WEB DESIGN AND APP

DEVELOPMENT CENTRE

1. INTRODUCTION

Computer and Mobile has grown to become essential in the operations of business. It has also
demonstrated itself, especially in recent years, to be very powerful tool in design and
manufacturing. Through WEB and Mobile enabled service we can meet any corner of the world
from the work station instantly and we can display our products or service through web
enabled services as marketing. It is essentially a web site and Mobile Applications to be
developed and managed. It is a system interface with the outside world.

2. SERVICE AND ITS APPLICATION

In addition to the individual professional companies in the field of design for their
own website and Mobile Applications, the entrepreneurs have scope to develop the website
and App for small scale industries, educational Institution, hospitals, etc. and also to maintain
and updating it with time scale. Now the marketing through the Web and Mobile enabled
service are become the integral part of marketing strategy and some time it leads the
market. The industrial establishments, government agencies and research organisations are
now days searching their requirement in the website and Mobile App, since it is faster, simple
and easier plus complete details are also available. By considering the above factors, the
estimated business in a Web Site and Mobile App Design will continue to be on the better side
of challenge and profitability in the coming future.

3. DESIRED QUALIFICATION FOR PROMOTER

Promoter for this service may have higher studies in Web development designing as well as
backend coding in PHP, JAVA, Python, Android, dotNet or any other language plus background
of sales and marketing can be an value added plus point so that it brings down the cost
of building project and also make the implementation smoother and it will require less
time to build with greater quality.
 4. REQUIREMENTS – MATERIAL/EQUIPMENT AND MANPOWER

Resources
1. Computers with latest OS and Network Infrastructure & Good Internet
2. Advanced Software such as Photoshop, Illustrator, Dreamweaver and more
according to the requirement.

5. MANPOWER

1. Web Designers: 2 or 3 minimum, who can create attractive ad designs for print
media like banners, catalogue, flyers and other printing material plus can also design
for digital advertise like social media marketing and web advertising.
2. Tech-Support: 1 - who can manage server data and hosting for various domains.
3. Sales and D i g i t a l marketing: 1 or 2 who can work on official documentation and
can re- present project in front of client.

Project Building

The Internet has been accepted as the fastest and most prolific growth registering platform.
While it continues to spawn a new breed of entrepreneurs, as it expands further the scope
and challenges faced by marketers will only multiply. The correct web a n d M o b i l e
presence is now a must. This subject of design and development is vast in it and needs
understanding of not only your business but also the category, competition and knowledge
about the online consumer with regards to your products and service.
Web & Mobile App Designing Services majorly has two stages for the

Scope of work.

Website structure Designing

Website development
Android App development
Backend Server Configuration

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 6. WORKFLOW

Defining Site Goal: This is probably the most important phase of any design project
as you define the goals, set up the overall structure, decide on content and assign roles and
the different deliverables throughout the project.

Developing Site Structure: The site structure forms the backbone of the website.
It acts as a reference guide for the team during the entire duration of the project. Use
flowcharts to show the flow of the structure.
Designing and Production: In this phase, make sure the designer works together with
the programmer to ensure the implementation of coherent design elements. After the
client approves the design drafts, the designer and the graphic team work on the look and
the feel of the website. Compression, transparency, efficient use of color and design combine
to create effective web graphics. The production stage is a point where the actual website is
created. After the design and layout of the site is completed, the site goes into the
engineering part of the work. Here, you will take all of the individual graphic elements from
the prototype and use them to create the actual, functional site.
Testing, collecting feedbacks and fixing bugs: Although testing is something that’s
done throughout the development process as well, there will always be bugs left. And
we’re not only talking about software bugs. Even a design can be buggy. So after giving the
final touch the site will be ready to go live!

7. FIXED CAPITAL INVESTMENT

Sr. No. Description Qty Amount (Rs) Total (Rs)

1 Building Own Website & Mobile App for Our 1 ₹50,000.00 ₹50,000.00
Entity
2 Computers - with all necessary hardware and 5 ₹35,000.00 ₹1,75,000.00
software
3 Purchase bulk hosting services 1 ₹50,000.00 ₹50,000.00
4 Software licensing 1 ₹ 25,000.00 ₹ 25,000.00
5 Network Installation 1 ₹10,000.00 ₹10,000.00
6 Office Furniture 1 ₹50,000.00 ₹50,000.00
A Total ₹3,60,000.00

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8. WORKING CAPITAL

Sr. No. Description Total (Rs) Total (Rs)

1 Salary ₹ 75,000.00 ₹ 9,00,000.00
1a Web Designers – 3 posit ions @ ₹ 30,000.00
10,000 Rs per Month
1b Technical Support – 2 Positions @ ₹ 20,000.00
10,000 Rs per Month
1c Marketing Representative – 2 @ Rs ₹ 25,000.00
12500 Per month
Sr. No. Description Total (Rs) Total (Rs)
2 Software renewal ₹ 4000.00 ₹ 48000.00
3 Facility Expenses ₹ 5000.00 ₹ 60,000.00
3a Transportation ₹ 5,000.00 ₹ 60,000.00
3b Stock images/illustrators ₹ 3,000.00 ₹ 36,000.00
3c Stationery ₹ 1000.00 ₹ 12,000.00
4 Rent ₹ 12,000.00 ₹ 1,44,000.00
Total ₹ 1,05,000.00 ₹ 12,60,000.00

9. COST OF PROJECT

Sr. No. Particulars Amount in Rs

1 Land ₹ 0.00
2 Building ₹ 0.00
3 Portal Domain and Software Licensing ₹ 56,000.00
4 Computer/Furniture/Other fixed investment ₹ 3,60,000.00
5 Working Capital ₹ 12,60,000.00
Total Cost of Project ₹ 16,76,000.00

10. MEANS OF FINANCE

Sr. No. Description %age of Fixed Capital Total

1 Promoter's Contribution 25% ₹ 4,19,000.00
2 Term Loan/Bank Finance 75% ₹ 12,57,000.00
Total ₹ 16,76,000.00

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 Turnover

Quantity/
Sr. No. Description Cost/Unit Sales/month Revenue/year
Month
1 Static Websites ₹8000.00 10 ₹80,000.00 ₹ 9,60,000.00
2 Dynamic Websites ₹30,000.00 3 ₹ 90,000.00 ₹10,80,000.00
3 Annual Maintenance ₹5000.00 3 ₹ 15,000.00 ₹ 1,80,000.00
Charge
Total ₹22,20,000.00

11. PROFITABILITY CALCULATION

EBITDA (Sales – WC) ₹ 5,44,000.00

EBITDA Margin 25%

12. Revenue Forecast:

Sl. Revenue Revenue (20 % Growth)

No Description Quantity Cost 1st Year 2nd Year 3rd Year 4th Year 5th Year
Static
1 Websites 120 8,000.00 9,60,000.00 11,52,000.00 13,82,400.00 16,58,880.00 19,90,656.00
Dynamic
2 Websites 36 30,000.00 10,80,000.00 12,96,000.00 15,55,200.00 18,66,240.00 22,39,488.00

3 AMC 36 5,000.00 1,80,000.00 2,16,000.00 2,59,200.00 3,11,040.00 3,73,248.00

Revenue 22,20,000.00 26,64,000.00 31,96,800.00 38,36,160.00 46,03,392.00