Scripts
Consulting Accelerator™
Agenda
The importance of scripts
Script Structure
Script Example
Fundamentals
Important Notes
Consulting Accelerator™
The importance of scripts
I need to drive this point home — If your script / offer sucks, this is not going to work. It doesn’t
matter how many emails you send, how good your list, or how cool your domain name is.
Your script is going to determine whether your prospects are curious enough to speak with you or not. You
better make it good.
A lot of people don’t want to be “too crazy” with the offer, but what they don’t realize is most of the
time your prospects won’t even remember the exact wording you use. The goal — get them on the phone.
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Script Structure
Subject Line
Headline (Use a custom variable here)
Body Copy (Your offer) + Your mechanism (Optional)
Social Proof (Optional)
Call to action
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Live Script Example
re: listings
Hi there, are you only licensed in {State} or do you also work with homeowners from outside the state?
The reason I ask is because we’re looking to partner with 1 realtor around this area to get them 3-5 listings
per month on a 100% pay per result basis.
We’ve helped Ryan from Bright Estate triple their GCI in just 90 days of working together.
Worth a chat you think?
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Fundamentals (Don’ts)
Do NOT use cliche structures — Hope this email finds you well, I hope things are going well on your end,
I wanted to follow up on xyz, Thank you for your consideration, etc.
Do NOT tell about yourself / your company — no one cares what’s your company name, what you do,
where you are based, or how cool you are. All they care about is how (or if) you can help them.
Do NOT use complicated words — Synergize, Mitigate, Facilitate, Ubiquitous, etc.
Do NOT try to sell / mention price — I know it’s uncomfortable, but you’ll need to speak with them on
the phone anyway.
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Fundamentals (Do’s)
Make it short & straight to the point — People don’t have time to spend.
Use 1 custom value at the beginning to make it semi-personalized — {Name}, {City}, {State}.
Sounds conversational (like you’re writing to a friend) — You can use words like Hey, Lol, Y’all, etc.
Be unique — don’t copy other people’s scripts, stand out.
Make your offer insanely good — The most important part of an entire Email.
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Offers
“We guarantee 5 clients / 90 appointments”
“Or we work for free”
“Or you don’t pay
“And you only pay us when you get paid”
“On a pay-per-show (pay-per-result) basis”
“In 30 days”
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Hemingway Editor
Many adults read English at a third-grade level — that’s why I recommend using this tool when
creating a script.
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Important Notes
Make your emails legal — Add company name, company address & Unsubscribe button (Or “Reply with
STOP” if you want to opt-out.
Divide your scripts with spaces — Make it readable:
A
B
C
Use custom variables — (Name, Company Name, City). But don’t overuse them.
Use Spintax: {{Hello|Hi|Hey|Hey there|Hi there]] — this will make your script unique.
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Action Items
Write your script using the framework provided
Consider joining Agency League Pro
Consulting Accelerator™
Your Family Counts On You
Consulting Accelerator™
