Module No: PSB5067PM
Module 1tle: Media and Crea1ve Industries
Module Leader: Irdawa1 Juffri
Coursework 1 Submission Date: TBA
Coursework 1: Industry Mapping Report (Individual - 50%)
TASK
For this assignment, you are required to write a 1,000-word report providing an overview of
a professional field of your choice. Your report should explore the various roles,
responsibilities, and challenges within the field. You may choose from one of the following
professional areas:
• Public Relations
• Production-based (Photography, Video, Multimedia)
• Journalism/Broadcasting
• Digital & Social Media Marketing
• Advertising
• Event Management
Report Requirements
Your report should be well-researched and demonstrate a thorough understanding of the
processes, developments and industry practices within your selected field. You are expected
to use a wide range of referenced sources to support your analysis. You are also
encouraged to reach out to industry professionals and companies for insights and
information that will enhance your research. This direct engagement will strengthen your
understanding of the field and its practices.
Research Focus
In your report, you should research the roles, responsibilities, and working relationships
within your chosen field, as well as the key challenges and opportunities it presents. Your
analysis should address the following areas:
• Companies and organizations within the industry
• Industry hierarchies and structures
• Key roles, responsibilities and areas that work together within the field
• Necessary skills and qualifications for professionals
• Opportunities for growth in the industry
• Benefits to individuals, consumers, and businesses
• Industry practices and professional standards
LEARNING OUTCOMES ASSESSED
On compleWon of this module, the student will be able to:
LO1: Evidence a basic knowledge of media and creaWve industry pracWces
LO2 Evidence a criWcal understanding of different employment structures and opportuniWes
for both research and pracWce driven work within the student’s elecWve media and creaWve
industry
Ethics
The ethical issues associated with this assignment brief will be covered during the module
teaching and are overseen by the module staff team. The work that you will carry out on this
module does not require you to obtain individual ethical clearance for your individual
project. However, during discussion with your module tutor, if it is felt that individual ethical
authorizaWon is needed, you will be advised of the process and the deadline for obtaining it.
If ethical authorizaWon is not obtained by the deadline, you will not be able to proceed with
the project. If you do so without clearance, the project will not be accepted for submission,
will not be marked and you may face disciplinary penalWes.
For full details of the University’s policy on ethics, please click here:
h_ps://www.coventry.ac.uk/research/about-us/research-governance-culture/
The CU Ethics portal can be found here: h_ps://ethics.coventry.ac.uk/
Extensions and Mi1ga1ng Circumstances
We want you to do your best in each assessment. However, we know that someWmes
events happen that are either beyond your control or not easy to predict and which mean
that you will not be able to submit your coursework by the deadline. If this happens, you can
apply for an extension to your deadline according to our regulaWons. If you need longer
than the extension window, you can apply for a deferral, which takes you to the next
assessment period. You must apply for an extension or a deferral before the assignment
deadline.
Please note that under no circumstances are module staff allowed to give unofficial
extensions.
Please note:
1. Please note that late submissions (where an extension/deferral has not been
granted) will automaWcally result in a zero mark. This will count as a failed a_empt
and may result in you failing the overall module. The maximum module mark that
can be awarded for resit a_empt is 40%.
2. Extensions will be in accordance with the University and Faculty policy. Students
MUST keep copies (electronic file) of their assignment. The electronic version of
your assignment may be used to enable checks to be made using anW-plagiarism
sodware and approved plagiarism checking websites. Any penalWes for not
complying with word limits will be in accordance with University and Faculty policy.
PLAGIARISM WARNING! – Assignments should not be copied in part or in whole
from any other source, except for any marked quotaWons, that clearly disWnguish
what has been quoted from your own work. All references used must be given, and
the specific page number used should also be given for any direct quotaWons, which
should be in inverted commas. Students found copying from the internet or other
sources will get zero mark and may be excluded from the University.
Academic Misconduct
We expect all students to act with academic integrity, which means that they will study and
produce work in an open, honest and responsible manner.
Academic misconduct covers any acWon by a student to gain unfair advantage (e.g. extra
marks) for her/himself, or for another student, in their assessed work. It not only damages
your personal reputaWon, but also the reputaWon of the enWre university, and it will not be
tolerated at Coventry University. There are severe penalWes for students who are found
guilty of academic misconduct ranging from obtaining a mark of 0% for the piece of work
concerned, through to exclusion from the University.
Many modules require you to demonstrate knowledge and understanding of the work of
others (arWsts, makers, pracWWoners, academics, designers, performers, etc.). It is vital that
you make it absolutely clear when you are using work from other sources, and that you
reference it clearly and correctly.
If you are unsure how to reference, please refer to the CU APA Referencing Guide here:
h_ps://libguides.coventry.ac.uk/apa), or speak to a tutor on the module immediately.
Support for correct referencing can also be found though the Centre for Academic WriWng
(CAW).
For full details of what consWtutes academic dishonesty and how to avoid it, please see the
secWon in the Faculty Student Handbook, available on Blackboard.
Assessment Criteria
There are standard University Assessment criteria that you can use to assist with
understanding the mark you receive for this assignment.
The criteria that are specific to this assignment are as follows:
MARKING SCHEME
Assessment Criteria Poor SaWsfactory Good Excellent
Knowledge (30%)
Quality of report - addresses
the latest advances of the
chosen media professional
field and maps roles and
responsibiliWes within the
fields that reflect the newest
developments.
Cri1cal Understanding (30%)
Depth of criWcal and
evaluaWve argument – clear
and consistent development
of original ideas from a range
of sources. Engagement with
theoreWcal and conceptual
analysis and evidence of
criWcal analysis, synthesis,
and evaluaWon
Evidence (30%)
Wide range of relevant
supporWng evidence
provided, going beyond the
recommended texts, and
correctly referenced.
Engagement with one or
more external professionals
who have provided a unique
insight into the chosen media
professional field.
Word Count and Referencing
(10%)
Adherence to word count
and referencing
requirements (APA7).
Feedback grading:<40 Poor; 40-59 SaWsfactory; 60-69 Good; 70+ Excellent
