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Health Communication

The document outlines intervention methods in health and risk communication, emphasizing the importance of providing information to influence health behaviors and promote risk prevention. It details various strategies, including interpersonal and mass media communications, to empower individuals and communities to make healthier choices. Additionally, it discusses risk communication as a two-way engagement process aimed at informing and protecting populations during public health emergencies.

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Blanca Cañamero
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14 views8 pages

Health Communication

The document outlines intervention methods in health and risk communication, emphasizing the importance of providing information to influence health behaviors and promote risk prevention. It details various strategies, including interpersonal and mass media communications, to empower individuals and communities to make healthier choices. Additionally, it discusses risk communication as a two-way engagement process aimed at informing and protecting populations during public health emergencies.

Uploaded by

Blanca Cañamero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INTERVENTION METHODS

HEALTH / RISK COMMUNICATION


Information approach

 A basic approach to risk prevention and health promotion is providing


information on risk factors and preventive measures (health education).
The aim is to influence the factors (e.g. beliefs, attitudes, risk perceptions,
etc.) that influence decisions about health behaviors.
 An assumption of the information model is that this approach will improve
healthy choices.
Health communication

 Health communication approach includes verbal and written strategies to


influence (persuasion) and empower individuals, populations, and
communities to make healthier choices.
 Health communication is related to social marketing, which involves the
development of activities and interventions designed to positively change
behaviors.
Health communication

 •Health communication includes interpersonal communications, such as


one-on-one meetings between a health care provider and patient, as
well as community-focused communications, such as public meetings,
local newspaper advertisements, pamphlets, or educational events. It
also includes mass media communication, through social media, internet,
television, and radio messaging to reach large audiences.
 •Materials include, e.g. brochures, billboards, newspaper articles,
television broadcasts, radio commercials, public service announcements,
newsletters, pamphlets, videos, digital tools (e.g. videogames),
mobile/text messaging, case studies, group discussions, health fairs, field
trips, and workbooks among others media outlets
Health communication

 •Health communication often integrates components of psychosocial


models (e.g. theory of planned behavior, persuasion) to promote positive
changes in attitudes and behaviors and is based on research evidence.
 •It is based on research studying how messages are created (e.g.
contents, means, sources, etc.), shaped, and received within different
demographic contexts, such as age, gender, ethnicity, sexual orientation,
or political orientation.
Health communication

 Health communication strategies aim to change people's knowledge,


attitudes, and/or behaviors; for example:
 •Increase risk perception
 •Reinforce positive behaviors
 •Influence social norms
 •Increase availability of support and needed services
 •Empower individuals to change or improve their health conditions
Risk communication

 •Risk communication is conceived as the two-way and multi-directional


communications and engagement with affected individuals and
populations so that they can take informed decisions to protect
themselves and others. Generally used with reference to public health
emergencies (e.g. epidemics).
 •The goals of risk communication are to share information (about risk, risk
perception, risk-related factors) in order to protecting health and
minimizing harm to self and others; to change beliefs; and/or to change
behavior.
 •It is based on theoretical models of how risk perception affects behavior.
Example: a model

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