UNIVERSITY INSTITUTE OF COMPUTING
PROJECT REPORT
ON
Podcast with Astha - College Experience (Mini
Project)
Program Name: BCA
Subject Name/Code: Social Media Analytics
(22CAH-302)
Submitted by: Submitted to:
Name: Deepak kumar Name: Ms. Monika
UID: 22BCA10632 Designation: Assistant Professor
Section: 22BCA – 7
Group: B
ABSTRACT
Introduction:
The podcast with Astha delves into her college life, covering her journey through academics,
friendships, and the balancing act between studies and social activities. She discusses the
challenges she faced, how she overcame them, and the growth she experienced. Astha also
shares tips for new students on managing college pressures effectively, highlighting the
importance of time management and resilience. This episode offers insights into the realistic
aspects of college life and personal development.
Objective:
The primary goals of the podcast episode are:
The objective of the video podcast featuring Astha is to provide insights into the realistic
aspects of college life, covering both the academic and social dimensions. Through sharing
her experiences, Astha aims to help students understand common college challenges, like
managing studies and building social connections. She offers practical advice for handling
time management, resilience, and work-life balance, focusing on personal growth and
adjustment strategies. The podcast seeks to inspire and prepare new college students to
navigate their academic journeys with confidence and positivity.
Theory:
The theory behind this video podcast centers around providing a supportive and relatable
perspective for students as they enter college. By sharing personal experiences, the host aims
to create a theoretical framework that addresses common student concerns, such as academic
stress, social adaptation, and time management. The podcast encourages self-reflection and
resilience, positioning college life as an opportunity for personal growth. Additionally, it
suggests that learning from peers' stories can empower students to face similar challenges
with confidence and practical strategies. This peer-to-peer learning model fosters connection .
Steps:
1. Planning and Research
Planning and research are crucial steps in any project or endeavor. Planning involves setting clear
objectives, identifying resources, and outlining a structured approach to achieve goals. Research then
supports this by gathering relevant information, analyzing data, and understanding trends or
patterns. Together, planning and research allow for informed decision-making, reducing risks and
enhancing the efficiency and success of the project. This process fosters a deep understanding of the
topic, helping to anticipate challenges and develop practical solutions for achieving desired outcomes.
2. Scripting
Scripting is the process of writing a sequence of instructions or code that a computer program or software
can execute to automate tasks or create dynamic functionality. It’s commonly used in web development,
system administration, and game development to control the flow of actions and responses. Scripts can be
written in various scripting languages, like JavaScript, Python, or Bash, and are essential for tasks such as
data manipulation, interactive user interfaces, and automating repetitive operations. Scripting improves
efficiency and consistency across digital tasks and applications.
3. Recording the Podcast
• Setting Up Equipment: High-quality microphones, cameras, and recording software were used to
ensure clear audio and video output for a video podcast.
• Recording the Dialogue: The host and expert recorded the episode, sticking to the script while
allowing for natural flow and spontaneous comments.
• Editing and Adding Visuals: Post-production editing was performed to remove any errors and
enhance the video with visuals of the campaign examples and relevant graphics.
4. Editing and Enhancements
• Audio Editing: Background noise was reduced, audio levels were balanced, and transitions were
smoothed out.
• Video Editing: Enhancing the video quality by trimming unexpected elements.
5. Publishing and Promoting the Podcast
• Upload to Podcast Platforms: The final podcast video was uploaded to YouTube platform.
• Engagement Tracking: Analytics were monitored post-publication to measure engagement, viewer
retention, and listener demographics.
Content:
Segment 1: Introduction
• The host introduces the podcast theme, the importance of social media marketing, and
introduces the expert guest.
Segment 2: Basics of Social Media Marketing
• The expert explains social media marketing, its role in connecting with audiences, and
why it’s crucial for brands today.
Segment 3: Role of Analytics
• The expert explains how brands use tools like Google Analytics, Instagram Insights,
and Facebook Ad Manager to measure campaign success, such as impressions, clicks,
and conversions.
Segment 5: Challenges in Social Media Marketing
• Challenges such as algorithm changes, managing feedback, and staying relevant are
discussed, along with the need for adaptability.
Segment 6: Conclusion and Takeaways
• Final advice is shared, encouraging marketers to experiment, track data, and directly
engage with audiences for optimal results.
Process/Flow:
Output:
Podcast Link: https://youtu.be/kdPiOduL9qo?si=u4rOjrO75SUZgZvD
Conclusion:
In conclusion, the podcast with Astha offers valuable insights into college life, emphasizing
the balance between academic and social responsibilities. Astha’s personal experiences and
practical advice provide a realistic look at navigating college challenges, from time
management to building resilience. The conversation aims to encourage students to embrace
their college journey with confidence, adaptability, and a focus on growth. This podcast
serves as a relatable guide for students looking to thrive in a new academic environment.
