Zaraé

"Where Tradition Meets Trend"

Introducing Zaraé: Where Tradition Meets Trend

At Zaraé, we believe in the power of fashion to uplift and empower. We are
dedicated to inspiring confidence in young girls across Pakistan through
our trendy and culturally-inspired clothing collections.
Our journey began with a vision to blend the richness of Asian traditions
with contemporary fashion trends, catering specifically to teenage girls of
all ages. Zaraé is not just a clothing brand; it's a celebration of diversity,
embracing the vibrant cultural heritage of Pakistan while embracing the
spirit of modernity.
Every piece in our collection is meticulously designed to reflect the
essence of today's youth while honoring timeless traditions. From
intricately embroidered kurtas to stylish fusion wear, each garment at
Zaraé tells a story of craftsmanship, innovation, and inclusivity.
We are more than just a brand; we are a community where young girls can
find their unique style and embrace their individuality with confidence. Our
mission is to inspire a new generation of trendsetters who are proud of
their heritage and unafraid to express themselves through fashion.
Join us on this journey where Tradition Meets Trend at Zaraé, and
together, let's redefine Pakistani fashion for the empowered girl of today
and tomorrow.

Founder,

Rubina Zulfiqar

Concept
Zaraé combines the elegance and modernity that resonates with young
girls. The name suggests a trendy and chic vibe while maintaining an
ethnic essence.

Brand Description
**Zaraé** is a contemporary clothing brand designed for teenage girls of
all ages. Our collection blends modern fashion with traditional Asian
(specifically Pakistani) influences. From casual everyday wear to luxurious
high-end attire, Zaraé offers a versatile range of outfits that reflect the
vibrant and diverse style of today's youth.

Key Features:
 Trendy & Stylish: Cutting-edge designs that keep up with the latest
fashion trends.
 Cultural Fusion: A beautiful amalgamation of modern and traditional
Pakistani aesthetics.
 Versatile Collections: Ranging from casual, everyday wear to
exclusive, high-end fashion.
 High-Quality Fabrics: Ensuring comfort, durability, and luxury.
 Youthful Vibes: Fun, fresh, and age-appropriate styles that appeal to
teenage girls.
 Empowering Styles: Designs that make young girls feel confident
and stylish.

Product Range
. Here's a defined product range that aligns with the brand's mission and
target audience:
1. Kurtas and Kurtis: These are traditional yet versatile garments that
can be styled for both casual and semi-formal occasions. Offer a
variety of cuts, lengths, and embellishments to cater to different
tastes.
2. Fusion Tops and Blouses: Modern tops that integrate traditional
elements like embroidery, prints, or motifs. These can be paired with
jeans, skirts, or traditional bottoms for a contemporary look.
3. Ethnic Dresses: Dresses that combine traditional fabrics and designs
with modern silhouettes, suitable for parties, festivals, or formal
events.
4. Pants and Palazzos: Comfortable bottoms that complement the tops
and kurtas in the collection. Consider offering options in different
fabrics and designs to appeal to various preferences.
5. Accessories: Accessories such as scarves, dupattas, earrings, and
bangles that complement the outfits and enhance the overall look.
 6. Occasional Wear: Special collections for festive seasons and
celebrations, featuring elaborately designed outfits with intricate
details and craftsmanship.
7. Casual Wear: Everyday clothing options that are comfortable yet
stylish, suitable for school, outings, or casual gatherings.
8. Seasonal Collections: Adapt the product range to seasonal trends
and preferences, offering lighter fabrics and vibrant colors for
summer and warmer options for winter.
By strategically curating a product range that blends tradition with
contemporary fashion, Zaraé can appeal to its target audience while
staying relevant and profitable in the Pakistani market.

Logos
 Marketing Strategy
1. Brand Positioning
- Identify Unique Selling Propositions (USPs): Highlight the blend of modern fashion
with traditional Pakistani influences, trendy designs, and quality fabrics.
- Target Audience: Focus on teenage girls and their parents who value both
contemporary style and cultural heritage.
2. Market Research
- Competitor Analysis: Study successful brands in Pakistan like Khaadi, Generation,
and Gul Ahmed to understand their strategies
3. Digital Marketing
- Social Media Presence: Utilize platforms like Instagram, Facebook, and TikTok to
showcase your collections with high-quality images, videos, and engaging content.
Use relevant hashtags to reach a wider audience.
- Instagram & Facebook Ads: Target ads based on demographics, interests, and
behaviors to reach potential customers.
- Influencer Collaborations: Partner with popular Pakistani influencers and fashion
bloggers to promote Zaraé through sponsored posts and reviews.
- Website & E-commerce: Launch a user-friendly website with an integrated online
store. Offer special promotions and discounts for online purchases.
- Content Marketing: Start a fashion blog on your website to share style tips, fashion
trends, and stories behind your collections. Optimize content for SEO to drive organic
traffic.
4. Offline Marketing
- Pop-Up Shops & Exhibitions: Organize pop-up shops in major cities and participate
in local fashion exhibitions to create buzz and offer
 Cost Analysis
Initial Cost
Company Registration and Legal PKR 50,000 - 100,000
Fees
Trademark Registration PKR 20,000 - 50,000
Inventory and Raw Materials PKR 500,000 - 1,000,000 (initial stock)
Website Development PKR 100,000 - 300,000 (one-time)
E-commerce Platform Fees PKR 50,000 - 150,000 (one-time)
Monthly Maintenance and Hosting PKR 10,000 - 30,000
Online Marketing
Social Media Advertising PKR 50,000 - 200,000 per month
Content Creation (photography, PKR 50,000 - 150,000 (initial)
videography)
Influencer Collaborations PKR 20,000 – 50,000 per collaboration
SEO and Content Marketing PKR 30,000 - 80,000 per month
Offline marketing
Pop-Up Shops and Exhibitions: PKR 100,000 - 300,000 per event
Printed Marketing Materials PKR 20,000 - 50,000
(brochures, flyers)
Event Sponsorships PKR 50,000 - 200,000 per event
Operational Costs
Staff Salaries PKR 300,000 - 600,000 per month
(depending on the number and roles of
employees)
Packaging and Branding PKR 30,000 - 100,000 per month
Logistics and Distribution PKR 50,000 - 150,000 per month
Contingency Fund
Miscellaneous Expenses PKR 100,000 - 200,000 (for unforeseen
costs)

Total Estimated Initial Investment (First 3 Months): PKR 2,780,000 - 5,610,000

Ongoing Monthly Costs:

- Operational Costs: PKR 700,000 - 1,500,000
- Marketing and Advertising: PKR 100,000 - 500,000

Summary
Initial Setup Costs (one-time):
- Approximately PKR 1,820,000 - 3,410,000

Monthly Operating Costs:

- Approximately PKR 700,000 - 2,000,000

First 3 Months Total:

- Approximately PKR 2,780,000 - 5,610,000

This cost analysis provides a rough estimate of the financial requirements

for launching Zaraé in Pakistan.