mack. Marketing Godfather.
How to build the audience that buys
• Create a product or service that spread itself and not just because you are pushing out
there . It spreads because people who are serving benefit from telling their friends.
When you create product that is dedicate to share with friends then one person will
want to automatically share with others to interrupt, which is marketing by itself.
• Be the master of what you does and allow others to talk about you and your product or
service on instagram not you
• Build something remarkable that others would love to share or interact with their friends
To be remarkable is to be worth making a remark about
• Only few companies does extraordinary product because it is hard
• We have a shortage of things to talk about that connect us to other people
How to create remarkable product that people want to talk
• Invent a Product Worth Making:
• The foundation of any successful marketing strategy is a product or service that
genuinely solves a problem or offers a unique value to the target audience.
It is about people feeling related to possession of your product
1. Is it best design in the market
2. How it feels like to touch it and wear it
3. Is the packaging make it feel premium
4. The way it makes you feel when you are around another’s, friends, experts
5. Is this product make you are associated with some market trends that you want to
belong to
Now all those great feelings about yourself are worth far more than product itself and like jigsaw
if you increase price from 25$ to 250$ but you feel great than is still bargain for customer
You can easily find a product that people genuinely care about and make it premium to get
those feelings
You got to pick which group of people, big enough to support you, has a problem they want to
solve so badly that they will pay money to solve it.
Your story should be dedicated to that group, it is different to tell the story to fundraising $5 then
to $50k
Marketing in 5 steps
1. Invent a thing worth making, with a story worth telling, and a contribution worth talking
about. The contribution worth making is to wave together possibility, status, affiliation,
community in a story that creates a tension
2. Design and build it in way that a few people will particularly benefit from and care about.
How do I create a condition for the smallest viable audience to find something they
would miss if they were gone that they can tell their friends about
3. Tell a story that matches the built-in narrative and dreams of that tiny group of people,
the smallest viable market.
4. Spread the word.
5. Often overlooked: show up - regularly, consistently, and generously, for years and years -
to organise and lead and build confidence in the change you seek to make. To earn
permission to follow up and to earn enrolment to teach.
Invent a Product Worth Making:
• The foundation of any successful marketing strategy is a product or service that
genuinely solves a problem or offers a unique value to the target audience.
Design It for a Specific Audience:
• Focus on a niche audience and tailor your product and messaging to their specific
needs and desires.
Tell a Story That Resonates:
• Craft a narrative that connects with your audience on an emotional level and explains
why they should care about your product or service.
Spread the Word:
• Utilize various channels to reach your target audience and share your story, focusing on
building relationships and earning trust.
Show Up Consistently:
• Regularly engage with your audience, provide value, and demonstrate your commitment
to your brand and their needs.
