RESEARCH OBJECTIVE
The purpose of research is to discover answers to questions through the application
of scientific procedures. The main aim of research is to find out the truth which is
hidden and which has not been discovered as yet. Through each research study has
its own specific purpose; research methodology is wider than that of research
methods. Thus, when we talk of research methodology we not only talk of the
research methods but also consider the logic behind the methods.
To find out the awareness of the employees who working in the
corporation.
To create the awareness of the products.
To find out the expectation of the employees about the job.
To find out the satisfaction level of the employees.
To find out the reason why employees want transfer from this
corporation to another unit.
To find out the reason of decrease in the consumption of milk.
MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information on a
specific topic. In fact, research in an art of scientific investigation.
“Research comprises defining and redefining
problems. Formulating hypothesis or suggested
solutions; collecting, organizing and evaluating
data; making deduction and reaching conclusions;
and at last carefully testing the conclusions to
determine whether they fit the formulating
hypothesis.”
:-By Clifford Woody
SIGNIFICANCE OF RESEARCH
“All progress is born of enquiry .Doubt is often better than over confidence For it
leads to enquiry and enquiry leads to invention “is a famous Hudson maximum in
context of with the significance of research can be understood . Researchers not only
need to know and develop certain indices or tests, how to calculate the mean, the
median or the standard deviation or chi square, how to apply particular research
technique.
Types of research
The basic types of research are as follows.
Descriptive Vs Analytical:
Descriptive research includes surveys and fact Finding enquiries of different
kinds .the major purpose of descriptive research is Description of the state of
affairs, as it exists at present .in social science and Business research we quite
often use the term ex post facto research for descriptive research studies .the main
characteristic of this method is that the Researcher has no control over the
variables; he can only report what has Happened or what is happening.
Applied vs Fundamental:
Research can either be applied(or action)Research or firmamental(or basic or pure)
research .applied research Aims at finding solutions for an immediate problem
facing a society or an industrial/business organization ,where as fundamental
research is mainly Concerned with generalizations with the formulation of a theory
.“Gathering Knowledge for knowledge’s sake is termed ‘pure’ or ‘basic research’.
Quantitative vs. Qualitative:-Quantitative research is based on the
Measurement of quantity or amount .it is applicable to phenomena that can be
Expressed in terms of quantity phenomenon, i.e. Phenomena relating to or
Involving quality or kind for instance ,when we are interested in investigating the
Reasons for human behavior (i.e. why people think or do certain things),we quite
Often talk of ‘motivation research’ , an important type of qualitative research .this
type of research aims at discovering the underlying motives and desires, using in
depth interviews for the purpose.
Conceptual vs. Empirical:
Conceptual research is that related to some abstract ideas or theory. Philosophers
and thinkers to develop new concepts or to reinterpret existing one’s generally use
it .on the other hand, empirical research relies on experience or observations alone,
often without due regard for system and theory. It is data based research, coming
up with conclusions, which are capable of being verified, by observations or
experiment. We can also call it as experimental type of research.
RESEARCH DESIGN
“The term Research Design refers to the plan
through which the needed information is to be
developed”
:-By Ronald R.Giss
Research design is the blue print for fulfilling objective and answering questions. It
provides answer for questions such as these-
What techniques will be used to gather data?
What kind of sampling will be used?
DATA COLLECTION
SECONDARY DATA
It is done with the help of published magazines, papers, reports, journals, &
periodicals etc. such information is already investigated & compiled by certain
peoples or agencies or by government organization. Thus secondary data is
collected from secondary sources.
PRIMARY DATA
The primary data are those which are collected afresh for the first time, and thus
happen to be original in character. We collect primary data through sources –
Observation method
Interview method
Experiments
Questionnaires
Through schedules
Other methods
Warranty cards, Consumer panels
Distributor audit, Pantry audits
Use of mechanical techniques
Sampling
Sampling may be defined as the selection of some part of an aggregate or totality
on the basis of which a judgement or inference about the aggregate or totality is
made, in other words, it is the process of obtaining information about an entire
population by examining only a part of it.
Sample size
As I have to study the employees attitude.
Therefore I took the sample size of 50 respondents.
Data Source : Questionnaire
Data type : Primary & Secondary
Tools and techniques : Tables and Graphs
