UNIVERSITY OF KOTA

NEP-2020
Based Curriculum and Examination Scheme

Department of Commerce and Management

Faculty of Commerce & Management

MBA (Management)
COURSE CODE-10050

First Year (July 2024 - June 2025)

Second Year (July 2025 - June 2026)

UNIVERSITY OF KOTA
MBS Marg, Near Kabir Circle, KOTA (Rajasthan)-324 005

INDIA
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 1
 Edition: 2024
Objectives of the Course:
Innovation and Employability-Management is the essence of Business. The Management of
Business has become more complex and difficult in the fast changing scenario of global
economy. Many new and complex issues have emerged over the years which require focused
attention of the policy planners and practitioners. The growing demand of Management
Professionals in the corporate world has given significance to this course. The course has been
designed keeping in mind skills required by the Industry so that the Management students
graduating are place able in the Industry according to the need.
Objectives:
 To generate managerial skills for dealing with Business.
 To locate, ensure, recognize and develop the enabling capabilities of students for management
of Business.
 To develop skills in Students so that they are place able in the Industry
Course Type:
Regular course
Duration of the Course:
The course MBA (Management) shall consist of two academic years divided into four semesters.
Eligibility for Admission:
As per the RMAP guidelines
Structure of the Programme:
The MBA (Management) programme consists of:
(i) Core and Skill based courses of theory as well as practical papers which are compulsory for
all students.
(ii) Summer training/Field work which can be done in an organization (Government, Industry,
Firm, Public Enterprise, etc.) approved by the Department.
Attendance:
Every teaching faculty handling a course shall be responsible for the maintenance of attendance
Register for candidates who have registered for the course. The teacher of the course must
intimate the Head of the Department at least seven calendar days before the last instruction

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 2
day in the semester about the attendance particulars of all students. Each student should earn
75% attendance in the courses of a particular semester failing which he or she will not be
permitted to appear in the End-Semester Examinations. However, it shall be open to the
authorities to grant exemption to a candidate who has failed to obtain the prescribed 75%
attendance for valid reasons and such exemptions should not under any circumstance be granted
for attendance below 65%.
Teaching Methodologies:
The classroom teaching would be through conventional lectures or power point presentations
(PPT). The lecture would be such that the student should participate actively in the discussion.
Student seminars would be conducted and scientific discussions would be arranged to improve
their communicative skills. In the laboratory, instructions would be given for the experiments
followed by demonstration and finally the students have to do the experiments individually.
Maximum Marks:
Maximum marks of a theory and practical paper shall be decided on the basis of their contact
hours/credit per week. One teaching hour per week shall equal to one credit and carry 25
maximum marks and therefore, four teaching hours/credit per week shall carry 100 maximum
marks for each theory paper/course. Each four contact hours per week for laboratory or practical
work shall be equal to two credits per week and carry 25 maximum marks and therefore, sixteen
teaching hours per week shall carry 200 maximum marks for laboratory or practical work.
Scheme of Examinations:
The examination shall be divided into two parts in which first part is continuous assessment
or internal assessment and second part is semester assessment or external assessment. The
schemes for the internal and external examinations shall be as under:
a) The assessment of the student for theory paper shall be divided into two parts in which first
part is continuous assessment or internal assessment (30% of maximum marks) and second
part is semester assessment or external assessment (70% of maximum marks). For practical
papers there will be only one external assessment (100% of maximum marks).
b) The internal assessment for each theory paper shall be taken by the teacher concerned in the
Department during each semester. There will be one internal assessment tests of 30%
weightage, for theory papers in each semester. Internal assessment test shall be of one hour
duration for each paper and shall be taken according to academic calendar notified by the

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 3
 University. One internal assessment test shall be written based examination (20 marks)
whereas second internal assessment(10 Marks), will be on the basis of his/her participation in
departmental activities (i.e., Group discussion, seminars, workshops, fun - learning activities,
PPT presentation or assignment etc.) on any topic of each paper given by teacher concerned.
There will be no internal examination in the practical paper.
c) A student who remains absent (defaulter) or fails or wants to improve the marks in the
internal assessment may be permitted to appear in the desired paper(s) (only one time) in the
same semester with the permission of the concerned Head of the Department. A defaulter /
improvement fee of Rupees 250/- per paper shall be charged from such candidates. Duly
forwarded application of such candidates by the teacher concerned shall be submitted to HOD
who may permit the candidate to appear in the internal assessment after depositing the
defaulter/ improvement fee. A record of such candidates shall be kept in the Department.
d) The external assessment shall be of three hours duration for each theory paper and six
hours duration for practical paper. The practical examination shall be taken by the panel of at
least one external and one internal examiner at the end of each semester.
e) ‘Student should qualify both internal & external assessment separately to pass the paper
i.e. if candidate passes in external & fails in internal, the candidate has to reappear in
internal & external exam of that paper. But if candidate passes in the internal & fails in
the external, the candidate has to reappear in external exam of that paper and in internal
examination he has option either to forward the obtained internal marks of that paper in
the previous attempt (on the basis of the application submitted by the candidate and
approval of Head of Department for the same) or can reappear in the internal
examination if he want to improve his marks in that paper.’
The syllabus for each theory paper is divided into five independent units and each theory
question paper will be divided into the two sections as mentioned below:
Section-A shall have 01 compulsory question comprising 10 questions (maximum 40 words
answer) taking two questions from each unit. Each question shall be of two mark and total marks
of this section will be 20. This section will be compulsory in the paper.
Section-B will carry 50 marks with equally divided into five long answer type questions (answer
about in 500 words) and examiners are advised to set two questions from each unit and students
are instructed to attempt five questions by selecting one question from each unit.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 4
As suggested in Annex.-I (Ord.###50), it is proposed to calculate SGPA (Semester Grade Point
Average) and CGPA (Cumulative Grade Point Average) as per following grade point calculation
as:
Letter Grade Grade Points Description Range of Marks (%)
O 10 Outstanding 90-100
A+ 9 Excellent 80-89.99
A 8 Very Good 70-79.99
B+ 7 Good 60-69.99
B 6 Above Average 50-59.99
C 5 Average 45-49.99
P 4 Below Average / Pass 40-44.99
F 0 Fail 0-39.99
U 0 Unfair means ---------
W 0 Withdrawn ---------
Ab 0 Absent Absent

Further, the calculation of SGPA will be the ratio of secured credit points (credit x Grade point)
and total course credits in each semester. Whereas, the CGPA will be calculated in same way but
it will be for all four semesters. To calculate the CGPA into percentage, the multiplication factor
will be 9.5.
(xix) As suggested in Annex.-I (Ord.###53), the calculation SGPA and CGPA will be calculated
on the credit weighted average of the grade points obtained with letter grades countable in CGPA
based on EoSE only.
Where
Ci : Number of credits earned in the its course of semester for which SGPA is to be
calculated.
Pi: Grade point earned in ith course.
i=1,2,3,4……...n : Represents the different program/papers in which a student has
appeared in EoSE.
The CGPA is also calculated as:
With the details as:

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 5
Ci : Number of credits earned in the ith course of course till date for which CGPA is to
Page 11 of 12
be calculated.
Pi: Grade point earned in ith course.
i=1,2,3,4……...n : Represents the different program/papers in which a student has
appeared in EoSE so far.
f) The pattern of question paper of internal and external shall be as follows:
(A) Continuous or Internal Assessment:
30% weightage of Maximum Marks (30 Marks out of 100 Maximum Marks)
Mid Term – 20 marks (written) + 10 marks (Seminar/Project Report/Presentation)
DEPARTMENT OF COMMERCE AND MANAGEMENT
UNIVERSITY OF KOTA, KOTA
First/Second Internal Test 20…….
Duration of Exam: 1.00 Hr Max. Marks: 20
Class: M.B.A Semester:
Subject: Paper:
No. of Students: Teacher:

Note: The question paper contains two sections as under:

Section-A : One compulsory question with 05 parts. Please give short answers in 40 words for
each part.
Section-B : 01 questions to be attempted having answers approximately in 500 words.

SECTION A
Q.1(a) 2
(b) 2
(c) 2
(d) 2
(e) 2
SECTION B
Q.2 10
Or
Q.3 10

(B) Semester or External Assessment:

70% weightage of Max. Marks (70 Marks out of 100 Max. Marks)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 6
Duration of Examination: 3 Hours Max. Marks: 70
SECTION-A: 10x2=20 Marks
(Answer all questions)
(Two question from each unit with no internal choice)
Q. No. 1
(i) ………................................…………………………………………… 2 Mark
(ii) ………................................…………………………………………… 2 Mark
(iii) ………................................…………………………………………… 2Mark
(iv)………................................…………………………………………… 2 Mark
(v)………................................…………………………………………… 2 Mark
(vi)………................................…………………………………………… 2 Mark
(vii)………................................…………………………………………… 2 Mark
(viii)……................................…………………………………………… 2 Mark
(ix)………................................…………………………………………… 2 Mark
(x)………................................…………………………………………… 2 Mark

SECTION-B: 10x5=50
(Answer all questions)
(One question from each unit with internal choice)
(Maximum two sub-divisions only)
Q. No. 2. . ………………........……………………………………………
Or
…………..........…………………………………………………….
10 Marks
Q. No. 3. ……………...........………………………………………………
Or
………………………............……………………………………....
10 Marks
Q. No. 4. ……………………………............………………………………
Or
………………………………………............………………………
10 Marks
Q. No. 5. …………………………………………….............………………
Or
………………………………………………………............……....
10 Marks
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 7
Q. No. 6. ……………………………………………………………............
Or
……………………………………………………………................
10 Marks

Distribution of Marks for Practical Examinations:

Duration of Exam: 06 Hours Maximum Marks: 200
S. No. Name of Exercise Marks
1. Viva-voce 100
2. Practical Record 100
Total Marks 200
Rules regarding determination of results:
Each semester shall be regarded as a unit for working out the result of the candidates. The
result of the each semester examination shall be worked out separately (even if he/she has
appeared at the paper of the lower semester along with the papers of higher semester) in
accordance with the following conditions:
a) The candidate shall be declared as pass in a semester examination, if he/she secures at
least 40% marks in each theory paper separately in external & internal examination and
50% marks in each practical paper and at least 50% marks in project/dissertation with
50% aggregate marks in that semester.
b) A candidate declared as fail/absent in one or more papers at any odd semester
examination shall be permitted to take admission in the next higher semester (even
semester) of the same academic session.
c) A candidate may be promoted in the next academic session (odd semester) if he/she has
cleared collectively at least 50% of the papers of both semesters of previous academic
session with 50% of the aggregate marks. The candidate who does not fulfil the above
condition will remain as an ex-student and will reappear in the due papers along with next
odd/even semester exams.
d) If any student who is provisionally admitted in higher odd semester but could not secure
prescribed minimum marks in previous semesters will be treated as ex-student and his/her
admission fee will be carry forwarded to the next odd semester of forthcoming academic
session.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 8
 e) If a candidate, who is declared as pass, wishes to improve his/her performance in the
theory papers of previous semester, he/she may re-appear only one time in these papers in
next odd/even semester examinations.
f) Candidate shall not be permitted to re-appear or improve the marks obtained in the
external examination of practical / dissertation in any condition.
g) If the number of papers prescribed in a semester examination is an odd number, it shall be
increased by one for the purpose of reckoning 50% of the papers for considering the
student pass/fail.
h) A candidate may be given only two additional chances for passing the semester thus
maximum tenure for completing the two years’ postgraduate course will be limited to four
years, for three years postgraduate programme up to five years and so on.
i) The grace marks scheme shall be applicable as per University norms.
Classification of Successful Candidates:
The classification of successful candidates after last semester examination shall be as under:
Description of Marks Obtained Division / Result
 80% and above marks in a paper. Distinction in that paper.
 A candidate who has secured aggregate First Division
60% and above marks
 A candidate who has secured aggregate Second Division
50% and above but less than 60% marks

Course Structure with Distribution of Marks

FIRST YEAR
Year / Serial Number, Code & Nomenclature ofDuratio Teaching Distribution ofMin. Pass
Semeste Paper n Hrs/Week &Marks Marks
r of Credit
Numb Code Nomenclature Exam. L P C Conti. Sem. Total Cont Sem.
er Assess Assess Marks i. Assess
. . Asse .
ss.
I Year 1.1 MBA10051T Principles of 3 Hrs 4 4 30 70 100 12 28
I Management & OB
Semeste 1.2 MBA10052T Marketing 3 Hrs 4 4 30 70 100 12 28
r Management
1.3 MBA10053T Business Environment 3 Hrs 4 4 30 70 100 12 28
& Managerial
Economics
1.4 MBA10054T Accounting for 3 Hrs 4 4 30 70 100 12 28
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 9
 Managers
1.5 MBA10055P English Lab and Viva 16 8 - 200 200 - 100
Computer
applications-I
Total 16 16 24 120 480 600
I Year 2.1 MBA10061T Human Resource Mgt 3 Hrs 4 4 30 70 100 12 28
II & Business Ethics
Semeste 2.2 MBA10062T Business Corporate 3 Hrs 4 4 30 70 100 12 28
r Laws & Strategic
Management
2.3 MBA10063T Quantitative Methods 3 Hrs 4 4 30 70 100 12 28
& Production
Management
2.4 MBA10064T Research 3 Hrs 4 4 30 70 100 12 28
Methodology &
Project Management
2.5 MBA10065P English Lab & Viva 16 8 - 200 200 - 100
Computer
Applications-II
16 16 24 120 480 600
MBA1005P/ MBA2005P English Lab & Computer applications will be evaluated by External
Exam
SECOND YEAR
Year / Serial Number, Code & Nomenclature ofDuratio Teaching Distribution ofMin. Pass
Semeste Paper n Hrs/Week &Marks Marks
r of Credit
Numbe Code Nomenclature Exam. L P C Conti. Sem. Total Cont Sem.
r Assess Asses Marks i. Assess
. s Asses
s
II Year 3.1 MBA10071P Comprehensive Viva Viva 16 8 200 200 - 100
III Voce
Semest (Oral test of all IV
er semesters)
3.2 Elective-1 3 Hrs 4 4 30 70 100 12 28
3.3 Codes given Elective-2 3 Hrs 4 4 30 70 100 12 28
3.4 below Elective-3 3 Hrs 4 4 30 70 100 12 28
3.5 Elective-4 3 Hrs 4 4 30 70 100 12 28
Total 16 16 24 120 480 600
I I 4.1 MBA10081P Internship Program/ Viva 16 8 200 200 - 100
Year Seminar (Viva Voce)
IV 4.2 Elective-1 3 Hrs 4 4 30 70 100 12 28
Semeste 4.3 Codes given Elective-2 3 Hrs 4 4 30 70 100 12 28
r 4.4 below Elective-3 3 Hrs 4 4 30 70 100 12 28
4.5 Elective-4 3 Hrs 4 4 30 70 100 12 28
16 16 24 120 480 600

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 10
At the end of Fourth semester all students will have to undergo Internship of 45 days with an
industrial, Business or Service Organization by taking up a project study. The conditions of
successfully completing the programme shall not be deemed to have been satisfied unless
student undergoes Internship under the supervision of the department in organizations as
approved by the department/ faculty from time to time. Each student will be required to submit
a project report to the Department / Faculty (in two hard bind copies) for the work undertaken
during this period within two weeks after completion of the internship for the purpose of
evaluation in the fourth semester. The Viva voce will be conducted in Semester IV.
 MBA10071P The Comprehensive Viva voce will be examined by the External and
Internal Examiner.
 MBA10081P Internship Program/Seminar will be assessed by Viva and Project report
evaluation by the External and Internal Examiner.
List of Optional Groups for MBA (Third & Fourth Semester)
(Semester III M-3 series (2+2) / Semester IV M-4 series (2+2))
[FINANCE]
MBA10072T Security Analysis and Portfolio Management
MBA10073T Management of Financial Services

MBA10082T Financial Derivatives

MBA10083T Corporate Taxation
[MARKETING]

MBA10074T Advertising Management

MBA10075T Sales & Distribution Management

MBA10084T Consumer Behavior & Market Research

MBA10085T Marketing of Services
[HUMAN RESOURCE MANAGEMENT]
MBA10076T Training & Development
MBA10077T Strategic Human Resource Management

MBA10086T Leadership Skills & Change Management

MBA10087T Human Resource Planning
[PRODUCTION AND OPERATION MANAGEMENT]
MBA302 Total Quality Management
MBA303 Production Planning & Control

MBA402 Logistics Management

MBA403 Service Operations Management
[INFORMATION TECHNOLOGY MANAGEMENT]
MBA302 rategic Management of Information
Technology
S
t MBA303
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 11
MBA402 Data Base Management
MBA403 Management Support System
E-Business

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 12
 FIRST YEAR
Semester-I
M-101
Principles of Management & OB
Course/Paper : MBA10051T Max.Marks : 70
MBA Semester-I Time : 3 Hrs.
Objective
This course provides the student with an understanding of how the philosophy of management
underlies the MBA course taught on the Programme. The objective of this paper is to familiarize
the student with basic management concepts and behavioral processes in the organisation.

Unit 1
Management an Overview, Management Defined, Functions of Management, Managerial Roles
and responsibilities, Fundamentals of Planning-concept,process, Fundamentals of Organizing-
concept, structures/types, Staffing, Direction-concept
Unit II
Control- concept, nature and purpose, control technique, control of overall performance, span of
control.
Leadership- Meaning and Importance, transitions in leadership theories, trait theories, behavioral
theories, contingency theories, leadership styles and skills, best leadership style selection

Unit III
Organizational Behaviour - Definition - assumptions- - significance, -trends, impact of
globalization, learning organisation and Knowledge management.
Personality Development: meaning, theories of Personality development, managerial
consideration for further developing of personality development of employee.
Unit IV
Motivation: nature and importance, basic process, Theories of motivation: Maslow theory, Two
factor theory,Theory X and Y, and Theory Z.
Unit V
Communication: Meaning, importance, process, types, effective and efficient communication,
barriers in communication, Report writing

BOOKS
 Koontz & O‟Donnel, Essentials of Management,
 Weihrich Heinz and Koontz Harold, A Global and Entrepreneurial Perspective, 12th
Edition, Mcgraw Hill
 Stoner, Freeman & Gilbert Jr, Management Organizational Behaviour, 6th edition, PHI
 Terry, G.R., Principles of Management
 Peter F. Drucker, Management Task and Responsibility
 Czinkota, Michael R. and Kotabe, Masaaki, Marketing Management, Thomson Asia Pte
Ltd., Singapore, 2nd ed.

E-Resources
 https://www.uok.ac.in/E-Library
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 13
  http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Assess managerial practices and choices relative to ethical principles and standards.
 Specify how the managerial tasks of planning, organizing, and controlling can be executed in a
variety of circumstances.
 Determine the most effective action to take in specific situations.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 14
 M-102
MARKETING MANAGEMENT
Course/Paper : MBA10052T Max.Marks : 70
MBA Semester-I Time : 3 Hrs.
Objective
Marketing is no longer a company department charged with a limited number of tasks- it is a
company wide undertaking. It drives the company's vision, mission and strategic planning.
Marketing succeeds only when all departments work together to achieve goals. The student will
be able to understand these concepts.
Unit I
Introduction of Marketing - Marketing Management: Seller’s & Buyers Market, Marketing Mix,
Definition.
Customer Satisfaction : Definition, Business components: Stakeholders, Processes, Resources,
Organization, Customer Value, Generic Value Chain, Customer Relationship Management.
Unit II
Environment & STP- Marketing environment: Competitive Forces- Oligopoly, Monopoly,
Monopolistic and Pure, Internal Environment, Micro Environment and Macro Environment.
Product : Definition, Nature of Product, Product Policy & Mix, Product Life Cycle
Unit III
Market Segmentation: Definition, Types of Market Segmentation , Targeting, Positioning
Unit IV
Price & Place- Pricing decision and strategies, Price and Non-Price Competition, Pricing methods
,
Place or Channel of Distribution : definition, levels, types, distribution strategies- Intensive,
selective and exclusive distribution
Unit V
Promotion, Communication, modes, Communication model, Promotion mix. Case Studies
BOOKS
 Kothari, Rakesh, Mehta, Anil and Sharma, Ashok, Marketing management, Ramesh
Book Depot, Jaipur, 2010.
 Panda, Tapan K., Marketing Management Text and Cases, Excel Books, New Delhi,
2007, 2nd ed.
 Etzel, Michael J., Walker, Bruce J. and Stanton, William J., Marketing, Tata McGraw-
Hill Publishing Company Ltd., New Delhi, 2004, 13th ed.
 Kotler, Philip, Marketing Management, Prentice-Hall of India Pvt. Ltd., New Delhi,
2004, 11th ed.
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Demonstrate an understanding of fundamental concepts of marketing
 Identify the scope of marketing covering different functions of a marketing manager.
 Identify ethical and legal implication of marketing decisions.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 15
 M-103
Business Environment and Managerial Economics
Course/Paper : MBA10053T Max.Marks : 70
MBA Semester-I Time : 3 Hrs.
Objective
With economies becoming increasingly market oriented, it is becoming important for players in
the market place to learn to conduct themselves in a manner that will assure them of success. The
objective of the course is to provide insights into these aspects.
Unit I
Business Environment - Nature, Concept and Significance of Internal environment.
Management of organizational resources, Overview of Organizational change
Unit II
External Environment-Nature & Significance, Factors influencing Business Environment,
Changing role of Government, Concept of LPG,
Critical evaluation of latest economic policies of India, role of Indian businesses
Unit III
Nature and Scope of Managerial Economics,
Theory of Demand & Supply- Concept, determinants ,Function , Forecasting, Elasticity of
Demand, Concept of Consumer's surplus.
Unit IV
Market structure and pricing decisions
Unit V
National income-concept and measurement. Business cycles, Balance of Payments

BOOKS
 Joel Dean, Managerial Economics
 Paul A Samuelson, Economics, Mc Graw Hill International , New York
 D.N. Dwivedi Managerial Economics, Vikas, New Delhi
 N.D. Mathur,, Managerial Economics, Shivam Book Hous Pvt. Ltd, Jaipur
 Rajeev Jain, Business Environment, Apex publishing house, Udaipur
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Apply the concept of opportunity cost
 Employ marginal analysis for decision making
 Analyze operations of markets under varying competitive conditions
 Analyze causes and consequences of unemployment, inflation and economic growth

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 16
 M-104
Accounting for Managers
Course/Paper : MBA10054T Max.Marks : 70
MBA Semester-I Time : 3 Hrs.
Objective
The objective of the course is to enable the student to familiarize with the preparation and
calculation knowledge of management accounting. The student will be able to understand the
system of utilizing financial, costing, and other information to assist the management in the
performance and evaluation of their functions.
Unit I
Introduction to Management Accounting - Origin, scope, functions and Principles. Indian
Corporate Sector. Management Accounting, Basic financial accounting, Preparation of Final
Accounts.
Unit II
Financial statement analysis, Ratio analysis, Comparative and common size financial statement.
Preparation and calculation of Fund Flow and Cash Flow statement
Basic Cost Concept, Cost sheet Cost-Volume-Profit Analysis, Budgetary Control. Marginal cost
and CVP Analysis and Profit planning. Activity based costing,
Unit III
Financial Management – Introduction to finance, objectives of financial management–wealth
maximization. Changing role of finance managers. Organization of finance function. Time value
of money
Unit IV
Sources of long term funds, Cost of capital, Leverages, Capital Budgeting, techniques &
calculations.
Unit V
Working capital management, Dividend policy
BOOKS
 Anderson, Sweeney and Williams, An Introduction to Management Science
 Vohra, N.D. Quantitative Techniques in Management, 3rd Edition, Tata McGraw Hill
 Taha, H.A., An introduction to Operation Management
 Tulsian and Pandey, Quantitative Techniques, Pearson Education
 Sharma J. K., Operations Research
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Understand the nature of management accounting concepts and conventions.
 Understand how accounting information is employed to guide decision making and
resource allocation.
 Apply standard accounting techniques to assess and evaluate different outcomes.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 17
 M-105
English Lab and Computer Applications -I
Course/Paper : MBA10055P Max.Marks : 200
MBA Semester-I Viva
Objective
Objectives : To build learning of English language spoken, listen and written to make the
management students placeable in the Industry
Unit I
LSRW Skills and Methodologies, Introducing Oneself, Meeting, Parting, Thanking,
Apologizing, Phonetics, Dictionary Skill, Word Game- Spelling Antakshari,
Unit II.
Asking and Telling Time, Exercises on Things Around you. Motivational Videos, Getting
Information and giving instruction, Requesting, Offering, Inviting, Exercises on Event Narration,
Unit III
getting help in Mall, spot the difference, Story Telling, Commonly confused words, Idioms ,
Image representation, Making tongue twister.
Unit IV
Story in Maze, Know your friend well, You can do this, Apply your Imagination (Extempore),
Role Plays, Become Invisible
Unit V
Typing Tutorial, MS Word- New, Open file, Cut/copy/paste, Insert features, References,
Mailings, review, View, Design & layout, Formatting

BOOKS
 William C Hansturt and Wayen N Batty, Business Communications: Principles and
Methods
 C. C. Parkhurst, English for Business
 Robert D Hay and P V Lesakar, Business Report Writing
 Pal, Rajendra and Korlahalli, J.S., Essentials of business communication, Sultan Chand &
Sons, New Delhi, 2009, 11th ed
 Courter, Gini and Marquis, Annette, Mastering Microsoft Office 2000 professional
edition, BPB Publications, New Delhi, 2002.
 Norton, Peter, Introduction to Computers, Tata McGraw-Hill Publishing Company Ltd.,
New Delhi, 2006, 6th ed.
 Jawadekar, Waman S., Management Information Systems Text & Cases A digital-firm
perspective, Tata McGraw-Hill Education Pvt. Ltd., New Delhi, 4th ed.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Better Understanding of nuances of language through audio- visual experience and group
activities.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 18
  Neutralization of accent for intelligibility.
 Speaking with clarity and confidence thereby enhancing employability skills of the
students.
 Gain computer’s basic knowledge to work in competitive environment.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 19
 SEMESTER - II
M-201
Human Resource Management & Business Ethics
Course/Paper : MBA10061T Max.Marks : 70
MBA Semester-II Time : 3 Hrs.
Objective
The objective of this course is to sensitize students to various facts of managing people and to
create an understanding of the various policies and practices of human resource management.
Unit I
Introduction of Human Resource Management, Nature, Functions, Role & Significance
Human resource planning-concept, process.
Unit II
Recruitment – Concept, Sources
Selection - Steps in selection procedure, Recruitment vs. Selection
Mobility of personnel:- transfer, promotion, demotion, separation, retirement,
Job Design, Job Enrichment, Job enlargement, Job Description, and Job Specifications. Job
Analysis
Unit III
Training and Development:- need, significance, Methods, Process of Designing a Training
program. Career Development-Meaning, Phases, Performance Appraisal-Concept, Tools and
Techniques
Unit IV
Business Ethics: Nature, scope, importance of Ethics, Values: Meaning, Types of values,
Work Ethics and etiquettes
Unit V
Corporate Social Responsibility: Nature, scope & Importance; Corporate Governance: Concept,
Pillars of Corporate governance,Models.
BOOKS
 Yatharth geeta, shri swami adgadanadji, www.google.com
 Chakraborty, S.K., Ethics in Management: Vedantic Perspectives, Oxford University
Press,Delhi 1995.
 Boatright, John R, Ethics and the Conduct of Business, Pearson Education, New Delhi
2005.
 Gupta, C.B., Human resource management, Sultan Chand & Sons, New Delhi, 2005, 6th
ed.
 Aswathappa, K., Human resource and personnel management, Tata McGraw-Hill
Publishing Company Ltd., New Delhi, 2002, 3rd ed.
 Dessler, Gary, Human resource management, Pearson Education, Delhi, 2005, 9th ed.
 Sudha,G.S., Human Resource Management, Ramesh Book Depot, Jaipur, 2009, MBA ed.
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 20
  Demonstrate an understanding of key terms, theories/concepts and practices within the field of
HRM.
 Demonstrate competence in development and problem-solving in the area of HR
Management.
 Provide innovative solutions to problems in the fields of HRM.
 To understand the Business Ethics and to provide best practices of business ethics.
 To learn the values and implement in their careers to become a good managers.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 21
 M-202
Business Corporate Laws & Strategic Management
Course/Paper : MBA10062P Max.Marks : 70
MBA Semester-II Time : 3 Hrs.
Objective
The objective of this course is to provide the students with practical legal knowledge of general
business law issues and topics to help become more informed, sensitive and effective business
leaders.
Unit I
Contract Act: Contract vs. Agreement, Element of valid contract, Offer and Acceptance ñ Rules
regarding revocation of offer and acceptance, Consideration ñ Essential elements, Consideration,
Capacity to contract, Free consent, coercion, undue influence, misrepresentation, fraud &
Mistake , Bailment ñ Duties of bailer & bailee, Law relating to agency - types of agency, agents
responsibility and rights
Unit II
Companies Act, 2013: Company ñ meaning & characteristics and kinds, lifting the corporate veil
Registration & Incorporation, Memorandum of Association, Doctrine of Ultravires,
Consequences of Ultravires transaction, Articles of Association,
Unit III
Rule of Constructive Notice, Doctrine of Indoor Management, Prospectus, Shares, Shareholders
& Members, Directors: Position, appointment, removal, power & duties, Meetings, Majority
powers & minority rights Prevention of oppression and mis-management,
Winding up- Modes of Winding up.
Unit IV
Strategic Management: Role, Process, Formulation, Implementation, Evaluation and Control,
Strategic Intent: Vision and Mission, Goals and Objectives, Strategic Analysis and Choice.,
Strategy Formulation , Different level of Strategies
Unit V
The External Environment: Identifying opportunities and Threats, Internal Environment:
Determining Strengths and Weaknesses
Case Study
BOOKS
 Jauch & Glueek, Business Policy and Strategic Management
 Thampson A.A. and Stickland A.J, Strategic Management- Concept and cases
 Michael Porter, Competitive Advantage of Nations.
 Azhar Kazmi, Business Policy and Strategic Management
 Avtar Singh. Company Law. 11th ed. Lucknow, Eastern, 1996.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Students would be able to remember some important articles of constitution relating to

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 22
 rights and duties
 of citizen and the principal legislations relating to business.
 The outcome of this programme will help to accumulate and analyse requisite legal
knowledge and its
 application about the legal framework for starting a business venture.
 At the end of the course, students would be able to, interpret various legal provisions and
learn how to apply them in building their career through an exposure to various case
studies and clinical legal education.
 Learn a simple strategic planning model. Understand how to apply the model in a
organisation.
 Recognise and understand common strategic planning terminology.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 23
 M-203
Quantitative Methods & Production Management
Course/Paper : MBA10063T Max.Marks : 70
MBA Semester-II Time : 3 Hrs.
Objective
The objective of the course is to enable the students, in developing the understanding in the
subject.

Unit I
Introduction to Quantitative Techniques. Concept Model Building for Business Decisions. Role
and Scope Models in Business and Industry. Matrix Algebra Determinations. Solving linear
equations by using matrices.
Unit II
Linear Programme, Problem formulation and geometric methods of solution. Simplex method.
Two phase method, Elementary ideas about duality, Dynamic Programming problem.
Unit III
Decision Theory, Decision making under uncertainty, Decision making under risk Decision Tress-
Game Theory-Types of Games, Transportation & Assignment.
Unit IV
Nature and Scope of Production Management- process planning and design Facility Location;
Types Manufacturing Systems & Layouts, Material Handling- Principals-Equipments, Line
Balancing-Problems, Operations decisions-Production Planning and Control -In Mass Production
and in Batch/Job Order Manufacturing.
Unit V
Concepts-Work Study, Method Study, Work Measurement, Work Sampling and Work
Environment; Inventory Control.
Concept of Total Quality (TQ). International Quality Certification and other standards and their
applicability in design manufacturing Humanistic and Marketing Aspects of TQ. Total Quality of
services. Total Quality and safety. ERP and Business process engineering maintenance
Management.
Case study.

BOOKS
 Adam, Everette E. Jr. and Ebert, Ronald J., Production and Operations management
Concepts, Models and Behavior, Prentice-Hall of India Pvt. Ltd., New Delhi, 1994,
5th ed.
 Aswathappa, K. and Bhat, K. Shridhara, Production and Operations Management,
Himalaya Publishing House, Mumbai, 2008, 2nd ed.
 Buffa, Elwood S. and Sarin, Rakesh K., Modern Production/Operations Management,
Wiley India Pvt. Ltd., New Delhi, 2008, 8th ed.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 24
Course Learning Outcome
 Relate a formal quantitative approach to problem solving and decision making
 Apply the concepts of probabilistic distributions in solving problems
 Extend the ability to solve linear programming problems by graphical and simple
methods.
 Outline quantitative models to decision making and problem analysis, and their
interpretations in transportation problems and game theory.
 Gaining knowledge about managing production processes.
 How to run operations effectively.
 Better understanding of modern production techniques. Better understanding of quality management.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 25
 M-204
Research Methodology & Project Management
Course/Paper : MBA10064T Max.Marks : 70
MBA Semester-II Time : 3 Hrs.
Objective
The objective of the course is to enable the students, in developing the most appropriate
methodology for their research studies and to make familiar with the art of using different
research methods and techniques. o understand the concept and process of Business research
in business environment.
Unit – I
Research: Definition, Importance, Types, Steps in Research Methodology, Defining Research
Problem; Research Design.
Unit – II
Sampling Design: Types of Sample, Purpose and advantages of sampling, Measurement and
Scaling, Multi-dimensional scaling.
Types of Data: Primary, Secondary; Techniques of Data Collection: Questionnaire, Interview and
Schedule and their formats.
Unit – III
Hypothesis Formulation: Meaning, Nature, types, characteristics of a useful hypothesis,
importance of a Hypothesis, testing hypothesis.
Research Report Writing, Referencing: APA and MLA, Bibliography.
Unit IV
Introduction to Project Management: Definition, functions, evolution of Project Management,
classification of projects, project life cycle.
Project Feasibility Study: Developing a project plan, market and technical analysis, financial
analysis.
Unit V
Project Planning: Planning fundamentals, project master plan, work breakdown structure &
other tools of project planning, work packages project organization structures & responsibilities,
responsibility matrix.
Calculation of PERT and CPM including crashing, Resource Allocation.

BOOKS
 Kothari, C.R., Research methodology Methods & techniques, New Age International
(P) Ltd., Publishers, New Delhi, 2007, 2nd ed.
 Panneerselvam, R., Research methodology, PHI Learning Pvt. Ltd., New Delhi, 2009.
 Velde, Mandy van der, Jansen, Paul and Anderson, Neil, Guide to management
research methods, Blackwell Publishing Ltd., 2004.
 Bhattacharyya, Dipak Kumar, Research methodology, Excel Books, New Delhi, 2006,
2nd ed.
 Vijayalakshmi, G. and Sivapragasam, C., Research methods Tips and techniques,
M.J.P. Publishers, Chennai, 2008.
E-Resources
 https://www.uok.ac.in/E-Library

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 26
  http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Demonstrate the ability to choose methods appropriate to research aims and
objectives.
 Understand the limitations of particular research methods.
 Develop skills in qualitative and quantitative data analysis and presentation.
 Develop advanced critical thinking skills.
 Define and manage the overall scope of the project, documenting project goals, deliverables,
constraints, performance criteria and resource requirements in consultation with project stakeholders.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 27
 M-205
English Lab and Computer Application-II
Course/Paper : MBA10065P Max.Marks : 200
MBA Semester-II Viva

Objective
Objectives : To build learning of English language spoken, listen and written to make the
management students placeable in the Industry
Unit I
LSRW Skills & Methodologies, Introducing oneself, Paying compliments, Agreeing and
Disagreeing, Pronunciation
Unit II
Tele Manners, Point out the difference, Relay (Passing a story), Once upon a time, Stress
Management
Unit III
word stress, sentence stress, Press conference, Role Play, What would happen if.., World after 50
years, Time Management
Unit IV
CV preparation, GD, Personal Interviews, Corporate Etiquettes Do’s and Don’ts, Expectation
Management
Unit V
Powerpoint : Making of a presentation, Opening existing and new slide, Cut/ copy / paste, Insert
features, Designs, Animations, Slide show, review and view features.
Making a powerpoint presentation and presentation.
Ms-Excel- Open spreadsheet, New, Cut/ copy/ paste, Insert features, Page Layout, References,
Mailings, Review, view, Calculating formulas

*External Viva to be conducted for Assessment.

BOOKS
 Robert L. Shurter and J Peter Williamson, Written Communication in Business
 Heta A Murphy and Charles E Peck, Effective Business Communication
 William C Hansturt and Wayen N Batty, Business Communications: Principles and
Methods
 C. C. Parkhurst, English for Business
 Robert D Hay and P V Lesakar, Business Report Writing
 Pal, Rajendra and Korlahalli, J.S., Essentials of business communication, Sultan Chand &
Sons, New Delhi, 2009, 11th ed.
 The Seven Habits of Highly Effective People - Stephen R. Covey.
 Who Moved My Cheese - Dr. Spenser Johnson.
 Seven Spiritual Laws of Success - Deepak Chopra.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 28
Course Learning Outcome
 Better Understanding of nuances of language through audio- visual experience and group
activities.
 Neutralization of accent for intelligibility.
 Speaking with clarity and confidence thereby enhancing employability skills of the
students.
 Gain computer’s basic knowledge to work in competitive environment.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 29
 SECOND YEAR

MBA10071P
Comprehensive Viva Voce

Course/Paper :MBA4001P Max.Marks : 200

MBA Semester-III VIVA

Course Objective:

The Comprehensive viva voce is scheduled at the end of Third semester in order to judge the
understanding as well as application of the knowledge gained by the student during the course.
This is also to see the articulation of what is being learnt by them. The idea is to see that students
are able to Internalize what is being taught in two year and see their relevance not only in the
practical field but also their inter relationship. The viva voce is of 200 marks.

MBA10081P
Internship Program/ Seminar (Viva Voce)

Course/Paper :MBA3001P Max.Marks : 200

MBA Semester-IV VIVA

At the end of Fourth semester all students will have to undergo an internship of 45 days with an
industrial, Business or Service Organization by taking up a project study. The conditions of
successfully completing the programme shall not be deemed to have been satisfied unless
student undergoes internship under the supervision of the department in organizations as
approved by the department/ faculty from time to time.
Each student will be required to submit a project report to the Department / Faculty (in 2 hard
bind copies) for the work undertaken during this period within two weeks of the completion of
the Internship for the purpose of evaluation in the fourth semester. The Viva voce will be
conducted in Semester IV.
The Internship Program can also be conducted by conducting Seminar by Industry/ Academician
Expert.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 30
 FINANCE SPECIALIZATIONS
F-302
Security Analysis & Portfolio Management
Course/Paper : MBA10072T Max.Marks : 70
MBA Semester-III Time : 3 Hrs.
Objective:
The focus of Security Analysis is on how others analyze your company's securities on their own.
Whereas, that of Portfolio Management is on how investors analyze your company's securities in
comparison with other's on the security market.
Unit I
Investment Scenario & Security Markets: concept, objectives and constraints security and non
security forms of investment.
Unit II
Securities markets: New Issue Market, functions, methods of raising capital, development of
stock market in India-listing, membership, trading and settlement procedure, stock market
indices, regulation of securities market (SEBI).
Unit III
Risk and Return: total risk and its factors-concept and components of total risk- security returns:
measuring historical and ex ante (expected) returns-systematic and unsystematic risk-quantifying
portfolio risk and return-benefits of diversification-capital market line and capital assets pricing
model.
Unit IV
Introduction to portfolio management: The investment process-definition of investments-
investment categories. Capital market theory: CAPM, CML-application of the security market
line, APT. Portfolio analysis: diversification, portfolio risk and return-Markowitz risk return
optimization-single index model-the Sharpe index model-portfolio beta, optimum portfolio
selection, measurement of portfolio performance
Unit V
Economic analysis, Industry analysis, Company analysis, Technical analysis.
Case and Problems
BOOKS
 Chandra, P. 2002, Investment Analysis, Tata McGraw Hill
 Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio Management,
S. Chand and Company, 8th Ed.
 Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management, Prentice
Hall of India
 Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw Hill
International.
 Sharpe & Alexander, Investments, Prentice Hall of India
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205
Course Learning Outcome
 At the end of this course students should be able to understand the theoretical and

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 31
 practical background in the field of investments.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 32
 F-303
Management of Financial Services
Course/Paper : MBA10073T Max.Marks : 70
MBA Semester-III Time : 3 Hrs.

Objective
To focus on research, strategy and application specific to decision making in the highly
competitive and rapidly growing services sector.
Unit I
Introduction to financial services marketing: Concept of financial services, financial services
and GDP, reforms in financial sector, recent issues and challenges in financial services in India.
Unit II
Indian financial system: an overview of Indian financial institutions, types of financial services -
fund and fee based. An overview of the different activities performed by a bank. Risk in financial
services and changing perception of intermediaries regarding financial services.
Unit III
Capital markets: government securities market, monetary money market.
Merchant banking: nature and scope, regulation, overview of current Indian merchant banking
scene-structure of merchant banking industry, primary market in India and abroad,
Unit IV
SEBI guidelines, Introductory, conceptual, evaluation, marketing and legal aspects of the
following financial services: Lease, Hire purchase,
Unit V
consumer finance, factoring, bill financing, credit cards, securitization/mortgages.
Case and Problems
BOOKS
 Agrawal, O.P., Management of Financial services, Himalaya Publishing House.
 Tripathy, Naline Prava, Financial Services, PHI Learning.
 Beatriz and Jonathan, The Economics of Microfinance, Prentice Hall of India.
 Clifford Gomez, Banking and Finance, Theory and Practice, 1/e, PHI, 2011.
 Bank Financial Management-Indian Institute of Banking and Finance, 1/e, Macmillan, 2010.
 Padmalatha & Justin Paul, Management of Banking and financial services, 2/e, Pearson, 2010.
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 The student will be able to demonstrate an awareness of the current structure and regulation of
the Indian financial services sector.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 33
 F-402
Financial Derivatives

Course/Paper : MBA10082T Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.
Objective
The course aims to develop an understanding of the importance of financial derivatives and the
institutional structure of the markets on which they are traded as well as developing the
analytical tools necessary to price such instruments
Unit I
Definition of Derivative Securities- Structure of derivative markets in India, forwards, futures,
options, swaps etc.
Unit II
Market Characteristics- Futures and Options contract specifications, underlying asset, contract
size, and delivery specifications. Marking to market using margin accounts. Familiarizing with
market quotes. Trading Strategies involving Options and Futures. Interest rate derivatives,
Unit III
Derivatives Pricing Theory- Option Pricing: Black-Scholes formula for option pricing:
derivation and properties. Volatility: estimated vs. implied, options on dividend-paying assets,
warrants and convertibles. Binomial models for option prices: Determination of Fair value
Unit IV
Risk Analysis and Management- Risk Measurement and Management Framework, Option's
delta, gamma, Vega, theta, rho. Hedging with futures. Derivatives Disclosure: Accounting Issues in
Derivatives.
Unit V
Options and Futures Applications in India- Structure of Indian stock markets and the
operational efficiency of options and futures, Evaluation of currency and Interest rates
Case and Problems
BOOKS
 Varma, Derivatives & Risk Management, Tata McGraw hill Latest Edition
 Gupta, S. L., Financial Derivatives – Theory , concepts and practice, Prentice Hall of India
 John, C. Hull, Options, Futures and other Derivative Securities, PHI Learning
 Keith, Reqhead, Financial Derivates an Introduction to Futures, forwards, options and SWAPs,
PHI Learning
 John C. Hull, Futures and Option Markets, Pearson Education, Latest Edition

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205
Course Learning Outcome
 Demonstrate knowledge of all aspects of derivative market theory and the roles they
play in the financial markets.
 Identify how derivative instruments can be used to change or hedge risk and evaluate
risks and payoffs associated with trading such instruments and their implications.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 34
 F-403
Corporate Taxation

Course/Paper : MBA10083T Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.
Objective
The objective of the course is to develop the skills required for understanding India's most
challenging and important financial services i.e. Taxation. Corporate Taxation will enable the
management student to have an insight about the taxation which corporate has to take care of it
and how it works.
Unit I
Introduction to Taxation: Meaning, Types, Principles of Direct and Indirect Taxation; Basic
Concepts of Taxation; Residential status of Individual, HUF, Firm, Company.
Tax Planning: Tax Planning, Tax Evasion, Tax Avoidance and Tax management; Need and
Importance of Corporate Tax Planning.
Unit II
Capital Gain & Taxation: Basis of charge, Capital asset and Transfer of capital asset, Cost of
acquisition, Cost of improvement, Indexation, Simple Problems on Computation of Capital
Gains in certain special cases
Unit III
Treatment of Losses and Unabsorbed items: Set Off and Carry Forward of Losses. Tax planning
in the context of Merger, Amalgamation, Demerger and Employees Remuneration. Penalties and
Prosecution, Appeals and Revisions
Unit IV
Wealth Tax: Charge and scope, Assets – Deemed Assets and Exempted Assets; Valuation of
Assets, Computation of Net Wealth.
Unit V
GST: General framework of different Acts related to GST, Basic Concepts, Levy and Collection.
Supply – Characteristics, Nature and Place of Supply; Time of Supply, Value of Supply Input
Tax Credit, Reverse Charge Mechanism, Composition Scheme, Anti-profiteering Measures.
Trends in Tax Management: Faceless, Use of Artificial Intelligence in Tax Management,
Retrospective tax.

BOOKS
 Shekar & Shekar, Banking Theory and Practice, Vikas, 20/e, 2011.
 Vij & Dhavan, Merchant Banking & Financial services, 1/e, McGraw Hill, 2011.
 Machiraju, Indian Financial System, 4/e, Vikas, 2010.
 Agrawal, O.P., Management of Financial services, Himalaya Publishing House.
 Tripathy, Naline Prava, Financial Services, PHI Learning.
 Beatriz and Jonathan, The Economics of Microfinance, Prentice Hall of India.
 Clifford Gomez, Banking and Finance, Theory and Practice, 1/e, PHI, 2011.
 Bank Financial Management-Indian Institute of Banking and Finance, 1/e, Macmillan,
2010..
E-Resources
 https://www.uok.ac.in/E-Library
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 35
  http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 After completion of this course, the student will be able to understand the
implementation of taxation in corporate.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 36
 MARKETING ELECTIVES
M- 302
Advertising Management

Course/Paper : MBA10074T Max.Marks : 70

MBA Semester-III Time : 3 Hrs.

Objective
The objective of this course is to develop the understanding about the marketing communication
tools and implement them in designing Advertisement strategies.
Unit I
Foundations for Communication: Old Concept & New Concept of Marketing, 4 P’s : Product,
Price, Place, Promotion. Defintion, Communication : Definition, Marketing Communication
Process: Wilbar Schamar’s Model- Source, encoding, Medium, Decoding, Response & Feedback,
Noise. Marketing Communication Mix tools: Introduction to Advertising, Personal Selling, Sales
Promotion
Unit II
Advertising: Definition, Characteristics. Types; Classification on basis of Function, Region,
Target Market. Mass Media Promotions- Newspapers: Advantages & Disadvantages;
Magazines: Advantages and disadvantages; Radio: Advantages and Disadvantages; T.V –
Advantages and Disadvantages; Outdoor Advertising- Advantages and Disadvantages.
Unit III
Models of Advertising: Attention, Interest, Desire, and Action. (AIDA Model), Defining
Advertising Goals for Measured Advertising Results (DAGMAR Model), Consumer Behavior:
Definition, Consumer Decision process: Need Problem recognition, Information search,
Evaluation of alternatives, Purchase decision, Post Purchase Decision.
Unit IV
Advertising Planning: Steps in Advertising Planning: Prototype, Initial Briefing, Contact Report,
Report to Client, Briefing, Proposition, and Presentation to client. Factors Influencing the
Advertising Planning. Advertising appeals: Essentials, Emotional Appeal & Rational Appeal.
Unit V
Testing and Measuring Performance - Copy Testing : Pre-Testing : Pre-Testing – (i) Qualitative
method : Focus group, In-depth, Projective technique (ii) Quantitative method : Checklist,
consumer jury, sales area test, Questionnaire method, Recall test, Reaction, Readability, eye
movement. Concurrent Testing : Consumer Diaries, Co-incidental Telephone method, Electronic
Devices. Post Testing: Starch Test, Bruzzone test & Recall test. Ethics in Advertising
Books
 Advertising Theory and Practice : Chunawlla, Kumar, Sethia, Subramanian, Suchak,
Himalaya Publishing House
 Advertising Management & Sales Promotion – SHH Kazmi & Satish K Batra, Himalaya
Publishing House.
 Belch, George E and Belch, Michael A. Introduction to Advertising and Promotion. 3rd
ed. Chicago; Irwin, 2002.
 Arens and Bovee, Contemporary Advertising, Irwin, 1995.
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 37
  Sandage and Fryberger, Advertising, AITBS, Delhi, 2000.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 To understand effective design and implementation of advertising strategies.
 To present a general understanding of content, structure, and appeal of
advertisements

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 38
 M-303

Sales & Distribution Management

Course/Paper : MBA10075T Max.Marks : 70

MBA Semester-III Time : 3 Hrs.

Objective
To provide an understanding of the concepts, attitudes, techniques and approaches required for
effective decision making in the areas of Sales and Distribution

Unit I
The Sales Management – Concept, Definition, Characteristics, Nature & Scope, Importance.
Sales organization Structure: Flat, Tall, Line & Staff Sales Organization, Functional,
Geographic, New Forms (Strategic Alliance, Matrix). Sales Manager: Functions
Unit II
Sales planning: Need, Elements. Sales Planning Process: Setting Objectives, Determining
necessary actions, Organizing actions, Implementation, Measuring Results, Re-Evaluating.
Sales Budget : Definition, Methods-Affordable, Percentage, Competitor’s Parity, Objective &
Task, Zero Based. Sales forecasting: Definition, Need
Unit III
Sales Quotas : Purpose & Types. Organizing and Directing the sales Force – Sales Organization
principles : Span of Control, Unity of command, Stability & Continuity, Centralization & De-
Centralization, Line & Staff, Coordination & Integration, Specialization.
Sales Training : Definition, Characteristics. Execution of Sales Training, Methods of Sales
Training : Lecture, Conference, Case-Study, On-the-Job, Audio-Visual, Management games,
Role-Playing.
Unit IV
Sales Personnel Compensation: Designing Compensation, Types: Straight Salary, Straight
Commission, Mixed. Compensation Tools & Technique: Pay, Salary, Performance, Merit,
Incentive, Scheme, Benefit Scheme. Motivating & Leading the Sales Force : Concept, Need for
Leading the Sales force, Methods : Extrinsic, Intrinsic rewards, Job Redesigning, Job
Enlargement, Job Enrichment. Performance Evaluation : Definition & Problems faced in
Evaluation
Unit V
Distribution Management – Direct marketing & Marketing with Intermediaries.
Channel control, Channel Institutions : Agent/ Brokers , Wholesaling &- Retailing, Distributor,
Retailer, Franchisee, Mail order, Factory direct to home, Internet, B2B. Evaluating Channel
performance.
BOOKS
 Anderson, R. & Hair, Professional Sales Management, Tata McGraw Hill; New Delhi.
2000.
 Manning & Reece, Selling Today, Pearson Education Asia, 81h Edition.
 Dalrymple, D J. ,Sales Management: Concepts and Cases. New York, John Wiley, 1989.
 Still, R & Govoni ,Sales Management, Prentice Hall Inc., 1988.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 39
  Lancaster & Jobber, Selling and Sales Management, Macmillan India, 3rd edition.
 Calvin; Sales Management; Tata McGraw Hill, New Delhi.
 Futrell, Charles, Sales Management, Thomson Learning,Mumbai.
 Bowersox and Others: Physical Distribution Management, Tata McGraw Hill, New Delhi.
 Stern, Louis W. Adel, I.E.L. -Ansary, Anne T. Coughlan: Marketing Channels, Prentice
Hall, New Delhi.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 On successful completion of the course students will be able to understand sales and
distribution strategies and their implications in managerial decision making.
 Further the application of these strategies will help them in better corporate
performance

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 40
 M-402
Consumer Behavior & Market Research

Course/Paper : MBA10084T Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
At the end of the course it is expected that the students will be :proficient and knowledgeable
about the various disciplines contribution in understanding buyer behaviour in a holistic manner
Unit I
Consumer Behavior: Definition. Consumer Decision Process: Need/Problem recognition,
Information search, Evaluation of alternatives, Purchase decision, Post-purchase decision.
Decision Rules : Compensatory buying decision: Routine, Limited, Extensive, Non-
Compensatory buying decision : Congjunctive, Disjunctive, Lexicographic.
Unit II
Consumer Research: Definition of Research, Consumer Research, Characteristics, Scope,
Benefits. Consumer Research Process: Define Research problem, Review literature, Research
design, Primary and Secondary data, Analysis & Interpretation .
Unit III
STP (Segmentation, Targeting & Positioning) Segmentation: Types -Demographic, Geographic,
Socio-Cultural, Benefit, Hybrid. Targeting : Concept, Types –Undifferentiated, Concentrated &
Differentiated. Positioning
Unit IV
Motivation : Introduction, Process, Motives. Maslow’s Theory of Need Hierarchy: Basic, Safety,
Social, Self-Esteem, Self Actualization. Motivational Direction : Approach-Approach, Approach-
Avoidance, Avoidance-Avoidance.
Unit V
Personality: Definition, Types of Personality : Extrovert, Introvert, Ambivert. Defense
mechanisms: Aggressive, Regression, Withdrawal, Projection Autism, Repression mechanism.
Evaluating Psychoanalytical perspective : ID, Ego, Super Ego, Self Image, Assessing &
evaluating Self.
BOOKS
 Assael, H. Consumer Behavior and Marketing Action, Asian Books Pvt. Ltd., New Delhi,
2001.
 2. Engle, J F. etc. Consumer Behavior. Chicago, Dryden Press, 1993.
 Hawkins, D I. etc. Consumer Behavior: Implications for Marketing Strategy. TMH, 2002.
 Schiffman. L G and Kanuk, L L. Consumer Behavior. New Delhi, Prentice Hall of India,
1994.
 Loudon & Loudon; Consumer Behavior; TMH; New Delhi
 Soloman, Michael E.; Consumer Behavior; Buying; Having, Being; PHI Pearson Edu.,
New Delhi.

E-Resources
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  https://www.uok.ac.in/E-Library
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Course Learning Outcome

 On successful completion of the course students will be able to appreciate the
importance consumer in the market place.
 This course also will provide an opportunity to develop an understanding about
individuals and organizational consumers and factors that influence their buying
process of both types of the consumers.
 This course will help the students aspiring to be marketing professionals in better
dealing with consumers in the market place.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 42
 M-403
Marketing of Services

Course/Paper : MBA10085T Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
The intent of the course is to discuss measure and analyze several facets in the area of services
marketing essential for the success of a service sector firm.

Unit I
Introduction to Service Marketing – Concept , Nature, Classification
Service Consumer Behavior - Understanding Consumer Behaviors, Customer expectations &
perceptions, managing & exceeding customer service exportations
Unit II
Strategic Issues in Services Marketing - Market Segmentation & Targeting; Individualized
Service and Mass Customization, Differentiation and Positioning of Services; Steps.
Unit III
The marketing mix elements, Product, price place, promotion & communication services, and
extended marketing mix - people, process physical evidence in services.
Unit IV
Challenges of service marketing - Developing & managing the customer service function,
Marketing planning for service
marketing
Unit V
Service marketing - specific Industries, Tourism, Travel, Transportation service marketing,
financial services; Education & Professional service, Telecom & Courier, Media Service
Case and Problems

BOOKS
 J. Zeithaml, V A and Bitner, M J. Services Marketing; 3rd edition; McGraw Hill, New
Delhi; 2002.
 Lovelock, Christopher H. Service Marketing: People, Technology Strategy; 4th edition;
Pearson Education; New Delhi.
 Hoffman & Bateson; Essentials of Service Marketing; Thomson Learning; Mumbai.
 Shankar, Ravi, Service Marketing, Excel, 2002.
 Rampal M.K. & Gupta S.C.; Service Marketing; Galgotia Publishing Company; New
Delhi.
 McDonald, Malcom and Payne, A. Marketing Planning for Services. Butterworth,
Heinemann, 1996.
 S.M. Jha, Service Marketing, Himalaya Publishing House, New Delhi.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 43
Course Learning Outcome
 On successful completion of the course students will be able demonstrate their knowledge
of all aspects of services in the market place and the role of service sector in the Indian
economy.
 This course along with consumer behaviour will help in understanding the importance of
service quality and their implications in developing appropriate marketing strategy.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 44
 H-302
Training and Development

Course/Paper : MBA10076T Max.Marks : 70

MBA Semester-III Time : 3 Hrs.
Objective
The Purpose of this paper is to provide an in-depth under-standing of the role of training in the
HRD and to enable the course participants to manage the Training system and processes.
Unit I
Training– Meaning, Definition, Objectives, Importance, Functions, Scope, Training-Education-
Development. Training need Assessment : Steps in TNA, GAP Concept, Types of TNA,
Reason for TNA, Advantages
Unit II
Training Design: Definition, Steps to Training Process, Creating Training Program with AIDDE
Model. Training Managers: Role, Responsibilities, Challenges.
Learning Process: Definition, Concept, Principles, Pedagogy, Adult Learning : Features of
Adult Learning, Methods of Learning.
Unit III
Instruction Objectives: Writing S.M.A.R.T objectives. Lesson Planning : Principles, Format of
Lesson Planning, Essentials. Training Climate: Meaning, How to create, Characteristics of
Learning. Pedagogy : Principles, Model of Information processed in brain.
Trainer: Trainer’s Profile, Trainer as a Change Agent, Maxims of Teaching.
Unit IV
Training Methods : OJT -Coaching, Under-study, Position Rotation, Mentoring, Lecture Method,
Case-Study method, Role Playing, Management Games, In-basket method, Sensitivity training,
Video conferencing, E-Learning, Syndicate method, Talk, demonstration, Simulation, Brain
Storming, Buzz group, Question & Answer, Learning Center method. Choosing the right training
Method.
Training Objectives : Elements, Advantages. Training Modules : Concept, Salient Features,
Advantages & Limitations, Consideration while designing Training Modules.
Unit V
Training Strategy : Lewins 3 stage change model. Direct Contact & distance training, Formal &
Non-Formal, Centralized & Dispersed. Training Evaluation : Steps, Criteria for Evaluating
Training Effectiveness : Techniques- Post-course assessment, Pre- and post-course tests,
Management briefing, Management debriefing, Questionnaires, Appraisals, Training for
promotion, Assessment/development centres, Repertory grids, Surveys, Trainer interviews,
Trainer-observed behavior, Participant observation, Records of performance, Action plan follow-
up
BOOKS
 Blanchared, P. Nick, Effective Training: Systems, Strategies and Practices, New Delhi,
Pearson.
 Buckley, R. and Caple, Jim, The Theory & Practice of Training, London, Kogan Page.
 Janakiram, B., Training & Development, New Delhi, Biztantra.
 Pareek, Udai, Training for Development, New Delhi, Vistaar.
 Pepper, Allan D., Managing the Training and Development Function, Alderson, Gower
 Reid, M.A., Training Interventions: Managing Employee Development, London: IPM.
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 45
E-Resources
 https://www.uok.ac.in/E-Library
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Course Learning Outcome

The students will be able to:
 Study training programs and processes in different organizations and analyze their
effectiveness.
 Design a training program for a specific job role.
 Conduct a mock training session including need identification and evaluate the
effectiveness of the same.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 46
 H-303
Strategic Human Resource Management

Course/Paper :MBA10077T Max.Marks : 70

MBA Semester-III Time : 3 Hrs.

Objective
The purpose of this course is to Understand Strategic HRM, Aligning HR systems with business
strategy, Strategy formulation, Strategies for performance and development with knowledge of
global economy factors.
Unit I
Understanding Strategic HRM: Traditional vs. strategic HR, Typology of HR activities, "best
fit" approach vs. "best practice" approach, HR strategy and the role of national context, sectoral
context, and organizational context on HR strategy and practices, investment perspective of
human resources.
Unit II
Aligning HR systems with business strategy: Sustained competitive advantage - how HR adds
value to the firm - HR as scarce resource - non-substitutable resource, linking HRM practices to
organizational outcomes - assessing and reducing costs - behavioral impact of HR practices -
marginal utility models - auditing HR practices and department, linking strategy to HRM
practices.
Unit III
HR Strategy in work force utilization: Efficient utilization of human resource - cross training and
flexible work assignment - work teams - non unionization, strategies for employee shortages,
strategies for employee surpluses.
Unit IV
Evaluating HR Function : Overview of evaluation - scope - strategic impact - level of analysis -
criteria - level of constituents - ethical dimensions, approaches to evaluation - audit approach -
analytical approach - quantitative and qualitative measures - out come and process criteria,
balanced score card perspective, bench marking,
Unit V
HR Score card: HR as a strategic partner and measurement challenge, seven step model for
implementing HR strategic role, creating an HR score card, measuring
Case and Problems
BOOKS
 Mello Jeffrey A., 2001, Strategic Human Resource Management, Thompson Press
Publishing.
 Tanuja Agarawala (2007) Strategic Human Resource Management, Thompson Press
Publishing.
 Michael Armstrong, Strategic Human Resource Management: Strategy and Action, Kogan
 Mahey C and Salman G., 1996, Strategic Human Resource Management, Oxford
Blackwell.
 Srinivas R. Kandula, 2002, Strategic Human Resource Development, Prentice Hall of
India.
 Beardwell and Holden, 1996, Human Resource Management, London Pitman.
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 47
E-Resources
 https://www.uok.ac.in/E-Library
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Course Learning Outcome

 Explain the scope of HRM
 Understand the meaning and nature of strategic HRM
 Appreciate how HR strategies are related to business strategies
 Describe how HR strategies can be informed by a knowledge of labour markets and product
markets locally, nationally and internationally
 Describe the dynamic nature of global competition and of social and technological trends
and their significance for HRM practice.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 48
 H-402
Leadership Skills & Change Management

Course/Paper : MBA10086T Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
The course will let the student understand the impact and importance of becoming a leader,
effective leadership behaviour and styles. Understanding the change, its role and implementation.
Unit I
Leadership: Meaning, Nature, Importance, Characteristics, Functions, Types of Leadership :
Positive, Negative, Autocratic, Democratic, Free-regin, Creative, Charismatic, Visionary,
Transactional, Transformational Leadership.
Organizational performance: Measures -Productivity, Organizational Effectiveness,
Organizational Ranking. Impact of Leadership on Organizational Performance.
Unit II
Traits : Charactistics and Quality of a Good leader. Principles of Leadership : Intention,
Responsibility & Services.
Effective Leadership : Meaning, Types of Effective Leadership Behaviors. Skills for Effective
Supportive Leadership, Situational Factors that support Effective Leadership.
Unit III
Gender differences in leadership style – Sex, Gender, Gender difference, Communication
behaviours. 360 degree feedback for fine tuning of Leadership : Four kinds of Feedback, What
does it measure, Benefits.
Unit IV
Team Leadership : Meaning, Solo Leadership, Leader role in Teacm based Organization, Team
Advantages, Disadvantages.
Team Development : Four Stages – Forming, Storming, Norming, Performing.
Unit V
Leadership Roles : 7 Sources of Satisfaction of being a Leader, frustrations of a leader.
Great Leadership Behaviours : Ethics, integration, Trust, Co-ping, Inspiring, Making
decisions, Innovation, Reward achievement.
BOOKS
 Nilakant V. and Ramnarayan S., Change management, Response books 2006.
 Palmer, Dunford and Akin, Managing organizational change, 2011.
 Kavitha Singh, Organizational Change and Development, Excel Books, 2010.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 You will become more confident as a leader and find new ways of influencing the
teams you lead.
 You will learn how to effectively connect to people, developing the ability to give
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 49
 constructive feedback, and critically seek the feedback of your team.
 Demonstrate advanced understanding of principles, concepts, and methods of change
management in organisations; the change management process and change planning.
 Demonstrate an ability to critically evaluate the role of a leader in change
management.
 Critically evaluate change management plans in different business environments.
 Critically evaluate contemporary issues in managing and leading change.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 50
 H-403
Human Resource Planning

Course/Paper : MBA10087T Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
To create practical awareness about the current trends in human resource planning in global
companies.
Unit I
Human Resource Planning : Concept, Features, Need, Benefits. Human Resource Planning
Process, Dealing with Surplus Manpower.
Unit II
HR Planning model. Staffing system : Definition , Process of Staffing
Job analysis: meaning and definition, Job analysis process, Job Description, Job Specification,
Method of Job Analysis, Methods of Job Analysis.
Unit III
HR Forecasting: Forecasting Manpower Needs, the Forecasting Process, Inventorying available
talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert
forecasts-delphi technique-nominal group technique
Unit IV
Career planning: definitions, Stages of career development process, Benefit of Career Planning
for Organizations, Manager’s Role in Career Development, Career Anchors
Unit V
Succession management process, requirement for building the managers for succession
management, Challenges, Importance
Management Development Programs: Objectives, Methods – Coaching, Job Rotation-
Objectives, Advantages, Disadvantages.
Case and Problems
BOOKS
 Flippo, Edwin B. Personnel Management, McGraw Hill, New Delhi.
 Arun Monappa and Mirza S. Saiyadain, Personnel Management, Tata McGraw- Hill Bombay.
 Pigors P. and Charles A. Myres - Personnel Administration- A Viewpoint and a Method,
McGraw Hill, London, 1981.
 Dale Yoder and Staudahar Paul D; Personnel Management and Industrial Relations, Prentice-
Hall, Englewood Cliffs.
 B.P. Singh, T.N. Chhabra and P.L. Taneja, Personnel Management and Industrial Relations,
Dhanpat Rai, Delhi, 2000.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

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DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 51
Course Learning Outcome
 The students will be able to forecast the future human resource in an organization and
review every aspect of management of HR to determine the effectiveness through HR
audit and HRIS
 To help prevent future roadblocks and satisfy their objectives, HR managers have to make
plans to do the following: Find and attract skilled employees. Select, train, and reward the
best candidates.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 52
 PRODUCTION ELECTIVES
P-302
Total Quality Management

Course/Paper : MBA302 Max.Marks : 70

MBA Semester-III Time : 3 Hrs.

Objective
To introduce the students to the basic concepts of total quality management and how the focus of
TQM has become so important for all companies in recent times.

Unit I
Introduction: Concept of quality, Definition, Dimensions of quality, Evolution of TQM,
Components of TQM, Developing quality Culture.
Customer Focus and Satisfaction: Meeting Customer needs and Expectations, Translating
customer needs into requirements (Kano Model) using customer complaints.
Unit II
Philosophy of TQM: Philosophies of Deming, Crosby, Juran and Taguchi, PDSA Cycle, Costs of
Quality, Measuring quality costs, Criteria for Malcom Balridge Quality Award.
Unit III
Pre-requisite for TQM: Quality Orientation, Leadership, Employee Involvement, Role of
ISO9000 QMS , Organizing for quality.
Unit IV
Quality by Design: Production and product development tools, Taguchi methods, Design of
Experiments, Orthogonal Arrays.
Bench Marking: Evolution, Process of benchmarking, Understanding current performance, Types
of Benchmarking, issues in Benchmarking.
Unit V
Tools of TQM: Management Tools, Design review, Pokayoke, Force field analysis, FMEA,
FTA, DRM and 5S Principles.
Case and Problems

BOOKS

 Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson

Education (First Indian Reprints 2004).
 2. Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya
Publishing House, First Edition 2014.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

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DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 53
Course Learning Outcome
 Focused process that focuses on consistently improving business operations management.
 It strives to ensure that all associated employees work toward the common goals of improving
product or service quality, as well as improving the procedures that are in place for production.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 54
 P-303
Production Planning and Control

Course/Paper : MBA303 Max.Marks : 70

MBA Semester-III Time : 3 Hrs.

Objective
To get acquainted with the basic aspects of Production Management. The course attempts to
discuss various important planning, organizing and controlling aspects of Operations
Management.

Unit I
History and Overview of Production Management. Capacity Planning, Location Planning, Types
of Production Processes. Layout Planning, Productivity Management, Deterministic and
Probabilistic Inventory Management models, Purchasing and Warehousing. Methods Study,
Motion Study and Work Measurement. Job Evaluation. Wage Incentive Schemes. Value
Analysis
Unit II
Production systems, type of production, Functions of production, planning and control,
production procedure.
Sales forecasting: Nature and uses of forecast sources of data Forecasting techniques:
Unit III
Production order: Process charts, Production master programme breakdown production order
and preparation of various cards like job card, materials requisition from inspection card etc.
Unit IV
Production -Planning: for continuous, batch and job order production:. Capacity planning,
planning models-static and dynamic.
Unit V
Scheduling: Forms of Schedules, Loading and Scheduling, Basic scheduling problems: Flow
production scheduling; job shop scheduling. Random order scheduling; product sequencing.
Production control of processes and production activities. Cost control; Dispatching and
expediting; Recording progress and feedback information in order to improve future planning.
Case and Problems

BOOKS

 Seetharama, Peter J., Dennis W, Production planning & inventory control by. –
Pub. PHI
 Production and operation management- S N Chary- Tata Mc Graw hill
 Groover, M. P., Automation, Computer Integrated Manufacturing System,
 R. B Khanna, Production and operation management by–Pub. PHI
 Aswathappa & Bhat,Production and operation management- Pub. - HimaLaya
pub. House

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 55
E-Resources
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Course Learning Outcome

 Ensuring that the manufacturing process successfully completes orders on time and
reducing lead times.
 This ensures that customer orders are fulfilled on time and within a short time frame
and will improve customer satisfaction with your company.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 56
 P-402
Logistics Management

Course/Paper : MBA402 Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
To give students an understanding that the problems and issues within the respective fields of
logistics are invariably complex, and require clear reasoning and analysis, in order to derive an
appropriate course of action.
Unit I
Logistics Management- Introduction, Nature and Concepts, Evolution; Supply Chain
Management, Logistical Mission and Objectives; Components and Functions of Logistics
Management
Unit II
Integrated Logistics Management; Key Distribution-Related issues and Challenges and Strategic
Logistics Management; Total Cost Analysis and Trade-off.
Unit III
Customer Service- Introduction, Nature, Concept and Components. Customer Service Cost,
Strategic Customer Service Management and Measurement. Impediments to an effective
Customer Service Strategy.
Unit IV
Inventory Management- Introduction, Concept, types, Functions; Elements of Inventory Costs;
Inventory Management under certainty, Managing Finished Products Inventory under
Uncertainty, Strategic Inventory Management Tools and Techniques; Distribution Requirement
Planning.
Unit V
Transportation- Introduction, Functions; Elements of Transportation Cost, Modes of Transport,
Multi-Model Transport, Containerization, Selection of Transportation Mode,
Case and Problems

BOOKS
 Khanna, K.K. Physical Distribution Management, Himalaya Publishing House, New
Delhi.
 Lambert, D. et. al.: Strategic Logistics Management, Tata McGraw Hill, New Delhi.
 Ballu, Ronald H.; Business Logistics Management, Englewood Cliffs, New York,
Prentice Hall Inc., 1999.
 Martin, Christopher and Gordon Wills: Marketing Logistics and Distribution
Management.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 57
Course Learning Outcome
 learn how to reduce the Logistics costs to minimum by applying the techniques
 Have knowledge about warehouse management.
 learn logistics trends
 Establish a logistics distribution system.
 Design a logistics network and formulate a mathematical model.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 58
 P-403
Supply Chain Management

Course/Paper : MBA403 Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
This course is designed to acquaint the students with due basic management decisions
encountered in the organization of function and the effective utilization of materials and its
supply.
Unit I
Introduction: What is supply chain management - Global optimization - managing uncertainty -
Why supply chain management - key issues in supply chain management - supply chain
performance - achieving strategic fit.
Unit II
Logistics Network Configuration: Introduction - data collection - data aggregation -
Transportation rates - mileage estimation - warehouse costs - warehouse capacities - potential
warehouse locations - service level requirements - future demand - model and data validation -
Unit III
Inventory management and Risk pooling: Introduction - single warehouse inventory - the
economic lot size model - the effect of demand uncertainty - supply contracts - multiple order
opportunities - continuous review policy - variable lead times - periodic review policy - risk
pooling
Unit IV
Customer value and supply chain management: Introduction - the dimensions of customer value
- conformance to requirements - product selection - price and brand - value added services -
relationships and experiences - strategic pricing - revenue management - customer value
measures - information technology and customer value.
Unit V
Decision-support systems for supply chain management: Introduction - the challenges of
modeling - structure of decision support systems - input data - analytical tools - presentation tools
- supply chain decision - support systems. Case and Problems

Books
 Donald J Bowersoy & David J Closs , Logistical Management- - Tata Mc GrawHill
 R P Mohanty & S G Deshmukh, Supply Chain Management- Theories & Practice –-
Pub: Biztantra House
 Sunil Chopra, Supply Chain Management-–Pub: Peter Meindi
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 After studying the module the student will be aware of all the related aspects of
SCM and also the issues related to it.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 59
  Apply knowledge to evaluate and manage an effective supply chain. Understand the
foundational role of logistics as it relates to transportation and warehousing.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 60
 INFORMATION TECHNOLOGY ELECTIVES
IT- 302
Strategic Management of Information Technology
Course/Paper : MBA302 Max.Marks : 70
MBA Semester-III Time : 3 Hrs.
Objective
This course is aimed at developing an understanding of use of Information Technology as a
Strategic Tool for Business Management. The course focuses on development of Information
Technology Leadership.
Unit I
Key Issues in Information system & Management, the Role of CEO. Analytical Framework for
Strategic IT Initiatives.
Unit II
Sustaining Competitive Advantage of use of IT & Management. I.T. & Intensive Strategic
Growth.
Unit III
Creative Learning, Organizational Learning and Role of Information technology in Business
Transformation.
Unit IV
Information Partnerships. Managing in the Market space- National Information Infrastructure
and IT Policy at the National Level.
Unit V
Planning for strategic IT Resource. Managing the IT Function. Outsourcing IT Function.
Cases and Problems.

BOOKS
 Strategic Management in Information Technology, David B. Yoffie
 Executive Strategy: Strategic Management and Information Technology, Frederick Betz
 Management Strategies for Information Technology (Business Information
Technology), Earl (Author)
 Etourism: Information Technology for Strategic Tourism Management, Dr Dimitrios
Buhalis
 Strategic Information Technology and Portfolio Management, Albert Wee Kwan Tan

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Evaluate the role of information systems in today's competitive business environment.
 Define an information system from both a technical and business perspective and distinguish
between computer literacy and information systems literacy.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 61
 IT-303
Data Base Management

Course/Paper : MBA303 Max.Marks : 70

MBA Semester-III Time : 3 Hrs.

Objective
This course has been designed to introduce the participants with applications of systems
designed to manage the data resources of organizations. It provides the participants an
opportunity to study the hands-on implementation of a data base in corporate environment.
Unit I
File System and Databases: Introducing the database - files and file systems - database
systems - introduction to database models - data base models and internet.
Unit II
The Relational Database Model: A Logical view of data - keys - integrity rules - relational
database operators - relationships within the relational database - data redundancy indexes.
Unit III
Structured query language: SELECT Statement - distinct clause - handling of null values -
ORDER BY clause, WHERE clause - relational operators - logical operators (AND, OR, NOT),
SQL Operators - (BETWEEN, AND, IN, LIKE) - numeric functions - string functions - date
functions - conversion functions - GROUP BY clause - group functions - HAVING clause -
joining tables - SET Operators (UNION, INTERSECTION, MINUS) - Sub queries.
Unit IV
Object oriented databases: Object oriented concepts - features of an object oriented DBMS -
How object orientation affects database design - Advantages and disadvantages of OODBMS.
Web based databases
Unit V
Database security and administration: Database security - access control - GRANT, REVOKE -
GRANT, REVOKE on views and integrity constraint - data as a corporate asset - the evolution of
database administration function - The DBA's managerial role.
Cases and Problems.

BOOKS
 “Database System Concepts” by Abraham Silberschatz, Henry Korth, and S. Sudarshan
 “Database Management Systems” by Raghu Ramakrishnan
 “An Introduction to Database Systems” by Bipin Desai
 “Principles of Database Systems” by J. D. Ullman
 “Fundamentals of Database Systems” by R. Elmasri and S. Navathe
 “Foundations of Databases” by Serge Abiteboul, Richard Hull and Victor Vianu
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205
Course Learning Outcome
 After successful completion of the course students can understand design and use of database
for organization. It also helps students to know practical application of DBMS.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 62
 IT-402
Management Support System

Course/Paper : MBA402 Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
This course introduces students to the use of computer-based systems in support of managerial
decision making in organizations.

Unit I
Overview of management support systems.Decision making and decision makers.
Unit II
Introduction to decision support systems. Decision modeling
Overview of DSS software. Spreadsheet modeling. Modeling with Visual DSS. Development of
DSS.
Unit III
Introduction to Data warehousing and development process: concept, why, framework- options-
developing. The business driven approach-requirements management control- development life
cycle-development methodologies.
Unit IV
Data warehousing applications: CRM, SCM, Banking sector, insurance sector.
Group decision support systems.
Unit V
Enterprise/Executive information systems, Implementation, integration & impacts of MSS ,
Case and Problems

BOOKS
 V.V Sople- Logistics Management-Pub.- Pearson edition-2013
 Desai K D – Six Sigma, Pub. Himalaya Publishing house
 Ray & Ruben- Stores Management, Pub. Himalaya Publishing House
E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Evaluate the role of information systems in today's competitive business environment.
 Define an information system from both a technical and business perspective and distinguish
between computer literacy and information systems literacy.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 63
 IT-403
E-Business

Course/Paper : MBA403 Max.Marks : 70

MBA Semester-IV Time : 3 Hrs.

Objective
This course will provide the students with an analytical and technical framework to understand
the emerging world of e-Business. E-Business poses both a challenge and an opportunity for
managers.

Unit I
Introduction, background and current status: digital economy, principles of e-business, e-
business models.
Unit II
E-business frameworks: E-selling process, e-buying planning, e-procurement, convergence
strategies, e-business design and e-markets: overview, steps in e-business design, reversing the
value chain, knowledge building. E-market models, direct B2B markets, coalitions.
Unit III
Integrating supply chain management process: definitions, components of e-supply chain,
managing relations in e-supply chain.
Unit IV
Integrating enterprise resource planning process: enterprise artitecture planning, lead time
reduction, improved supplier performance.
Selling chain management process: definition, business and technology drivers, infrastructure,
sales and distribution configuration.
Unit v
E-CRM processes and their integration, e-banking, e-governance.
E-Business strategy into action, Challenges, e-Transition and Summary. e-Security.
Case and Problems

BOOKS

 J Deitel, Deitel & Nieto Internet and World Web. How to Program
 Deitel, Deitel & Nieto e-Business and e-Commerce. How to Program
 E-Business and E-Commerce, 2/E , Dave Chaffey, Prentice Hall.

E-Resources
 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 After successful completion of the paper students can apply concepts, tools and
techniques of e-commerce applications for online transactions in a business scenario

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 64
NATIONAL JOURNALS
 Vikalpa, IIM Ahmedabad, This is a peer reviewed journal publishing contemporary research
papers and cases on marketing, finance, HR, systems and other areas of management. Price
Rs 1000 Frequency quarterly.
 IIM Bangalore Management Review. This is a peer reviewed journal publishing
contemporary research papers, roundtables and cases on marketing, finance, HR, systems
and other areas of management., Price 1600 Frequency-Quarterly.
 Decision, IIM Calcutta, This is a peer reviewed journal publishing contemporary research
papers, roundtables and cases on marketing, finance, HR, systems and other areas of
management. Price Rs 2000.00 Frequency half yearly.
 The Journal of Entrepreneurship : Editor: Sasi Misra, Entrepreneurship Development
Institute of India,Ahmedabad, This journal is designed to disseminate the fruits of research
and results of innovative experiments, with particular focus on countries like India. The
journal focuses on the changing contours ofentrepreneurial research and training and
acquaints the readers with the latest trends and directions of explorations in the theory and
practice of entrepreneurship. Price: Rs. 1,450 Frequencies: Twice a Year.
 Udyog Pragati : The Journal for Practising Managers, NITIE, Mumbai, Rs.300/- Frequency-
Quarterly.
 Forgien Trade Review: Editor: Indian Institute of Foreign Trade New Delhi, Price: Rs.2,
800/-, Frequency: Quarterly. SAGE.
 Journal of Human Values : Editor: SK Chakarborty , IIM Calcutta. The Journal of Human
Values (JHV) addresses the topics of human values from a multidisciplinary perspective and
provides a fresh approach to understanding the relevance of human values in the present
context. Price: Rs.1780/-, Frequency: Twice a Year. SAGE
 Vision.The Journal of Business Perspective: Editor: Debi S Saini, Management Development
Institute,Gurgaon. This journal carries papers in all functional areas of management,
including economic and business environment. The papers are based on original research
that help bridge the gap between the known and the unknown, and often between perspectives
of academics and those of the corporate world.The journal is premised on creating influence
on the academic as well as corporate thinkers. Price: Rs.1,810/- Frequency: Quarterly.
 ASCI Journal of Management Rs 500.00 - Frequency: half yearly.
 Productivity Journal Rs 2300.00 Frequency: Quarterly.

INTERNATIONAL JOURNALS
 Harvard Business Review Rs 13,500.00 Frequency: yearly 10.
 Supervision, US $ 356.96.
 Academy of Management Journal, US $ 570.
 Academy of Management Perspectives, US $ 465.
 Marketing Research US $ 540.
 Journal of Finance US $ 540.
MARKETING
 Indian Journal of Marketing – Rs 1200.00 Frequency: monthly.
 MICA Communications Review – A Marketing Communications Journal, Mudra Institute of
 Communications, Ahmedabad. This journal publishes research papers and cases related to
market
 Research, consumer behaviour, marketing communication. Price Frequency. Bi Annual.
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)
DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 65
FINANCE
 Chartered Accountant Rs 1000.00 Frequency: Quarterly.
 Finance India Rs 1800.00 Frequency: Quarterly.
 Human Capital Rs 600.00 Frequency: Monthly.
 Management Accountant Rs 600.00 Frequency: Monthly.
 Journal of Accounting & Finance Rs 1200.00 Frequency: Half yearly.

HR
 Indian Journal of Industrial Relation Rs 1000.00 Frequency: Quarterly.
 NHRD Journal of Career Management, National HRD, Calcutta. This journal focuses on the
issues related to career management in organizations. Price Frequency. SAGE
 Management and Labour Studies: Editor: Sanjay Patro XLRI, Jamshedpur, Management and
Labour
 Studies (MLS) are the official publication of XLRI, Jamshedpur.
 Price: Rs.2200/- Frequency: Quarterly. SAGE.
 Personnel today Rs 700.00 Frequency: Quarterly.
 Leadership excellence (Indian Edition) Rs 1200.00 Frequency: Monthly.
 Indian Journal of Training & Development Rs 750.00 Frequency: Quarterly.

E-Resources
https://journals.sagepub.com/home/jom
https://aom.org/research/journals/journal
https://onlinelibrary.wiley.com/journal/14676486
https://www.scimagojr.com/journalrank.php?category=1403
https://www.jstor.org/journal/acadmanaj
https://www.cambridge.org/core/journals/journal-of-management-and-organization

MAGAZINES:
1. Indian Management Rs 600.00 Frequency: Monthly.
2. Business India Rs 290.00 Frequency: 26 yearly.
3. Business World Rs 720.00 Frequency: 52 yearly.
4. Business Today Rs 780.00 Frequency: 26 yearly.
5. Fortune International Rs 2834.00 Frequency: 26 yearly.
6. University News Rs 950.00 Frequency: 52 yearly.
7. Capital market Rs 1300.00 Frequency: 26 yearly

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 66