Lesson 1: Introduction to Visual Graphic Design
Introduction
Visual graphic design is the art and practice of planning and conveying ideas
and messages through visual content. Visual content consists of typography,
typefaces, colors, and images that are combined strategically.
Visual graphic design connects companies with consumers. Proper execution
of visual graphic design leads to the effective communication of the message
you wish to convey. With that, a lot of opportunities can arise. For example, a
furniture store that has an impressive window display of sophisticated dining
room furniture can attract more customers, and thus lead to more sales.
Making use of visual graphic design has more benefits that we will explore as
we go along this course. In the meantime, we will introduce you first to the
basics of visual graphic design in this first lesson.
Careers in Visual Graphic Design
Visual Graphic Artist/ Designer
A creative professional who uses visual elements, design principles,
and technical skills to create visually appealing and communicative
graphics across various mediums.
Creative/Art Director
A high-level executive that oversees all projects and directs the team’s
vision.
Visual Graphic Multimedia Artist
Creates complex animated images and videos through art and
computerized animation programs.
User interface (UI) Designer
Oversees the conformity of the webpage or operational step of the
final product to the intended user experience.
User Experience (UX) Designer
Designs the accessibility and engagement features of products,
services, and websites.
Package Designer
Develops the box, container, and labeling of a product to protect its
content and communicate its message to the consumers.
Booth and Product/ Window Display Designer
Creates visually appealing and engaging displays to showcase products
or services in a variety of settings, such as trade shows, exhibitions,
retail stores, or window displays.
Topic 3: Laws and Legislation Relevant to Visual Graphic Design and the ICT
Sector
In the visual graphic design, and in the ICT sector in general, there are
different laws and legislation that we must be aware of not only to mitigate
legal risks but also to promote ethical design practices, protect intellectual
property, build consumer trust, foster inclusivity, and uphold professional
standards. These laws enable designers to navigate the legal landscape with
confidence and contribute to a responsible, compliant, and thriving creative
industry.
References
BrainStation. (2023, December 22). What is graphic design? BrainStation®.
https://brainstation.io/career-guides/what-is-graphic-design
Flavin, B. (2024b, January 13). What Is Graphic Design? A Beginner’s Gu@ide
to This Creative Career. Rasmussen University.
https://www.rasmussen.edu/degrees/design/blog/what-is-graphic-design/
Praneeth. (n.d.). 13 benefits of graphic design you should know.
https://entrepreneurshipera.com/benefits-of-graphic-design/
Republic Act No. 11904. (n.d.).
https://lawphil.net/statutes/repacts/ra2022/ra_11904_2022.html
Intellectual Property Code & Implementing Rules and Regulations - IPOPHL.
(2020, February 18). IPOPHL. https://www.ipophil.gov.ph/intellectual-
property-code-implementing-rules-and-regulations/
https://docs.google.com/document/d/
1C5qEmzoxadVHLIb3CU8C22j8jcHyO8q4yj7nRjmkcsI/edit
Intellectual Property Rights in the Philippines: Overview | Practical Law.
(n.d.). Practical Law. https://uk.practicallaw.thomsonreuters.com/w-018-
1454?transitionType=Default&contextData=(sc.Default)&firstPage=true
Republic Act No. 8792. (n.d.).
https://lawphil.net/statutes/repacts/ra2000/ra_8792_2000.ht
About CC Licenses - Creative Commons. (2023, September 28). Retrieved
February 21, 2024, from Creative Commons website:
https://creativecommons.org/share-your-work/cclicenses/
