School: Grade Level:

GRADES 1 to 12 Teacher: . Learning Area:

DAILY LESSON LOG Teaching Dates and
MELC BASED Time: Quarter:

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

Pamantayang Pangnilalaman
(Content Standards)

Pamantayan sa Pagganap
(Perfomance Standards)

Pamantayan sa Pagkatuto 7. Express insights based on 8. Compare and contrast the contents of the materials viewed 9. Determine the implicit and explicit signals, verbal, as well as
(Learning Competencies) the ideas presented in the with outside sources of information in terms of accessibility and non-verbal, used by the speaker to highlight significant points
material viewed effectiveness
Layunin
Lesson Objective
Students will be able to compare Students will develop skills in Students will be able to analyze
and contrast the contents of the comparing and contrasting the and critique persuasive techniques
Students will learn to express materials viewed with outside contents of multimedia materials used in advertising.
insights based on the ideas sources of information in terms with outside sources of
presented in the material viewed of accessibility and information in terms of
effectiveness. accessibility and effectiveness.

Paksang Aralin Comparing and Contrasting Analyzing Multimedia Content

Expressing Insights from Visual
(Subject Matter) Multimedia Content with versus Traditional Sources
and Multimedia Materials
Outside Sources

Kagamitang Panturo - Video clips from various - Video clips from various Various advertisements from
(Learning Resources) sources (e.g., documentaries, sources (e.g., documentaries, magazines, TV commercials, or
Video clips from various sources
news reports) educational videos) online sources
(films, documentaries, TED
- Print materials (e.g., articles, - Print materials (e.g., articles, - Whiteboard and markers
Talks, etc.)
textbooks) research papers) - Handouts with analysis
- Whiteboard and markers
- Computers/tablets with internet - Computers/tablets with internet questions
- Notebooks and pens
access access - Computers/tablets for research
- Projector and computer
- Whiteboard and markers - Whiteboard and markers (optional)
- Notebooks and pens - Notebooks and pens
Pamamaraan
(Procedure)
a. Reviewing Previous - Start with a brief discussion on - Begin with a quick review of - Begin by discussing with
- Begin with a brief review of
Lesson or Presenting the the importance of critical the previous lesson on students the concept of persuasive
the previous lesson on
New Lesson thinking and analysis in evaluating the reliability of techniques and their importance
evaluating the reliability of
understanding multimedia sources. in advertising. Recap any
sources.
materials. - Introduce the new lesson by previous lessons on analyzing
- Introduce the new lesson by
- Introduce the new lesson by explaining the importance of media messages.
explaining the importance of
explaining that students will comparing and contrasting
comparing and contrasting
learn to express their insights multimedia content with outside
multimedia content with outside
and interpretations based on the sources to assess their
sources to assess their
ideas presented in the material accessibility and effectiveness.
accessibility and effectiveness.
viewed.

b. Establishing purpose for - Discuss the objective: to - Discuss the objective: to - Explain to students that they
the lesson develop critical thinking skills develop critical thinking skills will be examining different
- Explain that expressing
by analyzing and evaluating the by analyzing and evaluating the advertisements to identify and
insights helps deepen
content of multimedia materials content of multimedia materials analyze persuasive techniques
understanding and encourages
in comparison to traditional in comparison to traditional used by advertisers to influence
critical thinking.
sources. sources. consumer behavior.
- Discuss how insights can be
- Explain how understanding the - Emphasize the significance of
derived from various elements
strengths and limitations of understanding the strengths and
such as plot, characters, setting,
different sources can help limitations of different sources
themes, and cinematography.
students become informed in today’s digital age.
consumers of information.

c. Presenting - Show a video clip on a relevant - Show students several

- Show a video clip on a relevant
example/instances of topic, such as technology or advertisements from different
- Show a short video clip with topic, such as climate change or
the new lesson environmental issues. mediums, such as print,
thought-provoking content or social justice issues.
- Provide print materials television, and online platforms.
complex themes. - Provide print materials
(articles, textbooks) on the same Encourage them to take notes on
- Pause the video at key points (articles, research papers) on the
topic for comparison. persuasive techniques they
and ask students to jot down same topic for comparison.
- Ask students to identify key observe.
their initial thoughts, questions, - Ask students to take notes on
points and arguments presented
or reactions. the key points and arguments
in both the video clip and the
presented in both the video clip
print materials.
and the print materials
d. Discussing new concepts - Define and discuss the - Lead a discussion on the
concepts of accessibility and various persuasive techniques
effectiveness in relation to evident in the advertisements,
multimedia content and such as emotional appeal,
traditional sources. bandwagon effect, testimonial,
- Define accessibility and - Explain how to critically etc. Encourage students to share
- Define insights as personal effectiveness in the context of evaluate the credibility, their observations and insights.
interpretations or reflections on multimedia content and outside accuracy, and bias of both types
the ideas presented in a material. sources. of sources.
- Discuss how insights can vary - Discuss the different formats - Discuss the impact of different
among individuals based on their and mediums used to present mediums (video, text) on the
perspectives, experiences, and information, such as video, text, presentation and comprehension
knowledge. and graphics. of information.
- Explain the importance of - Explain how to critically
supporting insights with evaluate the credibility,
evidence or examples from the accuracy, and bias of both
material. multimedia content and
traditional sources.

e. Continuation of the - Divide students into small Divide students into pairs and - Provide additional examples if
discussion of new groups and assign each group a assign each pair a different topic needed to ensure students
- Divide the class into small
concepts different topic or issue to or issue to research. understand the concepts
groups and provide each group
research. - Instruct pairs to find and thoroughly. Facilitate discussions
with a different video clip.
- Instruct each group to find and analyze multimedia content and on how these techniques impact
- Instruct each group to watch
analyze multimedia content and outside sources related to their consumer decision-making.
their assigned clip and discuss
outside sources related to their topic.
their insights.
topic. - Encourage pairs to discuss the
- Encourage students to share
- Encourage groups to discuss accessibility and effectiveness of
their interpretations, questions,
the accessibility and the materials they find and
and connections to real-life
effectiveness of the materials identify any differences or
experiences.
they find and identify any similarities.
differences or similarities.

f. Developing Mastery After group discussions, - Have each group present their - Have each pair present their - Divide students into small
reconvene as a class and have findings to the class, comparing findings to the class, comparing groups and provide them with
each group present their insights. and contrasting the multimedia and contrasting the multimedia different advertisements to
- Facilitate a class discussion content with the outside sources content with the outside sources analyze. Each group should
where students can compare and they found. they found. identify the persuasive techniques
contrast their interpretations, - Facilitate a class discussion - Facilitate a class discussion used and present their findings to
exploring different perspectives where students can share their where students can share their the class.
and ideas. observations and insights on the observations and insights on the
accessibility and effectiveness of accessibility and effectiveness of
 different types of sources. different types of sources.

g. Finding practical - Discuss real-life scenarios - Discuss real-life scenarios - Discuss with students how
applications of concepts - Discuss real-life situations where understanding the where understanding the understanding persuasive
and skills in daily living where expressing insights is accessibility and effectiveness of accessibility and effectiveness of techniques can empower them as
valuable, such as in discussions, different sources is important, different sources is crucial, such consumers to make informed
presentations, or writing such as researching for academic as conducting research for decisions. Encourage them to
assignments. papers or making informed academic projects or staying critically evaluate advertisements
- Encourage students to reflect decisions as citizens. informed about current events. they encounter in their daily lives
on how insights gained from - Encourage students to reflect - Encourage students to reflect
multimedia materials can on how they can apply their on how they can apply their
influence their understanding of critical thinking skills to critical thinking skills to
current events, societal issues, or evaluate the credibility and evaluate the credibility and
personal experiences. reliability of information in their reliability of information in
daily lives. various contexts.

h. Making generalizations - Summarize the lesson by - Summarize the lesson by - Guide students in drawing
and abstractions about - Summarize the lesson by emphasizing the importance of emphasizing the importance of generalizations about the
the lesson emphasizing the importance of critically evaluating multimedia critically evaluating multimedia prevalence of persuasive
expressing insights as a means of content and outside sources to content and traditional sources to techniques in advertising and
deepening understanding and make informed decisions and make informed decisions and their effectiveness in shaping
fostering critical thinking. interpretations. interpretations. public opinion.
- Encourage students to continue - Encourage students to consider - Encourage students to consider
engaging with multimedia how their understanding of how their understanding of
materials actively and expressing accessibility and effectiveness accessibility and effectiveness
their interpretations and can influence their attitudes and can influence their attitudes and
reflections. behaviors towards different behaviors towards different
types of information. types of information.

i. Evaluating learning - Assess students’ ability to - Assess students’ understanding - Assess students’ understanding - Assess student understanding
express insights by assigning a of the concepts by assigning a of the concepts by assigning a through their participation in
reflection essay or journal entry written reflection or analysis written reflection or analysis discussions, group presentations,
based on a video clip of their where they compare and contrast where they compare and contrast and completion of analysis
choice. multimedia content with outside multimedia content with outside questions. Provide feedback on
- Provide feedback on their sources on a given topic. sources on a given topic. their ability to identify and
ability to articulate their - Provide feedback on their - Provide feedback on their critique persuasive techniques
thoughts clearly, support their ability to critically evaluate the ability to critically evaluate the effectively.
insights with evidence, and accessibility and effectiveness of accessibility and effectiveness of
engage critically with the different sources and support different sources and support
material. their arguments with evidence. their arguments with evidence.

j. Additional activities for

application or
remediation
REMARKS

REFLECTION

a. Number of learners
who earned 80% of
the evaluation
b. Number of learners
who require
additional activities
for remediation who
scored below 80%
c. Did the remedial
lesson work?
d. Number of learners
who have caught up
with the lesson
e. Number of learners
who continue to
require remediation
f. What difficulties did
I encounter which
my principal or
supervisor can help
me solve?
g. What innovation or
localized materials
did I use/discover
which I wish to
share with other
teachers?