pioneered new toy
categories, including board games and construction sets.

In the early 1900s, Hamleys introduced its famous

Christmas catalog, which became a staple in households
across the UK. The record showcased the season’s latest and
most excellent toy, and children eagerly awaited its arrival
each year. Hamleys also continued to innovate in its store
design, creating a magical atmosphere, unlike any other toy
store.
TOUGH TIMES

Hamleys faced financial challenges in the late 1920s, leading to a

temporary closure in 1931. However, the store was saved by Walter
Lines, who bought it and, along with his brothers William and Arthur,
successfully revived its fortunes.

Hamleys withstood the ravages of World War II, surviving five

bombings of its Regent Street store. Despite the hardships, the
dedicated staff continued to serve loyal customers, including Queen
Elizabeth II, who personally adored Hamleys’ toys as a child.
ROYALTY
MEETS
FUN
Queen Mary’s
royal warrant
in 1938 and
Queen
Elizabeth II’s
second
warrant in
1955
solidified
Hamleys’
reputation as
a beloved toy
store
cherished by
royalty.
 LARGEST TOY RETAILER

In 1981, Hamleys relocated its flagship store to Nos. 188-196 on Regent Street, expanding its premises into the
world’s largest toy store. Boasting seven floors filled with a wide range of toys, games, magic tricks, and crafts, it
quickly became a prominent tourist attraction in London. Over time, Hamleys expanded its presence worldwide, with
more than 170 stores across Europe, Asia, the Middle East, Africa, and North America.
 NEW HOME
In May 2019, Hamleys entered a new chapter in its storied history when Indian retail giant Reliance Retail acquired the beloved
toy store. This acquisition reinforced Hamleys’ position as a global leader in the toy retail industry.
With Reliance Retail at the helm, Hamleys found a new home in India. With over 100 stores in 36 cities, Hamleys has become a
household name, delighting children and families across the country with its enchanting array of toys along with many other
product category for kids.
COMPETITORS
CSR
Reliance Foundation hosts
underprivileged children at
Hamleys’ JioWonderland

At par with international carnivals,

JioWonderland gave the children an
exclusive preview of the exciting
attractions such as drone shows,
carousels, magic acts, Ferris wheel,
trampoline parks, meet & greet with
Santa Claus, photo booths and much
more. A special character parade
including the iconic Hamley and
Hattie bear from Hamleys Family.
Reliance Foundation also supports
Hamleys’ toy donation drive which
this year has distributed over 5000
toys to underprivileged children
across India.
 SUSTAINABILITY

The sustainability drives at Hamleys are done through

events all over the globe.
Hamleys sees sustainability as a huge concern being
in the toys industry where most of the toys are made
from non biodegradable materials but rather than
throwing the toys away, Hamleys encourages children
and families to pass on their toys to another children.
This initiative took place at Hamleys, Glassglow with
Lego toys calling it the Lego Swap Event.
According to Hamleys, the swaping and sharing helps
in reducing the carbon footprint
 JIO
WONDERLAND

Hamleys intoduced the World’s tallest sustainable christmas

tree at JioWonderlan,2023, made of R|Elan™ GreenGold
fabric and Relwood™. R|Elan™ GreenGold fabric is made from
recycled post-consumer bottles. RelWood™ which is 100%
recyclable and enables us to achieve a wood like finish
without containing any wood particles, ensures that not a
single tree needs to get cut for the making of RelWood™. The
tree is a representation of the plastic waste collected by
Reliance employees as part of the Reliance Foundation’s
Recycle4Life campaign, a ‘Swachhata hi Seva’ initiative.
MARKETING MIX
 PRODUCT

Toys & Games Sports & Outdoor RideOns & Cycles Baby Gear & Utility

School & Travel Fashion & Accessories Gadgets Books

Party & Gifts Hygiene & Personal Care Furnishing & Decor Pet Care
PLACE

Hamleys has been known as the biggest and

finest toy retail store in the world for more than
250 years. Its history of toy selling is what makes
it special amongst children and their parents.

Hamleys offers its collection through both

offline and online mediums, i.e., it has 170 retail
stores in over 18 countries, with its flagship
store in London and also has its official website:
https://www.hamleys.com/
RETAIL FORMAT

Hamleys mostly operates in large

area format in metropolitan cities,
now expanding its operations in
Tier II cities as well.

Hamleys has been acquired by

Reliance Retail which manages all
the operations and logistics of
Hamleys.

Hamleys has its flagship store at

Regent Street, London.
PROMOTION
Hamleys promotes its products through digital
campaigns, social media, television, newspapers,
billboard, and pamphlets

Hamleys organizes frequent events for kids where they

engage them in several activities
CAMPAIGNS
 DIGITAL PLATFORMS

FACEBOOK INSTAGRAM YOUTUBE

EVENTS
 SEGMENTATION POSITIONING
Hamleys positions itself as a magical toy store
Hamleys targets toy buyers through retail, offering more than just products. The
appealing to both parents and children. The TARGETING immersive in-store experience—marked by live
product range caters to all age groups, demonstrations, interactive sections, and
divided into categories such as soft toys, playful decor—differentiates it from
action figures, arts and crafts, and competitors. This aligns with its brand image of
educational games. Its stores primarily focus on middle to being one of the world’s oldest and largest toy
upper-class consumers. While many of its retailers, emphasizing a sense of wonder and
locations are in upscale shopping areas. It is premium quality
also catering to local markets by opening
multiple outlets, including in second-tier
cities.
 SWOT ANALYSIS
STRENGTH WEAKNESSES
1. Brand recall is very high 1. Shops located in the upscale market
2. One of the world's Biggest toy retail chains 2. Targets mainly the upper class
3. Has a good customer reach and has a wide variety of toys
4. Has a presence all over the world
5. Good focus on customer experience adds value

OPPORTUNITIES THREATS
1. Other retail toy stores
1. Target the middle class in the developing economies
2. Outdoor games
2. Can add more product lines to its portfolio like home
3. Computer games and Internet
category.
HOME TEXTILE
(NEW PRODUCT CATEGORY)
 RATIONALE

The reasons behind choosing Hamleys for my the project are:

The home textile sector in India is on the verge of drastic growth.

There is a relevant market gap for home textile for kids.
Hamleys being a shopping hub for kids missed this category.
My prior work experience in my internship where I was working with home textile
for kids made me choose this product category for Hamleys.
MARKET REVIEW
 Global home textiles market to register healthy 6% CAGR over CY22-CY28

The global home textiles market has witnessed significant growth in recent times. Factors such as a) rise in per capita
income, b) rapid urbanization, c) changing consumer preferences towards superior better quality products, d) sustainable
home textile products, e) increased spending on hygiene, f) a mushrooming real estate industry, and g) the consequent rise
in demand for home renovation and improvement projects, have driven this growth.
 Indian bed and bath linen market poised to register 8% CAGR over CY24-29E
Mordor Intelligence (Market intelligence and advisory firm) estimates India’s bed and bath linen
market Rs 526.6bn for CY24, which it believes will likely expand at 8% CAGR to Rs 773.9bn by
CY29. Factors such as rising disposable incomes, urbanization, and growing emphasis on home
decor are driving the demand for high-end and designer bed and bath linens. E-commerce
platforms have also played a pivotal role in expanding consumer options and convenience, while
sustainability concerns are driving demand for organic and environmentally friendly bedding
alternatives
 China+1 & ban on Xinjiang cotton - Growth window for India
Many large global retailers have adopted ‘China+1’ strategy to diversify their sourcing and manufacturing operations outside of China
to reduce their dependence on the country. Major home textile consumer markets like the US and EU are gradually shifting their
import preferences to India over China, given their concerns on the use of forced labour in China's Xinjiang region, which led to the
subsequent ban on Xinjiang cotton and cheap labour costs. This move is seen as an advantage for India's textiles industry. T&A imports
by the EU-27/US from China has declined by 20%/30% YoY, respectively, in 9MFY24.
TREND FORECASTING

For any new product or service to be

launched in the market, it is essential
to know about the trends related to
that particular segment along with its
demand amongst the audience.

To study and analyze the trends, there

are several trend forecasting
mediums available to reach out to.
For this project, to know the styles
and trend for kid’s home collection,
WGSN has been the key medium.

From WGSN, Digitopia as a micro

trend and DayDream Diaries as a
macro trend has been followed.
 WGSN TREND
MICRO TREND MACRO TREND
KEYWORDS

SLEEP

DREAM THEME

OUTDOOR DREAMER

COZY INTERIOR

COMFORT

ASPIRING DREAMS
MOODBOARD
DREAMY
COZY
PICTURESQUE
TRANSCENDENT WONDERING
CHALK
PINK
DAY DREAMING

GALACTIC
LILAC

ICE BLUE

SUNSET
CORAL
 FABRIC BOARD

BAMBOO COTTON COTTON

POPLIN COTTON PERCALE

 TRIMS BOARD
POM POM THREADS
BUTTONS

COTTON BATTING

COTTON PIPING
POLYESTER FELT
 UNICORN

PRINTS N GRAPHICS BOARD

PAW PETROL BUTTERFLY

FLORAL

MICKEY
MOUSE BARBIE TEDDY
 RANGE PLAN
TO LAUNCH THE NEW PRODUCT LINE,
THE PRODUCTS
ARE CATEGORIZED INTO THREE SEGMENTS:
EXPERIMENTAL

CORE: THE BASIC PRODUCTS WHICH CAN BE

USED ANYTIME IRRESPECTIVE OF TRENDS,
SEASON
AND DEMAND INNOVATIVE
INNOVATIVE: THE PRODUCTS ARE PRESENTED
IN A NEWAND UNIQUE WAY

EXPERIMENTAL: THE PRODUCT WHICH IS

A TOTALLY NEW CONCEPT FOR A
BRAND TO LAUNCH CORE
 CORE

SKY HIGH UNICORN BEDSHEET SET

Details
100% cotton sateen.
250-thread count.
Fitted sheet has universal elastic (elastic around the entire edge).

Dimensions
Twin
Fitted Sheet: 39" x 75" long; fits mattresses up to 12" deep
Standard Pillowcase: 30" x 20" high
Queen
Fitted Sheet: 60" x 80" long; fits mattresses up to 16" deep
Standard Pillowcase (2): 30" x 20" high

CARE
Machine wash in warm water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.

Rs. 2,499
 CORE

HONEY BEAR BEDSHEET SET

Details
100% cotton sateen.
250-thread count.
Fitted sheet has universal elastic (elastic around the entire edge).

Dimensions
Twin
Fitted Sheet: 39" x 75" long; fits mattresses up to 12" deep
Standard Pillowcase: 30" x 20" high
Queen
Fitted Sheet: 60" x 80" long; fits mattresses up to 16" deep
Standard Pillowcase (2): 30" x 20" high

CARE
Machine wash in warm water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.

Rs. 2,499
 CORE
CHEESE LOVER: MICKEY MOUSE
BEDSHEET SET
Details
Cotton Bamboo Blend.
250-thread count.
Fitted sheet has universal elastic (elastic around the entire edge).

Dimensions
Twin
Fitted Sheet: 39" x 75" long; fits mattresses up to 12" deep
Standard Pillowcase: 30" x 20" high
Queen
Fitted Sheet: 60" x 80" long; fits mattresses up to 16" deep
Standard Pillowcase (2): 30" x 20" high

CARE
Machine wash in warm water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.
Rs. 2,799
 CORE
FROZEN IN THE CASTLE BEDSHEET SET

Cotton Bamboo Blend.

250-thread count.
Fitted sheet has universal elastic (elastic around the entire edge).

Dimensions
Twin
Fitted Sheet: 39" x 75" long; fits mattresses up to 12" deep
Standard Pillowcase: 30" x 20" high
Queen
Fitted Sheet: 60" x 80" long; fits mattresses up to 16" deep
Standard Pillowcase (2): 30" x 20" high

CARE
Machine wash in warm water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.
Rs. 2,799
 CORE
LITTLE FESTIVE CRIB SHEET SET

Baby Crib Bedsheet with 4 Side Bumpers 1 Pillow

Made of 100% organic cotton sateen.
260-thread count.

Dimensions
Crib Fitted Sheet: 27.5" wide x 52" long
Sheet fits mattress up to 10" deep

CARE
Wash before first use.
Machine wash in warm water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.

Rs. 2,999
 CORE

REINDEER CRIBSHEET SET WITH BUMPER

Baby Crib Bedsheet with 4 Side Bumpers 1 Pillow

Made of 100% organic cotton sateen.
260-thread count.

Dimensions
Crib Fitted Sheet: 27.5" wide x 52" long
Sheet fits mattress up to 10" deep

CARE
Wash before first use.
Machine wash in warm water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.

Rs. 2,999
 CORE

TEDDY IN HEARTS BABY BLANKET

Made of 100% yarn-dyed polyester.

600-gram weight.

DIMENSIONS
Blanket: 30" wide x 40" long
Thickness: 0.25"
Weight: 1.25 lbs
CARE
Machine wash in cold water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron; if necessary.
May dry clean.

Rs. 3,199
 CORE

GINGER BREAD BABY BLANKET

Made of 100% yarn-dyed polyester.

600-gram weight.

DIMENSIONS
Blanket: 30" wide x 40" long
Thickness: 0.25"
Weight: 1.25 lbs
CARE
Machine wash in cold water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron; if necessary.
May dry clean.

Rs. 3,199
 CORE

HOT AIR BALLOON SHAM

Made of 100% cotton.

Quilt is expertly stitched by hand.
110-gram-weight cotton batting.
Shams have a quilted front and an envelope and tie closure.

Standard: 26" wide x 20" high

CARE
Wash bedding before first use.
Large capacity washer recommended.
Machine wash in warm water; gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat.
Warm iron as needed.

Rs. 2,099
 CORE

LEAF SHAM

Made of 100% cotton.

Quilt is expertly stitched by hand.
110-gram-weight cotton batting.
Shams have a quilted front and an envelope and tie closure.

Standard: 26" wide x 20" high

CARE
Wash bedding before first use.
Large capacity washer recommended.
Machine wash in warm water; gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat.
Warm iron as needed.

Rs. 2,099
 INNOVATIVE

BARBIE COMFORTER

Comforter is made of 100% recycled polyester.

Comforter is filled with 150-gram weight, 100% polyester batting.

DIMENSIONS
Comforter
Twin: 68" wide x 86" long
Sham
Standard: 26" wide x 20" high

CARE
Wash bedding before first use.
Large capacity washer recommended.
Machine wash in cold water; gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat.
Warm iron as needed.

Rs. 4,199
 INNOVATIVE

PAW PETROL COMFORTER

Comforter is made of 100% recycled polyester.

Comforter is filled with 150-gram weight, 100% polyester batting.

DIMENSIONS
Comforter
Twin: 68" wide x 86" long
Sham
Standard: 26" wide x 20" high
CARE
Wash bedding before first use.
Large capacity washer recommended.
Machine wash in cold water; gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat.
Warm iron as needed.

Rs. 4,499
 INNOVATIVE

SLEEPING STAR PILLOW

Made of 100% acrylic

Pillow is filled with 100% polyester batting and is sewn shut.

DIMENSIONS
Overall: 11" wide x 13" high
CARE
Machine wash in cold water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.

Rs. 3,499
 INNOVATIVE

TEDDY PILLOW
Made of 100% acrylic
Pillow is filled with 100% polyester batting and is sewn shut.

DIMENSIONS
Overall: 11" wide x 13" high
CARE
Machine wash in cold water, gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat; remove promptly.
Warm iron as needed.

Rs. 3,599
 EXPERIMENTAL

DREAMING BEAR COMFORTER SET

Set includes: A comforter with two shams

made of 100% cotton

200 thread count
comforter and sham are filled with 100% polyester batting
150 gsm polyester batting

DIMENSIONS
comforter: twin 86"*68"
standar sham: 20" x 26"

CARE
Wash bedding before first use.
Large capacity washer recommended.
Machine wash in cold water; gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat.
Warm iron as needed.
Rs. 6,999
 EXPERIMENTAL

DINO IN LOVE COMFORTER SET

Set includes: A comforter with two shams
made of 100% cotton
200 thread count
comforter and sham are filled with 100% polyester batting
150 gsm polyester batting

DIMENSIONS
comforter: twin 86"*68"
standar sham: 20" x 26"

CARE
Wash bedding before first use.
Large capacity washer recommended.
Machine wash in cold water; gentle cycle.
Use only non-chlorine bleach, if needed.
Tumble dry on low heat.
Warm iron as needed.
Rs. 7,499
 BACK-END STEPS

TO START A PRODUCT FROM THE SCRATCH LET’S CATCH UP ON THE STEPS THAT ARE CRUCIAL FROM RECEIVING
THE ORDER TO GETTING IT DISPATCHED:

PURCHASE ORDER: A purchase order (PO) is a legal document that a buyer sends to a supplier to request goods or
services. It's an official offer that details the buyer's requirements, such as the quantity, price, and payment terms. A
PO is a key part of the procurement process and helps control business purchases.

TECHPACK: A tech pack is a collection of documents that designers create to communicate their design to a
manufacturer. It's a blueprint that guides the entire production process and ensures that the final product matches
the designer's vision. A techpack includes: Bill of materials, style sheet, construction sheet, measurement sheet.

T&A: A time and action plan (TNA) is a tool used in the garment industry to track and manage the pre-production
process of an order. The purpose of a TNA is to ensure that an order is delivered on time
 PURCHASE ORDER

HAMLEYS
5th Floor, Court House, Lokmanya Tilak Marg, Dhobi Talao, Mumbai City, Maharashtra – 400002, India ("Hamleys").

SHIP TO: Hamleys, 5th Floor, Court House, Lokmanya Tilak Marg, Dhobi Talao, PURCHASE ORDER NO. 220045
Mumbai City, Maharashtra – 400002, India

VENDOR: FA HOME
PAYMENT : BANK TRANSFER AGAINST DOCUMENTS
FACTORY: Unit no. 3,4,5, FA HOME, Manesar
MFG ORIGIN: INDIA
BILL TO: Hamleys, 5th Floor, Court House, Lokmanya Tilak Marg,
Dhobi Talao, Mumbai City, Maharashtra – 400002, India ("Hamleys"). PO CONTACT: RAJIV

LIASON OFFICE: RELIANCE BRANDS LIMITED DATE CREATED: 28-JULY-2024

PURCHASE GROUP: RELIANCE BRANDS LIMITED DATE SENT: 30-JULY-2024

ORDER TYPE: PRODUCTION

 PURCHASE ORDER

HAMLEYS
(Hamleys. Reliance Brands Limited. 10th Floor, Maker Towers E, Cuffe Parade. Mumbai-400005.)

PURCHASE ORDER NO. 220045

SEASON: SPRING SUMMER 25 INCOTERM: FOB

COLOUR DESCRIPTION: CREAM INCOTERM PLACE: HAMLEYS WAREHOUSE, NOI

COTTON SHIP MODDE:

FABRICATION:

CONTRACTUAL DELIVERY DATE:

PRODUCT TYPE: COMFORTER SET

PRODUCT SIZE UNIT COST (RS) QUANTITY AMOUNT

COMFORTER & SHAM SET TWIN SIZE 2188 6000 pcs 1,30,80,000
TECHPACK
 COVERPAGE IN PROGRESS PAGE NO.
01
BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

PLEASE NOTE: Receipt of this spec does not constitute confirmed order. Spec sheet is to be used for costing and sampling purposes only until the order is confirmed
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

SHAM

CONSUMPTIO COST PER

COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

COTTON Hebei Singta Hextile

SHELL 200 TC 112" 87" RS. 120/m
PERCALE Co., Ltd.

FABRIC

Shaoxing Keqiao
PATCHES VELVET 230 GSM 56" 6" RS. 200/m
Pinyi Textile Co., Ltd.
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

SHAM

CONSUMPTIO COST PER

COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

CORE SPUN Ningbo MH Industry

TRIMS THREADS 27 TEX 400m N/A RS. 5/UNIT
POLY Co., Ltd.
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

SHAM

CONSUMPTIO COST PER

COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

Dongguan Chenlan
FUSING AP-98 N/A RS.56/m
Industrial Co., Ltd.

TRIMS
Jiangsu Gold Leaf
POLYESTER
FILLING 150 GSM 48" N/A RS. 150/KG Garment
BATTING
Accessories Co., Ltd.
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

COMFORTER

CONSUMPTIO COST PER

COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

COTTON Hebei Singta Hextile

FABRIC SHELL 200 TC 112" 87" RS. 120/m
PERCALE Co., Ltd.
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

COMFORTER

CONSUMPTIO COST PER

COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

Shaoxing Keqiao
FABRIC PATCHES VELVET 230 GSM 56" 6" RS. 200/m
Pinyi Textile Co., Ltd.
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

COMFORTER

CONSUMPTIO COST PER

COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

CORE SPUN Ningbo MH Industry

TRIMS THREADS 27 TEX 400m N/A RS. 5/UNIT
POLY Co., Ltd.
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

COMFORTER

CONSUMPTIO COST PER

COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

Dongguan Chenlan
FUSING AP-98 N/A RS.56/m
Industrial Co., Ltd.

Jiangsu Gold Leaf

POLYESTER
TRIMS FILLING 150 GSM 48" N/A RS. 150/KG Garment
BATTING
Accessories Co., Ltd.

100% Yiwu Shengke E-

POM POM 48MM N/A
ACRYLIC Commerce Firm
 BOM IN PROGRESS PAGE NO. 01

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

PACKAGING
CONSUMPTIO COST PER
COMPOSITION WEIGHT WIDTH/SIZE COLOUR PICTURE SOURCE
N UNIT

Dongguan Chenlan
RIBBON AP-98 N/A RS.56/m
Industrial Co., Ltd.

Jiangsu Gold Leaf

STIFFNER POLYESTER
150 GSM 48" N/A RS. 150/KG Garment
BATTING
TRIMS Accessories Co., Ltd.

100% Yiwu Shengke E-

DUST BAG 48MM N/A
ACRYLIC Commerce Firm

WOVEN-PRINTED
Guangzhou Fanxi Pudding
LABELS POLYESTER N/A RS.5
Network Co., Ltd.
SATIN
 CONSTRUCTION SHEET IN PROGRESS PAGE NO. 02

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

PLEASE NOTE: Receipt of this spec does not constitute confirmed order. Spec sheet is to be used for costing and sampling purposes only until the order is confirmed
 CONSTRUCTION SHEET IN PROGRESS PAGE NO. 02

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

PLEASE NOTE: Receipt of this spec does not constitute confirmed order. Spec sheet is to be used for costing and sampling purposes only until the order is confirmed
 MEASUREMENT SHEET IN PROGRESS PAGE NO. 02

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

MEASUREMENT SHEET

ITEM SIZE DIMENSIONS

SHAM STANDARD SIZE 26" long x 20" high

COMFORTER TWIN SIZE 68" wide x 86" long

PLEASE NOTE: Receipt of this spec does not constitute confirmed order. Spec sheet is to be used for costing and sampling purposes only until the order is confirmed
 TESTING IN PROGRESS PAGE NO. 02

BRAND HAMLEYS STYLE NAME DREAMING BEAR COMFORTER SET (24253610)

SEASON SPRING SUMMER 25 STYLE NO. HSS2516

SPEC NAME 001: DREAMING BEAR COMFORTER SET (24253610) DATE 01-08-2024

CATEGORY KIDS AGENT/LIASON OFFICE HAMLEYS, RELIANCE BRANDS LIMITED

SUB CATEGORY BED LINENS VENDOR FA HOME

DESIGNER KP DATE MODIFIED

SOURCING MANAGER AMIT SACHDEVA

TESTING
CHEMICAL TESTING: Measures the chemical composition of textiles, such as the amount and type of dyes used. This ensures
that textiles are safe for consumers and comply with regulations.
COLOUR FASTNESS: Ensures that the color of the textiles can withstand washing, rubbing, light exposure, and other factors during usage.
DIMENSIONAL STABILITY: Ensures that fabrics maintain their shape and size during use and laundering.
CARE LABELLING: Provides guidelines to consumers and caregivers about the best cleaning procedures for a particular fabric, thread,
decoration, and construction techniques.
PULL TEST AND DRAWSTRINGS: A CPSC test for children's products.
LEAD TESTS AND PHTHALATES: A CPSC test for children's products.
FLAMMABILITY TEST: A CPSC test for children's products.

PLEASE NOTE: Receipt of this spec does not constitute confirmed order. Spec sheet is to be used for costing and sampling purposes only until the order is confirmed
 T&A
PO DATE: 30-Jul-24 STAR DATE APPROVAL DATE

COLOUR (LAB DIP) 10-Sep-24 17-Sep-24

FABRIC (LAB DIP) 29-Aug-24 17-Sep-24

PATCHES 19-Sep-24 03-Oct-24

TESTING 05-Oct-24 12-Oct-24

1ST PROTOTYPE 14-Oct-24 28-Oct-24

2ND PROTOTYPE 30-Oct-24 14-Nov-24

TESTING GPT 16-Nov-24 23-Nov-24

PPS 16-Nov-24 30-Nov-24

PPM MEETING 02-Dec-24

PCD 06-Dec-24

EX FACTORY DATE
20-Jan-25
SHIP DATE:
27-Jan-25
 COSTING
ITEMS QUANTITY COST PER UNIT CONSUMPTION TOTAL

SHELL 2 LAYERS 240 2.21 530

FABRIC
PATCHES 3 UNITS 600 0.66 396
THREADS 5 UNITS 25 1 25
FILLING (SHAM+COMFORTER) 0.15 796 119
TRIMS
FUSING (SHAM+COMFORTER) 56 1 56
LABELS 3 UNITS 15 1 15
RIBBON 10 1 10
PACKAGING STIFFNER 3 1 3
DUST BAG 6 1 6
LABOUR CMTP 115 1 115
TESTING 20,000 9000 2

GRAND TOTAL 1278

WASTAGE (5%) 64
1342

OVERHEADS (12%) 161

1503

PROFIT (15%) 225

1728
 LOGISTICS

Ship from: Manesar, Haryana

Ship To: Noida, Uttar Pradesh
 DOCUMENTS
Commercial and Tax Documents
Invoice: A commercial invoice detailing the value, quantity, and description of goods.
Essential for taxation and customs clearance.
E-Way Bill: Mandatory for interstate and intrastate transportation (if value > ₹50,000).
Generated through the GST portal.
Packing List: Lists the contents of each package (quantity, weight, dimensions).
Helps in customs inspection and warehousing.
Purchase Order (PO): Agreement between the buyer and seller outlining order specifics.

Compliance and Legal Documents

GST Invoice: Issued under the GST regime for taxable goods.
Includes GSTIN, HSN codes, and applicable tax rates.
Challan/Delivery Note: Serves as proof of delivery, especially for job work or sample dispatches.
Bill of Lading (BL) / LR (Lorry Receipt): For transport by road (LR) or by sea (BL).
Acts as a contract between shipper and transporter.

Transport and Insurance Documents

Transport Insurance: Covers goods against loss or damage during transit.
Consignment Note: Proof that the transporter has received the goods for delivery.
Warehouse Receipt: If goods are stored in a warehouse before final delivery.

Miscellaneous Documents
Inspection Certificate: If required by the buyer or regulatory authorities.
MSDS (Material Safety Data Sheet): For hazardous goods, explaining handling and safety measures.
MARKETING MIX
 PRODUCT

BED SHEETS BABY BLANKETS DECORATIVE PILLOW

CRIB SHEETS SHAMS COMFORTERS COMFORTER SET

PLACE

Home Collection of Hamleys will be

displayed in all the 125 retail stores
of hamleys present in India.
The collection will also be available
at Hamleys’ official website
https://www.hamleys.in
PROMOTION

The promotion of home collection will take place through

advertisements being run on digital platforms such as Instagram,
Facebook, YouTube, X as well as television.

There will be the placement of billboards and also the consumers will
be tapped through newspapers.

The Home Collection will have a launch event in metropolitan and

some of the Tier II cities.
 DIGITAL PLATFORMS

FACEBOOK INSTAGRAM YOUTUBE

Marketing Campaign
A DAY DREAM WORLD
FEBRUARY
01 SATURDAY 02 SUNDAY 03 MONDAY 04 TUESDAY 05 WEDNESDAY

06 TURSDAY 07 FRIDAY O8 SATURDAY 09 SUNDAY 10 MONDAY

11 TUESDAY 12 WEDNESDAY 13 THURSDAY 14 FRIDAY 15 SATURDAY

TV AND YOUTUBE
ADVERTISEMENT
ON AIR

16 SUNDAY 17 MONDAY 18 TUESDAY 19 WEDNESDAY 20 THURSDAY

ADVERTISEMENT ON HOARDINGS
INSTAGRAM

21 FRIDAY 22 SATURDAY 23 SUNDAY 24 MONDAY 25 TUESDAY

EVENT EVENT
COLLECTION ADVERTISEMENT ADVERTISEMENT
ADVERTISEMENT IN NEWSPAPER, BILLBOARDS, IN NEWSPAPER, BILLBOARDS,
IN PAPER INSTAGRAM, FACEBOOK INSTAGRAM, FACEBOOK
 26 WEDNESDAY 27 THURSDAY 28 FRIDAY
EVENT EVENT EVENT
ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT
IN NEWSPAPER, BILLBOARDS, IN NEWSPAPER, BILLBOARDS, IN NEWSPAPER, BILLBOARDS,
INSTAGRAM, FACEBOOK INSTAGRAM, FACEBOOK INSTAGRAM, FACEBOOK

MARCH
01 SATURDAY 02 SUNDAY 03 MONDAY 04 TUESDAY 05 WEDNESDAY
EVENT AFTER LAUNCH ARTICLE IN AFTER LAUNCH ARTICLE IN
COLLECTION TV AND YOUTUBE
ADVERTISEMENT NEWSPAPER NEWSPAPER
LAUNCH ADVERTISEMENT
IN NEWSPAPER, BILLBOARDS, EVENT PROMOTION ON EVENT PROMOTION ON
EVENT ON AIR
INSTAGRAM, FACEBOOK INSTAGRAM, FACEBOOK INSTAGRAM, FACEBOOK
06 THURSDAY 07 FRIDAY 08 SATURDAY 09 SUNDAY 10 MONDAY

TV AND YOUTUBE TV AND YOUTUBE TV AND YOUTUBE TV AND YOUTUBE

LUCKY WINNERS EVENT
ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT
ONLINE CONFERENCE
ON AIR ON AIR ON AIR ON AIR

11 TUESDAY 12 WEDNESDAY 13 THURSDAY 14 FRIDAY 15 SATURDAY

TV AND YOUTUBE TV AND YOUTUBE TV AND YOUTUBE TV AND YOUTUBE TV AND YOUTUBE
ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT
ON AIR ON AIR ON AIR ON AIR ON AIR

16 SUNDAY 17 MONDAY 18 TUESDAY 19 WEDNEDAY 20 THURSDAY

STORE LAUNCH
EVENT
For the marketing campaign of
Hamleys Home Textile Collection,
there will be a playroom event for
the kids. The event will have a
Barbie and Paw Petrol house. The
event will include activities for boys
and girls like styling their dream
rooms, and painting on the wall,
and the best of them will receive
gifts from the new collection.

At the event, they’ll showcase and

announce their new collection.

The event will take place in the

month of February in metropolitan
and tier 2 cities.
 ADVERTISEMENT BLOCK
One advertisement will take place with Kareena Kapoor Khan and her family where
they’ll be promoting the home textile collection of Hamley’s which will be aired on
TV channels and youtube.
The lucky winners of event will have a chance to have one to one talk with Kareena
Kapoor Khan and family
MEDIA ALLOCATION

No data to display
COMPETITORS
CATCHMENT
AREA
ANALYSIS
 RETAIL STORES

THERE ARE 9 RETAIL STORES IN DELHI NCR AND

100+ STORES IN INDIA ACROSS 36 CITIES
170 STORES GLOBALLY
 RETAIL STORES, DELHI

AMBIRENCE MALL, VASANT KUNJ

IGI AIRPORT(3)
SELECT CITY WALK
PACIFIC MALL, TAGORE GARDEN
DLF MALL OF INDIA, NOIDA
VEGAS MALL, DWARKA
AMBIENCE MALL, GURGAON
 RETAIL STORE FORMAT

HAMLEYS STORES ARE USUALLY OPENED IN LARGE FORMAT RETAIL STORES

 STORE VM
STORE LAYOUT
RED AND WHITE COLOUR THEME WARM LIGHTS
SEPARATE SECTIONS FOR: SHELVES
1. EDUCATION GAMES GAME CENTRE
2.SOFT TOYS
3.FUNCTIONAL GAMES
4.SPORT ACCESSORIES
 COMPETITORS
COMPETITOR BRANDS
NEW STORE LOCATION

KHAN MARKET
 KHAN MARKET

ADVANTAGES DISADVANTAGES
Khan Market is a center of attraction for premium and rich Khan Market doesn’t has vast parking space
customer base . Khan Market doesn’t has adequate space for Hamley’s
Khan Market doesn’t has Hamley’s competitor brand’s store large format store.
NERAEST HAMLEYS TO KHAN
NEAREST HAMLEYS STORE MARKET

SELECT CITY WALK-10.8 KM

STORE
LAYOUT
 STAFF
ROOM SHOES CUSTOMER
BLASTERS
SERVICE

BARBIE
BARBIE

ACCESSORI
CLOTHES

BLASTERS

BLASTERS
GAME

ES
GAME POINT
CARS

BARBIE
ZONE

HOUSE PUZZLES

BOARD GAMES

EDUCATIONAL

GAME KITS

GAME KITS

LEGO
OF CANDY

GAMES
SCHOOL BAGS AND

SCHOOL KIT
ACCESSORIES

BLOCKS

STUFF TOYS

EDUCATIONAL
BOARD GAMES

GAME KITS

GAME KITS
SCHOOL KIT

GAMES

RIDE ONS AND

STUFF TOYS SPORTS

SPORTS
STUFF TOYS
STUFF TOYS

SPORTS
GAME
STUFF TOYS
POINT

ACCESSORIES

ACCESSORIES
CARD GAMES
STUFF TOYS

GONDULA
RACKS
ACCESSORIES

CASH CCOUNTER
ACCESSORIES

CASH CCOUNTER
ENTRANCE
 SCHOOL BAGS AND
ACCESSORIES
HOME TEXTILE CARS

RACKS
BED
STAFF

GAME
ZONE
ROOM

SCHOOL KIT
SCHOOL KIT

HOME TEXTILE
HOME TEXTILE

GONDULA
CLOTHES

ENTRANCE
SHOES

ACCESSORI
ES
HOUSE
OF CANDY

STUFF TOYS
STUFF TOYS

STUFF TOYS
ACCESSORIES

ACCESSORIES BOARD GAMES BOARD GAMES

ACCESSORIES
CUSTOMER SERVICE

CARD GAMES EDUCATIONAL EDUCATIONAL

GAMES GAMES

ACCESSORIES GAME KITS GAME KITS

BLASTERS
GAME
POINT
BLASTERS

GAME KITS GAME KITS

BLASTERS
GAME
POINT

GAME KITS GAME KITS

CASH CCOUNTER
BARBIE
BARBIE

SPORTS
SPORTS
BLOCKS
PUZZLES

SPORTS
LEGO BARBIE
RIDE ONS AND
PLANOGRAM
 656 UNITS PER STORE
TOTAL STORES IN iNDIA-125
RESEARCH
 HYPOTHESIS
H1: More than 50% of parents will buy home textiles for kids(0-7 years) from Hamleys
H0: Less than 50% of parents will buy home textiles for kids(0-7 years) from Hamleys

YES NO

NO
40%

YES
60%
 HYPOTHESIS
H1: More than 50% of parents will buy bamboo fabric for home textiles for kids from Hamleys
H0: Less than 50% of parents will buy bamboo fabric for home textiles for kids from Hamleys
COTTON LINEN

BAMBOO

BAMBOO
21.1%

COTTON
LINEN 58.9%
20%
 HYPOTHESIS
H1: More than 50% of parents will pay for home textiles for kids from Hamleys starting from price range
1500-3000
Rs.1499-Rs.7499
H0: Less than 50% of3000-4500
parents will pay for home textiles for kids from Hamleys starting from price range
4500-6000 Rs.1499-Rs.7499
6000-7500

7500 and above

6000-7500
5.9%

4500-6000 1500-3000
16.2% 35.3%

3000-4500
38.2%
 HYPOTHESIS
H1: More than 50% of parents will buy home textiles for kids from hamleys offline
H0: Less than 50% parents will buy home textiles for kids from hamleys with offline

OFFLINE ONLINE

ONLINE
26.5%

OFFLINE
73.5%
 HARVARD REFERENCING

https://in.pinterest.com/pin/695665473723338505/
https://jp.pinterest.com/pin/692991461424894091/
https://www.etsy.com/listing/1369905625/bears-bees-and-honey-premium-cotton
https://www.amazon.de/Jay-Franco-Charcater-Blatt-Queen/dp/B07YVMQD3K
https://hunyhuny.
https://www.potterybarnkids.ca/products/fuzzy-gingerbread-baby-blanket/
com/buy-best-baby-cot-in-india/562-baby-crib-cot-bumper-set-pack-of-6-printed
https://www.shopwillowbend.com/buy/store/crateandbarrel
https://in.pinterest.com/pin/617204323965734956/
https://harmonygallery.net/products/little-dinosaur-washed-cotton-embroidery-four-piece-bed-
set-0207
https://www.hamleys.com/hamleys-arthur-bear
THANK YOU!