Summer Training Project Report

On
“Marketing & Sales”

“ Hindcam Private Limited ”

(A Report Submitted In Partial Fulfillment Of The Requirements

For The Degree Of Bachelor Of Business Administration In
Sgt University)

(Session 2024)

Submitted By -Sorabh
Roll No.-220604093
Class- BBA (G)
Section:-B

Faculty Of Commerce And Management

SGT UNIVERSITY
Gurugram

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 To Whom It May Concern

This Is To Certify That Mr. Sorabh, Pursuing Hid BBA From SGT University, I” Year Has
Successfully Completed His Summer Internship At Hindcam Pvt. Ltd. From 9th July 2024 To 24th
August 2024.

We Found Hi Sincere, Hardworking, Techionically Sound And Result Oriented.

He Worked Wall As Part Of A Team During His Tenure. We Take This Opportunity To Thank
Him And Wish Him All The Best For Hos Future.

Name : Tannu Sharma

Designation : Manager
Place : New - Delhi

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 Hindcam Private Limited Company

Head Office

Ground Floor, Kh No-50/24/2, Near

Metro Pillar No 482,
Village Mundka, New Delhi, 110041

Near Rajdhani Park Metro Station (Green Line)

India

CERTIFICATE

This Is To Certify That The Project Work Titled “Marketing In Hindcam Private Limited
Company” Is A Bona Fide Work Of Mr. Sorabh Registration No.220604093 Carried Out In Partial
Fulfillment For The Award Of Degree Of Bba (General) Of Sgt University Under My Guidance.
This Project Work Is Original And Not Submitted Earlier For The Award Of Any Degree/Diploma
Or Associate Ship Of Any Other University/Institution.

Place: New Delhi Signature Of The Guide

Date: Ms. NAMRATA YADAV

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 Declaration

I, Mr. Sorabh Hereby Declare That The Project Work Titled “Sales Marketing Of Headcam

Private Limited Company” Is The Original Work Done By Me And Submitted To The Sgt

University In Partial Fulfillment Of Requirements For The Award Of Bachelor Business

Administration In A Record Of Original Work Done By Me Under The Supervision Of Sgt

University.

Sourabh

Registration No. 220604093

Student Signature

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 Acknowledgement

Any Assignment Puts To Litmus Test Of An Individual Knowledge Credibility Or Experience And

Thus Sole Efforts Of An Individual Are Not Sufficient To Accomplish The Desire Successful

Completion Of A Project Involve Interest And Effort Of Many People And So This Becomes

Obligatory On The Part To Record Our Thanks To Those Who Helped Us Out In The Successful

Completion Of Our Project. Life Is A Process Of Accumulation And Discharging Debts, Not All Of

Those Can Be Measured. We Cannot Hope To Discharge Them With Simple Works Of Thanks But

We Can Certainly Acknowledge Them.

It Is My Proud Privilege To Express Deep Sense Of Gratitude Regards And Appreciation To My

Guide External Tannu Sharma Manager, Hindcam Private Limited Company, Deep Rooted

Interest Inspiration And Continuous Encouragement Throughout My Project Work Which Helped

Me To Learn About The Company’s Working And To Complete My Project Work.

At This Level Of Understanding It Is Often Difficult To Comprehend And Assimilate A Wide

Spectrum Of Knowledge Without Proper Guidance And Advice. Hence, I Would Like To Take This

Opportunity To Sincerely Thanks Dean And Faculties For Giving Me The Wonderful Opportunity

To Work Under Their Able Guidance And Support Throughout My Training Period.

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 Contents:

S.No. Particular

1. Objectives Of The Sip

2. Company Profile

3. A History of Sales And Marketing Sector

4. Introduction

5. Types Of Sales Marketing

6. Vision And Mission

7. Accessory Of Hindcam Pvt. Ltd

8. Organizational Structure

9. Schedule Of Training

10. S.W.O.T Analysis

11. Learning Outcomes

12. Comment About Company

13. Bibliography

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 Objectives Of The Sip

❖ To Know The Strategy In Marketing Sales Fulfil

❖ To Know The Brand Awareness Towards Hindcam

❖ To Find Out Which Parameter Is Motivated To Youth To Joining This Filed

❖ To Make Suggestions And Recommendations To Improve Upon The Working

Of The Company.

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 Company Profile:

Hindcam Is Manufacturer Of Various Cnc Machinery. Our Product Range Include, Fiber Laser
Cutting Machine, Fiber Laser Marking Machine, Uv Laser Marking Machine, Co2 Laser Marking
Machine, Mopa Laser, Laser Welding Machine, Cnc Router Machine, Co2 Laser Cutting
Machine, And Many More. We Also Provide Training And Services In Various Cnc Machines.
Limited Job Work Services Are Also Available.

A History Of The Sales And Marketing Sector

The History Of The Sales And Marketing Sector In India Is A Story Of Evolution And
Transformation That Reflects The Changing Economic, Technological, And Social Landscape Of
The Country. Here Is A Brief Overview Of The Key Developments In The Sales And Marketing
Sector In India:

Early Years (Pre-Independence):

Before India Gained Independence In 1947, The Sales And Marketing Sector Was Relatively
Underdeveloped, With Limited Industrialization And A Predominantly Agrarian Economy.

Traditional Forms Of Barter And Local Trade Were Prevalent, With Minimal Use Of Formal
Marketing Techniques.

Post-Independence Era (1947-1990):

After Independence, India Adopted A Mixed Economy Model With A Focus On Self-Sufficiency
And Import Substitution.

The Government Played A Significant Role In Regulating And Controlling Various Industries,
Including Sales And Marketing.

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 The Indian Government Introduced The Monopolies And Restrictive Trade Practices
(Mrtp) Act In 1969 To Curb Monopolistic And Restrictive Trade Practices.

Liberalization And Economic Reforms (1991 Onwards):

In 1991, India Initiated Economic Reforms That Liberalized Its Economy, Allowing For Greater
Private Sector Participation And Foreign Investment.

This Period Saw The Rapid Expansion Of The Sales And Marketing Sector, With The Entry Of
Multinational Companies And The Growth Of Organized Retail Chains.

Companies Started Adopting Modern Marketing Techniques, Including Advertising, Branding,

And Market Research.

Emergence Of E-Commerce (Early 2000s Onwards):

The Early 2000s Witnessed The Emergence Of E-Commerce Companies Like Flipkart, Amazon,
And Snapdeal, Transforming The Way Goods Were Bought And Sold.

E-Commerce Platforms Brought A New Dimension To Sales And Marketing, With A Focus On
Online Advertising, Digital Marketing, And Customer Analytics.

Digital Revolution (2010s Onwards):

The Proliferation Of Smartphones And The Growth Of Internet Penetration In India Led To A
Digital Marketing Boom.

Social Media Platforms Like Facebook, Instagram, And Twitter Became Essential For Marketing
Strategies.

Search Engine Optimization (Seo), Pay-Per-Click Advertising, And Content Marketing Gained
Prominence.

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Changing Consumer Behavior:

As India's Middle Class Grew, Consumer Preferences Shifted, Leading To Increased Demand
For Branded Products, Convenience, And Better Customer Experiences.

Sales And Marketing Strategies Adapted To Cater To The Evolving Consumer Demands.

Rise Of Influencer Marketing:

The Use Of Social Media Influencers And Celebrities For Brand Endorsements And Product
Promotion Became A Prominent Marketing Strategy.

Regulatory Changes:

The Introduction Of The Goods And Services Tax (Gst) In 2017 Simplified The Tax
Structure And Streamlined The Supply Chain, Affecting Marketing And Pricing Strategies.

Covid-19 Pandemic (2020):

The Pandemic Accelerated The Shift Towards E-Commerce And Online Sales, As Physical
Retail Faced Disruptions.

Companies Adopted Innovative Marketing Tactics To Engage With Consumers During

Lockdowns And Social Distancing Measures.

The Sales And Marketing Sector In India Continues To Evolve, Driven By Technological
Advancements, Changing Consumer Behavior, And Regulatory Changes. It Plays A Crucial Role
In India's Rapidly Growing Economy And Is Expected To Witness Further Transformation In The
Years To Come.

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 Introduction

Introduction Of Hindcam Private Limited

Hindcam Pvt. Ltd. Established In 2019, Is A Subsidiary Of Hindchef Pvt. Ltd. Company.
Our Company Works In The Industry Of Manufacture Of Machinery And
Equipment N.E.C. With A Mission To Provide Consistent Services Of Trading,
Installation And Maintenance Of Cnc Metal Laser Cutting Machine And Laser Marking Machine.
We Are Committed To Our Customers And Always Provide The Latest Laser Technology Services
As Per Their Need.

Types Of Sales Markting

Sales And Marketing Are Essential Components Of A Business Strategy, And There Are
Various Types Of Sales And Marketing Strategies That Organizations Can Employ To Achieve
Their Goals. Here Are Some Of The Primary Types Of Sales And Marketing:

1) Nbound Marketing: Inbound Marketing Focuses On Attracting Customers

Through Content Creation, Social Media Marketing, Search Engine Optimization (Seo), And Other
Strategies That Provide Value To Potential Customers. It Aims To Draw Prospects To Your
Products Or Services Organically.

2) Outbound Marketing: Unlike Inbound Marketing, Outbound Marketing Involves

Reaching Out To Potential Customers Directly. This Includes Traditional Advertising
Methods Like Tv And Radio Ads, As Well As Cold Calling, Email Marketing, And Direct
Mail.

3) Content Marketing: Content Marketing Involves Creating And Distributing Valuable,

Relevant Content To Attract And Engage A Target Audience. Content Can Include Blog Posts,
Videos, Infographics, And More.

4) Social Media Marketing: This Type Of Marketing Involves Leveraging Social Media
Platforms Like Facebook, Twitter, Instagram, And Linkedin To Reach And Engage With Your
Target Audience.

5) Email Marketing: Email Marketing Is The Practice Of Sending Targeted Emails To

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Potential And Creation, Social Media Marketing, Search Engine Optimization (Seo), And Other
Strategies That Provide Value To Potential Customers. It Aims To Draw Prospects To Your
Products Or Services Organically.

6) Outbound Marketing: Unlike Inbound Marketing, Outbound Marketing Involves

Reaching Out To Potential Customers Directly. This Includes Traditional Advertising
Methods Like Tv And Radio Ads, As Well As Cold Calling, Email Marketing, And Direct
Mail.

7) Affiliate Marketing: In Affiliate Marketing, Businesses Partner With Individuals Or Other

Companies (Affiliates) Who Promote Their Products Or Services. Affiliates Earn A
Commission For Every Sale Generated Through Their Efforts.

8) Influencer Marketing: Influencer Marketing Involves Collaborating With Influential

Individuals In Your Industry Or Niche To Promote Your Products Or Services. These
Influencers Have A Dedicated Following And Can Help You Reach A Larger Audience.

9) Direct Sales: Direct Sales Involve Selling Products Or Services Directly To Consumers
Through Sales Representatives, Either In Person, Over The Phone, Or Online.

10) Offline Marketing: Offline Marketing Includes Traditional Marketing Methods Such As
Print Advertising, Billboards, Flyers, And Events To Reach Potential Customers Who May
Not Be Active Online.

11) B2b (Business-To-Business) Sales And Marketing: B2b Sales And Marketing Strategies
Are Tailored To Businesses That Sell Products Or Services To Other Businesses Rather Than
Individual Consumers. This Often Involves Building Relationships With Key Decision-Makers.

12) B2c (Business-To-Consumer) Sales And Marketing:B2c Sales And Marketing

Strategies Are Designed For Businesses That Sell Directly To Individual Consumers. These
Strategies Often Focus On Creating A Strong Brand Presence And Appealing Directly To
Consumer Needs And Desires.

13) Digital Marketing: Digital Marketing Is A Broad Category That Encompasses All
Online Marketing Efforts, Including Website Optimization, Social Media Marketing, Email
Campaigns, And More.

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 14) Content Syndication: Content Syndication Involves Distributing Your Content, Such As
Blog Posts Or Articles, To Other Websites Or Platforms To Reach A Wider Audience.

15) Guerrilla Marketing: Guerrilla Marketing Is A Creative And Unconventional

Approach To Marketing That Relies On Low-Cost, High-Impact Tactics To Generate Buzz And
Capture Attention.

16) Event Marketing: Event Marketing Involves Hosting Or Participating In Events, Trade
Shows, Conferences, Or Webinars To Showcase Products Or Services, Network With
Potential Customers, And Build Brand Awareness.

17) Customer Relationship Management (Crm): Crm Is A Strategy That Focuses On

Building And Maintaining Strong Relationships With Customers Through Personalized
Communication And Services.

18) Content Personalization: Content Personalization Involves Tailoring

Marketing Messages And Content To Individual Customer Preferences And
Behaviors, Providing A More Personalized Experience.

19) Account-Based Marketing (Abm): Abm Is A B2b Marketing Strategy That Targets Specific
High- Value Accounts With Personalized Campaigns, Aiming To Win Their Business.

20) Mobile Marketing: Mobile Marketing Involves Reaching Customers Through Mobile
Devices, Such As Smartphones And Tablets, Via Sms Marketing, Mobile Apps, And
Responsive Web Design.

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 Vision And Mission

Vision: To Be A Global Leader In Providing Innovative And Sustainable Solutions For The
Manufacturing Industry.

Mission: We Are Committed To Delivering High-Quality Products And Services That Meet Or
Exceed Our Customers’ Expectations And Requirements. We Leverage Our Expertise,
Technology, And Creativity To Solve Complex Challenges And Create Value For Our
Stakeholders. We Foster A Culture Of Excellence, Collaboration, And Continuous Improvement
In Everything We Do.

Accessory Of Hindcam Pvt. Ltd.

Our Laser Equipment Includes Laser Marking Machine And Industry Customized Automatic
Metal Fiber Laser Cutting Machines, Widely Used In Various Marking And Cutting Applications.
With The Sufficient Out Power, These Machines Are Able To Meet Your Processing
Requirements, Whether It Is On Carbon Steel, Aluminum, Stainless Steel, Galvanized Sheet Or
Other Metallic Materials. Also, Our Machines Are Simple To Operate And Follow Strict Quality
Control Protocols. We Take Complete Care Of Our Customer By Providing Consultation, Trading
And After- Sales Services.

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 • Metal Sheet Fiber Laser Cutting Machine

High Power Fiber Laser Cutting Machine F3015 High

Power Fiber Laser Cutting Machine Is The Basic
Model Of Cnc Laser Machine. It Uses Advanced Cnc
And Laser Optics Technology To Cut, Design And
Shape The Materials. Also, The Advanced Automatic
Cypcut Control System Increases The Precision Of
The Machine.

Exchange Platform Fiber Laser Cutting Machine Fe3015

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High Power Fiber Laser Cutting Machine Comes With The Feature Of “Double Exchange
Platform”, Which Saves A Lot Of Effort And Time. We Name This Model As Exchange Platform
Fiber Laser Cutting Machine Fep3015.

Fully Enclosed Exchange Platform Fiber Laser Cutting Machine Fep3015

Fully Enclosed Exchange Platform Fiber Laser Cutting Machine Fep3015 Is An Upgraded
Product Of Exchange Platform Fiber Laser Cutting Machine. It Adopts The Full Laser Protection
Cover With A Laser Protective Observation Glass Window. With High Precision And High
Operating System Configuration, This Machine Ensures All The Safety Measures.

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 Small Metal Sheet Fiber Laser Cutting Machine Sf1390

The Small Metal Sheet Fiber Laser Cutting Machine Adopts The Fully Enclosed Protective Cover
In Addition Of Advanced Cnc System, Ensuring Full Safety And The Smooth Operation Of The
Cutter.

Sheet & Tube Dual-Use Fiber Laser Cutting Machine

The Dual-Use Sheet & Tube Fiber Laser Cutting Machine Is A Multipurpose Machine Which Can
Be Used In Cutting Both The Sheets And Pipes. This Means, You Can Now Save The Space, Time
And Budget With This High Quality And Durable Machine. Depending On The Different Working
Requirements, It Comes In Different Models At Standard Size.

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Tube Fiber Laser Cutting Machine

Tube Fiber Laser Cutting Machine Is Specially Designed For Cutting Pipes Of Different
Materials. It Is Easy To Operate And Highly Efficient. It’s Widely Used In Cutting Of Various
Sport Pipes, Water Pipes, Pvc Pipes Or Other Pipeline Industry

.
Organizational Structure

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 Schedule Of Training

❖ Training Hours In Hind Cam Private Limited Is 8 Hours Daily.

❖ Training Starts From Morning 10.00 Am And Ends At 5.00 Pm.

❖ It Is Approx. 1.5 Month Training

❖ Associate Regional Manager Is The In-Charge Of Training

❖ There Are Three Departments Like Sales, Operation And Accounts Department.

❖ 10 Days Are Training Periods In Each Department.

❖ The Organization Measure, Monitor And Evaluate The Training Delivered For Its Coverage
And Scope, Training Inputs, Cost Optimization, Training Delivery, Man Days, Etc

S.W.O.T Analysis Of Hindcam Private Limited :

➢ Strength:

❖ Money Power, Which Makes Them Ignorant About The Gestation Period.
❖ Motivation Factors Provided By The Company.
❖ Service Quality, Which Is The Crux Of Their Mission.
❖ Training Provided To All People Associating With Hind Cam
Prudential.

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 ➢ Weakness:
❖ High Targets For Financial Advisors And For The Sales Departments.
❖ Many Competitors In The Market Offer Same Product By The Title
Difference In The Premium And Offerings
❖ Very Huge Premium Of Policies.
❖ Problematic To Advisors Also.
❖ Sustainable To Risk Associated With Investments In Money Market.

➢ Opportunities:

❖ Tie Up With More Corporate Agents All Over India. And Tie Up With Broker
(Agent) Also.
❖ Strong Brand Of Company Helps To Boost Sales In Market.
❖ Attract More People Of Providing Customer Centric Products.

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 Learning Outcomes

I Joined Hind Cam Private Limited In My Summer Vacation For Summer Internship Program.
This Summer Internship Program Was A Part Of My BBA Course, To Learn About That How The
Things Work In Corporate The Duration Of My Summer Internship Was 45 Days. I Worked
There As A Marketing & Sales.
I Have To Sale And Promote Their Products. In My Internship Program. Learn About The
Products And How To Sell The Products, How To Pitch The Customers And Also Learn About
How To Do Financial And Future Planning For Customer And As Well As For Myself.
There Is No Equivalent Way To Learn Things Than Learning It Practically. Everyone Learns From
His Mistakes, On Experience. The Practical Experience Is An Entirely Different Aspect When
Considered About What We Learnt In Classroom. This Summer Training Report Would Reveal
The Various Learning Process. I Have Learned Some Of The Key Things Like How To Behave In
The Organization? , How To Talk With Customers? , How To Communicate With Senior Officials.
I Would Like To Convey My Regards And Sincere Thanks To Ms. Tannu Sharma ( Manager) Of
Hindcam Guidance Throughout My Internship Period And Also For Helping Me To Complete My
Internship Training Successfully. I Would Like Conclude That Hindcam Provided Me With A Very
Good Friendly Learning Environment; They Are Equipped With High Quality Infrastructure,
Pantry Facilities Combined With Neat And Clean Environment

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 Comment About Company For Futer/Further Interns And Univeristy

❖ Effective And Efficient Work By Young, Talented Professionals With Good

Knowledge Should Be Encouraged.

❖ Attractive Brochure Should Be Made By Company.

❖ More Audio And Video Visuals Should Be Used To Satisfy The Customers.

❖ Wide Network And Use Of Technology For Customer's Benefits.

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 Bibliography

Websites

➢ Https://Www.Pvt.Ltd.
➢ Https://Www.Hindcam.Com

Newspapers/Magazines

➢ The Economic Times

➢ Times Of India

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