Fpsyg 05 00617
Fpsyg 05 00617
Edited by:                               Our current environment is characterized by the omnipresence of food cues. The
Boris C. Rodríguez-Martín, Central       sight and smell of real foods, but also graphically depictions of appetizing foods, can
University “Marta Abreu” of Las
Villas, Cuba
                                         guide our eating behavior, for example, by eliciting food craving and influencing food
                                         choice. The relevance of visual food cues on human information processing has been
Reviewed by:
Martin Yeomans, University of            demonstrated by a growing body of studies employing food images across the disciplines
Sussex, UK                               of psychology, medicine, and neuroscience. However, currently used food image sets
Amy Claire Reichelt, University of       vary considerably across laboratories and image characteristics (contrast, brightness, etc.)
New South Wales, Australia
Michelle Dalton, University of
                                         and food composition (calories, macronutrients, etc.) are often unspecified. These factors
Leeds, UK                                might have contributed to some of the inconsistencies of this research. To remedy
*Correspondence:                         this, we developed food-pics, a picture database comprising 568 food images and 315
Jens Blechert, Division of Clinical      non-food images along with detailed meta-data. A total of N = 1988 individuals with
Psychology, Psychotherapy and            large variance in age and weight from German speaking countries and North America
Health Psychology, University of
Salzburg, Hellbrunner Str. 34,
                                         provided normative ratings of valence, arousal, palatability, desire to eat, recognizability
5020 Salzburg, Austria                   and visual complexity. Furthermore, data on macronutrients (g), energy density (kcal), and
e-mail: jens.blechert@sbg.ac.at          physical image characteristics (color composition, contrast, brightness, size, complexity)
                                         are provided. The food-pics image database is freely available under the creative commons
                                         license with the hope that the set will facilitate standardization and comparability across
                                         studies and advance experimental research on the determinants of eating behavior.
                                         Keywords: standardized food images, food pictures, food-cues, image properties, ERP, fMRI, eating behavior,
                                         obesity
INTRODUCTION                                                                    food evaluation (e.g., Seibt et al., 2007; Hoefling and Strack,
Our current environment is characterized by frequent cues for                   2008), salivation (e.g., Wooley and Wooley, 1981), autonomic
highly palatable foods. Many researchers partially attribute rising             responding (e.g., Rodriguez et al., 2005), visual attentional pro-
obesity rates and problems in eating-related self-regulation to this            cessing (e.g., Stockburger et al., 2009b) and neural reward system
factor (Meule and Vögele, 2013). To examine the factors underly-                activity (e.g., Labar et al., 2001; Uher et al., 2006; Castellanos
ing appetitive responses to foods, research is increasingly using               et al., 2009; Goldstone et al., 2009). Second, food image responses
food images (Van Der Laan et al., 2011). Visual food cues consti-               reliably differentiate individuals with abnormal eating behav-
tute, like odors, a primary sensory input that allows predictions               ior from healthy controls: altered food cue processing has been
about the edibility and palatability of a food object. Thus, visual             reported in individuals with restrained (Blechert et al., 2010;
food cues can be regarded conditioned stimuli that are associated               Burger and Stice, 2011), external (Nijs et al., 2009) or emotional
with the hedonic and homeostatic effects of ingestion and are                   eating (Bohon et al., 2009), as well as in patients with eating dis-
therefore themselves rewarding (Dagher, 2012). Also, overt eat-                 orders (Blechert et al., 2011; Nikendei et al., 2012) or obesity
ing behaviors are under strong conscious control and therefore                  (Nijs and Franken, 2012; Martens et al., 2013). Third, food pic-
do not always reveal underlying response tendencies. Using food                 ture viewing tasks have been adapted to train eating control, for
images, neurocognitive and indirect measures have been partic-                  example, through food-specific inhibition tasks (e.g., stop-signal
ularly successful in the study of subtle appetitive and regulatory              task; Van Koningsbruggen et al., 2013) or attentional retraining
determinants of overt eating behavior.                                          (Werthmann et al., 2013; Kakoschke et al., 2014; Kemps et al.,
   The “picture viewing approach” is validated by several lines                 2014) with measurable effects on actual food intake, supporting
of evidence. First, food deprivation/hunger affects the response                the notion that responding to food images is causally involved
to food images on several levels. Short term food deprivation                   in eating behavior. In sum, there is good evidence that the food
affects responses to food pictures as demonstrated for implicit                 picture viewing approach is a useful tool for the study of eating
behavior and appetitive/motivational brain systems. However, a            picture viewing (Bradley et al., 2007; Delplanque et al., 2007;
number of factors need to be taken into account during selec-             Wiens et al., 2011). Thus, similar standards must apply to stud-
tion of images to be able to draw firm conclusions. These factors         ies using food pictures rendering standardized stimulus sets and
broadly fall into the categories (1) food types, (2) individual           associated meta-data essential. To this end, Foroni et al. (2013)
differences, and (3) image characteristics.                               recently presented an image database featuring food (natural,
    Regarding food types, cultures around the world have brought          transformed), rotten food, non-food objects (natural, artificial),
about a vast variety of foods that researchers need to consider           animals, and scenes along with normative ratings by 73 healthy
when designing experiments. What might be the dimensions that             participants and physical image properties (size, brightness and
need to be considered during image selection? First, foods differ         spatial frequency). They focused on the natural (food, non-
in caloric content, which has been shown to affect early elec-            food) and artificial distinction in their data analyses. While their
trocortical responses (Toepel et al., 2009; Meule et al., 2013).          database (Foodcast Research Image Database, FRIDa) represents
However, caloric density often goes along with the degree of food         an important step forward in the field of food picture research and
processing: processed foods are often more energy-dense than nat-         their variety of images is broad, the number of edible food items
ural, unprocessed foods. Processed foods furthermore differ in            is relatively restricted and, in part, specific to the Mediterranean
their colors from whole foods like fruits and vegetables, which           cuisine. Moreover, their normative data stem from a small sam-
utilize the entire color spectrum. Thus, image selection accord-          ple with little demographic diversity, resulting in a relatively low
ing to caloric density should simultaneously consider level of            number of ratings per image.
processing and colors. Besides caloric density, macronutrients,               In the present study, we present food-pics, a stimulus set of 568
that are proteins, fats, and carbohydrates, should be taken into          food and 315 non-food images. In our study design (normative
account, if craving for certain types of food is a construct of inter-    ratings, image characteristics), we aimed to be complementary
est (e.g., craving for carbohydrates, Corsica and Spring, 2008).          to FRIDa and at the same time address some of its limitations.
Furthermore, there are distinguishable food classes such as vegeta-       Food-pics was aggregated to represent a wider range of foods
bles, meat-containing dishes, fruits, and snacks which each differ        to allow applicability in western countries. Our normative par-
in their (seasonal) availability, readiness to eat, flavor, nutritional   ticipant samples (N = 1988) were selected to represent typical
composition, healthiness, color, and familiarity. Obviously, the          university student samples but, in total, span a comparatively
categorization of foods into some classes is dependent not only           wide range of age (11–77 years), BMI (12–67 kg/m2 ), and cultural
on individual experiences and availability of certain foods but also      background (German-speaking countries and the USA), to pro-
on the research questions asked. It is for that reason, that food-pics    vide robust and generalizable normative data on commonly used
provides a variety of food images that cover many food classes and        perceptual and psychological parameters like palatability, desire
that, most importantly, can be classified as needed by the user.          to eat, recognizability, familiarity, valence and arousal. Physical
    Not only is there a wide variety of food types to choose from         image characteristics, that is, color, size, contrast, brightness, and
but researchers need to consider the targeted population and              complexity, were computed to complement the dataset and allow
therefore individual differences for image selection. For example,        the selection of physically matching groups of images. Our anal-
if vegetarians or vegans are part of the sample, meat containing          yses explore several example dimensions relevant to study design:
images should probably be avoided as these trigger altered neu-           (1) image type (e.g., food vs. non-food images) and food type (e.g.,
ral and behavioral responses in vegetarians compared to omni-             vegetables vs. meat vs. fruits, high- vs. low-calorie dense food,
vores (Stockburger et al., 2009a). Similar considerations apply to        sweet vs. savory food, whole vs. processed food), (2) individual
food preferences based on cultural, religious or health grounds           differences (e.g., demographics such as age, gender, and BMI, but
(Hoffman et al., 2013). Individual preferences affect brain               also cultural background and vegetarianism) and (3) state vari-
responses, which is why some studies individualize stimuli to             ables (e.g., hunger and current weight reduction diet) on image
match each participant’s preferences (e.g., Hollmann et al., 2012;        ratings. We also explored the relationship of (4) image characteris-
Giuliani et al., 2013). Further individual differences in age and         tics (e.g., contrast, brightness, complexity) with subjective ratings
gender, educational status, and body mass index (BMI) should be           and nutritional content.
considered for images selection (Caine-Bish and Scheule, 2009;
Raffensperger et al., 2010; Berthoud and Zheng, 2012).                    METHODS
    A third class of factors are image characteristics. Unfortunately,    STIMULI
dimensions such as brightness, contrast, or spatial frequencies           The database comprises 568 food images including sweet (e.g., ice
have not received much attention in studies using food-related            cream, chocolate), savory (e.g., pistachios, sandwiches), processed
images. However, effects of such image features on visual per-            (e.g., hamburger, French fries, potato chips, chocolate bars) and
ception and stimulus-evoked neuronal responses are well known.            whole foods (e.g., vegetables and fruits) and beverages (e.g., cof-
Consequently, it is recommended to carefully control the phys-            fee, orange juice). Images of single items (e.g., one apple), several
ical properties of visual stimulus material (Knebel et al., 2008;         items (e.g., three apples) as well as full meals (e.g., roast beef with
Willenbockel et al., 2010; Kovalenko et al., 2012; Ball et al., 2013).    vegetables), were included. The food images are complemented
For example, the role of image complexity and spatial frequencies         by 315 non-food images comprising animals (n = 37, e.g., but-
for neural responses are heavily debated in the field of face pro-        terflies, dogs), flowers and leaves (n = 42), common household
cessing (Vuilleumier et al., 2003; Thierry et al., 2007; Rossion and      objects (n = 89, e.g., bucket, flat iron), office supply (n = 20, e.g.,
Jacques, 2008) and are increasingly considered during affective           paper clip, ball pen), kitchen accessories (n = 46, e.g., toaster,
pan), as well as tools (n = 23, e.g., pliers, screws), food packag-            USA). Scripts can be downloaded from the food-pics website
ing (n = 33, e.g., pizza box; no food visible on packaging), and               (www.food-pics.sbg.ac.at). With the exception of the RGB chan-
other objects (n = 25). Images were selected from a commercially               nel contribution, all properties were computed after converting
available database (Hemera Photo Objects, Vols. I-III), collected              the colored image to gray values by forming a weighted sum of
from non-copyrighted sources on the internet, or taken in our                  the red, green, and blue color channels: 0.2989 × red + 0.5870 ×
lab using an Olympus SZ-31MR digital camera (OlympusCorp.,                     green + 0.1140 × blue. This procedure converts RGB images
Tokyo, Japan). All images are color photographs with a resolu-                 to gray-scale by eliminating the hue and saturation information
tion of 600 × 450 pixels (96 dpi, sRGB color format). Images were              while retaining image luminance (Poynton, 2012). The following
standardized on background color (white) and selected/edited                   image properties were analyzed:
to be relatively homogeneous with regard to, viewing distance                      Color, quantified as the proportional contribution of the red,
(≈80 cm), angle and simple figure-ground composition. The                      green, and blue channel, averaged across all non-white pixels. For
background was adapted to meet eating conditions: some foods                   example, a tomato is characterized by a strong contribution of the
can be presented without dishware (e.g., fruits or hamburger),                 red channel (see Figure 1).
while others naturally require a plate or bowl (e.g., soup or fruit                Size, quantified as the proportion of non-white pixels relative
salad).                                                                        to total number of pixels (identical as in Foroni et al., 2013).
                                                                                   Brightness, quantified as the difference between the mean
IMAGE CHARACTERISTICS                                                          luminance of all non-white pixels of the gray scale image and the
For each image, we computed relevant image properties that                     white background (Foroni et al., 2013). Thus, the most salient
characterize the images’ physical appearance using customized                  objects (i.e., very dark objects on white background) yielded the
scripts written in Matlab R2011b (The Mathworks, Inc. Natick,                  highest brightness values.
FIGURE 1 | Example pictures illustrating image characteristics from low (left) to high parameter value (right).
in exchange for payment. The fourth sample addressed children         (2) Individual differences and demographics: Effects of gender,
and youth at an Austrian high school (“Children/youth sample,”            age, and BMI, as well as diet (omnivore vs. vegetarian),
n = 23) to extend the age range. The German-speaking and the              and culture (German speaking vs. North American) were
Children/youth samples were also offered participation in a raffle        explored with regard to palatability and desire to eat ratings.
for 3 × 50 Euros. All surveys were completed between May and          (3) State variables: Hunger ratings were correlated with palata-
August 2013. The ethics board of the University of Salzburg had           bility and desire to eat ratings. Likewise, dieters (“current
approved the study.                                                       weight reduction diet”) were compared with non-dieters on
                                                                          palatability and desire to eat ratings.
ONLINE SURVEY                                                         (4) Image characteristics, ratings, and macronutrients:
As participants could not be expected to reliably rate all 882            Correlational analyses explored relationships between
images, each participant rated a random subset of images, sep-            subjective ratings, image characteristics, and nutrients.
arately drawn from non-food and food images. Due to dif-
ferent modes of compensation (course credit, payment, raffle)         Generally, due to the high statistical power in the present sam-
the samples differed in the number of images rated by each            ple, we only report effects with at least medium (η2 > 0.06,
participant: UniHagen sample 40 non-foods/80 foods, German-           Cohen’s d > 0.3) effect sizes unless otherwise noted. Within each
speaking sample 25/40, US sample 17/35, and Children/Youth            subgroup of comparisons we used paired sample Student t-test
sample 5/35. On average, each image was rated by 48.8                 to compare subgroups of images or display 95% confidence
(SD = 22.9) participants.                                             intervals.
   The survey commenced with an assessment of demographics
(age, gender, height, occupation, nationality) and eating habits      RESULTS
(weight, diet: omnivore/vegetarian/vegan, weight-loss dieting)        IMAGE TYPE
before displaying a detailed explanation as well as an example rat-   To provide an example characterization food and non-food
ing for all scales. During the survey, one image was displayed at a   objects were classified into several specific categories. Food
time and ratings were required for the dichotomous item famil-        objects were categorized, based on the dominant food in the
iarity (yes or no) and recognizability (easy or difficult). Visual    image, into fruits (13.3% of all food images), vegetables (20.7%),
analog scales (VAS, approximately 8 cm long) were displayed to        chocolates (11.4%), meat (11.1%), fish (2.28%), nuts (1.76%),
rate complexity (only the extremes were labeled, scale ranged from    beverages (1.58%) and 38% other foods without clear domi-
“very little” to “very high”), valence (from “very negative” to       nance of one food type. Non-food images were categorized into
“very positive”), and arousal (from “not at all” to “extremely”).     flowers & leaves (13.4%), animals (10.1%), tools (7.32%), house-
Food items were additionally rated on palatability (from “not         hold items (non-kitchen, 28.3%), kitchen utensils (14.6%), office
at all” to “extremely”) and desire to eat (from “not at all” to       supply (6.37%), food packaging (10.5%) and other items (1%).
“extremely”). General instructions read “how palatable is this        Figure 2 displays valence, arousal, palatability, and desire to eat
food for you in general?” and “how much would you like to             ratings for these categories along with 95% confidence intervals.
eat this food right now if it was in front of you.” Anchors on        Objects, flowers & leaves and animals were rated more positively
each visual analog scale for each image read “Palatability” (in       on valence compared to tools, household and kitchen utensils
German “Schmackhaftigkeit”): “not at all” to “extremely”; and         as revealed by non-overlapping confidence intervals. Flowers &
“Desire to eat” (German “Verlangen”): “not at all” to “extremely.”    leaves and animals were also rated more positive on valence than
Complexity (German “Komplexität”): “very low” to “very high”;         most of the foods, except for fruit. Within foods, fruits were
was explained as being characterized by “many components,             most popular, both in terms of valence and palatability and in
details and subobjects” as well as by “many edges and borders.”       terms of desire to eat. Interestingly, meat was rated lowest on
The VAS was displayed as a solid bar along which a cursor was         palatability and desire to eat (closely followed by nuts for desire
to be moved; the rating was logged upon mouse click. The scale        to eat).
represented, invisible to the participants, 100 points (from 1 to         In addition, as previous research has contrasted foods accord-
100).                                                                 ing to caloric density, degree of processing, and gustatory qualities,
                                                                      we classified our food pictures into high vs. low caloric den-
DATA ANALYSES                                                         sity (median split regarding caloric density = kcal/100 g) as well
To describe and explore the food-pics normative database and to       as into processed (32.0% of all foods) vs. whole (66.7% of all
highlight some variables that might guide users during image          foods, 1.3% not classifiable) and sweet (42.8%) vs. savory foods
selection and study design we performed the following analyses:       (38.8%, 18.4% not classifiable; see Table 2 for means and stan-
                                                                      dard deviations of all ratings of the different food types) and
(1) Image type: Descriptive data are given on stimulus valence        determined palatability and desire to eat ratings for each category.
    and arousal across different stimulus classes (including non-     High vs. low calorie-dense foods received lower ratings in terms of
    food images) in the database. For foods (and most remaining       palatability, t(1942) = 13.0, p < 0.001, d = 0.46, and desire to eat,
    analyses), palatability and desire to eat ratings are of prime    t(1942) = 9.3, p < 0.001, d = 0.42. Sweet vs. savory foods received
    importance and are reported as a function of caloric con-         higher ratings in terms of palatability, t(1960) = 20.3, p < 0.001,
    tent (high- vs. low-calorie foods), sweetness (sweet vs. savory   d = 0.46, and desire to eat, t(1960) = 18.8, p < 0.001, d = 0.42.
    foods) and degree of processing (whole vs. processed foods).      Whole vs. processed foods received higher ratings in terms of
  FIGURE 2 | (A) Means and 95% confidence intervals for valence (“very negative” to “very positive”) and arousal (“very little” to “very high”) across all image
  categories. (B) Means and 95% confidence intervals for palatability and desire to eat (both “not at all” to “extremely”) across food types.
palatability, [t(1858) = 15.1, p < 0.001, d = 0.35] and desire to                  calorie/processed vs. non-processed foods, meat vs. non-meat)
eat, [t(1858) = 9.86, p < 0.001, d = 0.23]. In brief, valence and                  were significant but of small effect size (η2p < 0.06) when con-
arousal ratings largely mirrored these differences and familiarity                 sidering age and gender differences between the samples as
and recognizability was consistently high (>93.2% of all foods                     covariates.
were rated as recognizable and 94.6% of all foods were rated as                        Women gave lower desire to eat ratings for all foods com-
familiar).                                                                         pared to men [M = 32.2, SD = 19.6 vs. M = 40.5, SD = 20.5,
                                                                                   t(1963) = 7.70, p < 0.001, d = 0.42] whereas no gender differ-
INFLUENCE OF DEMOGRAPHICS AND INDIVIDUAL DIFFERENCE                                ences were found for palatability [M = 58.8, SD = 14.5 vs.
VARIABLES: CULTURE, GENDER AND VEGETARIANISM, BMI AND AGE                          M = 59.1, SD = 15.6, t(1963) < 1.00].
In brief, effects of culture (North America vs. German speak-                          Vegetarians rated meat containing images lower than omni-
ing) on all food ratings (all foods, high calorie vs. low                          vores on palatability [M = 19.6, SD = 21.2, vs. M = 56.1, SD =
Table 2 | Subjective ratings as a function if different food types (mean, standard deviations).
Palatability                    56.8 (16.8)              60.9 (15.4)        57 (16.1)             62.8 (17)       62.2 (16.6)             55.5 (16.4)
Desire to eat                     32 (21.5)              35.1 (20.7)      32.4 (21)               36.1 (21.7)     37.5 (22.5)             30.4 (21)
Valence                           52 (16.7)              58.1 (16.2)      52.3 (16.1)             61.2 (18.3)     56.9 (16.8)             52.2 (15.7)
Arousal                         33.4 (20.9)              34.7 (21.4)      33.9 (20.6)             34.6 (22.6)       37 (22.3)             32.2 (20.4)
Recognizability (%)             94.6 (8.72)              96.1 (9.30)      93.2 (9.25)             96.4 (7.3)      94.4 (9.27)             93.4 (10.4)
Familiarity (%)                 94.6 (8.73)              96.2 (9.35)      95.1 (8.42)             97.6 (6.9)      95.2 (9.58)             96.1 (8.66)
21.2, t(1879) = 29.6, p < 0.001, d = 1.72] and desire to eat               color channel went along with lower concentrations of pro-
[M = 7.46, SD = 13.2, vs. M = 31.3, SD = 26.3, t(1879) = 16.8,             tein, fat and carbohydrates as well as with lower number of
p < 0.001, d = 1.21].                                                      calories (r = −0.251, r = −0.209, r = −0.257, and r = −0.313,
    BMI was not associated with palatability [r(1916) = 0.029,             respectively)
n.s.] and positively but weakly correlated with desire to eat
[r(1961) = 0.117, p < 0.001, for high-calorie foods, r(1961) =             DISCUSSION
0.146, p < 0.001, for low calorie foods r(1961) = 0.059, p <               The present study presents food-pics, a database of images of
0.001]. Correlations of age with palatability and desire to eat were       foods for experimental research on food perception and eating
very weak (rs < 0.1).                                                      behavior. Previous studies are limited considerably in stimulus
                                                                           selection and/or characterization of stimulus material and food
INFLUENCE OF STATE VARIABLES: HUNGER AND CURRENT DIETING                   contents hampering the comparability of findings across labora-
Interestingly, being currently on a weight reduction diet (13.6%           tories. Food-pics comprises a large variety of foods and non-foods
answered this question with yes) did influence ratings only                along with detailed data on image characteristics, food contents,
to a minor degree. Dieters did not differ from non-dieters                 and normative ratings. We presented example analyses of food
on palatability ratings [M = 59.0, SD = 14.9, vs. M = 58.8,                types, individual differences, state effects, and image character-
SD = 14.8, t(1963) < 1.00] and gave slightly elevated desire to            istics to explore key variables relevant for experimental design of
eat ratings [M = 37.1, SD = 19.9, vs. M = 33.5, SD = 20.1,                 food viewing studies.
t(1963) = 2.71, p = 0.007, d = 0.21]. Hunger (averaged across                  Regarding food types, our results confirm that calorie content
pre- and post-questionnaire ratings) was weakly positively corre-          is a relevant determinant of subjective responses, in line with a
lated with palatability, r(1965) = 0.120, p < 0.001 (r = 0.04 and          several studies showing distinct neural responses for high- vs.
r = 0.141 for low- and high-calorie food images, respectively),            low-calorie images (e.g., Killgore et al., 2003; Cornier et al., 2007;
but showed a medium sized positive correlation with desire to eat,         Toepel et al., 2009; Frank et al., 2010). Interestingly, our nor-
r(1965) = 0.528, p < 0.001 (r = 0.473 and r = 0.524 for low- and           mative data suggest slightly lower palatability and desire to eat
high-calorie food images, respectively).                                   ratings for high-calorie images (small to medium effect size), pos-
                                                                           sibly reflecting the rising awareness of the unhealthy nature of
IMAGE CHARACTERISTICS, RATINGS AND MACRONUTRIENTS                          these foods in the populations studied here or self-presentation
The main purpose of including image characteristics was to allow           biases. Other self-report studies show the opposite (Richter et al.,
for matching of different stimulus sets in studies using neurocog-         under review), as do implicit measures (Houben et al., 2012). It
nitive measures (e.g., set of high and low calories, i.e., Toepel          is possible that food restrictions prior testing played a role here
et al., 2009). Since we had no neurocognitive measures in this             because food deprivation renders particularly high-calorie foods
database, we explored how image characteristics were related to            more attractive (Goldstone et al., 2009). Our data indicate that
(a) the subjective ratings and (b) macronutrients of the displayed         participants were not very hungry [M = 28.5, SD = 25.4, on a
foods. Such data could serve to raise awareness of the importance          1 (not hungry) to 100 (very hungry) scale] but hunger corre-
to control for such characteristics by an appropriate selection of         lated slightly stronger with palatability/desire to eat ratings of
images in future research. To do so, we computed Pearson cor-              high- compared to low-calorie images. Sweet compared to savory
relations (images on rows) between picture characteristics and             foods were rated more palatable and with stronger desire to eat, as
subjective ratings (averaged across all participants) as well as with      were whole vs. processed foods. One has to keep in mind that we
macronutrients.                                                            used all images of the respective type of the database so it might
    The only correlation of close to medium size indicated that            well be that certain subcategories with a high number of images
image with stronger contribution of the red color channel                  contributed more than others (e.g., 76 images displayed fruit in
were rated as more arousing, r(883) = 0.279, p < 0.001. In addi-           the whole and sweet categories). Together these results suggest
tion, image complexity (edge detection), as well as normalized             that image selection will substantially influence (rating) results,
image complexity (complexity relative to image size) correlated            depending on the proportion of high-calorie, sweet and whole
with subjectively rated complexity [r(883) = 0.349, p < 0.001 and          foods in a specific category. Processed foods are often higher in
r(883) = 0.248, p < 0.001]. A higher contribution of the green             caloric density, however, researchers could still match the total
amount of calories displayed in the images between whole and             macronutrients. Red color went along with higher arousal ratings
processed foods by selecting pictures with larger amounts of             whereas green color was indicative of lower calories and lower
whole foods (e.g., wild berry mix, 53,75 kcal, image #214) and           concentrations of protein, fat, and carbohydrates. Colors should
pictures with smaller amounts of processed foods (e.g., 4 pretzels,      therefore be considered in the study design. Expectedly, our
44 kcal, #494). Although recognizability and familiarity of the          objective index of complexity (reflecting the number of object-
objects were relatively high, it should be noted that participants       components displayed in the image) correlated positively with
performed a yes/no task and did not name the objects.                    rated complexity. However, the low to medium sized correlation
    Individual differences such as restraint, external or emotional      indicates that subjective and objective measures of complexity
eating, eating disorders, or obesity are central independent vari-       are partially independent constructs and studies need to make
ables in the study of eating behaviors. However, sampling error          their pick of which index to use depending on study aims. Future
can induce group differences on other individual difference vari-        studies might further measure image aesthetics which was not
ables unless carefully stratified. Age and BMI differences are tol-      measured here but might be related to expected palatability.
erable to some degree because they showed only minor influence           Further research should also employ neurocognitive measures
on ratings in our analyses (rs < 0.117). Gender and vegetari-            to determine which objective and subjective image character-
anism are more relevant for sampling/matching because lower              istics influence neural responses. In the lack of such evidence,
ratings for palatability and desire to eat were found for women          researchers could use food-pics metadata to match image sets on
in general and for vegetarians specifically for meat-containing          factors unrelated to their independent variable, particularly when
foods. These results reflect in part also inconsistencies in the lit-    comparing different food types against each other. For example,
erature with regard to gender: women are sometimes reported to           if the influence of caloric density is to be examined, high- and
experience cravings more frequently (Cepeda-Benito et al., 2003)         low-caloric density image sets could be matched for total amount
but also restrain and worry about their eating more than men             of calories in the image, sweet/savory and processed/whole food
(Dinkel et al., 2005). The present data suggest that in a large uns-     proportion, and green color contribution to increase the speci-
elected sample and across a wide range of foods, women give              ficity of the comparisons. If matching is not possible or not
lower palatability/desire to eat ratings. Thus, normative ratings        desired, researchers should still describe their images in more
provided along with the images are reported separately for veg-          detail using the metadata provided with food-pics or list the image
etarians and omnivores and for males and females to facilitate           numbers in a footnote or supplementary material.
selection of suitable images.                                                In conclusion, we hope that food-pics will facilitate experimen-
    State variables like hunger are obviously important in the food      tal research on food perception, eating behavior and appetitive
context. Hunger influenced desire to eat to a higher degree than         responses. Databases such as food-pics will increase the compa-
palatability, which is in line with findings that specific state crav-   rability of study results and therefore facilitate research commu-
ings correlate with food deprivation (Cepeda-Benito et al., 2003;        nication as it is the case in object recognition, face processing or
Meule et al., 2012) and interesting in the context of the discussion     emotional picture viewing. Food-pics as well as normative rating
whether “wanting” (∼desire to eat) and “liking” (∼palatability)          data can be downloaded free of charge from the first author’s web-
are dissociable in humans (Finlayson et al., 2007; Havermans             site at www.food-pics.sbg.ac.at upon completion of appropriate
et al., 2009; Finlayson and Dalton, 2011; Havermans, 2011).              license agreements.
Hunger might further interact with caloric density as discussed
above. Interestingly, current dieting did not influence results          ACKNOWLEDGMENT
much: only a small increase in desire to eat was found for dieters       The authors thank Caroline Hoff, Ina Lanz, Désirée Baumbusch,
as compared to non-dieters. The literature on dieting effects is         Tina Hermann, Silvya Korn, Melanie Schwarz, Tobias Burkhard
mixed: some studies have found dieting to decrease food cravings         and Prof. Dr. Wolfgang Mack, University of Hagen, for their help
(reviewed in Martin et al., 2011) other studies found the opposite       with data collection.
(Massey and Hill, 2012). On the other hand, weight reduction
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