Web Content Management System – II UNIT

2 marks:
1. What is Web Hosting?
Web Hosting is a service that allows hosting/post-web-server applications (website or web page) on
a computer system through which web-browser clients can have easy access to electronic content on
the Internet. Web Server or Web Host is a computer system that provide web hosting. When Internet
user’s want to view your website, all they need to do is type your website address or domain into
their browser.
2. Mention the types of web hosting services.
• Free Hosting
• Virtual or Shared Hosting
• Dedicated Hosting
• Co-location Hosting
• Cloud hosting
3. What are the benefits of web hosting?
• Performance
• Reliability
• Technical support
• Security and compliance
4. What is dedicated hosting? List advantages.
Hosted on a dedicated server, this type of hosting is best suited for large websites with high traffic.
In this, the company wishing to go online rents an entire web server from a hosting company. This
is suitable for companies hosting larger websites, maintaining others’ sites or managing a big online
mall, etc like Google Cloud.
Advantages: • Ideal for large business
• Strong database support
5. What is co-located hosting? List disadvantages.
Co-located hosting lets you place your own web server on the premises of a service provider. It is
similar to that of dedicated hosting except for the fact that the server is now provided by the user
company itself and its physical needs are met by the hosting company like AWS.
Advantages: • Unlimited Software Options
• High Security
6. List the factors affecting the cost of webhosting.
• Size of your website.
• Number of daily website visitors.
• Peak time website or webpage traffic.
• Web hosting features that you require
7. Mention any four company names offering web hosting services.
• Blue Host
• Go Daddy
• Host Gator
• Just Host
8. Define multimedia content.
Multimedia content refers to the combination of various media elements, such as text, images,
audio, video, and interactive elements, to deliver information or entertainment in a dynamic and
engaging format. It encompasses a wide range of digital content that combines different media
types to enhance the user experience and convey messages effectively.
9. Mention the basic elements of multimedia.
Text, Images, Audio, Video and Animation.
10. What are the benefits of multimedia content?
• Enhanced engagement
• Improved information retention
• Increased reach and accessibility
• Better communication of complex concepts
• Higher conversion rates
11. What is Prezi?
Prezi is a presentation software that allows users to create dynamic, visually engaging presentations.
Unlike traditional slide-based presentations, Prezi uses a large, zoomable canvas where you can
place text, images, and videos. You can then create a path through the content, zooming in and out
to focus on specific points. This creates a more interactive and fluid storytelling experience.
12. What is Haiku Deck?
Haiku Deck is a presentation software designed to simplify the process of creating beautiful,
professional-looking presentations. It emphasizes simplicity and visual appeal by providing a range
of stylish templates and high-quality images. Users can quickly add text and images to their slides,
with limited customization options to ensure a clean and cohesive design.
13. What is Apple keynote?
Apple Keynote is a presentation software developed by Apple Inc. for creating and delivering
presentations. It's part of the iWork productivity suite and is available on macOS and iOS devices.
Keynote offers a variety of themes, templates, and design tools to create visually appealing
presentations. It includes features like animations, transitions, and the ability to add multimedia
elements such as photos, videos, and music.
14. What is wiki?
A wiki is a collaborative website or web application that allows users to create, edit, and organize
content collectively. The term "wiki" comes from the Hawaiian word for "quick," reflecting the
collaborative and fast-paced nature of content creation and editing on these platforms. The defining
feature of a wiki is its openness to contributions from multiple users, facilitating the creation and
modification of content in a collaborative and dynamic manner.
15. Write any two characteristics of Wiki.
• Collaborative Editing: Wikis enable collaborative editing, allowing multiple users to contribute
to and edit content. Edits are typically tracked, and users can see the revision history of a page.
• Web-Based: Wikis are web-based platforms, accessible through web browsers. Users can
contribute to and access content from any device with internet access.
16. Write any two examples of Wikis.
• Wikipedia: A well-known example, Wikipedia is a free online encyclopedia that allows users to
create, edit, and update articles on a wide range of topics.
• MediaWiki: The software behind Wikipedia and other wikis. It is open-source and widely used for
creating collaborative websites.
17. Expand WPML. list the steps to activate it.
WPML - WordPress Multilingual Plugin
Step 1: Install and Activate WPML
Step 2: Configure Basic Settings
Step 3: Translate Pages and Posts
Step 4: Translate Media Files
Step 5: Translate Menus and Widgets
Step 6: Set Up Language Switcher
Step 7: SEO Considerations
Step 8: Test and Review
Step 9: Keep Plugins Updated
18. Define multilingual content development.
Multilingual Content Development refers to the process of creating and producing digital content
that is accessible and relevant to users who speak different languages. This involves designing,
writing, and presenting information in multiple languages to cater to a diverse and global audience.
Multilingual content development is crucial for websites, applications, and other digital platforms
seeking to reach users from various linguistic backgrounds.
19. What is Screen Casting?
A screencast captures everything happening on the computer screen. This includes movements of
the cursor, interactions with software, opening and closing of files, and any other on-screen activity.
Screencasts often include audio narration recorded simultaneously with the screen capture. The
narrator explains the actions on the screen, providing context and guidance.
20. Write any two use cases for screen casting.
• Training for non-techies. With screencasts, you can show your learners how to use specific
features of Microsoft Excel or other tools. Compared to unclear written explanations, screencasts
make more sense.
• Classroom work. Screencasting helps teachers save more time when introducing a topic. A
teacher can record their screen while explaining and share the video with students.
21. Write features of Snagit.
Quick Capture, making it a convenient tool for capturing screenshots and short video clips.
Image and Video Editing, enabling users to annotate, highlight, and enhance their captures.
GIF Creation, providing a dynamic way to convey information in a concise and shareable format.
Webcam Recording, users can easily incorporate webcam footage into their screencasts for added
engagement and communication.
22. Mention the four features of Microsoft PowerPoint.
• Slide Creation and Editing
• Templates and Themes
• Animation and Transitions
• Slide Show Customization
23. Write examples for presentation software.
• Microsoft powerpoint • Google slides • Apple Keynote • Prezi
24. Write any four popular screen cast tools.
• Camtasia • Snagit • OBSStudio (Open Broadcaster Software) • Loom

25. What is multilingual content development?

Refer Q.No. 18
26. Mention any two features of OBS studio.
Free and Open-Source: OBS Studio is a free and open-source screencasting tool, making it
accessible to a wide range of users.
Live Streaming: Apart from screencasting, OBS Studio is known for its live streaming capabilities,
making it a popular choice among gamers and content creators.
27. What is the use of hreflang tag in HTML?
The hreflang tag in HTML is used to specify the language and optional region of a webpage. This
helps search engines understand which language you are using on a specific page, which is
especially useful for multilingual websites.
28. What are the different types of Email accounts?
• POP3 • Forwarding mail • Aliases • Webmail Accounts

Long Answer Questions

1. List and explain the different features of web hosting? (4/6)
i. Disk space: Your website will require storage space for emails, web files, images, and databases.
While you are estimating your storage requirements, also consider future website growth and
website traffic. Low disk space impacts user experience, so it is an important factor in the selection
of a web hosting service.
ii. Bandwidth and data transfer : Bandwidth is the amount of data that your website can transfer
to visitors at one time. Data transfer is the actual amount of data that it transfers.
iii. Email accounts : Many web hosting plans include an email account. You can link your email
address to your website name. For example, if your website name is example.com, your email
address will be yourname@example.com. The following are the main types of email accounts.
(i) POP3 : POP3 accounts give you server space to store your emails, which you can access
directly or by using your email client program.
(ii) Forwarding mail : Forwarding mail accounts redirect emails to another email address. This
account could be a personal email account with an email service provider or
a third-party account that manages your website emails for you.
(iii) Aliases : Some web hosts have emails plans that you can use to create several aliases or email
account names without creating a full POP3 account.
iv. FTP access: FTP refers to website file transfer and sharing. Many websites have documents,
such as PDF files or image files, that they want internet users to download. The web hosting
company uses FTP access to provide this service.
2. Why is web hosting important and explain any five features of web hosting services? (6)
Hosting your business website on an internal server can be n an internal server can be time-
consuming and expensive. Web hosting providers offer the following benefits.
i. Performance: A web hosting company that manages hardware resources for multiple websites
has greater purchasing power. It invests in cutting-edge technology so that you get high-performing
web servers with processing power, internal memory, and other computing resources. This improves
website performance, and your visitors can load pages quickly.
ii. Reliability: Web hosting service providers take away the stress of ongoing server maintenance.
They perform regular system upgrades to maintain high security standards. By doing so, they free
up your IT resources so that you can focus on application delivery instead of server management.
iii. Technical support: Most web hosting services offer comprehensive support for troubleshooting
performance issues. They also streamline website monitoring and analytics, data backup and
recovery, and other similar features that make your website run more smoothly.
iv. Security and compliance: Web hosting services use an end-to-end approach to secure
infrastructure, including physical, operational, and software measures that meet all compliance
requirements.
3. Explain the different steps to host a website. (8)
Step 1: Decide What Type of Website You Want: You will typically find 2 types of websites:
 Static or Basic Websites: These are simple websites with one or more web pages. You can build
them on your computer and then upload the pages to your host’s server. Whenever you need to
make changes to your website, you’ll have to edit the pages on your computer and upload them
again.
 Dynamic Websites: These websites contain information that changes, depending on the time of
day, the viewer and other factors. They make use of both client-side and server-side scripts to create
and update content.
Step 2: Choose Your Hosting Server: There are basically two types of hosting platforms.
Depending on your hosting needs and what you’re most comfortable with, you can choose from:
 Linux Hosting, which allows running scripts written in PHP, Perl, Python and other Unix-
originated languages, and usually supports PostgreSQL and MySQL databases.
 Windows Hosting, which allows running ASP scripts utilizing .NET and other Microsoft
technologies, and supports Microsoft SQL Server and Access database.
Step 3: Select Your Web Hosting Plan: You will typically find a wide range of services in web
hosting, such as:
 Shared Hosting where you get to share the physical server with other website owners.
 VPS Hosting (Virtual Private Server Hosting) in which every website is stored on a very powerful
server that is divided into several virtual compartments.
 Dedicated Hosting which offers you an entire server for yourself.
 Cloud hosting that allows multiple virtual server to work together to host a website.
Step 4: Change Your DNS Address: After you have purchased your web hosting, you will get
Name Servers (also known as Domain Name Servers or DNS) – which is the Internet’s equivalent
of a phone book that contains IP Addresses. To get your website up and working, you will need to
change the Name Servers of your domain.
Step 5: Upload Your Website You can now upload your website to your account by connecting to
the server using either cPanel’s File Manager or FTP Client (such as FileZilla) – after which your
website will go live.
4. Explain about how to upload website to your account. (4)
You can upload your website to your account by connecting to the server using either cPanel’s File
Manager or FTP Client (such as FileZilla) – after which your website will go live.
To upload your website using cPanel file manager
1. Log in to your cPanel.
2. Click on the icon titled File Manager.
3. Select Web Root and click on Go.
4. Add all the files and folders under public_html and their respective domain folder.
To upload your website using FTP client
You can connect to FTP via an FTP program such as FileZilla Client. It allows you to see the files
and folders on our server like you’d see them on your computer. You can use it to drag and drop
your website’s files into the /public_html/ folder.
To connect to your web server via FileZilla, follow these steps:
1. Install FileZilla and open it
2. From the File menu, select Site Manager
3. Click on New Site
4. Enter the username and password you received in your welcome mail
5. Set the Port to 21 (FTP always runs on Port 21)
6. Click Connect Once your FTP is connected, you will see the files and folders of your:
• Local computer on the left
• Web hosting service on the right
To upload files to your hosting service provider via FileZilla, follow these steps:
1. From the left-hand side of FileZilla, select the file(s) and folder(s) you want to upload
2. Drag and drop the file(s) and folder(s) to the directory location on the right side of your web
hosting service. FileZilla will now start uploading.
3. After the uploading is finished, FileZilla log will confirm success and your uploads will be
visible on the right-hand side. Your website is now live now!
5. Mention and explain the best practices for creating multimedia content? (4/6)
Define your objectives: Clearly define the objectives and purpose of your multimedia content.
Determine whether you aim to educate, entertain, or persuade your audience. Aligning your
objectives will guide the creative process and ensure your content effectively meets your goals.
Understand your target audience: Research and understand your target audience’s preferences,
interests, and needs. Tailor your multimedia content to resonate with their tastes and communication
preferences. Consider factors such as age, demographics, and cultural background to create content
that appeals to your specific audience.
Maintain consistent branding: Ensure your multimedia content aligns with your brand identity
and messaging. Consistent branding elements, such as color schemes, logos, and typography, help
reinforce your brand recognition and create a cohesive visual experience across different media
formats.
Optimize for different devices: Create multimedia content that is optimized for various devices,
including desktops, laptops, tablets, and mobile phones. Ensure that your content is responsive,
visually appealing, and functional across different screen sizes and resolutions.
Encourage interaction: Incorporate interactive elements within your multimedia content to
encourage audience engagement and participation. This can include clickable links, quizzes, polls,
or interactive videos that allow users to make choices or explore further information.
6. Explain the basic elements of multimedia. (4)
Text
• Text is most commonly used to communicate information.
• It has alphanumeric characters, in addition to special characters.
• It involves the use of text types, sizes, fonts, colours and background colours.
• Common file types include: TXT, DOC, DOCX, PDF.
Images
• This multimedia element enables to generate, represent, process, manipulate, and display pictures.
• There are two types of images - Bitmaps and Vector
- Bitmap images are real images that can be captured from devices such as cameras.
- Vector graphics are created using software in the computer.
• Common file types for Images include: JPG, PNG, TIF, BMP
Audio
• The speech, music and sound effects used in multimedia is digital audio.
• Multimedia applications like website or presentation can add audio files from a musical
background, or a voiceover / spoken explanation.
• There are two basic types of audio or sound; analog and digital.
- The original sound signal is termed as Analog audio.
- The digital sampling of the original sound is termed as Digital audio.
• Common file types for Audio include: MP3, WAV, WMA
Video
• Video presents moving pictures and combines images and sound for a multimedia experience.
• This technology records, synthesizes, and displays images known as frames in such sequences at a
fixed speed that makes the creation appear as moving.
• Common file types for Video include AVI, WMV, FLV, MOV, MP4.
Animation
• Animation is the process of making a static image to look as if it is moving.
• It helps in creating, developing, sequencing, and displaying a set of images technically known as
frames.
• Digital animation can be classified as 2D (two dimension) and 3D (three dimension) animations.
• Common file types for Animation include: GIF, FLV

7. Explain the different examples of presentation software that are commonly used in
conjunction with WCMS platforms. (6)
Microsoft PowerPoint: Microsoft PowerPoint is a widely used presentation software that allows
users to create slideshows with various multimedia elements, transitions, and animations.
Integration with WCMS: Users can design presentation slides in PowerPoint and export elements
(such as images and videos) for integration into a WCMS. Presentation themes and styles can be
aligned with the overall website design.
Google Slides: Google Slides is a cloud-based presentation software that enables collaborative
editing and sharing. It is part of the Google Workspace suite. Google Slides allows teams to
collaborate on presentations in real-time. Content and design elements can be integrated into a
WCMS, providing a dynamic and collaborative approach to web content creation.
Apple Keynote: Keynote is Apple's presentation software known for its sleek design tools and
animations. It is commonly used in the Apple ecosystem. Design elements created in Keynote, such
as custom themes, slide layouts, and interactive features, can be exported and integrated into a
WCMS for a visually appealing website.
Prezi: Prezi is a presentation software that offers a unique zooming interface, allowing for non-
linear storytelling and dynamic presentations. Prezi presentations can be embedded into WCMS
platforms to create engaging and interactive content. This adds a layer of visual interest to web
pages.
Canva: While Canva is primarily a graphic design tool, it also offers presentation templates and
features for creating visually stunning slides. Canva designs can be exported and integrated into a
WCMS, providing a user-friendly approach for creating visually appealing content without
extensive design skills.
Haiku Deck: Haiku Deck is a presentation tool known for its simplicity and focus on visual
storytelling. It offers a library of high-quality images for users. Haiku Deck presentations can be
embedded into WCMS platforms to enhance visual storytelling on websites.
Adobe Spark: Adobe Spark is a suite of design tools that includes Spark Video for creating
presentations with animated elements. Spark Video presentations can be exported or embedded into
a WCMS, allowing for the inclusion of multimedia content and animations on web pages.

8. Explain in detail the different steps to create a presentation using Google Slides. (6)
1: Access Google Slides: Open your web browser and go to Google Slides. Sign in to your Google
account. If you don't have one, you can create a Google account or use an existing Gmail account.
2: Create a New Presentation: On the homepage, click on the "+" (plus) sign to create a new
presentation. You can choose a blank presentation or select a template by clicking on "Blank" or
"From a template," respectively.
3: Customize Slide Layout and Design: Click on the "Slide" menu and choose "Layout" to select
different slide layouts for your content, such as title slides, content slides, or section headers. Click
on the "Slide" menu, then "Change background" to choose a theme or customize the background
color of your slides. Use the toolbar to change font styles, sizes, and formatting options.
4: Add Content to Slides: Click on the "+" button in the toolbar to add a new slide. Choose the
type of slide you want to add (title slide, content slide, etc.). Click on the text boxes to add your title
and content. You can also insert images, videos, charts, and other elements using the "Insert" menu.
5: Collaborate with Others: Click on the "Share" to collaborate with others. Enter email addresses
to invite collaborators, set their permissions, and add a message.
6: Insert Transitions and Animations: Click on the "Transition" button to add slide transitions
between slides. Use the "Animations" menu to add entrance, exit, and emphasis animations to
individual elements on a slide.
7: Present and Preview: Click on the "Present" button to enter presentation mode. Navigate
through the slides using the arrow keys. Use the "Present" button to preview how your presentation
will look to your audience.
8: Save and Export: Your presentation is automatically saved to Google Drive. However, if you
want to download it, click on "File" and choose "Download." Select the format you prefer, such as
PowerPoint, PDF, or other options.
9: Share and Publish: Click on the "Share" button to share your presentation with others. You can
either invite collaborators or generate a shareable link. If you want to embed your presentation on a
website or blog, click on "File," then "Publish to the web." Configure settings and click "Publish."
10: Edit and Revise: If you need to make edits after sharing, collaborators can make changes in
real-time, and the presentation will be updated automatically. To revise your presentation, open it in
Google Slides, make changes, and click "File" > "Save" to ensure the updates are saved.

9. What are the different steps are involved in creating a wiki. (6)
1. Define Purpose and Scope: Clarify why you need a wiki and what topics it will cover. Define
the scope to guide content creation.
2. Choose a Wiki Platform: Select a wiki platform that suits your needs, such as MediaWiki,
Confluence, or DokuWiki.
3. Set Up Hosting and Domain: Choose whether to self-host or use a cloud-based service. Set up
hosting for your wiki and acquire a domain name.
4. Install and Configure: Follow the installation instructions for your chosen platform. Customize
the appearance by configuring themes and visuals.
5. Create Initial Structure: Establish categories, sections, and create initial pages to structure your
wiki logically.
6. Invite Contributors and Set Permissions: Define user roles and invite contributors. Set
permissions for editing, administrative tasks, and moderation.
7. Encourage Collaboration: Foster a collaborative environment by encouraging users to edit, add
content, and engage in discussions.
8. Implement Search Functionality: Configure search settings to ensure users can easily find
relevant information.
9. Set Up Revision History: Configure settings for revision history and version control to track
changes made to pages.
10. Provide Documentation and Training: Create user documentation and conduct training
sessions or tutorials to guide contributors.
11. Regularly Review and Update Content: Regularly review and update content to ensure
accuracy and relevance.
12. Implement Moderation and Governance: Set up moderation guidelines and mechanisms to
ensure content quality. Define governance processes.
13. Gather Feedback and Iterate: Implement feedback mechanisms to gather input from users.
Use feedback to make improvements and updates.
10. How wikis work? (4/6)
1. Creation of Pages: Users can create new pages on a wiki by adding content on a specific topic.
This initial content can be a starting point for collaborative contributions.
2. Editing: Users can edit existing pages by adding, modifying, or deleting content. Editing can be
done using a simple markup language or a rich-text editor, depending on the wiki platform.
3. Hyperlinking: Users can create hyperlinks between pages to establish connections and facilitate
navigation. Hyperlinks are a fundamental aspect of the interconnected structure of wikis.
4. Revision Tracking: Each edit made to a page is tracked in the revision history. Users can view
the history to see who made changes, when edits were made, and what specific changes were
implemented.
5. Collaboration: Multiple users can collaborate on a single page simultaneously. This
collaborative environment allows for the sharing of knowledge, expertise, and diverse perspectives.
6. Moderation and Governance: Some wikis implement moderation features to ensure the quality
and accuracy of content. Governance may involve community-driven decision-making and the
establishment of guidelines.
7. Search Functionality: Wikis typically include a search function that allows users to quickly find
relevant information within the vast amount of content available.

11. What are the advantages of using wikis? (4/6)

Collaborative Editing : Wikis enable multiple users to collaboratively create and edit content. This
collaborative approach facilitates the pooling of knowledge and expertise from diverse contributors.
Open Accessibility : Most wikis are open and accessible to the public, allowing users to contribute
without the need for advanced technical skills. This openness encourages a wide range of
individuals to participate.
Ease of Use : Wikis typically have user-friendly interfaces and straightforward editing tools. The
simplicity of markup language or rich-text editors makes it easy for contributors to format and edit
content.
Interconnected Structure : Wikis utilize hyperlinks to connect related pages, creating an
interconnected structure. This facilitates easy navigation and allows users to explore diverse topics
within the same wiki.
Revision History : Wikis maintain a detailed revision history, documenting every change made to a
page. This feature allows users to track the evolution of content, review edits, and revert to previous
versions if needed.
Search Functionality : Most wikis include robust search functionality, allowing users to quickly
find relevant information within the vast amount of content available. This enhances the overall
usability of the platform.
12. Explain about advanced features and best practices in presentation software. (6)
1. Advanced Design Features:
Custom Templates: Create personalized designs for branding consistency.
Master Slides: Establish uniform formatting across all slides.
Custom Fonts and Colors: Tailor the presentation to match branding guidelines.
Object Alignment and Distribution: Ensure precise arrangement of elements on slides.
Grid and Guides: Use visual aids to maintain alignment and spacing.
Backgrounds and Themes: Enhance visual appeal with thematic backgrounds.
2. Interactive Elements:
Hyperlinks: Navigate to external resources or other slides within the presentation.
Action Buttons: Enable interactive navigation within the presentation.
Forms and Surveys: Integrate feedback mechanisms directly into the presentation.
Quizzes and Polls: Engage the audience with interactive quizzes or polls.
3. Collaboration and Sharing:
Cloud Integration: Share presentations online for collaborative editing.
Version Control: Track changes and revisions made by multiple collaborators.
Commenting and Feedback: Provide and receive feedback within the presentation software.
Export and Sharing Options: Export presentations in various formats for sharing or printing.
4. Advanced Animation and Transition Techniques:
Custom Animations: Create custom animation sequences for specific effects.
Motion Paths: Define the movement trajectory of objects on slides.
Timing and Triggers: Control the timing and activation of animations.
Advanced Transitions: Explore advanced transition effects for added visual interest
5. Accessibility and Inclusivity:
Alternative Text: Provide alternative text descriptions for images and visual content.
Readability: Ensure text is legible and accessible to all audience members.
Closed Captioning: Include captions for audio and video content to support hearing-impaired
individuals.

13. Explain the key features of any three screen casting tools (6)
i. Camtasia:
Powerful Editing: Camtasia is renowned for its advanced video editing capabilities. It provides a
multi-track timeline for precise editing and enhancement of recordings.
Webcam Integration: Users can seamlessly integrate webcam footage into their screencasts,
allowing for a more personalized and engaging presentation.
User-Friendly Interface: Despite its powerful features, Camtasia maintains a user- friendly
interface, making it accessible for both beginners and experienced users.
ii. Snagit:
Quick Capture: Snagit excels in quick and easy screen capture, making it a convenient tool for
capturing screenshots and short video clips.
Image and Video Editing: It offers robust image and video editing features, enabling users to
annotate, highlight, and enhance their captures.
GIF Creation: Snagit supports the creation of GIFs, providing a dynamic way to convey
information in a concise and shareable format.
iii. Loom:
Quick Video Recording and Sharing: Loom is designed for quick video recording and sharing,
making it a convenient choice for on-the-fly communication.
Cloud Storage for Videos: Loom provides cloud storage for videos, allowing users to access and
share their recordings easily from anywhere.
Annotation and Drawing Tools: Users can annotate and draw on their screen recordings, enhancing
the visual communication and emphasizing key points.
Webcam and Screen Recording: Loom allows simultaneous webcam and screen recording,
enabling a more personal and engaging communication style.
14. Write a note on Loom. (4/6)
Features of Loom : Refer Q.No. 13
Brief steps to screencast using Loom:
1. Sign Up or Log In: Visit the Loom website (https://www.loom.com/) and sign up for an account.
If you already have an account, log in.
2. Install Loom Extension: Install the Loom browser extension for Chrome, Firefox, or Edge.
3. Launch Loom: Click on the Loom icon in your browser toolbar to launch the application.
4. Choose Recording Options: Select your recording option: "Screen + Cam" for screen and
webcam, "Screen Only" for just the screen, or "Cam Only" for webcam footage.
5. Set Recording Preferences: Choose your microphone, webcam, and select the screen or
application window to record.
6. Record Your Screencast: Click "Start Recording" to begin. If using "Screen + Cam," your
webcam footage will appear on the side.
7. Narrate and Demonstrate: Speak clearly as you demonstrate actions on your screen. Provide
explanations as needed.
8. Stop Recording: Click the Loom icon or the "Finish" button to stop recording when you're done.
9. Review and Edit (Optional): Review your recording and trim the beginning or end if necessary.
Edit other aspects if needed.
10. Save or Share: Click "Finish" to save your recording. Choose to save it to your Loom account,
share it via a link, or download the video.
11. Share Link or Download: If sharing via a link, Loom provides a URL. Alternatively, download
the video file to your computer.
15. Write any six key aspects of multilingual content development. (6)
Content Strategy: Define a comprehensive content strategy that addresses the target audience's
linguistic diversity. Determine which languages are relevant to your audience and prioritize them
accordingly.
Language Selection: Identify the languages that your target audience speaks. This may involve
considering regional dialects and variations to ensure a nuanced and culturally appropriate
approach.
Localization: Localize content by adapting it not only linguistically but also culturally. Consider
nuances in language, idioms, cultural references, and sensitivities to create content that resonates
with each specific audience.
Translation Services: Engage professional translation services or use advanced translation tools to
ensure accurate and high-quality translation of content. Translation may include text, images,
multimedia, and other types of content.
SEO Optimization: Implement search engine optimization (SEO) strategies for each language
version of the content. This involves incorporating language-specific keywords, meta tags, and
other SEO elements to improve discoverability in search engines.
Continuous Updates: Regularly update and maintain all language versions of the content. Keep
information current and relevant to each target audience.
16. Write the advantages of multilingual content development. (6)
Global Reach: Expands audience outreach to diverse markets, enabling businesses to connect with
individuals globally and increase their brand presence on an international scale.
Improved User Experience: Increases engagement with content tailored to users' languages,
ensuring a positive and user-friendly experience that resonates with individuals on a personal level.
Increased Accessibility: Enhances inclusivity by catering to different linguistic backgrounds,
making information more accessible to a wider audience and breaking down language barriers.
SEO Benefits: Boosts search engine rankings in various regions, optimizing content for search
engines in different languages and increasing visibility globally.
Effective Communication: Reduces misunderstandings and ensures clear communication,
enhancing effective communication by conveying messages accurately and avoiding language
barriers.
Educational Resources: Enhances accessibility of learning materials globally, making educational
resources available in multiple languages and improving accessibility for learners worldwide.

17. Write and explain steps involved in developing multilingual content.

Select a Multilingual CMS: Choose a Content Management System that supports multilingual
capabilities. Popular CMS options are WordPress, Drupal, and Joomla.
Content Organization: Plan a clear content structure, considering language-specific categories and
tags. This helps in organizing and managing multilingual content effectively.
Translate Content: Create high-quality translations for each piece of content. You can hire
professional translators or use translation tools, but ensure that translations are accurate and
culturally relevant.
URL Structure: Implement a URL structure that reflects language variations. This could involve
using language codes or subdomains to distinguish between different language versions of your site.
Hreflang Tags: Incorporate hreflang tags in your HTML to inform search engines about the
language and regional targeting of each page. This helps search engines deliver the correct language
version to users.
Language Switcher: Include a user-friendly language switcher on your website, allowing visitors
to easily switch between languages.
Localized Metadata: Customize metadata (title tags, meta descriptions) for each language version
to optimize search engine results for specific regions and languages.
Responsive Design: Ensure your website has a responsive design that adapts well to various
devices and screen sizes, considering the diverse audience accessing your content.
Testing: Check for functionality, design consistency, and language accuracy. Pay attention to how
different languages display on various devices.
Regular Updates: Keep all language versions up to date simultaneously. Regularly update content,
announcements, and any changes across all language variations to maintain consistency.
User Feedback: Encourage user feedback on language-specific content to identify any issues or
areas for improvement. This helps in refining the multilingual user experience.
Analytics Monitoring: Use analytics tools to monitor the performance of each language version.
Analyse user behaviour, engagement, and conversions to refine your multilingual content strategy.

18. Explain the different steps are involved in creating multilingual content in Word Press.(6)
Creating multilingual content in WordPress typically involves using a plugin like WPML
(WordPress Multilingual Plugin) or Polylang. Here is the step-by-step guide using WPML:
Step 1: Install and Activate WPML
• In your WordPress dashboard, go to "Plugins" > "Add New."
• Search for "WPML" and click "Install Now" next to the WPML Multilingual CMS plugin.
• Once installed, click "Activate."
Step 2: Configure Basic Settings
• After activation, go to the WPML menu on your dashboard.
• Follow the setup wizard to configure the basic settings for your multilingual website. This
includes choosing your site's default language and selecting additional languages.
Step 3: Translate Pages and Posts
• Edit an existing page or post, or create a new one.
• In the post/page editor, you'll see a new section for translations.
• Click on the "+" button to add a translation for each language.
• Translate the content manually or use WPML's translation services.
Step 4: Translate Media Files
• If your content includes images or other media, ensure these files are translated or replaced with
language-specific versions.
• You can upload translated media files directly or link to external translations.
Step 5: Translate Menus and Widgets
• Navigate to "WPML" > "Languages" > "Menu language synchronization."
• Enable synchronization for menus. Now, you can translate your menus for different languages.
• Translate widgets under "WPML" > "Languages" > "Widgets."
Step 6: Set Up Language Switcher
• Go to "WPML" > "Languages."
• Choose the language switcher options and customize its appearance.
• Place the language switcher in your site's header, footer, or sidebar.
Step 7: SEO Considerations
• WPML automatically adds hreflang tags to pages, helping search engines understand language
targeting.
• Review and customize SEO settings for each language using popular SEO plugins like Yoast SEO
or All in One SEO Pack.
Step 8: Test and Review
• Thoroughly test your website to ensure accurate translations and proper functionality.
• Check for any formatting issues or discrepancies in different language versions.
Step 9: Keep Plugins Updated
Regularly update WPML and any other plugins to ensure compatibility and access to new features.