SAMSUNG WELSTORY

Profile
healthy
our

story

The place where health

begins—deliciously
Samsung Welstory brings health and the joy of dining to
the place people share with their loved ones, changing
a daily routine into a special occasion—everyday.

03
 Milestones

Ingredients for a • 1982

A foodservice launched at the Samsung Human
Healthy Company Resource Development Center
• 1994
The Food Service Division established
• 1995
The Foodstuff Distribution Division established
• 1997
The Yongin distribution center opened
The culinary academy opened
• 1998
Food Service and Foodstuff Management merged to the
Distribution Division
‘FRESIS’, a private brand, launched
• 1999
The food R&D center opened
A Presidential Award received for outstanding social
contributions
• 2000
HACCP certified for the first time in the domestic food
service industry
Grand Prize awarded in the group
foodservice category at the Food Safety
Management Awards

Strong
• 2001
The Gimhae distribution center opened
• 2004
A cold chain system established
• 2005
The Waegwan distribution center opened

Roots
• 2007
‘Welstory’, a food service brand, launched
The Gwangju distribution center opened
• 2008
‘Welstorymall’, an on-line shopping mall for employees
of Samsung Group, opened
• 2010
‘Delacourt’, a premium food service brand, launched
• 2011
The Welstory mobile app launched
• 2012
Shanghai Ever Hongjun Business Management Service
Co., Ltd., a subsidiary in China for food services,
A global food service
established (March 31) with a deep-rooted expertise
An MOU signed with KOKUBU, Japan’s largest foodstuff
company The steps Samsung Welstory has taken over the past
An ERP system instituted
35 years constitute the history of Korea’s food service
The Pyeongtaek distribution center opened
• 2013
industry. By leveraging the competencies and experience
Incorporated as Samsung Welstory (December 1) we have gained creating a new food culture, we will
‘Health Giving’, a healthy food service brand, launched
• 2014
grow into a global food service specialist, spreading the
An MOU signed with NongHyup for greater distribution benefits of health and happiness world-wide.
of locally grown agricultural products
• 2015
‘The Most Trusted Brand Awards’ won for three years
in a row
Designated as ‘Company that Implements Outstanding
Green Logistics’ by the Ministry of Land, Infrastructure
and Transport
Samsung Welstory Vietnam Company Limited Co., Ltd.,
a subsidiary in Vietnam, established
• 2016
‘Smart Healthcare Pal (SHP)’, a health management
application, launched
Award received in the individual challenge and team
challenge categories at the FHA Culinary Challenge of
Singapore
‘Su:table’, a Welstorymall selection shop, opened
Shanghai Welstory Food Co., Ltd., a subsidiary in China
for foodstuff distribution, established
Presidential Citation received at Korea Logistics Award
• 2017
‘The Korea’s Most Admired Companies’ won for
two years in a row
04 05
 Ingredients for a
Healthy Company

Key Figures Samsung Welstory enjoys stable growth

through steady progress of its food service
Sales
and foodstuff distribution operations.

1.6 USD billion

We excel not only in offering delicious
and healthy meals in a dining space
ideal for sharing hearts and minds, but
Food service venues also in delivering fresh and wholesome

800 foodstuffs through a state-of-the-art

distribution system. Pursuing value beyond
subsistence, we grow into a world-class
Foodstuff distribution venues food company by expanding our global

6,000
presence to China and Vietnam.

* As of the end of 2016

Organic
Growth
A healthy growth exceeding value beyond taste
Samsung Welstory adds new values to ordinary meals by focusing on
health. Firmly believing that food should not only be an important source
of nourishment for the body but also be a medium that brings people
together. We create values beyond taste—inspiration, happiness, and,
appreciation for the good life.

06 07
 Ingredients for a
Healthy Company

Fresh
Ideas
Creating recipes for a healthy life by thinking ahead
As fresh ingredients bring out the best taste possible in foods, Samsung Welstory
creates recipes for a healthy life by thinking ahead of time. Contained in the
meals that we create is our devotion to customer health and our concern for the
environment and local communities as well.

Our Strengths Samsung Welstory pursues change and

innovation not only to expand the horizon
Menu
of food culture but to contribute to the

75,000 sets
environment as well. The recipes and menu
items developed by our food specialists,
including Korea’s first rice sommelier, exceed
Foodstuffs 30,000 and 75,000, respectively. These reflect

15,000 kinds
not only our countless endeavors to satisfy
diverse customer preferences and needs but
also our efforts to keep the Earth green and our
Food safety inspections (per annum) communities happy.

20,000 times

08 09
 Food is a medium of
communication
Food involves more than eating: it provides people with
nourishment and inspiration. Food keeps our body and
mind in balance and helps us better communicate with
one another. Samsung Welstory adds goodness while
continuing the delightful culture of sharing healthy foods.

healthy
Your

story

10 11
 Healthy
story

Miracle-on-the-table
that changes daily life

Making over 1,000,000 meals a day the right way

Foods containing the same ingredients can widely vary in taste and nutritional
value depending on the freshness of the components or the cooking methods
used. A meal comprising a variety of items is the source of energy sustaining
our life. Because food fuels our bodies, stimulates our minds and can improve
our health, we should be all the more discerning and demanding of what we eat.
Samsung Welstory uses the scientific food service know-how it has accumulated
over the past 35 years to bring to its customers delicious and highly nutritious
meals everyday.

12 13
 Delightful
story

Space for sharing

more than food

Enjoying foods with somebody

Having meals with someone means more than eating food together in a given
space; it often involves opening our minds to one another. To make such a
special moment all the more special, Samsung Welstory pursues new dining
concepts. Dining places are evolving from a place to eat to a ‘healing’ space
where appetizing conversation and delightful relaxation are possible. We
will continue to create an innovative and fun dining space where people can
recharge their bodies with delicious foods and inspire their minds with new ideas.

14 15
 Thoughtful
story

Healthy foodstuffs through

pursuit of co-prosperity

Setting new standards for foodstuff distribution

Samsung Welstory makes over 300 million meals a year, using fresh, safe, and
high-quality foodstuffs that are grown in verified places of origin. Using the best
ingredients is a principle we live by. We earn customer trust with wholesome
foodstuffs, growing together with our business partners, farmers and local
communities, and pursuing sustainable growth. Only in a community where all
can stay happy can a service of any kind be viewed as reliable and gain trust;
and this we believe, with a passion.

16 17
 Healthy Foods Global Foods

Healthy
A healthy table that
brings change to daily life

Delightful
A delightful dining space that
enables sharing of minds

Thoughtful Low-sodium Foods Special Foods

Healthy foodstuffs maintained
through co-prosperity

We serve goodness so as to help people

lead a fuller and meaningful life and
enjoy happiness from good health.

18
Global Foods Healthy Foods

Samsung Welstory offers a variety of Samsung Welstory’s healthy foods

global foods. are special.
In line with this we develop cooking We offer a wide selection of menus containing
methods to customer needs and preferences. healthy items prepared in such ways as to
By cooking in accordance with traditional maintain the freshness of natural ingredients
methods or sometimes creating something used. Not only can diverse flavors can be
totally new using our own Korean styles, enjoyed, but also the benefit of healthy foods

Business
we strive to offer our customers a unique with a balance of protein and carbohydrate
gastronomic experience. can be experienced. Why not balance
yourselves with our delightful healthy foods?

All the food services Samsung Welstory offers are

devoted to keeping customers healthy and happy.

From health today to happiness tomorrow

we seek to create healthy change from the center of life.
Special Foods Low-sodium Foods We will continue to nurture the value most dear
to customers from the place closest to them.
Come to Frigga and experience our special A healthy diet starts with reducing intakes
foods that will make your day all the more that are unnecessary.
special. Sodium is a key cooking ingredient, but its
The best chef invites you for a special day. intake must be controlled with precision.
Ranging from fresh salads to grill dishes and By preparing a variety of delightful low-
main courses for all seasons, a wide selection sodium foods with creative cooking
of special foods are served in a space exuding methods, we endeavor to reduce the sodium
a European ambiance. content and increase the wholesomeness of
foods we put on the table.
Global Foods Healthy Foods

Samsung Welstory offers a variety of Samsung Welstory’s healthy foods

global foods. are special.
In line with this we develop cooking We offer a wide selection of menus containing
methods to customer needs and preferences. healthy items prepared in such ways as to
By cooking in accordance with traditional maintain the freshness of natural ingredients
methods or sometimes creating something used. Not only can diverse flavors can be
totally new using our own Korean styles, enjoyed, but also the benefit of healthy foods

ssenisuB
we strive to offer our customers a unique with a balance of protein and carbohydrate
gastronomic experience. can be experienced. Why not balance
yourselves with our delightful healthy foods?

All the food services Samsung Welstory offers are

devoted to keeping customers healthy and happy.

From health today to happiness tomorrow

we seek to create healthy change from the center of life.
Special Foods Low-sodium Foods We will continue to nurture the value most dear
to customers from the place closest to them.
Come to Frigga and experience our special A healthy diet starts with reducing intakes
foods that will make your day all the more that are unnecessary.
special. Sodium is a key cooking ingredient, but its
The best chef invites you for a special day. intake must be controlled with precision.
Ranging from fresh salads to grill dishes and By preparing a variety of delightful low-
main courses for all seasons, a wide selection sodium foods with creative cooking
of special foods are served in a space exuding methods, we endeavor to reduce the sodium
a European ambiance. content and increase the wholesomeness of
foods we put on the table.
 Food service

Samsung Welstory has been offering

new food service models through change and innovation.
Applying our proven market leadership towards
building a global presence, we will create a new value of
wholesomeness for the global food service industry.

Leading food service company in Korea Most customers-preferred brand

Since 1982 when we first began our food service at the Samsung Welstory has become the most popular food
Samsung Human Resource Development Center, Samsung service brand among customers by creating new models
Welstory has been leading the growth of Korea’s food of food service, which in turn leads trends in food. We have
service and foodstuff distribution industries. In the former, the highest share of the Korean food service market, and
we have introduced scientific standards and systems, in addition, our foodstuff distribution business is growing
and in the latter, concentrated on establishing distribution rapidly, thanks to a logistics network that covers the nation
infrastructure, a key to delivering fresh foodstuffs. We in 24 hours, enabling foodstuffs to be delivered fresh and
continue to invest in food R&D, including the opening of safe.
our food R&D center and culinary academy. This enables
us to lead trends in food by developing a wide range of
Global food service specialist
products and services.
Based on the capabilities it developed as Korea’s leading
food service specialist throughout the past 35 years,
Samsung Welstory entered the food service market in
China in 2012 and is expanding its business to include the
global market. We also made inroads into the food service
market in Vietnam in 2015 and the foodstuff distribution
market in China in 2016, and are actively carrying out our
overseas business.

22 23
 Premium
Food Service
Premium food court
in which to enjoy the tastes of the world
Samsung Welstory offers new models in food service,
in line with the ever-changing trends in food culture.
A wide variety of tastes can be enjoyed at top-quality
food counters, featuring popular dishes from around the
world, as well as at cafeterias where customers can put
together their own meals. In addition, our European buffet
and premium Korean restaurants offer special culinary
experiences and the best in service. We make dining a
Golf Club Total Package
better experience by providing a wide range of products
and professional services in optimal spaces to satisfy
customer requirements.

Best service for foods and course management

all at once, Golf Club Total Package
The professional food services of Samsung Welstory
and course management services of Samsung C&T
Corporation’s Benest Golf Club are offered as a package.
Samsung Welstory’s Golf Club Total Service offers a special
time of rest and communication to golf club customers that
Hospital Food Service
cannot be experienced elsewhere.

• We provide specialized food services customized for

Samsung Welstory provides general hospital food as
golf club customers ranging from menu to marketing
well as international food for overseas patients, including
and operation. Professional chefs from our culinary
Arabian, Russian, and Southeast Asian foods. Clinical
academy, which specializes in culinary research, design
dietitians and professional cooks manage our hospital food
an optimal menu to reflect the individual characteristics
services, ensuring the highest levels of service. By using
of a golf club, and there are also signature dishes made
some 3,000 standardized hospital menus, we are able to
with local specialty ingredients.
provide customized treatment food for each patient.
• We collaborate with the Benest Golf Club which has We also publish patient food books jointly with university
gained knowhow in course management, landscape hospitals, including the ‘Ketogenic Diet Guide’ with
management and services throughout 50 years. Severance Hospital, and the ‘Essential Guideline on
Treatment and Nutrition for Cancer’, with Seoul National
• We grow with client companies through VIP manage-
University Bundang Hospital. We undertake constant
ment, sales support and activities for local communities.
R&D into professional treatment food to match patient
characteristics.
The best in hospital food service, We believe a patient’s recovery requires more than just
served with science and sincerity treatment food – it needs delicious food and friendly
Professional food services are important in supporting service as well. That is why we offer various services and
a patient’s speedy and successful recovery. Based on a events to support patient vitality, and we also continually
strict hygiene safety system and scientific menu design, develop new menus that reflect the best in patient food.

24 25
 Healthy Foods &
Programs
Health Giving 365
Healthy Giving 365 is a smartly-designed corner
specializing in healthy foods that taste good. The corner
offers foods made of wholesome ingredients and cooked in 3 UP
a health-focused manner, including a WHO-recommended
daily dosage of salt.

3 Down
Health Giving Salt-down
Health Giving Salt-down is a campaign we carry out to
reduce the amount of salt used at all food service venues
we operate.

• Controlling the salt content of soups, a staple in all

Korean meals; letting customers to decide the amount of
their soups; and offering low-sodium kimchi
• Using banana-based hot pepper paste and low-sodium
salad dressing made with olive oil, grain syrup and
natural sea salt
• Using natural flavors made of oven-cooked and ground
dried pollack, anchovies, mushrooms, shrimp and kelp

Health Giving Diet Health Giving 365 at the Samsung Engineering

Health Giving Diet is a program designed to help people

develop healthy dietary lifestyles. This customer-tailored
program focuses on preventing or alleviating obesity and
metabolic syndrome by putting customers on a diet of
Healthy Giving 365 foods for eight weeks and over.

See program
Start diet
Set individual specialists Achieve goals
and monitor
goals and receive and maintain
progress
feedback

Health Giving Day

Health Giving Day is a program designed to help people
restore their bodies with Health Giving 365 foods. The
program designates as a day to develop a healthy dietary
habit.

Heath Giving Day Poster

26 27
Special Service, Global
Only from Samsung Welstory Business

One-stop gastronomic tours IT and Food Service Converged Samsung Welstory is growing into We now supply around 80 million meals annually to some

Brand Week Samsung Welstory operates a Brand Week DID (Digital Information Display) DID allows customers a global food company based on its 50 food service venues in China and about 30 food service

featuring restaurant-quality foods of the latest trend. to learn about the nutritional contents of each menu item 35-year know-how venues in Vietnam.

Popular dishes often served only at full-service restaurants and how it looks through use of touch-screen devices. Having led the food service industry in Korea over the past To grow our overseas business, we will remain devoted
can be enjoyed in one place. Customers can leave feedback on menu items by grading 35 years, Samsung Welstory is leveraging the skills and to our core value focusing on the healthy lives of our
them. experience it has built in shaping food culture in Korea to customers and lead delightful changes in their dietary lives.
Countrywide Noodle Tour Noodle dishes are gaining
enter the global food market.
popularity for their affordability. Countrywide Noodle Tour Mobile App Samsung Welstory provides a ‘Welstory+’
offers the noodle dishes of eight different regions each of mobile service that gives easy access to menu information Our first step into overseas markets was to establish
which has its unique flavor created by noodle masters. at any time and in any place, as well as Smart Healthcare Shanghai Ever Hongjun Business Management Service in
Pal (SHP) service for health management on a daily basis. China in 2012, followed by our entry into the Vietnamese
Global Taste Road Global Taste Road introduces a variety
It allows users to track their health profile, food intake and food service market in 2015. We established Shanghai
of national dishes from America, Italy, India, China, Japan
exercise in a diary, and is also able to suggest appropriate Welstory Food, a foodstuff distributor, in China in 2016, and
as well as Korea, offering a different menu every day.
meals by analyzing food intake. continue to expand our global food market by generating
synergy between our food service and foodstuff distribution
Customer service going beyond convention businesses.
Would-be Mothers Care Service This service offers
special snacks full of nutrients vital to pregnant women, as Select Corner
well as tables and chairs specially designed for them. Select another corner for
more menu
Snack Catering Service Snack Catering Service brings
snack right to customers. It also offers a variety of
Record and evaluate
programs to make gatherings more fun and memorable.
Food information can be
Anniversary Celebration Service We make celebrations recorded in the diary section
more special with a wide selection of foods, refreshments
and party paraphernalia. Recommend nutrients and calories
Recommend menu and low-sodium
dishes according to the members’
health conditions

28 29
 Foodstuff Distribution

Distribution of wholesome and safe foodstuffs is one area where

Logistics system to set the standards
Samsung Welstory is unchallenged. Desiring customer success for freshness
more than anything else, we offer to share the know-how and Samsung Welstory is second to none in delivering quality
solutions we have gained as the undisputed leader of and wholesome foodstuffs in a safe and speedy manner;
Korea’s food service industry. we have a distribution system that covers the whole nation
in 24 hours. We also operate a cold chain system to keep
perishable products fresh, and monitor the delivery status
via a real-time tracking system.

Supplying customer specific foodstuffs

Since the beginning of its foodstuff distribution business
in 1995, Samsung Welstory has been establishing a
scientific distribution system which includes purchasing,
quality assurance, VOC (Voice of Customers) and safety
management tracking, all to ensure the highest quality
foodstuffs and services. We keep in stock some 15,000
farm, fishery and livestock products as well as our PB
(private brand) labels, supplying them to private and public
institutions, hospitals, restaurants, catering businesses;
using our long accumulated buying power, we offer these
products to various customers according to their specific
needs.

Special services to support customer success

Samsung Welstory believes in sharing the business know-
how it has accumulated as the leader of Korea’s food
service industry. We thus have developed a “Partner
Success Program” providing customers with solutions to
diverse challenges that they might face in their food service
operations.

30 31
Foodstuff Distribution
Competitiveness
24-hour freshness supply system DOREMI system
Samsung Welstory distributes foodstuffs of natural DOREMI means ‘the path that taste travels on’. The
freshness in a safe manner. From our nation-wide six DOREMI system offers the various functions and contents
distribution centers we supply a daily average of 1,000 tons needed to operate a restaurant, including easy food
of foodstuffs in 24 hours. From receiving to warehousing ordering and the industry’s first cafeteria and restaurant
and delivering of foodstuffs we operate an advanced cold menu analysis system.
chain system and through adoption of a routing system
we pursue scientific and efficient distribution, to deliver the Total Solution System, DOREMI 2.0
farm fresh delight to customers. • Real-time foodstuffs ordering system
(http://doremi.welstory.com)
Foodstuff quality assurance system Advanced purchasing system •Offering menu management, automatic ordering, income/
Yongin loss analysis, operation management and other services
Samsung Welstory delivers healthy foodstuffs from places Samsung Welstory maintains a list of some 15,000
Distribution Center
of origin to the dining table in a safe and clean manner foodstuff categories. Through use of diverse purchasing •Offering system application manuals and education
through use of a thorough QA (Quality Assurance) system. methods developed to meet product characteristics, we
Through safety management inspections involving 150 offer products with the industry’s highest quality at the Pyeongtaek Waegwan
Distribution Center Distribution Center
tests including HACCP, the system monitors the QA most competitive prices and rational foodstuff services.
capability of foodstuff suppliers. Foodstuffs with verified Operating such optimum purchasing processes as Gimhae
safe places of origin are stored at distribution centers buying directly from producers, stockpiling goods and Distribution Center

where they go through foodstuff sensory tests such as global sourcing, we tailor products to customer needs by
size, freshness and sugar content measurement and safety developing private brands. Gwangju
Distribution Center
inspections including radiation tests for pesticide residue
Jeju
and microorganisms. Foodstuff Quality Assurance Guidelines Distribution Center Customer satisfaction service
Samsung Welstory brings to perfection the process of
Global sourcing Farm-to-the-table system
Produce bringing fresh foodstuffs to customers everyday. Practicing
• Heavy metal and pesticide residue
Samsung Welstory offers high-quality foodstuffs sourced
and fruits
inspection on some 750 items Cold Chain System a one-to-one customer reception principle, our professional
from Japan, USA, Chile, and other places at a competitive counselors answer all inquiries through the Happy Call.
price and thoroughly manages the quality of imported Receiving Equipped with an air shelter for Moreover, in case an order is misplaced by mistake or an
100% HACCP certified
foodstuffs by networking with certified institutions of Livestock • Hands-on management of production controlling temperature of the receiving area immediate action is necessary, our ‘SOS Response’ teams,
exporting countries. Moreover, for the supply of foodstuffs backgrounds during loading and unloading of foodstuffs located at major regional areas, stand by to take remedial
• Supply of products within 6 months from

overseas, we operate both global sourcing and supply onto/from trucks and an air shutter for actions in a prompt manner.
slaughtering
controlling temperature in the docks
programs. Since 2010 we have been supplying foodstuffs Management of all production processes
Seafood
for research teams, including the Sejong Station, living in • Price competitiveness through global sourcing

• Regular inspections by the food R&D center

extremely cold places such as the South Pole. Storage An advanced cold chain system
maintaining 5℃ for cold storage products and
-18℃ for deep-freeze products
100% domestic (including salt and hot
Kimchi pepper powder)
• HACCP certified business conducting

maturity management and pre-delivery

Ph measurement
Delivery Delivery vehicles maintain cold and
deep-freeze storage temperatures through
Quality and safety management
Processed • Quality management by production process
use of an environmentally friendly PCM (Phase
goods and and distribution stage Change Material)
others • Purchase of stockpiled goods through

monitoring of international market situations

32 33
Partner Success ON-LINE
Program BUSINESS
Sharing cooking and menu know-how Special Shop
Sharing Hygiene Safety • Su:table Our food & kitchenware mall offers a better
Menu and Recipes
Cooking and Education and lifestyle by offering a reliable choice in quality products,
Menu Know-how Consulting • Some 8,000 menu items and recipes available for sharing
(Korean, Western, Chinese, Japanese, Southeastern carefully chosen by experts.
styles) • Don’t Worry Pick This section recommends products
that are specially selected by an MD. Our doctors only
Welstory Kitchen
choose products that customers truly need, meaning
PSP • Offers Samsung Welstory’s cooking know-how and
a cooking theme education using its education
that consumers can buy without worrying about price or
(Partner Success quality.
Program) infrastructure
• Offers fixed-location and on-demand classes on health, Special Service
global and other style cooking • Mobile Shopping A mobile shopping app is available
making convenient the browsing of Food, Living, Life
• Holds customer invitation events such as cooking
Story products and special sales items.
demonstrations and operates the culinary academy
• Holiday Gifts The shopping mall features holiday gift
Food Service
Samsung Welstory operates ‘Welstorymall’, an on-line items selected by experts at the places of origin. They
Management and
Hygiene safety education and consulting food shopping mall opened in 2008 for Samsung Group
Support are prepared in such a way as to enable both giver and
Hygiene Safety Education employees. We have built the food-specialized shopping receiver to share the appreciation through the gifts of
• Conducts education and offers information necessary for mall based on our business know-how in food service, thanks. With high-quality health products and customer-
thorough hygiene management purchasing power and quality assurance systems, offering tailored service we help customers convey their special
Samsung Welstory operates a PSP (Partner Success (Hygiene safety laws and case studies) products that are competitive in both quality and price. thought.
Program) to share with its customers the competencies and To make online shopping more convenient we have also
Hygiene Safety Consulting developed the Welstorymall app.
know-how it has accumulated as a leading food service
company. The program is developed to provide customers • Offers hygiene consulting service for each venue
receiving our products with fresh and safe foodstuffs as (Feedback after hygiene check)
Welstorymall (www.welstorymall.com)
well as comprehensive solutions that would help them run
Welstorymall features diverse products conducive to
a high-quality food service. We share with our customers Food service management and support
healthy lifestyles. A variety of products are available with
our food service know-how in a manner customized to their
Seminars themes ranging from ‘Food Story’ highlighting high-quality
business characteristics and grow with them.
• Customer-invitation CS (Customer Satisfaction) health foods, to ‘Living Story’ offering everyday items
seminars Supports CS management with sharing of the making for a healthy and joyful life and ‘Life Story’ featuring
latest in industry CS issues and outstanding cases quality leisure products. The mall also holds special sales
• Hospital certification seminars Provides theory and fun-packed events in step with changing trends or
education and case studies for customers preparing for times.
hospital certifications

Open Consulting Package

• Benchmarking of Samsung Welstory’s High-
performing Venues Shares operation know-how through
benchmarking of the company’s food service venues
• Service Education Provides an education for enhancing
service skills and mind
• Events and PR Materials Provides PR materials and
supports events for food service operations

34 35
Food Research & Development

To Samsung Welstory food is science. Which is why

we think innovation when we create recipes that
involve ingredients complementary in taste and balanced in nutrition,
develop menu groups that are uniform in nutritional value and
build a food safety system capable of obtaining patents.

Korea’s most prestigious food R&D center Culinary academy and menu engineering
Since its foundation in 1999, the Samsung Welstory food Our culinary academy has been fostering cooking
R&D center has conducted thorough preliminary testing specialists and developing menus and cooking methods
and in-depth experimentation on all foodstuffs we use in since its opening in 1997. With a philosophy that food taste
order to ensure their safety. The center has secured 14 is based on science, the academy has adopted a scientific
patents in the area of harmful microorganism detection research approach to standardize the development
and has developed a number of patented products in of recipes and cooking methods. Moreover, in the
food related health safety, including a food poison germ standardization process the academy reflects changing
detection kit, thereby leading the industry in food safety trends in people’s dietary lifestyles and their resultant
technology which is the basis of food service. needs through monitoring of the life cycle of menus we
offer. All of our menus are developed through a three-
Nationally Certified Institution Food safety inspection, phase vetting process involving food specialists and
norovirus inspection, radiation inspection, livestock safety customers. A diagram below illustrates a simplified version
inspection, GAP certification, rice variety verification, GMO of the process:
food inspection, research for hire

Global Network for Local Food Research in Eight

Countries China, the Philippines, Thailand, Vietnam, USA,
Japan, Turkey, Chile α Test β Test γ Test

Menu developers/ Expert/panel Customer

internal evaluation evaluation evaluation

Testing the Menu evaluation Testing menu

experimental by a panel of applications by
cooking and cooking food experts and customers
environment customers

36 37
Brands

38 39
 Food Service
Food Service Brands
Brands

Premium Food Service Brand Food Service Brand

‘Delacourt’ is Samsung Welstory’s food service brand ‘Welstory’ is a food service brand highlighting a healthy
that offers a premium dining experience for discerning lifestyle. A blend of words, the name signifies health-
customers. The name is an abbreviation of “delicious focused food science, pride, trust and a wholesome story
& delightful food court”. Offering a wide variety of that Samsung Welstory shares with its customers. Planning
internationally famous cuisine in an environment exuding foods with brains and preparing them with heart, Welstory
high culture in every detail, the multi-dimensional food redefines the value of food service and the joy of having
court resembles ‘Delacorte’, the outdoor theater in the New good foods.
York Central Park. Just like the popular inner-city rest spot
famous for its beautiful surroundings, Delacourt is a new-
concept dining space where people can refresh their minds
with delightful decor and their bodies with delicious cuisine.

Major places of operation Major places of operation

Signature Tower, Seoul National University Bundang Hospital, Hankook Tire, S-Oil, Korean Air,
Federation of Korean Industries Head Office Building Doosan Engineering & Construction, NC Soft
Healthy Food Service Brands * As of 2017 * As of 2017

Foodstuff Distribution
Private Brands

40 41
Foodstuff Distribution
Private Brands

Value
FRESIS Ja-yeon Plus (Nature Plus)
Offering high-quality processed foodstuffs at the right price Guaranteeing safety in farm, fishery and livestock products Samsung Welstory pursues true values.
FRESIS is Samsung Welstory’s brand known for carrying Ja-yeon Plus is Samsung Welstory’s brand specializing
processed foodstuffs high in quality yet reasonable in price. in farm, fishery and livestock products. Symbolizing the
Synonymous with ‘specialty’, ‘reliability’, and ‘right price’ addition of love and devotion to Nature’s gifts, Nature Plus
Adding new values to ordinary meals
the brand earns customer trust and loyalty by maintaining offers fresh and unprocessed foodstuffs brought straight while reducing unnecessary elements and
an extensive know-how in food, high food safety standards from verified and reliable places of origin.
and a thorough quality assurance approach. pursuing joint growth while sharing
Brand Story Brand Story the fruit with all, Samsung Welstory pledges
FRESIS is a specialized food brand Adding devotion to Nature itself to building a healthy society and
FRESIS guarantees the best taste and pleasure possible in Ja-yeon Plus tries as hard to provide customers with the
food with the extensive know-how it has accumulated as a freshest and best unprocessed products. a sustainable tomorrow.
specialized food brand.
Adding trust to Nature
FRESIS is reliable Ja-yeon Plus offers only unprocessed products that
FRESIS makes sure of the quality and safety of its products have passed thorough and rigorous safety and quality
through employment of thorough quality assurance inspections.
practices and an advanced scientific system.
Adding nature to Nature
FRESIS is rational
Ja-yeon Plus lives by its philosophy that Nature provides
FRESIS offers top quality products at most reasonable
the best ingredient foodstuffs, preserving the natural taste
prices through use of a distribution system most efficient
of its products by keeping product-packaging processes to
and free of unnecessary steps.
minimum.

42
Foodstuff Distribution
Private Brands

eulaV
FRESIS Ja-yeon Plus (Nature Plus)
Offering high-quality processed foodstuffs at the right price. Guaranteeing safety in farm, fishery and livestock products Samsung Welstory pursues true values.
FRESIS is Samsung Welstory’s brand known for carrying Ja-yeon Plus is Samsung Welstory’s brand specializing
processed foodstuffs high in quality yet reasonable in price. in farm, fishery and livestock products. Symbolizing the
Synonymous with ‘specialty’, ‘reliability’, and ‘right price’ addition of love and devotion to Nature’s gifts, Nature Plus
Adding new values to ordinary meals
the brand earns customer trust and loyalty by maintaining offers fresh and unprocessed foodstuffs brought straight while reducing unnecessary elements and
an extensive know-how in food, high food safety standards from verified and reliable places of origin.
and a thorough quality assurance approach. pursuing joint growth while sharing
Brand Story Brand Story the fruit with all, Samsung Welstory pledges
FRESIS is a specialized food brand Adding devotion to Nature itself to building a healthy society and
FRESIS guarantees the best taste and pleasure possible in Ja-yeon Plus tries as hard to provide customers with the
food with the extensive know-how it has accumulated as a freshest and best unprocessed products. a sustainable tomorrow.
specialized food brand.
Adding trust to Nature
FRESIS is reliable
Ja-yeon Plus offers only unprocessed products that
FRESIS makes sure of the quality and safety of its products
have passed thorough and rigorous safety and quality
through employment of thorough quality assurance
inspections.
practices and an advanced scientific system.

FRESIS is rational Adding nature to Nature

FRESIS offers top quality products at most reasonable Ja-yeon Plus lives by its philosophy that Nature provides
prices through use of a distribution system most efficient the best ingredient foodstuffs, preserving the natural taste
and free of unnecessary steps. of its products by keeping product-packaging processes to
minimum.

44
Human Resources
Taste specialists R&D specialists
Master Craftsman Cook Master Craftsman Cook is a Food Engineering Specialist Samsung Welstory employs
nationally certified cook best trained and most experienced food research specialists nationally certified in food
at Samsung Welstory. The Cook oversees the taste- engineering and processing to maintain high standards in
creating process of all foods served throughout our food food safety and quality.
serving venues.
Hygiene Specialist Hygiene Specialists maintain high
Co-Chef Our Co-Chef is five-star hotel-trained and hygiene standards through regular inspections and
conducts the culinary training of our would-be cooks in manage safety by adopting thorough measures that
diverse fields of cuisine, including Indian, Arab, Italian as preempt potential dangers and improve the system.
well as Korean.

Service specialists
First-rate specialists helping Rice Sommelier Our Rice Sommelier gained the sommelier
certification in rice cooking in 2010, the first in Korea. The CS Instructor CS Instructor conducts an advanced
build a healthy tomorrow rice expert establishes an index of the taste of rice varieties
using advanced rice-tasting equipment and develops a
customer service education on dietitians, cooking staff, and
sales people. Using real-life training facilities and situation-
manual covering from rice variety management to rice dealing programs, the instructor focuses on helping
Samsung Welstory believes that as the best-tasting cooking and serving. students develop and put a customer service-oriented
foods are created by humans so the highest value
mind into practice.
of our lives comes from people. This is why we
spare no effort to identify talents in management,
Nutrition specialists VOC Manager VOC Manager is in charge of our 24-hour
cooking, research and other areas of food services, Co-Dietitian (CoDi) CODi is a dietitian specializing in customer management system, managing customer
and train them into the best in their fields. developing a menu of well-balanced nutritional foods that opinions, received through the telephone, email and the
not only contribute to customers’ health but also delight company website.
their preferences. CODi also provides a customer service
training that has been well tested and verified for its
effectiveness.

Clinical Dietitian Clinical Dietitian specializes in developing

health-promoting and cancer-preventive menus.

44 45
Food Safety
Healthy origin Healthy service
Samsung Welstory selects its product suppliers through Samsung Welstory keeps its food business venues clean
a process involving some 150 tests and inspections in and safe through a team of inspectors who regularly
seven areas of hygiene safety and quality. For inspection examine the practice of hygiene safety as well as
of overseas food products, we employ the professional document the hygiene and safety practices of the venues.
service of internationally certified institutions. Moreover, we Moreover, our highly trained and disciplined Hygiene Safety
enforce a strict product specification system on all of our Supporters make hygiene inspections on a regular basis.
suppliers, closely monitoring their production, managing
In addition, we conduct hygiene safety education programs
the quality of foodstuffs and supporting the suppliers’
for all of our dietitians, cooks, food servers and food service
efforts to improve product quality through training and
venue operators. Additionally, we hold an annual hygiene
seminars.
safety symposium and keep our employees informed
of seasonal food safety issues or new safety guidelines
Healthy system through publication of print materials.
Samsung Welstory delivers foodstuffs through a scientific
and efficient distribution system. The food R&D center, a Food Safety Supporting Systems
nationally certified food inspection institution, conducts Quality Management System
more than 20,000 microorganism and physicochemical In 2011 Samsung Welstory established an advanced quality
Staying closer to basics tests per year to ensure the safety and quality of all food management system to better manage the hygiene practices of
products that enter the system. We also take all possible its suppliers and the quality of their products. The system helps
measures to ensure the hygiene safety of our distribution prevent and reduce risks involving the products by enabling us to
Freshness, safety, and trust are the basics of
centers and delivery vehicles. Our distribution centers are control and manage the risks through management of suppliers
Samsung Welstory. From the moment when
equipped with a special zone for inspecting unprocessed and their new products for food safety, issue/claim management,
food products are harvested at the places of origin, foodstuff safety inspection, and examination of products
foodstuffs, and we operate an advanced cold-chain system
to the time they are prepared into a variety of dishes, warehousing.
for the distribution centers and delivery vehicles.
we take all possible measures to serve our customers
Environment Health Safety System
with foods that are trustworthy. Rising concerns for food safety entail stringent industry
regulations. As a way to deal with toughening regulations and risks
associated with food poisoning incidents, in 2006 we established
a system that computerizes information related to hygiene and
environmental health.

46 47
Partnership
Win-win growth Healthy growth
Partner Success Program We support companies Honest Healthy Foodstuffs World-class food companies
receiving our foodstuffs and share our industry-leading pursuing sustainable management concern themselves not
know-how in menu development, cooking, food safety, only with providing healthy products but also with securing
business management, customer management and other wholesome ingredients that are grown and harvested
areas. By providing them with not only safe and fresh in an environmentally sustainable manner. Samsung
foodstuffs but also solutions to a successful food service Welstory also tries to secure and supply farm produce
business, we pursue sustainable growth and contribute to grown organically as well as non-additive fishery products
the development of Korea’s food service industry. and free-range livestock products. Going forward, we will
continue to enhance customer value and improve the
Growing Together with Local Economies We strive to
environment through provision of a food service centering
support the local economies of farmers and fishermen by
on products grown or raised in a healthy environment.
buying more from them at better prices. We have recently
signed a supply MOU with the National Agricultural E c o - f r i e n d l y L o g i s t i c s S y s t e m A clean natural
Cooperative Federation, thus expanding domestic and environment is essential for the health and vitality of
overseas outlets for Korean farm and fishery products. By customers, corporations, and society as a whole. This is why
Together, towards increasing the number of farming communities from which we undertake comprehensive environmental management,
we purchase foodstuffs we provide a sense of economic to minimize the environmental impact of our business
a brighter future security, contributing to the improvement of Korea’s operations. In 2016, we were designated a ‘Company that
farming, fishery and livestock industries. Implements Outstanding Green Logistics’ by the Ministry of
In addition to the healthy and happy lives of Land, Infrastructure and Transport in recognition of the way
customers, we seek to grow together with in which we manage logistics to increase energy efficiency
our partners, suppliers, and local communities. and reduce greenhouse gas emissions. We are increasingly
delivering food products direct from the producers to our
Growing with our partners by adding value to
food service partners, thereby reducing transport and
healthy lifestyles and spreading our know-how
warehousing. We also train delivery personnel at our six
far and wide, we will stay committed to keeping
distribution centers on how to eco-drive, as part of our efforts
the environment pristine and building to minimize emissions from our delivery vehicles.
a healthy society.

48 49
Social Contributions
Cook the bright future an education, enjoy the benefits of culture and art and
appreciate the beauties of Nature. In particular, by directing
As a responsible corporate citizen, Samsung Welstory
our volunteer time and resources more towards needy
seeks to offer ‘recipes’ for a bright future in which all
youths and children, we try to remind them that their future
community members can lead a healthy and happy life.
can be brighter. We also mobilize our specialty as a food
With the focus on “health”, the value most dear to us, we
business and bring free meals to needy neighbors.
leverage our unique expertise and abilities in exploration of
diverse ways to contribute to society. School Bell WWW This is a skilled volunteering program
uniquely developed by Samsung Welstory. Through the
CSR structure program we teach students of regional branch schools on
healthy dietary habits and personal hygiene and help them
To conduct social contribution in a systematic manner, we
dream and hope through cultural activities.
operate the Samsung Welstory Community Service Group,
an organization dedicated to our social contributions. The Supporting Children Overseas We take part in sharing
Love is most fulfilling; Group comprises one volunteer work center and around 20 activities that help children over the world lead healthy lives.
teams of volunteers. The teams are categorized into four We support ‘Helpful Space’, a café run by United Help for
sharing is most touching areas, reflecting the main themes of our social contribution Int’l Children, with supply of foodstuffs and food service
activities - education, the environment, culture, and food know-how and participate in its funding activities.
Samsung Welstory believes that as kind service. All of our 3,000 employees participate in these
Supporting Local Children Centers We help children
words and simple meals can put people back activities, to help build a better, healthier world.
from low income families grow healthy and enjoy life by
on their feet, so love and sharing can start
financially supporting local children centers, participating in
from a little bit of sympathy. We practice acts CSR highlights environmental activities and taking them to cultural events.
of sharing, some big and many small, in the
All of our social contribution activities focus on the acts
areas of education, environment, culture and Local Co-operative Farming Villages We practice
of sharing that can take advantage of the infrastructure
food service. sharing through operation of diverse programs designed to
and core capabilities we have built as a food service
support our local co-operative farming villages, including
specialist. While sowing the seeds of compassion through
lending them a helping hand during busy seasons and
food donations, we carry out the acts of sharing aimed
helping them increase revenues to become more self-
at helping the less fortunate develop opportunities to get
sufficient.

50 51
 Network

Headquarters
8, Gumi-ro, Bundang-gu, Seongnam-si,
Gyeonggi-do, Korea
Tel: +82-2-1544-8272

Food R&D Center Contact Information Regarding Consignment

2442-1, Yonggu-daero, Giheung-gu, Yongin-si, Food Service
Gyeonggi-do, Korea Seoul, Gyeonggi-do, Gangwon-do +82-31-5171-1725
Chungcheong-do, Jeolla-do +82-41-558-8912
Culinary Academy Gyeongsangbuk-do +82-54-979-0733
199, Everland-ro, Pogok-eup, Cheoin-gu, Yongin-si, Gyeongsangnam-do, Jeju +82-55-340-2512
Gyeonggi-do, Korea
Hospital Food Service +82-31-5171-1630
Golf Club Food Service +82-31-5171-1726
Distribution Centers

At Samsung Welstory
Pyeongtaek 16, Suworam 5-gil, Seotan-myeon, Foodstuff Distribution
Pyeongtaek-si, Gyeonggi-do, Korea Seoul, Gyeonggi-do, Gangwon-do +82-31-899-0677
Yongin 2442-1, Yonggu-daero, Giheung-gu, Chungcheong-do +82-41-558-0161
Yongin-si, Gyeonggi-do, Korea
Gimhae 24, Gomo-ro, Jillye-myeon, Gimhae-si,
Jeolla-do +82-62-971-7245
Gyeongsangbuk-do +82-54-979-0710
health is a delightful pursuit
Gyeongsangnam-do, Korea
Waegwan 39, Samcheong 4-gil, Waegwan-eup,
Gyeongsangnam-do, Jeju +82-55-340-2588

For restaurants +82-31-5171-1994

that never ends
Chilgok-gun, Gyeongsangbuk-do, Korea
Gwangju 59-26, Cheomdangwagi-ro, Gwangsan-gu,
Healthy habits and secrets to longevity both
Gwangju, Korea
Jeju 9, Seonban-ro 6-gil, Jeju-si, Jeju-do, Korea
lie in our daily life. Leading to a healthy and
happy life which can be reached through daily
practices, Samsung Welstory aims to become
China Vietnam
a life partner always standing by its customers
Food Service Food Service
Shanghai Ever Hongjun Business Management Service Samsung Welstory Vietnam Company Limited Co., Ltd. and devoting all of its energy and resources
Co., Ltd. 3F, Halla Building, CC2 Lot, Yen Phong Industrial Zone, to their health and happiness.
12th Fl, Chengkai International Building, No.355 Yen Trung Commune, Yen Phong District,
Hongqiao Rd, Xuhui District, Shanghai, China Bac Ninh Province, Vietnam
Tel: +86-21-6432-7319/6440-0286-815 Tel: +84-24-1369-9930

Foodstuff Distribution Food Service (Hanoi Office)

Shanghai Welstory Food Co., Ltd. Hanoi Representative Office of Welstory Vietnam Co., Ltd.
12th Fl, Chengkai International Building, No.355 4th Floor, PVI Tower, 168 Tran Thai Tong, Yen Hoa Ward,
Hongqiao Rd, Xuhui District, Shanghai, China Cau Giay District, Hanoi, Vietnam
Tel: +86-21-6440-0286 Tel: +84-4-3237-3202

52
www.samsungwelstory.com