MANGALYA

In this generation it is called Arranged Love Marriage

User Persona : Bride and Groom
Frustrations
Tech • Not able to get any right partner after a queue of listings
savvy Independent
• Lot of time consuming, no one is serious or genuinely
helping
• Not sure with the Listing details are correct, how to trust
• Not sure how to make the first move, nobody wants
Bio awkward situations
Both Abhi and Ash are working • Most of the first meetings of bride and groom use to be
professionals, they are reaching fresh, and after knowing it is difficult to say no.
Name : the corporate ladder, and are busy
Abhishek (28) with work and family. They do not
and know how to find their right match
Aishwarya(27) as in market there are tons of Goals
Location : dating apps and not sure which • Find a Right match without hassle
India one to choose. • Both sides Parents should like each other and it should
be easy for them to use the app
• The entire process from finding a partner and knowing
them should be there done genuine.
• Should be able to Trust the other user
• Someone should make the first move
User Persona : Parents Frustrations
• Not able to get any right partner after a queue of listings
Connect • Lot of time consuming, no one is serious or genuinely
Not helping
ed to
Tech • Not sure with the Listing details are correct, how to trust
Close
savvy • Not sure how to make the first move, nobody wants
knit
awkward situations
• Most of the first meetings of bride and groom use to be
fresh, and after knowing it is difficult to say no.
Parents of Bride Bio
or Groom Both Abhi and Ash are
Location : India working professionals, they
are reaching the corporate Goals
ladder, and are busy with • Find a Right match without hassle
work and family. They do not • Both sides Parents should like each other and it should be
know how to find their right easy for them to use the app
match as in market there are • The entire process from finding a partner and knowing them
tons of dating apps and not should be there done genuine.
sure which one to choose. • Should be able to Trust the other user
• Someone should make the first move
Problem statement ( Parents and Bride &
Groom)
• Find a right partner of their choice with less hassle, and should be
able to understand the UX/UI of the app, so easily navigate through.
Should be able to know how to start the conversation with the new
invitation.
Product Vision

• For Future Bride and groom and their respective family should get a
Great experience by using this app for searching their Soul mates in a
most easiest and fun manner.
• Should be able to connect all Indians together, its not necessary that
you can find a person in the same community or state, He could be
anywhere and our responsibility is to find it for you.
Product Market fit
• Affordable to normal person also.
• Religion, caste and language basis, Job based filters available.
• Personalized portfolio of Bride or Groom will be made for more
details
• Relationship manager will lead the each steps after checking with the
concern person in the family
• Requirements will be noted in the beginning itself so no Time will be
wasted.
• Guaranteed Match assured
Problem Statement

• Even after paid customer not able to find a right match

• So many to choose, whom to speak
• Connecting time depends on each user it may take days to weeks
• No one to guide for any app related or any communication between 2
users
• Starting trouble of who will speak first
• Horoscope match not determined first, so waste of time
Product Solution
• Affordable Registration
• A relationship manager to understand the requirements before even
search
• Filtered profiles so right matches will be found
• Understand the horoscope matches of the user if they believe in it
• Each step will be lead by the team
• First step of connecting will be made by the team for official introduction
• Portfolio will be made by us so easy for the other user to know the likes
and dislikes are learned before the meet.
• Preparing for the first date as User may not have the right questions
• Easy UI for Parents to understand, 2 way communication with User and
User parents, so both interest are well kept.
 Business Model
• Segments - User and User Parents
• 2.Characteristics–
• As a youngster they are very busy with the work and family, and may not have time to sit and work on it
• As Parents, they may not be able to reply for an invitation
• 3.Purchase Journey
• -3.1) Download the app or sign up the website
• 3.2) Registration is free.
• 4 Out team get in touch gives the details and ask complete information to fill the form then makes the payment
• Each users getting enrolled will be our revenue.
• If the marriage is getting done we ask for a certain amount if the user want to speed up the process.
• There are different ways of revenue streams – if we have to collect the complete details of the family background
job any police case or any issue from near by community there is a separate fees.
Story Mapping
• User – To be Bride or
Groom
Parents

• User Activity – Register

Follow up with
the Team
Meet and Date
Select the
Partner

Create a Relationship
• User Story - account manager will fill Make a Nice Invite other users
details with the help Portfolio to check out
of the User

Meet up Finalise
Competitive Landscape
• There are so many competition in the Market for Dating app.
But the one with competition will be Aisle and Shaadi.com,
Matrimony.com
The app is very different approach from all the above apps and it is well
strategically will be priced for the features provided.