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The document presents a study on the marketing strategies of Google Pay and Paytm, detailing the rationale, literature review, research methodology, data analysis, and findings. It aims to provide insights into the digital payment industry and the effectiveness of the marketing approaches of both platforms. The study includes visual data and concludes with suggestions based on the findings.

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ABHISHEK PRASHAD SHARMA
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14 views5 pages

Open Presentation 2

The document presents a study on the marketing strategies of Google Pay and Paytm, detailing the rationale, literature review, research methodology, data analysis, and findings. It aims to provide insights into the digital payment industry and the effectiveness of the marketing approaches of both platforms. The study includes visual data and concludes with suggestions based on the findings.

Uploaded by

ABHISHEK PRASHAD SHARMA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A Study on the

Marketing
Strategy of
Google Pay
and Paytm
Submitted to:-
TABLE OF CONTENT.
CHAPTER 1: INTRODUCTION
1.1 Rationale of the Study
1.2 Introduction to the Digital Payment Industry
1.3 Introduction to Google Pay
1.4 Introduction to Paytm
1.5 Justification of the Study
CHAPTER 2: LITERATURE REVIEW
2.1 International Review
2.2 National Review
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Objectives of the Study
3.2 Research Hypothesis
3.3 Scope of the Study
3.4 Research Design
CHAPTER 4: DATA REPRESENTATION AND ANALYSIS
4.1 Marketing Strategy of Google Pay
4.2 Marketing Strategy of Paytm
4.3 Visual Data, Graphs, and Insights
CHAPTER 5: RESULTS AND DISCUSSIONS
5.1 Findings
5.2 Suggestions
5.3 Conclusion
Bibliography & Annexure
CHAPTER 1: INTRODUCTION

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