MBA

(INTERNATIONAL BUSINESS MANAGEMENT)

Semester
(With Effect from the Academic Year 2013-14)
ELIGIBILITY FOR ADMISSION

Candidates who apply for the degree of MBA shall possess the following qualifications.

(a) AGE LIMIT:

There is no upper Age Limit.

(b) QUALIFICATION:
Any Degree

3. DURATION OF THE COURSE

The course will be conducted for Two years under Semester pattern.

On completion of two years, the students will be awarded MBA with Respective
Specialisation.

3.1. EXAM : There will be an examination conducted by the

University at the end of each Semester.

3.2. PASSING MINIMUM : 50 marks

3.3. MEDIUM OF INSTRUCTION: The Medium of instruction will be English.

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 LIST OF SUBJECTS AND DETAILED SYLLABUS

SEMESTER S.No Title of the Subject

1. Management Theory and Practice
2. Organisational Behavior
I 3. Accountancy for Managers
4. Managerial Economics
5. Statistics for Managers
6. Marketing Management
7. Financial Management
II 8. Human Resource Management
9. Operations Management
10. Research Methods for Business
11. Operations Research
12. Strategic Management
III 13. International Business
14. International Business Law
15. International Marketing
16. Entrepreneurship
17. International Financial Management
18. WTO and IPR
IV
19. International Human Resource Management
20. Cross Culture Management
21. Final Project Report

21. PROJECT REPORT

Students are required to undertake a Research for in a relevant specialization. They must

submit a research report on the relevant specialization guided by the Qualified External

Examiner before the end of IV semester. The maximum mark for the research report is 100. The

Minimum mark required to pass the Research Report is 50 Percent.

SEMESTER I

PAPER 1 MANAGEMENT: THEORY AND PRACTICE

Objectives: To help students understand Evolution of Management Thought, Concepts, basic

functions and recent trends managerial concepts and practices for better business decisions.

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UNIT I: Evolution of Management thoughts – Contribution of Selected Management Thinkers
– Various approaches to management – contemporary management practice – Managing in
global environment – Managerial functions.
UNIT II: Importance of planning – Types of planning – decision making process – Approaches
to decision making – Decision models – Pay off Matrices – Decision trees – Break Even
Analysis.
UNIT III: Departmentation – Span of Control – Delegation – Centralisation and
Decentralisation – Commitees – Line and Staff relationships – Recent trends in organisation
structures.
UNIT IV: Process of Recruitment, Selection, Induction Training – Motivation – Leading –
Leadership styles and qualities – Communication – process and barriers.
UNIT V: Managements control systems – techniques – Types of control.

REFERENCES
1. Bateman Snell, Management: Competing in the new era, McGraw-Hill Irwin, 2002.
2. Chandan J.S., Management Concepts and Strategies, Vikas Publishing House, 2002.
3. Hellriegel, Jackson and Slocum, Management: A Competency-Based Approach, South
Western, 9th edition, 2002.
4. Koontz, Essentials of Management, Tata McGraw-Hill, 5th Edition, 2001.
5. Stephen P. Robbins and David A. Decenzo, Fundamentals of Management, Pearson
Education, Third Edition, 2001.
6. Tim Hannagan, Management Concepts and Practices, Macmillan India Ltd., 1997.

PAPER II ORGANISATIONAL BEHAVIOUR

Objectives: To introduce students to framework that are useful for diagnosing problems
involving human behaviour, to increase students understanding of psychological and sociological
phenomenon that regularly occur in organizations. To understand the dynamics of human
organizations and concepts of individual as well as the group level.

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UNIT I: Definition, need and importance of organizational behaviour – nature and scope –
frame work – organizational behaviour models.
UNIT II: Personality – types – factors influencing personality – theories – learning – types of
learners – the learning process – learning theories – organizational behaviour modification.
Attitudes – characteristics – components – formation – measurement. Perceptions – importance –
factors influencing perception – interpersonal perception. Motivation – importance – types –
effects on work behavior.
UNIT III: Organization structure – formation – groups in organizations – influence – group
dynamics – emergence of informal leaders and working norms – group decision making
techniques – interpersonal relations – communication – control.
UNIT IV: Meaning – importance – leadership styles – theories – leaders Vs managers – sources
of power – power centers – power and politics.
UNIT V : Organizational climate – factors affecting organizational climate – importance. Job
satisfaction – determinants – measurements – influence on behavior. Organizational change –
importance – stability Vs change – proactive Vs reactive change – the change process –
resistance to change – managing change. Organizational development – characteristics –
objectives – team building. Organizational effectiveness – perspective – effectiveness Vs
efficiency – approaches – the time dimension – achieving organizational effectiveness.
REFERENCES

1. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson

Learning, 9th edition, 2001
2. Stephen P.Robins, Organisational Behavior, Prentice Hall of India, 9th edition, 2001

PAPER III ACCOUNTANCY FOR MANAGERS

Objectives: To familiarize the students with basic Accounting concepts and Conventions, to
make the students understand Financial Statements, to familiarize with the intricacies of
accounting, planning and Management and to make them aware about the tools for decision
making.

UNITI: Introduction to Financial, Cost and Management Accounting – Accounting Conventions

and Concepts- IFRS-Preparation of financial statements: Income
statements and Balance sheet – Segmental Reporting

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UNIT II: Financial statement analysis – Ratio analysis-Preparation of Cash Flow Statement-cash
flow and funds flow statement analysis

UNIT III: Elements of Cost - Cost Classification - Cost Control & Cost reduction – Methods of
costing - Preparation of cost sheet – Activity based costing.

UNIT IV: Basics of Cost Volume Profit (CVP) analysis – BEP analysis- Application of
marginal costing in decisionmaking - Basic framework of budgeting-Preparation of Master,
flexible and cash budgets- Zero based budgeting

UNIT V: Standard costing-Setting standard costs - Analysis of variance - Significance

of Computerized Accounting System

REFERENCES
1. Bhattacharyya, Management Accounting,Pearson,2010
2. Khan,Jain,Management Accounting : Text, Problems and Cases Tata McGraw Hill
3. Kuppapally, Accounting for Managers, Prentice Hall of India,2009
4. Maheswari ,Maheswari Accounting for Management Vikas Publishing 2009
5. Pandikumar, Management Accounting-Theory and Practice, Excel Books 2009
6. Vijayakumar, Accounting for Management,Tata McGraw Hill,2009

PAPER IV MANAGERIAL ECONOMICS

Objectives: To impart knowledge and understanding to students on managerial economics and

their application to business decision making.
UNIT I: Meaning and Scope of managerial Economics-Role and Responsibility of A managerial
Economist-Fundamentals- concepts - Demand & Supply: Law of Demand-Types of Demand-
Elasticity of demand-Demand forecasting, Law of Supply, Elasticity of Supply
UNIT II :Macro economic variables – national income, investment, savings, employment,
inflation, balance of payment, exchange rate – circular flow of income – national income
concepts – measurement of national income – role of economic planning – Indian economic
planning.

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UNIT :Determination of national income – Keynesian perspective - multiplier – accelerator –
business cycle – the role of fiscal policy – Indian fiscal policy and experiences.Demand and
supply of money – money market equilibrium – the role of money - monetary policy – Indian
perspectives.

UNIT IV: Analysis of inflation and unemployment – the role of economic policies – Indian
experiences.

UNIT V: International trade – trade multiplier – linkage model – the role of trade policy –
analysis of performance of Indian economy in external sector.
REFERENCES
1. Geetika, Ghosh, Choudhury, Managerial Economics, Tata McGraw Hill 2009
2. Gupta, G.S. Macroeconomics, Theory and Applications, Tata McGraw-Hill
3. Hirschey, Managerial Economics- An integrative Approach, Cengage,2009
4. Mankar ,Business Economics Macmillan India Ltd 2009

PAPER V: STATISTICS FOR MANAGERS

Objectives: To help students understand application of statistics, probability Concepts, basic

functions and practical usage for better business decisions.
UNITI: Basic definitions and rules for probability, conditional probability, independent of
events, Baye’s theorem, random variables, Probability distributions: Binomial, Poisson, Uniform
and Normal distributions.

UNIT II Introduction to sampling distributions, sampling techniques, sampling distribution of

mean and proportion, application of central limit theorem. Estimation: Point and Interval
estimates for population parameters of large sample and small samples, determining the sample
size.
UNIT III TESTING OF HYPOTHESIS - Hypothesis testing: one sample and two samples
tests for means and proportions of large samples (z-test), one sample and two sample tests for
means of small samples (t-test), F-test for two sample standard deviations, Chisquare test for
single samples standard deviation. Chi-square tests for independence of attributes and goodness
of fit.

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UNIT IV NON-PARAMETRIC METHODS - Sign test for paired data. Rank sum test: Mann
– Whitney U test and Kruskal Wallis test. One sample run test, rank correlation.

UNIT V CORRELATION, REGRESSION AND TIME SERIES ANALYSIS -

Correlation analysis, estimation of regression line. Time series analysis: Variations in time
series, trend analysis, cyclical variations, seasonal variations and irregular variations.
REFERENCES
1. Aczel A.D. and Sounderpandian J., “Complete Business Statistics”, Tata McGrawHill
2. Levin R.I. and Rubin D.S., “Statistics for management”, Prentice Hall of India

SEMESTER II

PAPER I MARKETING MANAGEMENT

Objectives: It helps students to understand the basic concepts of Marketing Management,

understand various marketing tools/models for solving marketing problems and to comprehend
various situations and marketing terminologies.
UNIT I: Marketing conceptual frame work – marketing environment – customer oriented
organization – marketing interface with other functional areas, marketing in a globalized
environment.
UNIT II: Understanding Industrial and individual buyer behavior – influencing factors–
responding to buyer behaviour – building customer satisfaction – marketing to organizations and
marketing of services Market segmentation – targeting and positioning, developing marketing
mix,
UNIT III: Product planning and development – product life cycle – brand management,
developing new product -Pricing decisions – channel design and management – retailing and
wholesaling – promotion methods. Advertisement and personal selling, public relations.
UNIT IV: Marketing Research- Types, process – tools and techniques – application of
marketing research – product launching, demand estimation, advertising, brand preferences,
customer satisfaction, retail stores image, customer perception, distribution, customer
relationship, competitor analysis and related aspects

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UNIT V: Online marketing – web based marketing programmes – emerging now trends and
challenges to marketers.
REFERENCES
1. Aakar Day, Kumar, Essential of Marketing Research.
2. Boyd Walker, Marketing Management, McGraw Hill, 2002.
3. Keith Flether, Marketing Management and Information Technology Prentice Hall, 1998
4. Phlip Kortler: Marketing management (Millenium edidtion), Prentice hall of India.
5. Zikmand d’Amico, Marketing South western, Thomson Learning, 2000.

PAPER II FINANCIAL MANAGEMENT

Objectives: Imbibing knowledge about the decisions and decision variables involved in building
the asset side of balance sheet of the firm and developing the analytical skills by associating the
tools and techniques with the situation and to develop skills for interpretation business
information and application of financial theory in corporate investment decisions.

UNIT I: Financial management – An overview, time value of money. Introduction to the

concept of risk and return of a single asset and of a portfolio, valuation of bonds and shares
option valuation.
UNIT II: Capital Budgeting: Principles and techniques, Nature of capital budgeting, Identifying
relevant cash flows, Evaluation Techniques, Payback, Accounting Rate of Return, Net Present
Value, Internal Rate of Return, Profitability Index, Comparison of DCF techniques, Project
selection under capital rationing, Inflation and capital budgeting. Concept and measurement of
cost of capital, Specific costs and overall cost of capital.

UNIT III: Financial and operating leverage, capital structure, Cost of capital and revaluation,
designing capital structure. Dividend policy, Aspects of dividend policy, practical consideration,
forms of dividend policy, practical considerations, forms of dividends, share splits.
UNIT IV: Principles of working capital: Concepts, need; Determinants, issues and estimation of
working capital, Accounts Receivables Management and factoring, Inventory management, Cash
management, Working capital finance, Trade credit, Bank finance and Commercial paper.
UNIT V: Indian capital and stock market, New issues market. Long term finance: Shares
debentures and term loans, lease, hire purchase, project financing, venture capital financing.

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REFERENCES

1.. Khan M.Y and.Jain P.K, Financial Management, Text, Problems and Cases - Tata
McGraw 2. Pandey I.M , Financial Management, Vikas Publishing House Pvt. Ltd.,

PAPER III HUMAN RESOURCE MANAGEMENT

Objectives: To provide the future manager with inputs with a view to Enhancing the
appreciation of the Human Resources function as a potential career option, Understanding the
interface of the Human Resources function with Operations, Marketing, and Finance functions

UNIT I : Human Resource Philosophy - Changing environments of HRM - Strategic human

resource management - Using HRM to attain competitive advantage - Trends in HRM -
Organisation of HR departments - Line and staff functions - Role of HR Managers.
UNIT II: Employment planning and forecasting – Recruitment, selection process- Building
employee commitment : Promotion from within – Sources- Induction.
UNIT III : Orientation & Training : Orienting the employees, the training process, need
analysis, Training -techniques, Developing Managers : Management Development - On-the-job
and off-the-job Development techniques using HR to build a responsive organisation.
Management Developments - Performance appraisal in practice. Managing careers : Career
planning and development - Managing promotions and transfers.
UNIT IV : Establishing Pay plans : Basics of compensation - factors determining pay rate -
Current trends in compensation - Job evaluation – Incentives- Practices in Indian organisations.
Statutory benefits - non-statutory (voluntary) benefits - Insurance benefits - retirement benefits
and other welfare measures to build employee commitment.
UNIT V : Labour relations -Employee security - Industrial relation-Collective bargaining : future
of trade unionism. Discipline administration - grievances handling - managing dismissals and
separation. Labour Welfare : Importance & Implications of labour legislations - Employee health
- Auditing -Future of HRM function.
REFERENCES
1. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India
2. Venkatapathy R.& Assissi Menacheri, Industrial Relations & Labour Welfare, Adithya
Publications, CBE, 2001.
3. VSP Roa, Human Resource Management : Text and cases, First edition, Excel Books,

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PAPER IV OPERATIONS MANAGEMENT

Objectives: To understand the concepts of Operation Management and its applications in

industrial situations and to familiarize the students with various concepts of Operation Planning
and Management.
UNIT I Production and Operations Management (POM) – Need, History, System, Types,
functions and communication in POM. Computer Integrated Manufacturing and Services
Systems. Global /trade operations and supply network applications.
UNIT II: Facility Location Decisions (FLcD) – Selections of country, region and site. Facility
Layout Decision (FlyD) – Types (Fixed Position, and Production, Process, Flexible),
Methodologies (Distance Minimising, Computer software systems (CRAFT, CORELAP,
ALDEP),
UNIT III: Forecasting – Types, Methods (Qualitative and Quantitative), Types of variation in
data, Minimising forecasting errors and selection of forecasting methods. Capacity Planning-
MRP and MRP II systems Introduction to ERP Line Balancing and performance ratios,
UNIT IV: Material Management (MM) – Handling Technology (Robots, Automated storage and
retrieval systems (ASRS) and methods (JIT, / Kanban, ABC Systems).Independent Demand
Inventory Models – Fixed order system, Basic EOQ, EBQ Models, Quantity discount models.
Dependent Demand Inventory models
UNIT V: Johnson’s Algorithm for job sequencing -Use of Gantt charts, Queuing analysis and
Critical Ratios as methods for job scheduling. work measurement methods (WM) - Time study,
methods-time measurement, Work Sampling, White color measurement and learning curves,
Using WM to increase productivity- PERT / CPM – Drawing the network, computation of
processing time, floats and critical path. Resource leveling techniques.
REFERENCES
1. Paneer Selvam R., Production and Operations Management, Prentice Hall of India.
2. Sang M Lee and Marc J Schniederjans, Operation Management, All India Publishers

PAPER V RESEARCH METHODS FOR BUSINESS

Objectives: To impart knowledge to evaluate and conduct research on management
problems/issues, to provide skills necessary for the conduct of student research projects as a part
of the programme requirement and to highlight importance of research in management

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UNIT I: Business Research – Definition and Significance – the research process – Types of
Research –Research questions / Problems – Research objectives – Research hypotheses –
characteristics – Research in an evolutionary perspective – the role of theory in research.
UNIT II: Research Process- Research design – Definition – types of research design –
exploratory and causal researchdesign – Descriptive and experimental design – different types of
experimental design – Validity of findings – internal and external validity – Variables in
Research – Measurement and scaling – Different scales – Construction of instrument – Validity
and Reliability of instrument.
UNIT III: Types of data – Primary Vs Secondary data – Methods of primary data collection –
Survey Vs Observation – Experiments – Construction of questionaire and instrument –
Validation of questionaire – Sampling plan – Sample size – determinants optimal sample size –
sampling techniques – Probability Vs Non–probability sampling methods.
UNIT IV: Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs
Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor Analysis -
multiple regression and correlation –Application of statistical software for data analysis.
UNIT V Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension –report format – title of the report – ethics in research – ethical behaviour of
research
REFERENCES
1. Alan Bryman and Emma Bell, Business Research methods, OUP.
2. Cooper and Pamela Business Research methods , Tata Mc Graw Hill, 2006.
3. Uma Sekaran, Research methods for Business, Wiley India, New Delhi, 2006.

SEMESTER III
PAPER I OPERATIONS RESEARCH

Objectives: To provide a formal quantitative approach to problem solving and an intuition about
situations where such an approach is appropriate, to introduce some widely-used mathematical
models. The understanding of these models will allow the students to communicate with persons
who run them and to evaluate the results they present and to provide a tool that the students can
use to solve management problems.

UNIT I: Introduction to applications of operations research in functional areas of management.

Linear programming- Formulation, Solution by graphical and simplex methods, Special cases,
Dual simplex method, Principles of duality, Sensitivity analysis.

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UNIT II: Transportation models (minimizing and maximizing cases) –Balanced and unbalanced
cases –Initial basic feasible solution by N-W corner rule, least cost and Vogel’s approximation
methods. Check for optimality. Solution by MODI /Stepping stone method. Cases of degeneracy.
Transshipment models.
UNIT III: Solution to pure and mixed integer programming problem by Branch and bound and
cutting plane algorithms. Game theory-Two person zero sum games-saddle point, Dominance
Rule, Convex Linear combination (averages), methods of matrices, graphical and LP solutions.
UNIT IV: Dynamic programming (DP) – Deterministic cases – Maximizing and minimizing
problems. DP techniques for LP problems. Decision making under risk – Decision trees –
Decision making under uncertainty. Application of simulation techniques for decision making.
UNIT V QUEUING THEORY AND REPLACEMENT MODELS -Queuing theory – single
and multi-channel models – Infinite number of customers and infinite calling source.
Replacement models –Individual replacement models (with and without time value of money) –
Group replacement models.
REFERENCES
1. Paneerselvam R., Operations Research, Prentice Hall of India,
2. Toha, “Operations Research”, Tata Mc Graw Hill

PAPER II STRATEGIC MANAGFEMENT

Objectives: The Objective of the course is to enable students have a grasp of various business
strategies in general and functional management areas. It will provide a strategic
orientation in conduct of the business.

UNIT I: Conceptual framework for strategic management, the Concept of Strategy and the
Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business
definition, Objectives and Goals - Corporate Governance and Social responsibility
UNIT II External Environment - Environmental Threat and Opportunity Profile (ETOP) –
SWOT- Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry
Evolution- Globalisation and Industry Structure - National Context and Competitive advantage
Resources- Avoiding failures and sustaining competitive advantage-
UNIT III The generic strategic alternatives – Stability, Expansion, Retrenchment and
Combination strategies - Business level strategy- Strategic analysis and choice -OCP - Strategic
Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc

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Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix -
Balance Score Card
UNIT IV : The implementation process, Resource allocation, Designing organisational
structure-Designing Strategic Control Systems- Matching structure and control to strategy-
Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation
& control
UNIT V: Managing Technology and Innovation- Strategic issues for Non Profit organizations-
New Business Models and strategies for Internet Economy
REFERENCES
1. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third
Edition
2. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and
Business policy, Pearson Education., 2006

PAPER III INTERNATIONAL BUSINESS

Objectives: The objective of this course is to give an understanding of the effects of the
multinational dimension on the business strategies and management of a MNC company.
Business problems created by operating a business in more than one country will be
examined in order to modify the business strategies of firms in foreign markets.

UNIT I: An Overview of International Business: Introduction, Definition of International

Business, Changing Environment of International Business, Globalization of Markets,
Trends in Globalization, Effects and Benefits of Globalization.
UNIT II: International Business Theories: Introduction Mercantilism, Absolute
Advantage Theory Comparative Cost Theory, Hecksher-Ohlin Theory. Instruments of
Trade Policy - Tariffs, Subsidies, Import Quotas, Voluntary Export Restraints,
Administrative Policy, Anti-dumping Policy.
UNIT III: Foreign Exchange Determination Systems: Basic Concepts Relating to
Foreign Exchange, Various types of Exchange Rate Regimes, Factors Affecting
Exchange Rates, Brief History of Indian Rupees Exchange Rates.

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UNIT IV: International Institution: UNCTAD, Its Basic Principles and Major
Achievements, IMF, Role of IMF, IBRD, Features of IBRD, WTO, Role and Advantages
of WTO.
UNIT V: Regional Economic Integration: Introduction, Levels of Economic Integration,
Regional Economic Integration in Europe, Regional Economic Integration in U.S.A.,
EUROPEAN UNION, ASEAN, BRIC,SAARC, Integration for Business.
REFERENCE
st
1. Agarwal Raj - International Trade (Excel, 1 Ed.)
st
2. Daniels - International Business (Pearson, 1 Ed.)
th
3. Hill C.W. - International Business (TMH, 5 Ed.)

PAPER IV: INTERNATIOANL BUSINESS LAW

Objectives: The objective of this course is to provide the students with practical legal
knowledge of general business law issues and topics to help become more informed,
sensitive and effective business leaders.
UNIT I: Sources of law and definitions -Concept and your understanding of “rule of
law”-Which laws & “rule of law” conditions affect your business- “Host” country laws
and “home country” law- Regional laws and memberships- Global law and memberships
UNIT II: Western legal systems: Comparison of Civil & Common Law systems -
Applying the "Analytical Framework" to the U.S. legal system as a representative market
based capitalist, western liberal model
UNIT III: Legal aspects principles related to FTA, ASEAN, EU, NAFTA, ILO and
BRIC. WTO: Philosophy; purpose; basic principles; structure, means to reach agreement,
enforcement, Time limited special treatment of developing countries- theory and practice
Relationship of WTO to regional trade groups and bilateral agreements WTO
“Safeguards” and exceptions- WTO Dispute Settlement system
UNIT IV: The alternatives to “free trade”-Managed trade. Protectionist practices-historic
and present pros and cons- Regional economic integration regimes - Critical assessment
of ASEAN performance over the last 20 years and today including (a) economic progress
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and lack of progress of ASEAN (b) ASEAN rhetoric/ agendas compared to ASEAN
performance (c) continuing importance of ASEAN as compared to trade outside ASEAN
(d) impacts of regional giant “China” on ASEAN

UNIT V: Drug patent law and impact on developing countries; textile quotas and impact
on developing countries; intellectual property rights laws and impact on developing
countries- dumping and anti-dumping - significance of the laws relevant to dumping- the
range of remedies for dumping- the role of WTO role in dumping/anti-dumping (e) the
pros and cons of product “dumping” and anti-dumping laws from consumer, national and
international perspectives.

REFERENCE:

1. Richard Schaffer and others, International Business Law and its Environment
2. Cengage, Leo D arcy, Carole Murray and Barbara clave Schmitthoff s Export Trade: The
Law and Practice of International Trade ,2009.
3. Motiwal O.P, International Trade Law and Practice ,2009.

PAPER V INTERNATIONAL MARKETING

Objectives: The objective of this course is to give an understanding of the effects of the
multinational dimension on the marketing strategies and management of a company.
Marketing problems created by operating a business in more than one country will be
examined in order to modify the marketing mix of firms in foreign markets.

UNIT I: International Marketing Concept : Framework of International Marketing,

World Market Trends and Future Predictions, International Market Segmentation,
International Market targeting, Selection Criteria for International Market Selection.
UNIT II : International Product concept, Product Adoption Vs Product Standardization,
International Product Life Cycle, Product Positioning, Product Strategies, Building
International Brands.
UNIT III: Concept of Export Pricing, Methods of Export Pricing, Role of Non-Price
Factors in International Marketing, Price Issues for Developing Countries, Counter
Trade, Strategies for Managing Competitive Export Pricing.

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UNIT IV: Structure of International Distribution Systems, Determination of Distribution
Channel, Developing an International Distribution Strategy.

UNIT V: International Promotional Mix-Advertising, Personal Selling and Sales

Promotion, Strategies for International Markets, International Trade Fairs & Exhibitions,
Internet as a Marketing Tool in International Markets.
REFERENCE
1. Philip R.Cateora and John L.Graham: International Marketing, Tata McGraw Hill.
2. U.C. Mathur, International Marketing Management: Text and Cases, Sage Response
Books.
3. Rajagopalan, International Marketing Management, Vikas Publications, New Delhi
4. Rakesh Mohn Joshi, International Marketing, Oxford University Press.
5. Varshney R.L. and B.Bhattacharya: International Marketing Management – An Indian
Perspective, Sultan Chand & Sons.
6. United Nations: International Trade Statistics

SEMESTER IV

PAPER I : ENTREPRENEURSHIP

Objectives: To enable the students have entrepreneurial motivation by providing the basic
idea of entrepreneurship, business ideas, project writing and new venture creation

UNIT I: Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial

Personality - Characteristics of Successful, Entrepreneur – Knowledge and Skills of
Entrepreneur.

UNIT II: Business Environment - Role of Family and Society - Entrepreneurship

Development Training and Other Support Organisational Services - Central and State
Government Industrial Policies and Regulations - International Business.

UNIT III : Business Idea- Idea generating Techniques- Sources of Product for Business -
Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital - Budgeting

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Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report
Preparation and Evaluation Criteria- Venture Creation.

UNIT IV: Finance and Human Resource Mobilization Operations Planning - Market and
Channel Selection - Growth Strategies - Product Launching- Role of Venture Capitalists
and Angel Investors in promoting entrepreneurship.

UNIT V: Monitoring and Evaluation of Business - Preventing Sickness and

Rehabilitation of Business Units- Effective Management of small Business.
REFERENCES
1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2. Khanka S.S., Entrepreneurial Development, S.Chand and Company Limited
3.Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,
Biztrantra ,2nd Edition ,2005

PAPER II: INTERNATIONAL FINANCIAL MANAGEMENT

Objectives: The objective of the course is to provide students with a broad view of
International Monetary Systems and its understanding to enable a global manager to do
business in a global setting.
UNIT I: Global Financial Environment: Overview, international monetary system:
exchange rate regimes, IMF, euro currency market, EURO market, capital market, role of
finance manager in global context, balance of payments: understandings, analysis &
interpretation.
UNIT II: Nature, structure, types of transactions, exchange rate quotation & arbitrage,
spot & forward, foreign exchange market in India: nature, structure, operations &
limitations.

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UNIT III: Structural models of exchange rate determination, exchange rate forecasting,
the exchange rate of rupee, foreign exchange risk exposure: types of risk, the risk
management process: hedging, swaps, futures, options, types of derivatives, role SEBI.
UNIT IV: International project appraisal, exchange rate risk & cost of capital, financial
market instruments - GDRs, ADRs, Euro issues, CP and ECB. foreign exchange markets;
exchange rate determination
UNIT V: International joint ventures, A review of NPV approach, repositioning of funds,
FDI & FII in India, measuring and managing various risks and exposure; country risk
analysis; taxation in multinational firms

References
1. Adrian Buckley, Multinational Finance, PHI.
2. Allan C. Shapiro, Multinational Financial Management, John Wiley.
3. Apte P G, International Financial Management, TMH.
4. Madhu Vij, International Financial Management, Excel Books.
5. Sharan V, International Financial Management, PHI.

PAPER III WTO AND IPR

Objectives: The objective of the course is to provide students with a broad view of
WTO, International Trade Systems and IPR Related issues and its understanding to
enable a global manager to do business in a global setting.

UNIT 1: General Agreement on Tariffs and Trade (GATT) Eighth Round: Uruguay
Round, World Trade Organization: Structure Technology Transfer Dispute resolution
Mechanism- Doha Declaration WTO Agreements including TRIPS & TRIMS.

UNIT 2: Paris convention Bern Convention WCT- Budapest treaty Madrid Agreement
Hauge Agreement UPOV.

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UNIT III: Patents: Historical Background of IPR- Introduction, definition and
classification of intellectual Property, Patents Patentable and Non patentable inventions
Legal requirements for patents Types of patent applications- Patent document:
specification and claims Important procedural aspects Management of IP Assets and IP
portfolio Commercial exploitation of IP.

UNIT IV: IPR: Designs and Geographical Indication (GI) Designs: Basic
requirements Procedure Convention application Term Date Geographical Indication:
Definition What can be registered Who can apply Rights Term – Restrictions

UNIT V: Trade Marks and Copy rights: Definitions Classification of trademarks

Classifications of goods and services Vienna classification Trademarks procedure
Trademarks enforcement: Infringement and passing off Remedies Copy rights Term of
copyrights Procedure of copyright-Assignment of copy right, Copyright infringement
Remedies.
References
1. Vasudeva P. K.,World Trade Organisation: Implications on Indian Economy,
Pearson Krishna Rao P., WTO-Text and cases, Excel Books
2. Caves,Frankel, Jones, World Trade and Payments-An Introduction, Pearson
Education.

PAPER IV INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Objectives: The objective of the course is to provide students with a broad view of
IHRM, difference between domestic HRM and International HRM Practices. Its’
understanding enables the global manager to do business in a global setting.

UNIT I : Introduction to International HRM – Concept, HRM at International

Perspective – Distinction between Domestic and International HRM – HR Challenges at
International Level.

UNIT II: Cross Cultural Theories – International Recruitment and Selection Process,
Culture and Values- Culture Shock and Reverse Culture Shock- International
organisation structures.

899
UNIT III: Expatriate Recruitment, Selection and Training – Developing Global
Managers – Training Process- Various Methods and Models.
UNIT IV: Compensation Management: International Compensation – Objectives,
Components – Theories of Compensation- Approaches of Compensation in Global
Assignments
UNIT V: Industrial Relations at Global Level: IR Scenario in Global Organizations –
Trade Unions at International Level – Unions and International Industrial Relations –
International Business Ethics.

REFERENCES
1. Anne-Wil Harzing & Joris Van Ruyoss eveldt (eds.), International Human
Resource Management – Sage Publications, New Delhi.
2. Bedi SPS, & M.Kishore, Global HRM, Wisom, NDelhi
3. Dowling, International HR Management, Cengage, ND
4. Lawrence Kleiman, Human Resource Management, Wiley India, New Delhi.
5. Peter J.Dowling: Intrnational Human Resource Management, Excel Publications.
6. Rao PS, International HRM, Himalaya, Mumbai
7. Tayeb – International HRM, Oxford University Press
8. Venkata Ratnam C.S., Globalisation and Labour Management Relations, Sage,
ND.

PAPER V CROSS CULTURE MANAGEMENT

Objectives: The objective of the course is to provide students with a broad view of
Culture, cultural predisposition of people, its in fluence in the MNC’s performance and
efficiency. Its’ understanding enables the global manager to do business in a global
setting.

UNIT I: Determinants of Culture Facets of culture Levels of Culture National Cultural

dimensions in the business context The influence of National Culture on business culture.
Business Cultures: East and West.
UNIT II: Cultural Dimensions and Dilemmas: Value orientations and Dimensions
Reconciling cultural dilemmas Culture and Styles of Management: Management tasks
and cultural values.

900
UNIT III: Culture and Organizations: Culture and corporate structures Culture and
Leadership Culture and Strategy Cultural change in Organizations- Culture and
marketing Cultural Diversity.
UNIT IV: Culture and Communications: Business communication across cultures
Barriers to intercultural communication, Negotiating Internationally.
UNIT V: Cross Cultural Team Management: Working with International teams
Groups processes during international encounters Conflicts and cultural difference
Understanding and dealing with conflicts Developing Intercultural relationships.
References
1. David C.Thomas: Cross Cultural Management, Sage Publications, 2008.
2. Marie-joelle Browaeys and Roger Price: Understanding Cross-Cultural
Management, Pearson, 2010.
3. Nigel Holdon, Cross Cultural Management: Knowledge Management
Perspective, Pentice Hall, 2001.
4. Parissa Haghirian: Multinational and Cross Cultural Management,
Routledge,2010.
5. Richard Mead: International Management-Cross cultural Dimension,
Blackwell, 2005.