Research report by Mohit
Research Report on
Apple.Inc
Mohit
Department of Visual Communication, MFA(2022-23)
Under The Supervision of
Prof. (Dr.) B.S. Chauhan
HOD, Visual Communication
20-22, Tilak Marg, New Delhi - 110001
Table of Contents
1. Introduction
2. Products
3. SWOT
4. Competitor
5. Creative Strategy
6. Epiloque
Introduction
Apple Inc. is an American multinational technology
company headquartered in Cupertino, California.
Apple is the world’s largest technology company by
revenue, with US$394.3 billion in 2022 revenue.
Initially, Apple was founded by 3 people Steve Jobs,
Steve Wozniak, and Ronald Wayne.
Apple’s first “offices” was actually the garage of
Steve Jobs’ parents.
Steven Paul Jobs
Was an American business magnate, inventor, and
investor. He was the co-founder, chairman, and CEO
of Apple; the chairman and majority shareholder of
Pixar; a member of The Walt Disney Company’s
board of directors following its acquisition of Pixar;
and the founder, chairman, and CEO of NeXT. He
was a pioneer of the personal computer revolution of
the 1970s and 1980s, along with his early business
partner and fellow Apple co-founder Steve Wozniak.
Stephen Gary Wozniak
Also known by his nickname “Woz”, is an American
technology entrepreneur, electronics engineer,
computer programmer, philanthropist, and inventor.
In 1976, he co-founded Apple Computer with his
late business partner Steve Jobs. Through his
work at Apple in the 1970s and 1980s, he is widely
recognized as one of the most prominent pioneers
of the personal computer revolution.
Ronald Gerald Wayne
Is a retired American electronics industry
businessman. He co-founded Apple Computer
Company (now Apple Inc.) as a partnership
with Steve Wozniak and Steve Jobs on April 1,
1976, providing administrative oversight and
documentation for the new venture.
Timeline
1984
1976
1977
2001
2007
1998
Macbook Product line-up
The MacBook is a brand of Mac notebook
computers designed and marketed by Apple Inc.
that use Apple’s macOS operating system since
2006.
The MacBook family was initially housed in designs
similar to the iBook and PowerBook lines which
preceded them, now making use of a unibody
aluminum construction first introduced with the
MacBook Air.
The MacBook is a brand of Mac notebook computers
designed and marketed by Apple Inc. that use
Apple’s macOS operating system since 2006.
The MacBook family was initially housed in
designs similar to the iBook and PowerBook lines
which preceded them, now making use of a unibody
aluminum construction first introduced with the
MacBook Air.
iPhone
The original iPhone was announced on Jan. 9,
2007, at the Macworld convention by Apple
co-founder Steve Jobs. While it was not
considered the first smartphone, the iPhone has
helped drive the global shift to mobile computing
among both consumers and businesses. Its
primary rival has been Google Android-based
devices from companies such as Samsung, also
introduced in 2007.
The iPhone is a smartphone made by Apple that
combines a computer, iPod, digital camera and
cellular phone into one device with a touchscreen
interface. The iPhone runs the iOS operating
system, and in 2021 when the iPhone 13 was
introduced, it offered up to 1 TB of storage and a
12-megapixel camera.
iWatch
Apple Watch is a line of smartwatches produced
by Apple Inc. It incorporates fitness tracking,
health-oriented capabilities, and wireless
telecommunication, and integrates with iOS and
other Apple products and services. The Apple Watch
was released in April 2015, and quickly became the
best-selling wearable device.
It’s the ultimate device for a healthy life. Apple Watch
can do what your other devices can’t because it’s
on your wrist. When you wear it, you get a fitness
partner that measures all the ways you move,
meaningful health insights and a connection to the
people and things you care about most.
Airpods
AirPods are wireless Bluetooth earbuds
designed by Apple Inc. In addition to
playing audio, the AirPods contain a
microphone that filters out background
noise as well as built-in accelerometers
and optical sensors capable of
detecting taps and pinches (e.g.
double-tap or pinch to pause audio)
and placement within the ear, which
enables automatic pausing of audio
when they are taken out.
iPad
What makes an iPad an iPad?
As for editing, it’s going to be easy peasy. Thanks The iPad is a touchscreen tablet PC made by Apple
to the powerful M1 chipset, the new iPad Pros can The original iPad debuted in 2010. Apple has three
breeze through heavy editing sessions and render iPad product lines: iPad, iPad mini and iPad Pro.
files pretty quickly. As a result, video professionals
are slowly switching to the iPad for their editing iPad makes editing, enjoying, and sharing your
needs, forcing software devs to level up their apps. photos and videos easy. Capture the perfect shot
and make it your own with a suite of powerful built‑in
The 2021 iPad Pro lets you shoot 4K footage at 60 or third‑party editing apps. And use Final Cut Pro for
fps (frames per second), plus it features gyro-EIS iPad to shoot, edit, and deliver professional videos
(electronic image stabilization). And that’s not all; anywhere you are. Final Cut Pro and Logic Pro for
you can also shoot cinematic slow-motion footage iPad are now available on the App Store, putting
at 240 fps and include it in your film. What is this? the power of Apple’s pro video editing and music
As for editing, it’s going to be easy peasy. creation software in the palms of creators’ hands.
PACKED UP WITH ENTERTAINMENT MUSIC PRODUCTION
EDUCATION PHOTOGRAPHY
ARTISTIC POSSIBLITIES FILMING
DESIGNING CINEMA LEVEL EDITING
Pencil
Apple Pencil sets the standard for how
drawing, note‑taking and marking up
documents should feel — intuitive, precise
and magical. And on iPad Pro, Apple Pencil
hover shows you exactly where your Apple
Pencil will touch down on your display, so
you can write, sketch and illustrate with
even greater precision.
Apple Pencil hover shows you exactly
where your Apple Pencil will touch down on
your display. So you can write, sketch and
illustrate with even greater precision. Watch
apps and widgets expand on the Home
Screen as you move over them. Preview
your mark before you make it. See how your
Dream it up.
Jot it down.
Apple today unveiled Apple Vision Pro, a
Vision Pro revolutionary spatial computer that seamlessly
blends digital content with the physical world, while
allowing users to stay present and connected to
others. Vision Pro creates an infinite canvas for apps
that scales beyond the boundaries of a traditional
display and introduces a fully three-dimensional
user interface controlled by the most natural and
intuitive inputs possible — a user’s eyes, hands, and
voice. Featuring visionOS, the world’s first spatial
operating system, Vision Pro lets users interact with
digital content in a way that feels like it is physically
present in their space.
The breakthrough design of Vision Pro features an
ultra high resolution display system that packs 23
million pixels across two displays, and custom Ap-
ple silicon in a unique dual-chip design to ensure
every experience feels like it’s taking place in front
of the user’s eyes in real time.
“Today marks the beginning
of a new era for computing,”
Swot
SW
Strength
• Strong Brand Recognition and Loyal Customers
• Innovative Products and Services
• High-Quality Products with Unique Features Weakness
• Leading Technology Edge • Expensive products and services
• Financial Strength and Profitability • Lack of new innovative products in recent years
• High degree of litigation
• Complacency in the face of growing competition
• Limited Customization Options
• Dependence on iPhone
• Closed Ecosystem
O
WT
Opportunities
• Leveraging its strong brand image to enter
emerging markets
• Incorporation of new product & like virtual reality, Threats
and augmented reality devices • Battle Against Counterfeit Products
• Developing innovative technologies and products • Increasing competition in their various industries
to stay ahead of competitors • Threat of reduction in demand due to economic
• Growth of the Advertisement Market downturns
• Backdoor Mechanism
Competitors
The Bottom Line. Apple is so big that it can live
comfortably without Samsung. Similarly, Samsung
doesn’t need to be an Apple vendor to flourish. As
competitors in the marketplace, they have put
life-changing electronics in the hands of hundreds
of millions, Samsung is ruling the Android market.
Apple’s success lies in a strategic vision that
transcended simple desktop computing to include
mobile devices and wearables. Both performance
and design are key drivers of the Apple brand and
its ongoing success.
Not against others,
but against itself.
Apple and Microsoft are both great companies to
own. However, just like how you may choose a Mac
over a PC (or vice versa), which is a ‘better’ company
boils down to your personal preference. Apple is
a leader in consumer tech and hardware, while
Microsoft is a frontrunner in software and cloud.
Why do professionals use Apple?
Macs (and Apple devices in general) are known for
being high-performance devices with a strong build
quality. They last a long time, and rarely run into
faults or performance issues.
Creative Strategy The act of thinking
differently
Represents; smart, innovative, clever, and creative.
Then they have lived up to the claim of ‘thinking
differently’ by actually ‘acting differently’ by going
against the norm – always asking the question;
“what’s different about this?”.
Apple’s brand strategy and marketing strategy have
always made it a point to promote itself as a luxury
brand while focusing on differentiating itself from its
competitors. Apple makes sure that it puts forth the
following brand image – Apple competes against
itself and not against others.
This is probably where they shout “think different”
the loudest. From colorful iMac’s to iPods, iPhones,
and iPads, no other company has changed the way
products look, feel, work more than Apple. They are
the complete opposite of a me-too company, not
satisfied with small improvements, only leaps and
bounds will do.
A lot of companies invest heavily in product design,
trying to create an object of ‘desire’ only to keep
the same old interface. Apple on the other hand
can radically change the interface but keep the
product’s physical design unchanged, the iPhone
4s – introducing Siri, being an example.
Focus on value: Apple focuses on their Unique Value
Proposition (UVP). Apple is not afraid to price its
products based on their value. They market the UVP
of their products, how they improve the aspects of
their customers’ lives and quote the price for it.
Steve Jobs and his team excelled at manufacturing
and marketing consumer products that consumers
love. Apple’s marketing is so effective, in fact, that it
has become a benchmark for other companies who
want to achieve the same global popularity, revenue
growth and staying power.
Rebranding
Facelift
To bring a new look and feel to the existing line. The
usual goal of rebranding is to influence customers’
perceptions of products and services. By
revitalizing the brand and making it seem more
modern and relevant to the customer’s needs.
All this is done while maintaining Apple’s authentic
look, feel and design dynamics.
In addition, we will explore options for redesigning
the logo.
Epilogue
High degree of
differentiation
The main conclusion that can be drawn is we found
to be the most interesting about Apple is how they
are very innovative and early adapters.
Apple Company has achieved a rare fit in the
technology arena; it has been flexible in its
management procedure to a level of allowing
creativity and innovation. This has resulted in the
development of a culture that tends to distance
itself from authoritarian kind of leadership.
Even among top brands, Apple stands out for
its high degree of differentiation and control. By
manufacturing its flagship A15 and M1 processing
units in-house, Apple gained even more pricing
power and logistical flexibility in the market as
others struggled with chip shortages and related
supply chain issues.
Apple.Inc
