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Pro 3 Pace 2

The document outlines a structured approach to campaign analysis, including data collection and analysis, market feedback assessment against KPIs, and evaluation of the marketing mix effectiveness. It emphasizes identifying areas for improvement and proposing strategic adjustments based on findings. Additionally, it details submission requirements for a campaign review report and strategic recommendations for future marketing directions.

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purpleflash290
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7 views1 page

Pro 3 Pace 2

The document outlines a structured approach to campaign analysis, including data collection and analysis, market feedback assessment against KPIs, and evaluation of the marketing mix effectiveness. It emphasizes identifying areas for improvement and proposing strategic adjustments based on findings. Additionally, it details submission requirements for a campaign review report and strategic recommendations for future marketing directions.

Uploaded by

purpleflash290
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Collect and Analyse Campaign Data:


o Data Collection: Gather data from various sources such as sales figures, online
engagement metrics, and marketing expenditures.
o Data Analysis: Use analytics tools to interpret the data, focusing on key
performance indicators (KPIs) like conversion rates, customer acquisition costs,
and overall sales performance.
2. Gather Market Feedback and Assess it Against KPIs:
o Feedback Collection: Use surveys, focus groups, and social media monitoring to
gather customer feedback on the campaign.
o KPI Assessment: Compare the feedback against predefined KPIs to evaluate the
effectiveness of the marketing activities.
3. Evaluate the Marketing Mix Effectiveness:
o Product: Assess how well the product met market needs and customer
expectations.
o Price: Evaluate the pricing strategy's impact on sales and customer perception.
o Place: Review the distribution channels used and their effectiveness.
o Promotion: Analyze the success of promotional activities in reaching and
engaging the target audience.
4. Identify Areas for Improvement and Propose Adjustments:
o Gap Analysis: Identify areas where the campaign did not meet objectives or
where there is room for improvement.
o Strategic Adjustments: Propose changes to the marketing strategy based on the
analysis, such as new promotional tactics, pricing adjustments, or changes in
distribution channels.

Submission Requirements

1. Campaign Review & Analysis Report:


o Data Interpretation: Present a detailed interpretation of the campaign data,
highlighting key findings and insights.
o Feedback Assessment: Summarize market feedback and assess it against the
KPIs.
o ROI Evaluation: Calculate the return on investment for the campaign to
determine financial success.
2. Strategic Recommendations:
o Future Direction: Provide recommendations for the future direction of the
marketing strategy based on the analysis.
o Implementation Plan: Outline a plan for implementing the proposed changes,
including timelines, resources needed, and potential impact.

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