MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL
(Formerly West Bengal University of Technology)
Syllabus of BBA in Hospital Management
(Effective from 2023-24 Academic Sessions)
Semester-III
Course Name: MEDICAL RECORD II
BBAHM 301 (MAJOR)
Mode: Offline Credits: 5(4T+1T)
Aim of the Course: The aim is to achieve knowledge of the fundamentals of medical records science
II and its practical application in the hospital operations.
Course Objectives: Students will understand the importance of accurate and comprehensive medical
record documentation to support patient care, quality improvement, and legal purposes. Students
are expected to gain the ability of the collection, analysis, and organization of health data, ensuring
accuracy and completeness of medical records. Students will become familiar with various coding
systems.
Goals:
CO1: This course enables students to gain preliminary knowledge about medical records.
CO2: This course will enable the students to combine practice and theoretical knowledge of coding,
indexing, computerization of MR.
CO3: The students of this course will be active learners and develop awareness of retention of
medical records and about the various medico legal cases.
CO4: The students will also have a vivid knowledge about the medical audit processes for quality
improvement.
Sl Course content Mapped Hours
Module allotted
CO1 Medical Record Department: M1 12
various physical infrastructure and facilities crucial in a
medical records department and staffing.
Functions of Medical Record Department.
Flow of Medical record
List the various equipment required in the medical
records department.
Explain special care to be taken to reserve the safety of
records and protect them from insects, termites and
prevent them from being exposed to heat, fire,
dampness and dust.
Reports & returns in Medical Record System.
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL
(Formerly West Bengal University of Technology)
Syllabus of BBA in Hospital Management
(Effective from 2023-24 Academic Sessions)
CO2 Maintain professional and medico-legal conduct M2 8
Consent: Definition, importance
Describe the Standard Operating Procedures related to
medico- legal conduct.
CO3 Basic knowledge of legal aspects of Medical Records: M3 10
Factories Act,
Workmen Compensation Act
Consumer Protection Act.
ESI and CGHS
CO4 Electronic health record and health statistics: M4 10
Definition and Importance of EHR. Explain the Health
Information Management System (HIMS).
Define Health statistics, Describe the importance of
statistics in healthcare, Describe the various statistical
indicators for different departments and hospital.
Learning Outcome/ Skills:
Upon completing the Medical Records Science course, students are:
1. Able to review records for completeness, accuracy, and compliance with regulations.
2. Able to understand the process of identification, compile, abstract, and code patient data,
using standard classification systems.
3. Able to Plan, develop, maintain, or operate a variety of health record indexes.
4. Able to collect, classify, store, or analyze information.
5. Able to understand the process how to prepare statistical reports, narrative reports, or graphic
presentations of information for use by hospital staff, researchers, or other users.
6. Able to assist in managing the department or supervising clerical workers, or controlling
activities of personnel in the medical records department.
7. Able to maintain professional behavior, personal attributes and interpersonal relationships
with others.
8. Able to utilize medical records for hospital statistics and research.
9. Able to organize and manage the Medical Records Department effectively.
10. Able to Comply with legal aspects of medical records and handling medico-legal cases.
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL
(Formerly West Bengal University of Technology)
Syllabus of BBA in Hospital Management
(Effective from 2023-24 Academic Sessions)
Module Content Total % of Bloom Level Remarks, if
Number Hours questions (applicable) any
M1 Medical Record Department 12 30% 1,2 NA
M2 Maintain professional and medico- 8 15% 1,2,3 NA
legal conduct
M3 Basic knowledge of legal aspects of 10 35% 1,2,3 NA
Medical Records
M4 Electronic health record and health 10 20% 1,2 NA
statistics
Total 40 100
Theory
Tutorial 8
Total 48
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL
(Formerly West Bengal University of Technology)
Syllabus of BBA in Hospital Management
(Effective from 2023-24 Academic Sessions)
Paper Name: HEALTH CARE MARKETING
Paper code: BBA(HM) 302 (MAJOR)
Mode: Offline Credits: 5(4L+1T)
Aim of the Course: The objective is to attain a comprehensive understanding of hospital management.
Course Objectives: The course is designed to foster comprehension of the core principles of hospital management. It also
covers operational aspects. Upon finishing this course, students should have a grasp of the foundational tenets of healthcare
management.
Goals:
CO1: This course equips students with foundational knowledge in Health care Marketing.
CO2: Through this course, students will gain the ability to harmonize practice with theoretical knowledge in
Marketing management
CO3: The course will facilitate active learning and the acquisition of knowledge regarding emerging trends in
marketing management
CO4: The course is designed to furnish students with decision-making skills relevant to Health care marketing.
CO5: Upon completing this course, students will be equipped to detect and assess new age marketing challenges
and possibilities in practical settings.
CO6: the course is designed in such a way that after completing the course student can build their career in
marketing domain in healthcare and allied industry.
Sl Course content Mapped Hour allotted
modules
CO1 Introduction: Definitions and scope of marketing; need, want, demand, Marketing Mix – M1 6
4Ps, 7Ps and 4Cs, Evolution of Marketing concepts (Production, Product, Selling,
Marketing); Marketing Management Tasks and functions.
CO2 Marketing Environment: Major components of Internal Environment, the micro- M2 6
environment and macro -environment; SWOT Analysis, PEST Analysis Market Planning
and Strategy: Marketing intelligence; SWOT Analysis, PEST Analysis, Marketing plan,
Concept of SBU, Choice of Corporate Level Strategy; BCG matrix, Product-Market Grid,
Porter’s Five Force Model.
CO3 STP (various bases for segmentation) Targeting: Mass marketing, Segment Marketing, M3 8
Niche Marketing, Micro Marketing, and Customization; Concept of Differentiation and
Positioning. USP.
Consumer Behavior – definition, objective, 7Os, overview of major factors influencing
consumer behavior; consumer decision making process and Marketing Research:
Consumer decision-making process, marketingresearch process:
CO4 Product & service: Product Classification, Product and Services differentiation; Product M4, M5 7
Levels, Product Mix, Product Line Management, product mix decision, Product Life Cycle,
New Product Development – definition, reasons, new product development process,
Service Marketing: definition and concept of service, continuum of service, major
characteristics of service, SERVQUAL concept. Gap model
Branding Packaging and Pricing: Purpose of branding; Brand Positioning, Brand equity;
Packaging and its types – primary, secondary, shipping packages.
CO5 Definition, objective, Methods for pricing a product, different pricing strategy M6 5
MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL
(Formerly West Bengal University of Technology)
Syllabus of BBA in Hospital Management
(Effective from 2023-24 Academic Sessions)
CO6 Marketing Channels: Channel levels, flows and functions; service sector channels, M7, M8 8
Channel design decisions; Terms and responsibilities of channel members, evaluating
channel members, Channel management decisions, Causes and types of Channel
Conflict.
Promotion: Promotion Mix (Advertising, Sales Promotion, Personal Selling, Direct
Marketing, Publicity & PR), 5M model of Advertising, basic Concept of Digital
Marketing, PR, Publicity, Propaganda and Direct Marketing. Personal Selling –
Salesmanship, Selling Process, Quality of sales person, Buyer-seller dyadic relationship
model.
Learning Outcome/ Skills:
Hospitals are complex organizations with intricate structures. Student will study how different facets of
marketing function properly, and how the marketing management affects decision-making and efficiency.
Module Content Total % of questions Bloom Level Remarks, if any
Number Hours ( applicable)
THEORY
M1 Introduction to Marketing Management 6 20 1,2 NA
M2 Marketing Environment and strategy 6 20 1,2,3 NA
M3 STP and consumer Behaviour 8 20 1,2 NA
M4 and M5 Product & service and Branding 7 10 1,2,3 NA
M6 Pricing 5 10 1,2,3 NA
M7 & M8 Marketing Channels 8 20 1,2,3 NA
And Promotion:
Total Theory 40
TUTORIAL 8
TOTAL 48
