Research Proposal
Submitted By Mallikarjun R Mahagaon (P02KU22M015089)
“Current Trends of Internet Marketing Towards Online Shopping”
introduction :
The rapid growth of the internet and digital technologies has revolutionized the way
businesses and consumers interact. Internet marketing, also known as online or digital
marketing, has become a crucial tool for businesses to reach their target audience. This
transformation is particularly evident in the retail sector, where online shopping has seen
unprecedented growth. With more consumers preferring to shop online for convenience,
variety, and competitive pricing, businesses are increasingly investing in internet marketing
strategies to capture this market. This research aims to explore the current trends in internet
marketing and how they are influencing consumer behavior and online shopping practices.
Need for the Study :
● Changing Consumer Behavior: With the increasing adoption of online shopping, it
is essential to understand how internet marketing strategies are shaping consumer
preferences and buying decisions.
● Technological Advancements: The rise of social media, mobile commerce, and
artificial intelligence has introduced new trends in internet marketing that require
exploration.
● Competitive Advantage: Businesses need insights into the latest trends to stay
competitive in the rapidly evolving online retail market.
● Personalization: The demand for personalized shopping experiences is growing, and
understanding how internet marketing contributes to this trend is critical.
● Economic Impact: Online shopping has a significant impact on the global economy,
and studying the marketing trends that drive this sector can offer valuable economic
insights.
Research Objectives :
1.To identify the current trends in internet marketing that are most influential in promoting
online shopping.
2. To analyze how these trends are shaping consumer behavior and preferences in online
shopping.
3. To evaluate the effectiveness of different internet marketing strategies in driving online
sales.
4. To explore the role of emerging technologies (e.g., AI, VR, social media) in enhancing
online shopping experiences.
5.To assess the future potential of internet marketing trends in the context of online retail.
Research Methodology :
● Literature Review: Conduct an extensive review of existing literature on internet
marketing and online shopping to establish a theoretical framework for the study.
● Surveys: Develop and distribute online surveys to consumers to gather data on their
online shopping habits and the influence of internet marketing.
● Data Analysis: Use statistical tools to analyze the data collected from surveys to
identify key trends and patterns.
● Case Studies: Analyze case studies of successful online retailers to understand how
they leverage internet marketing trends to their advantage.
Outcomes :
● Identification of Key Trends: The study will identify the most impactful internet
marketing trends driving online shopping growth.
● Consumer Insights: Insights into how these trends influence consumer behavior,
preferences, and purchasing decisions.
● Strategic Recommendations: Practical recommendations for businesses to enhance
their internet marketing strategies based on current trends.
● Technological Impact Analysis: An understanding of how emerging technologies
are transforming the online shopping experience.
● Future Forecast: Projections on the future direction of internet marketing in the
online retail sector.
