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Procter & Gamble (P&G) is addressing ocean plastic pollution by creating bottles from beach plastic and collaborating with other corporations to develop recycling initiatives. The movement against marine pollution has gained widespread support, prompting cities to ban single-use plastics and encouraging companies to commit to reducing plastic waste. P&G has introduced products made with recycled beach plastic, highlighting the importance of sustainable packaging in consumer goods.

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96 views1 page

11 Activity 1

Procter & Gamble (P&G) is addressing ocean plastic pollution by creating bottles from beach plastic and collaborating with other corporations to develop recycling initiatives. The movement against marine pollution has gained widespread support, prompting cities to ban single-use plastics and encouraging companies to commit to reducing plastic waste. P&G has introduced products made with recycled beach plastic, highlighting the importance of sustainable packaging in consumer goods.

Uploaded by

thepinklittlekitten
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BM1913

Names ____________________________________________ Section _________ Date____________

ACTIVITY
Push to Recycle Ocean Plastic
Consumer products giant Procter & Gamble (P&G) is tackling marine pollution by creating bottles made
from beach plastic and developing new technologies to reduce waste. In recent years, the fight against
ocean plastic pollution has gone from a pre-occupation of marine scientists to a movement embraced by
everyone from schoolchildren to Queen Elizabeth II, galvanized by images of trash-strewn seas and sea
turtles choking on plastic straws and other consumer castaways. Many cities have moved to prohibit
restaurants from offering single-use plastic straws and other nonrecyclable items, a policy increasingly
adopted around the world (Woody, 2018).

Big corporations clearly are getting the message. In December 2018, Dell, General Motors, and other
companies formed the NextWave consortium with nonprofit Lonely Whale to build a supply chain to
intercept ocean-bound plastic trash and turn it into everything from packaging and furniture to bicycle
parts. P&G, Unilever, PepsiCo, Inc., and other Fortune 500 corporations are appearing at high-profile
ocean conferences to make commitments to reduce their plastic use and launch initiatives to recycle
marine plastic debris (Woody, 2018).

In 2017, World Economic Forum in Davos, Switzerland, P&G unveiled a new bottle for its Head & Shoulders
shampoo comprising up to 25 percent plastic collected from beaches. In addition, the company introduced
a Fairy washing-up liquid soap bottle made with 10 percent beach plastic and 90 percent other recycled
plastic. Virginie Helias, P&G’s vice president for global sustainability, stated, “When you think about it, it’s
kind of logical because when you go grocery shopping, the first thing that happens is you have a full bin
of unnecessary packaging that you throw away. So it’s the most tangible for people, that packaging is
there and it doesn’t go away, and also, they are paying for something that they don’t use” (Woody, 2018).

Answer the following items: (3 items x 10 points)


1. Identify and describe the activity/ies of backward logistics present in the given case.
2. Expain the economic and organizational benefits that can be derived from recycling ocean plastics.
3. Propose an effective supply chain measure that will help companies further reduce ocean plastics.

Rubric for grading:


CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Organization Expressed the points in clear and logical
2
of ideas arrangement of ideas in the paragraph
TOTAL 10

Reference:
Woody, L. (2018). Message in a bottle: Procter & Gamble’s push to recycle ocean plastic. Retrieved on December 12,
2019, from https://www.newsdeeply.com/oceans/community/2018/02/23/message-in-a-bottle-procter-
s-push-to-recycle-ocean-plastic

11 Activity 1 *Property of STI


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