ADITI JINDAL
+91 8448763272 aditigupta1808@gmail.com Noida, India
www.linkedin.com/in/aditiguptadesign https://www.behance.net/aditigupta1808
Career Summary
A passionate UX Designer specialising in crafting data-driven, compelling and user-centric digital experiences for
mobile and web platforms. Proficient in Adobe XD, Figma, and Jira, adept at collaborating with cross-functional teams
to deliver exceptional design solutions. Well-versed in user research, wireframing, user flow diagrams, storyboarding
and high-fidelity prototyping. Excited to leverage my expertise in driving impactful user experiences and shaping the
future of products as part of your organisation.
Work Experience
Intuit -Encora
Senior UX/UI Designer (July 2024 -Present)
I work with the Monetisation Services and Experiences (MSE) team to design seamless, compliant, and user-
centric commerce, billing and subscription management experiences, ensuring a smooth customer journey.
Conducted A/B testing and usability studies, gathering insights to optimise user journeys and interactions.
Redesigned commerce page widgets, including shopping cart and sales catalog, improving scalability and
customer satisfaction.
Worked with product and engineering teams to optimise the billing and subscription journey, leading to a 10%
reduction in unpaid invoices and an 8% reduction in payment failure.
Statiq
Senior UX/UI Designer (Nov 2021 - Feb 2024)
Led a 3-member design team, managing the UX strategy for 5 products across web, Android, and iOS, ensuring
consistent branding and usability.
Conducted UX research through surveys, user interviews, and usability testing, leading to a 25% increase in app
downloads and 15% boost in user retention.
Prioritised design changes by analysing user data to identify pain points, working with product managers, and
engineers to refine the EV charging experience, leading to a 30% increase in user satisfaction.
UX/UI Designer
Independently designed & delivered four products, boosting the App's & CSMS user happiness by 20%, while
closely collaborating with the engineers and stakeholders.
My proficiency in user-centered design, encompassing user research, wireframing, creating flow diagrams,
prototyping, facilitated the creation of interfaces that perfectly aligned with company goals and vision.
Designed and tested checkout flows, payment processing interfaces, and charging interfaces, ensuring
compliance and a seamless customer journey. Created and maintained design documentation in Confluence
SEEDSoft Ltd, Australia
UI/UX Designer (Jan 2021- July 2021)
Led the design of 2 product MVPs, streamlining user flows and usability, resulting in a 90% client approval rate
and a 15% faster time-to-market.
Conducted usability testing, UX research and heuristic evaluation to validate design decisions, leading to a 30%
improvement in task completion rates and a 10% increase in user engagement.
Led 5+ client workshops, translating business needs into UX solutions that improved product adoption by 15%
Skills
Proficient Tools Professional Skills User interaction
Figma Team Player User Research
Adobe XD Dedicated Wireframing & Prototyping
Adobe Illustrator Adaptability Usability Testing (A/B Testing,
Adobe Photoshop Empathy Heuristic Evaluation, interviews)
Adobe Premiere Pro Time Management Competitive Analysis
Collaboration Tools (Jira, Eye for Detail Information Architecture
Confluence, Miro) Creativity User Data Analysis
Education
Masters of Human-Computer Interaction Design
The University of Sydney, Australia
Interface Design - Film Tour (Mobile Application)
Designed an iOS and Android application merging travel and cinema, enabling users to discover and explore film
locations worldwide. Conducted user interviews, secondary research, and competitive analysis to align design
with user needs. Applied design thinking methodologies, including empathy mapping, journey mapping, and
prototyping, to enhance usability. Created a visually engaging, high-fidelity prototype in Figma, iterating based on
usability feedback.
Recognised with Distinction for delivering a visually captivating and intuitive interface, meticulously crafted
through rigorous prototyping and testing in Figma.
Design Thinking - Eco Bin (Smart Bin - Makes Recycling Easy)
Led a design thinking-driven initiative to create a smart recycling bin for public spaces, promoting sustainable
habits. Conducted extensive UX research, A/B testing, interviews and iterative design to optimise user
engagement. Integrated interactive screens and gamification elements to educate users on proper recycling and
incentivise participation. Achieved a distinction for our hardwork.
Deployed in a high-traffic shopping complex, leading to a measurable increase in recycling awareness and
participation.
B. Tech Computer Science & Engineering
Amity University, India
Project : Font-end Designer and Project Coordinator, Drexel University; Philadelphia, U.S.A
Developed a web application to evaluate IT employees' soft skills, utilizing Adobe XD, HTML, CSS, and Bootstrap.
Collaboration was done with offshore IT and Drexel University teams whilst delivering the project for Amity University.
The client approved and praised the front-end ahead of schedule. This experience underscored the significance of
cultivating effective communication, and other soft skills in the workplace.
References
Available on request
