EXAMINATION PAPER

FACULTY : BUSINESS AND ACCOUNTANCY

COURSE : BACHELOR IN BUSINESS ADMINISTRATION (BBA)

YEAR/SEMESTER : THIRD YEAR / SEMESTER FIVE

MODULE TITLE : MANAGEMENT INFORMATION SYSTEM
CODE : BBA 2533
TIME ALLOWED : 3 HOURS

Instruction to candidates
1. This question paper has THREE (3) Sections.

2. Answer ALL questions in Section A, MCQ.

3. Answer 5 questions in Section B, MSAQ.

4. Answer 2 questions in Section C, MEQ.

5. No scripts or answer sheets are to be taken out of the Examination Hall.

6. For Section A, answer in the OMR form provided.

Do not open this question paper until instructed

(Candidates are required to give their answers in their own words as far as practicable)

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 SECTION A
Multiple Choice Questions
Attempt All Questions [30×1=30]

1. ______ is a digitally enabled environment for the interaction and

processing of information among customers, employees, employer
and the stakeholders.
A. Firm
B. Digital Firm
C. Enterprise
D. All of the above

2. Technical approach consists of:

A. Computer science, Management science, Sociologists
B. Operational research, Economist, Psychologists
C. Computer science, Management Science, Operational Research
D. None of the above

3. Decisions are better made when accurate ______ is available which

aids the decision maker in making an objective decision.
A. data
B. bit
C. byte
D. information

4. ______ converting or transforming data into useful outputs.

A. Processing
B. Input
C. Output
D. All of the above

5. Output that is used to make changes to input or processing activities

is called :
A. Forecasting
B. Feedback
C. Processing
D. None of the above

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6. The database schema is written in:
A. HLL
B. DML
C. DDL
D. DCL

7. Which of the following are the properties of entities?

A. Groups
B. Table
C. Attributes
D. Switchboards

8. ______ Data type can store unstructured data.

A. RAW
B. CHAR
C. NUMERIC
D. VARCHAR

9. Software repository is a ______.

A. software
B. hardware
C. storage location
D. none of the above

10.Digital library requires:

A. Audio visual
B. Computer
C. Network, printer and scanner
D. All of the above

11.______ System can be any organized combination of people,

hardware, software, communications networks and data resources
that collects, transforms and disseminates information in an
organization.
A. Information
B. Integrated
C. Horizontal
D. Vertical

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12.System Development is a:
A. Process of successive changes of system from new and changed
requirement
B. It is a development of SRS of a system
C. Both ‘A’ and ‘B’
D. None of the above

13.The most creative and challenging phase of system life cycle is

______.
A. feasibility study
B. maintenance
C. design
D. none of the above

14.The operating decisions resulting actions usually cover ______

periods.
A. medium
B. over an year
C. short time
D. long time

15.______ system that allocate costs to users based on the information

services rendered.
A. Change complete
B. Change back
C. Change complete
D. Change back

16.SAP’s high performance analytics appliance (HANA) and Oracle

Exalytics are the examples of ______.
A. data warehouse
B. hadoop
C. in-memory computing
D. analytic platforms

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17.In ______, data are grouped into small parcels, which are
transmitted independently over various communications channels
and reassembled at their final destination.
A. packet switching
B. circuit switching
C. power switching
D. data switching

18.______ is a fastest means of transmission media, built of glass or

thick plastic that carries data in a form of light.
A. Coaxial cable
B. Twisted pair cable
C. Fiber optic cable
D. Wireless transmission

19.______ sets Hypertext Markup Language and other programming

standards for the Web.
A. W3C
B. IAB
C. ICANN
D. ISP

20.______servers maintain a database containing IP addresses mapped

to their corresponding domain names.
A. DHCP
B. DNS
C. File
D. Mail

21.The abbreviation WWW stands for ______.

A. World Wide Wave
B. Whole World Wave
C. World Wide Web
D. Whole Wide Web

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22.Which of the following are the major components of e-commerce?
A. Government
B. Website
C. Bank
D. Third Party software

23. ___________enables the computer-to computer exchange between

two organizations of standard transactions such as invoices, bills of
lading, shipment schedules, or purchase orders.
A. Electronic Payment System
B. Digital Wallet
C. Electronic Data Interchange
D. Search Engine

24.______ are specialized systems built for engineers, scientists, and

other knowledge workers charged with is covering and creating new
knowledge for a company.
A. KMS
B. KWS
C. DSS
D. GDSS

25.Knowledge management also includes a diverse group of intelligent

techniques, such as ______.
A. data mining
B. expert systems
C. fuzzy logic
D. all of the above

26.The most important attribute of information quality that a manager

requires is:
A. Relevance
B. Media
C. Presentation
D. Annex

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27.A web blueprint depicts:
A. The layout of an individual web page
B. The layout of the home page
C. The layout of an index page
D. The layout of a website

28.Which of the following relates to enterprise interoperability?

A. DFD
B. Information flow diagram
C. XML
D. Entity Relationship diagram

29.Which of the following is part of a static view of information?

A. Logical data model
B. Meta data
C. Data flow model
D. Information process model

30.Examples of keyless interfaces include:

A. Bar coding, OCR, Pen and Voice Recognition
B. Mouse, OCR, Pen and Voice Recognition
C. Keyboard, OCR, Pen and Voice Recognition
D. All of the above

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 SECTION B
Short Answer Questions
Attempt any five (5) questions out of eight (8) questions [5×6=30]

1. "E-commerce helps to boost globalization". Justify this statement.

2. Discuss about the moral dimensions of information system.

3. Illustrate the role of information system in an organization.

4. How does the MIS play important role in management process?

5. Briefly explain about software with its types.

6. Define decision making process Discuss the management strategies for

developing business intelligence and business analytics. [2+4]

7. Write about artificial intelligence and group decision support system.

8. Define Database and Database Management System. List out two

advantages and disadvantage of computerized database.[2+4]

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 SECTION C
Long Answer Questions
Attempt any two (2) questions but question no. one (1) is Compulsory [2×20=40]

1. Study the given case carefully and answer the questions asked at the
end.

XY Trading Limited is a young and dynamic exporting company in the

mobile market. The company has been growing very quickly since they
had a breakthrough with their initial product in 2002. Since then the
company has developed a number of new and ancillary products and has
successfully managed to commercialize these products in Ireland, the UK
and across the main markets in Europe. XY Trading has a manufacturing
plant and sales office in Ireland, and a mixture of direct sales and channel
partners in the UK and Germany. The additions of the UK and Germany
outlets to the company were achieved through acquisition; both
transactions were successfully completed in 2011.
The company is keen to take advantage of their designs and new products
but is already beginning to see competition increase in their current
markets. The management team have been discussing, more and more
regularly, the challenges that they are experiencing associated with
identifying and understanding the most important measures for their
business including individual product profitability, country product
penetration, customer turnover and profitability, market shares… to-date
there has been a lot of debate but a lack of decisions.
Strategic Issues
XY Trading does not currently have a formal MIS / Performance
measurement system (or methodology) that covers all areas of the
organisation, including manufacturing and sales. The main challenges that
the company face, from an MIS and company performance management
perspective, include:

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- Company performance has been measured and managed through excel,
with differing approaches and understanding across the various business
units and countries
- There is now a distributed management team and goals and tracking of
goals and objectives is not transparent
- There is a growing number of employees involved in developing reports
and clarifying reporting / report definition ambiguities across the
company
- Country and Business Unit performance is difficult to compare and
overall company performance is also difficult to measure and forecast

Questions [4×5=20]
A. Discuss what approaches should be considered by the management team
to create an effective performance management and reporting capability
for the whole organization concentrating on people, process and
technology.
B. How should they go about linking performance metrics to company
strategy, which includes moving into additional markets in America?
C. What key areas do you believe they should focus on for metrics, across
the whole business?
D. Given the distributed nature of the workforce (manufacturing and sales
teams) how could online / mobile reporting tools support the
organization?

2. Write about the changes in technology area. Discuss the contemporary

approaches to information system? Justify. How does the information
system transforming business, enabling the globalization? [6+6+8]

3. Describe different types of information system. Explain different types

of topologies used in communication networks. [8+12]

****BEST OF LUCK****

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