NAME OF GROUP: LATINA GIRLS
BSBA-IM-2B
LEADER: HETIGAN, MARIELLE S.
MEMBERS:
EDUARDO, HAZEL ANN
DELA CRUZ, MYLINE
DINO, JANNA ALIYA
GOMEZ, KRAVEN
LAUDIT, JEAN B.
LLANA, ELMA J.
NIVERBA, SAMANTHA GENNICA
PADILLA, MA. PRINCESS JOAN
PINEDA, LOUISE VIRAMEL O.
RANQUE, DANICA MAE
Product Description
Crunch into Chips and Yaps—a healthy veggie snack made for sharing stories,
laughs, and a little bit of chismis on the side!
Vision
To become the leading brand for innovative, health-conscious, and affordable
snacks that are globally competitive, support local farmers, and bring families
together while promoting healthier, more connected lifestyles. Perfect for
barkada gatherings, movie nights, or even merienda breaks, Chips and Yaps is
the perfect snack for those who enjoy crunching on flavorful treats while
Mission
Our mission is to provide affordable, low-calorie snack made from locally
sourced, farm-fresh ingredients, bringing people together to enjoy healthy
snacks, support agriculture, and foster stronger communities through job
creation and sustainable practices
Goals
• PROVIDE AFFORDABLE, HEALTHY SNACK OPTIONS
Offer low-calorie, nutritious chips and yaps made from locally sourced
ingredients at an affordable price.
• PROMOTE FAMILY BONDING AND SHARED MOMENTS
Create packaging and campaigns that encourage families to enjoy healthier
snacks together and make lasting memories.
• SUPPORT LOCAL AGRICULTURE
Sourcing 90% of ingredients from local farmers within two years to support
sustainable farming and boost the local economy.
• DRIVE INNOVATION IN SNACK PRODUCTS
Introduce 3 new flavors or snack varieties every year to meet the needs of
health-conscious consumers.
• CREATE JOB OPPORTUNITIES
Generate 100+ local jobs in farming, production, and distribution within the
first two years.
• ACHIEVE ENVIRONMENTAL SUSTAINABILITY
Transition to 100% recyclable or compostable packaging and adopt eco-
friendly practices within two years.
• EXPAND MARKET REACH
Distribute products to 100+ retail locations and online platforms within three
years.
Core Values
HEALTHY LIFESTYLE
Offer snacks that support a balanced, nutritious lifestyle, making it easy for
customers to enjoy healthy choices without sacrificing taste.
• INNOVATION
Continuously develop new snack options that meet evolving health trends and
customer preferences.
• INTEGRITY
Operate with transparency and honesty, ensuring trust and ethical practices in
everything we do.
• BOND WITH LOVED ONES
Create snacks that bring people together, promoting shared moments of joy
and connection with family and friends.
• AGRICULTURE & ENVIRONMENTAL SUSTAINABILITY
Support sustainable farming and work with local farmers to protect the
environment, ensuring a healthier future for our planet.
1. Value Preposition
Chips and Yaps offers delicious and crispy vegetable chips that provide a
healthier alternative to traditional snacks. Made from fresh, locally sourced
vegetables, our chips are low in fat, high in fiber, and free from artificial
preservatives, making them perfect for health-conscious individuals across
different age groups—from active teens (16–25), busy adults (30–45), to
wellness-focused seniors (50–60). Unlike regular chips loaded with additives,
Chips and Yaps delivers natural flavor, guilt-free indulgence, and real
nutritional value in every bite.
2. Customer Segments
Target Customer Segments
Health-Conscious: Nutritious, high-quality snacks.
Busy Professionals/Students: Convenient, on-the-go options.
Families: Healthy, kid-friendly choices.
Eco-Conscious: Sustainable & ethically sourced.
Foodies: Unique flavors & exciting textures.
3. Distribution Channel
Retail Stores
Supermarket or Hypermarkets
Primarily distribution points due to bulk display advantages and impluse
purchases.
Convenience Stores
Ideal for on-the-go consumer.
Online Platforms
Like shopee or Lazada especially for bulks orders
Brand Websites
Direct to consumer sales
Wholesales Distribution
Business to Business
4. Customer Relation
GET KEEP GROW
Sampling at Loyalty programs (e.g., Cross-selling other
supermarkets or farmers' buy 5 packs, get 1 free) healthy snacks
markets Sustainable packaging to Launching new flavors or
Social media ads appeal to eco-conscious limited editions
targeting health- buyers Referral bonuses for
conscious consumers Email newsletters with bringing in new
Placement in health food healthy tips and new customers
stores or organic section flavor announcements
5. Revenue Streams
Selling Chips Directly - We can make and sell our chips near our school to
students, friends, and family.
Selling at Events or Pop-Up Stalls - We can sell chips at events like school
fairs by setting up a small table or tray and selling directly to attendees.
Snack Combo Sales - Pair chips with drinks or dips and sell as combos.
Online Orders and Delivery - Customers can order through platforms and
the service offers local delivery or pickup options.
Bulk Orders - Sell large quantities to school, cafes, or student lounges and
offer discounts.
Advertising - As our brand expands, we can engage with other small
brands, potentially generating revenue even without selling chips.
6. Key Activities
1. Product Development & Innovation involves creating unique, healthy chip
recipes from various vegetables, ensuring they meet nutritional standards,
and experimenting with new flavors and seasonal varieties.
2. Sourcing & Production focuses on partnering with local farmers to secure
fresh, high-quality vegetables and using nutrient-preserving methods for
processing and packaging the chips.
3. Quality Assurance & Compliance ensures food safety and labeling accuracy
through strict standards and regular quality checks to maintain product
consistency and support health claims.
4. Branding & Marketing involves promoting the brand with targeted, health-
focused messaging, educating consumers about nutritional benefits, and
running campaigns centered on wellness, sustainability, and guilt-free
snacking.
5. Customer Engagement & Community Building focuses on connecting with
health-conscious consumers through events and partnerships, while using
feedback to improve products and services
6. Distribution & Sales involves managing online and retail channels,
exploring subscription or snack box options, and optimizing logistics for
efficient, low-waste delivery
7. Key Partners
Local Markets: Where we get the supplies or our raw ingredients we’ll use
to make chips.
Suppliers of Packaging Materials: To achieve eco-friendly packaging for the
product. Local stores that sell zip lock bags or vacuum sealers.
Mentors or Advisers: It will help us to improve our product and guide us
with their industry expertise.
Local Stores or School Canteens: Small convenience stores near school or
canteen inside the university willing to stock our product in their store.
Online Platform (Social Media and Marketplaces): Essential when
promoting and selling our product to gain wide range of consumers. Online
platforms will help us to reach more customers with less cost.
8. Key Resources
HUMAN INTELLECTUAL PHYSICAL FINANCIAL
Food Technologists Brand Identity Manufacturing Startup Capital /
& Nutritionists Product Recipes & Facility Investment Funds
Production Staff Formulations Food Processing Operating Budget
Quality Assurance Certifications Equipment Working Capital
Team Marketing & Market Research & Packaging Funding Sources
Sales Experts Consumer Insights Infrastructure
Logistics & Supply Digital Assets Storage Facilities
Chain Managers Logistics Vehicles
Customer Service
Representatives
9. Cost Structures
