AAHNA BANSAL

aahnabansal101103@gmail.com |+91 7827912883

Education
2021-2024 Amity School of Business, Amity University Noida, Uttar Pradesh
Bachelor of Business Administration; Grades till 3rd year: CGPA 8.02
2020-21 Lotus Valley International School Noida, Uttar Pradesh
Senior Secondary School Examination; Grades: 91.8%
2019-20 Lotus Valley International School Noida, Uttar Pradesh
Secondary School Examination; Grades: 82.6%
Work Experience
06/2023-08/2023 Marketing and Sales Intern, Outlook Group New Delhi
● Devised and implemented marketing strategies to increase the sales of magazines by INR 12000 within 1 month
● Prepared a detailed report underlining consumers’ responses to different advertising styles
● Aided company’s research to identify requirements of target audience and improve quality of content for publication
03/2021-05/2021 Intern, Image Filling Station New Delhi
● Collected and analysed data on consumer behaviour to improve products and ensure customer satisfaction
● Assisted in maintaining detailed records of accounts and inventory to ensure streamlined workflow within the firm
09/2020-03/2021 Baker and Business Owner, SugarCoat by Aahna Noida, Uttar Pradesh
● Managed social media accounts and employed digital marketing techniques to promote goods and services
● Prioritised including healthy bakery products including vegan options to boost monthly sales up to INR 30000
Research Experience
2023 Non-Teaching Credit Course, Outlook Group
● Prepared a dissertation on ‘News preferences of young adults’ to understand consumers' preferences and boost sales
● Conducted theoretical analysis on consumer relationship management and appraisal management
2022 Non-Teaching Credit Course, Amity University
● Examined the brand Hennes and Mauritz (H&M) using industry, company, STP, Market, HR, and SWOT analysis
● Conducted multiple surveys and interviews to aggregate and analyse data and compile research reports
Academic Projects
2023 Service Marketing, Amity University
● Provided recommendations i.e., queue management system, training staff to multitask and introduce self-service options
● Promoted use of digital payments and advanced technology to streamline customer service thereby improving efficiency
2022 Modern Trends & Innovative Solutions through Technology Management, Amity University & Birkbeck University
● Researched impact of advanced AI in business environments like self-checkout centres in retail for operational efficiency
● Studied the significance of personalised video messaging during the COVID-19 lockdown
● Determined AI-driven solutions for challenges in evolving business landscapes
● Inspected how AI facilitates streamlining resources, predictive analysis, and automation to optimise resources
2022 Term Paper on H&M, Amity University and Birbeck University
● Compiled a term paper investigating the origin, development, growth & revenue analysis of H&M through primary research
● Documented the brand's inception, evolution, milestones, and strategic manoeuvres that contributed to its success
● Enhanced comprehension of brand development and revenue generation to offer valuable insights in the marketing domain
2022 Creating new Global Ventures, Amity University and Birbeck University
● Collaborated with 5 members from Global Ventures, Amity University and Birbeck University to conceptualise a business
model with operational plans
● Highlighted the intricacies of the business model to overlay a cohesive strategy for potential ventures
Positions of Responsibility
2021-2024 Class Representative, Amity School of Business, Amity University Noida, Uttar Pradesh
● Employed excellent communication skills to act as point-of-contact between 40 students and 30 college faculty members
● Resolved queries and grievances of 25+ students and provided important information and University updates
2021 Promoter, WEDO (Women's Entrepreneurship Day Organization) New Delhi
● Promoted the annual summit of Asia WEDO via social media channels & web advertisements to receive a footfall of 300+
● Ensured proper circulation of promotional material to reach the target audience for WEDO in 144 countries
● Conducted webinars and panel discussions with leading female entrepreneurs in India
● Conducted 2 webinars with a footfall of 300+ and invited 6 panellists to celebrate women in entrepreneurship & technology
2022 Participant, College Fest, Amity School of Business, Amity University Noida, Uttar Pradesh
● Set up a stall to display and sell sneakers and apparel to advertise the clothing brand, Kool Kollects
● Successfully marketed the brand as well as achieving a sales target of INR 35000 in one day
Volunteering Experience
2022 Volunteer, Sai Social Responsibility and Research Centre New Delhi
● Coordinated with 10 volunteers to organise a free eye check-up camp to celebrate World Earth Day
● Taught 28 underprivileged children basic English, mathematics and using computer software like MS Office
● Conducted a gel candle-making activity in Jaitpur Village attended by 15+ women
2022 Volunteer, AANGAN Elderly Care Home Noida, Uttar Pradesh
● Conducted 11 weekly visits and planned interactive activities with 40 residents i.e., movie screenings and karaoke nights
● Volunteered to organise 2 free health checkup camps for the residents
● Organised a talk show with nutritionists to spread awareness about nurturing one’s health and well-being
Additional Information
Technical Skills Microsoft Office (MS Word, MS Excel, MS PowerPoint)
Languages English, Hindi