Motion
Media and
Information
Quarter 2 – Module 7
After going through this
module, you are expected to:
Define motion media and
information and key terms
Determine the importance of
understanding the basic steps in
motion media and information
Create a mini storyboard
considering the basics of motion
media.
Media and other information providers play
a central role in information and
communication processes. Nowadays, media
become the common outlet of
selfexpression and creativity. Its huge
influence spreads speedily across the globe.
The connection between technological
advances and people’s connectivity created a
huge impact on the lives of today’s
generation.
Audio media and information is another way in sending
information.With the absence of visuals, sound complement
the necessary content to be delivered.
Another concept in a creative information delivery is the use
of movement. Motion Media and Information will help us to
fully grasp a message in a more interactive manner.
MOTION MEDIA
Motion media refers to visual content that creates an
illusion of movement through a sequence of images,
videos, and animations. It combines text, audio, and
interactivity to enhance communication and
engagement.
MOTION MEDIA
In motion media, each picture is a frame and that
motion is created by rendering or showing consecutively
several frames per second. Twenty-four (24) frames per
second makes for a smooth animation. The series of
graphics or images follow a sequence to create a story.
This sequence is called a storyboard.
MOTION MEDIA
Did You Know?
Motion media can be produced formally
and informally.
Informally produced motion media
are created by individuals often for
personal use.
Formally produced motion media are
created by professionals.
Animations- animated gifs(Graphic Interchange
Format), Flash, Shockwave, Dynamic HTML
ACCORDING TO Video formats/Video Codecs - motion media use
FORMAT large resources. Codecs compresses and
decompresses video files. Examples are H.26N
series, Quicktime, DivX, MPG, MP4
ACCORDING TO
education, entertainment, advertising
PURPOSE
ACCORDING TO personal, social media, media companies
SOURCE
ACCORDING TO
private or public; directed or general
AUDIENCE
Basic methods on determining the
credibility of motion media:
Validity of information – Is it peer reviewed and
verifiable
Source - Primary or secondary source? Does the
video capture the actual event or does it simply
present information learned about an event
Relationship of the author to the event – Does he
have firsthand knowledge
Technical methods of detecting
tampering/fake video:
Smoothness of video – This is often detected when
movements are not smooth; when action seems to
jump from one position to another, as if some action
was missing.
Lighting coverage matches - One way to detect
lighting matches is to look at the shadows; the
source of light determines the size and direction of
the shadow
Technical methods of detecting
tampering/fake video:
Scale and size consistent- scale refers to how the
size of the objects in reference to one another are
near the real thing. If the picture is reduced or
enlarged by a certain percent then all of the objects
should be resized by that percent. Objects that are
far away are usually smaller than objects that are
nearer.
Advantages of motion media and
information:
Captures attention – Dynamic visuals are more engaging than
static images.
Enhances understanding – Demonstrates processes and
concepts effectively.
Elicits emotions – Encourages audience connection through
storytelling.
Bridges cultural gaps – Universally understandable without
language barriers.
Allows simulation – Used in training, education, and research.
Limitations of motion media and
information:
Costly production – Requires technical skills and
resources.
Potential misinterpretation – Viewers may perceive
messages differently.
Limited interactivity – Unlike text-based content, it
may not allow detailed analysis.
Design principles of motion media and information
revolve around the following essential elements:
• Speed - Determines how fast or slow the motion appears.
can be constant or variable. A fast movement gives vigor
and vitality, intensifying emotions. A slow movement
connotes lethargy, solemnity or sadness.
• Direction – Indicates the movement path of objects. It
can also refer to the growing or shrinking of an object. As
objects move, the background must remain in scale with
the object.
• Motion Path - refers to the route that the object will
take. It shows the change in direction of a movement.
• Timing – Can be objective (measured in seconds) or
subjective ( psychological or felt by the viewer). Objective
timing is used to produce subjective timing. Timing can be
used to clarify or intensify the message or the event. Using
a pause can help time the events.
Did You Know?
These elements when used with other
forms of media and information such as
audio, visual and people media create
movement that convey different
emotions, impact and results.
Design principles in creating movement
• Speed, direction and timing should depict natural laws
of physics. This included trajectories, impact on objects
and reactions of the environment.
• Timing affects recall. Fast movement sends much
information Slow movement provides emphasis and
lasting recall.
• Transitions - are used to switch between scenes.
•Sound and color - adds depth and meaning to
movement.
Design principles in creating movement
• Cartooning your graphic and text provides dynamic
movement. This can be done by using the following
movements: stretching, rotating, squashing
• Blurring - Creates an illusion of fast movement or
censors sensitive information. In animation, blurring can
provide the illusion of fast movement. In videos, it is
often used to censor information for security or
decency.
• Always review the purpose of the movement.
Movement is not added for the sake of it.
Definition of Terms
Flip Book - A small book consisting of a series of images in
different positions that create illusion of movement when thumb is
placed so pages flip quickly.
Motion - The action or process of moving or being moved. Motion
Information and Media - Refers to materials, programs,
applications and the like that teachers and students use to
formulate new information to aid learning through the use,
analysis, evaluation and production of moving text and images.
Storyboard - Is a graphic representation of how your video will
unfold, shot by shot.
Video - A recording of moving visual images made digitally or on
videotape.
THANK
YOU
