How Social Media
Helps Businesses Grow
What is
Social Media?
Which app do you use most?
Social media is not a media. The key is to listen, engage, and build relationships. – David Alston
Why are social media
important for business?
visibility. trust. engagement. storytelling.
You can reach People buy from Businesses can Every company
thousands or even brands they follow reply, comment, has a story. Social
millions of people and trust and listen media help tell it
low cost. You don’t need a big budget to start
01 EXAMPLES OF 03
SUCCESS
The Funky Fairy
Happy Rugs (TikTok)
It is a UK-based online store
that sells personalized
Madeline Ronzoni made embroidered gifts for kids.
handmade rugs and posted
Owner Vicki Stewart used
behind-the-scenes TikToks. One
Facebook Live to host live
video went viral — and she earned
$100,000 in one year
sales and clear overstocked
items with children’s names.
She ran three live sessions in
four days, each lasting about
02
20 minutes.
The first two broadcasts had
around 7,000 views each, and
the third reached 10,000
views.
CheeseCaked (Instagram)
Shawn Brown ran a bakery. She
posted colorful videos, added
music, trends — and suddenly,
people came from other states to
try her cakes!
4 tips for using social
media like a pro:
1. Be authentic – Don’t try to be perfect. Be real. Show
behind the scenes. Share your journey.
2. Post regularly – Algorithms love consistency. Use Reels,
Stories, photos, and Q&A .
3. Talk to your audience – Reply to comments, ask
questions, start conversations.
4. Collaborate – Work with micro-influencers or encourage
customers to post about you. It builds trust.
Social media of
the future -
trends for 2025
Let’s look into the future:
Video-first content is still king — short videos will
dominate.
AI-generated content will increase — but
personal connection will still matter most.
Platforms like LinkedIn and Pinterest are
growing for business too.
Which trend do you think will dominate
in the future?
Conclusion
📱 Social media is the new marketplace
💡 Be real. Be present. Be smart
💬 It’s the story behind it that truly makes people
care
People don’t buy products. They buy stories and
experiences – Seth Godin
“Would you rather follow a big brand or a small creator?”
Thank you!
Sources
Happy Rugs: https://www.businessinsider.com/how-to-go-viral-
start-a-business-on-social-media-2021-12
CheeseCaked: https://www.businessinsider.com/affordable-social-
media-strategies-for-entrepreneurs-grow-business-online-
marketing-2022-10
The Funky Fairy: https://www.theyellowsparrow.com/4-ways-use-
facebook-live-business-2-case-studies/
Why Social Media Is Important for Business Marketing -
https://marketinginsidergroup.com/content-marketing/why-social-
media-is-important-for-business-marketing/
Social media is not a media: https://millmentor.com/social-media-is-
not-a-media-the-key-is-to-listen-engage-and-build-relationships/
