Comparative Summary

Realistic 2-
Approx. Ease of Hitting
Business Time to Month
Setup Cost Primary Levers ₦10 M in 2
Type Revenue Revenue
(₦) Months
Ceiling (₦)
Volume of daily
300K–1 M ₦8 M–₦12
orders; social
1. Food (kitchen gear + Within 1– M (if ~90 High (most
media buzz;
Service packaging + 2 weeks orders/day feasible)
corporate lunch
1–2 bikes) @ ₦2K avg)
contracts
₦4 M–₦10
200K–500K Securing anchor 4–6 Medium
M (with 2–3
2. (basic office corporate/school weeks (requires
big
Consulting tools + digital deals; referral (for first existing
workshops +
marketing) pipeline big deal) network)
excursions)
3–4
500K–1 M Volume of visa ₦3 M–₦6
weeks
(website, basic processing; M (unless Low–Medium
3. Travels (visa
accreditation, partnerships; you already (hard from
& Tours pipelines
light quick travel‐ have 200+ scratch)
can start
marketing) package sales clients)
fast)
3–4 ₦5 M–₦9
300K–800K Rapid student
weeks M (if you
(room rental + enrollment; free Low–Medium
(Post- sign up
4. Tutorials promo diagnostics; (competition +
UTME ~300–400
materials + aggressive in- lead time)
prep total
minimal staff) school ads
season) students)

W
1. Finalize a 5-Item “Daily Special” Menu (e.g., Jollof + fried chicken, Small-
Chop Trio, Plantain + protein combo).
2. Secure a “Pilot” Kitchen (home‐based or rented “dark kitchen”) and register
with LASFHEA if you go commercial.
3. Recruit 1–2 Riders on Commission (₦500–₦800 per delivery) so you don’t
pay salaries upfront.
4. Set Up a WhatsApp Business Account & Instagram Page—use them for
daily menu broadcasts and “Order Now” buttons.
5. Approach 3–5 Offices in Your Area (e.g., Victoria Island, Ikeja, Yaba) with
a “Try Us Free” (₦1,500/pack) lunch offer for one week—if they love it, lock
in a 30-day contract at ₦1,800–₦2,000/pack.
6. Run a ₦50K/Week Instagram Ad Campaign targeting “office workers near
Ikeja GRA” or “Lekki youths”—highlight your “discounted lunchtime
combo” around 11 AM daily.
If you implement those steps within the first week, you’ll likely see 30–50 orders/day
by Week 2, and you can build from there. Good luck!

o How To Choose Right Referral Incentives (20+ Examples)).

5. Educational Consulting Client Acquisition

 Funnel Optimization:
o Drive targeted ads on education forums and LinkedIn, using lead
magnets (e.g., “Top 10 Study-Abroad Scholarships”) (Customer
Acquisition Strategy for EdTech - First Page Sage).
 Consultation to Contract Conversion:
o Offer a free 30-minute strategy call; follow up within 24 hours with a
tailored proposal (10 client acquisition strategies that work (with
examples)).
 Partnership Development:
o Formalize co-branded webinars with local visa experts to capture mid-
funnel leads.


6. Recruitment & HR Solutions

 Streamlined Screening:
o Implement pre-screening assessments and phone triage to reduce
resume sifting time by 40 % (5 High Impact Tips To Streamline
Recruitment Processes).
 AI-Enabled Interviewing Pilot:
o Trial an AI interviewer for first-round technical screening to improve
consistency and speed (Transcript: Can an 'AI interviewer' hire better
than a human?).
 Guarantee & Retention:
o Offer a 90-day swap guarantee to clients, reinforcing confidence and
differentiating Inner Energy in the market (What is the industry
average for placement agencies success rate?).

7. Operational Excellence & Partnerships

 Process Documentation:
o Codify all workflows in a shared playbook to ensure quality and
scalability across teams.
 Technology Integration:
o Finalize LMS enhancements for training follow-up and automate
candidate-client updates via ATS integrations.
 Strategic Alliances:
o Secure volume discounts with travel providers and platform credits
with HR tech vendors to improve margins.

8. Monitoring & KPIs

 Metric Target
Monthly Revenue ₦3,257,500
Training ≥ 25 %, Consulting ≥ 30 %, Excursions ≥
Conversion Rates
35 %
New Retainers Signed ≥2
Candidate Placement Success Rate ≥ 80 %
Client Satisfaction (Post-
NPS ≥ 8/10
engagement)

Weekly reviews against these KPIs will enable rapid course correction and ensure the
₦10 M three-month goal remains on track.

Below is a detailed action plan for Month 3 (July 2025), organized into Objectives
and Key Activities. All goals follow SMART principles and draw on best practices
for sales blitzes, project closure, marketing, client acquisition, and recruitment—no
external links are included.

Summary of Key Findings

In Month 3, Inner Energy will focus on peak execution: closing a ₦30 million project
for a ₦1.5 million fee, delivering four high-impact corporate trainings (₦1.2 million),
enrolling 107 excursion students (₦802,500), securing eight consulting engagements
(₦400,000), and placing two hires (₦360,000). This push combines an end-of-quarter
sales blitz, rigorous project-closure routines, targeted marketing for excursions and
consulting, an “always-be-closing” recruitment drive, and weekly KPI reviews for
rapid adjustments (How To Write an Action Plan (With Template and Example) -
Indeed) (Create an Effective Action Plan in 6 Steps [2025] - Asana).

Objectives (SMART Goals)

1. Secure Large Project – Win a ₦30 million project and invoice a ₦1.5 million
project-management fee by July 31 (How To Write an Action Plan (With
Template and Example) - Indeed).
2. Deliver Corporate Training – Facilitate four workshops with 20 participants
each, generating ₦1.2 million in training revenue (Create an Effective Action
Plan in 6 Steps [2025] - Asana).
 3. Maximize Excursion Enrollments – Enroll at least 107 students at ₦7,500
each (₦802,500) through targeted school outreach (How To Write an Action
Plan (With Template and Example) - Indeed).
4. Close Consulting Deals – Convert eight qualified leads into educational-
consulting contracts at ₦50,000 apiece (₦400,000) (Create an Effective
Action Plan in 6 Steps [2025] - Asana).
5. Place HR Candidates – Finalize two recruitment placements to earn
₦360,000 in fees (How To Write an Action Plan (With Template and
Example) - Indeed).

Key Activities
1. Peak Project Delivery & Closure

 Execute Closure Phase: Follow PMI’s closure best practices—finalize

deliverables, conduct stakeholder sign-off meetings, and document lessons
learned—to ensure timely handover and client satisfaction (Project closing -
Project Management Institute).
 Apply Final-Phase Routines: Use the Fifth Phase of project management
(closure) methodology: verify scope completion, transition to operations, and
archive project artifacts (5 Phases of Project Management – A Complete
Breakdown - Kissflow).
 Upsell Opportunities: During hand-off, propose retainer-based support or
post-implementation audits to maintain revenue momentum (Create an
Effective Action Plan in 6 Steps [2025] - Asana).

2. End-of-Quarter Sales Blitz

 Set Clear Blitz Goals: Define daily call targets, revenue milestones, and
priority accounts for the final month—aligned with expert tips on “getting
your goals straight.” (Mastering The Sales Blitz: 12 Expert Tips and Ideas)
 Tailor Messaging: Craft customized value propositions for each segment
(corporates, schools, SMEs) and equip sales reps with blitz-specific kits (one-
pagers, slide decks) (Mastering The Sales Blitz: 12 Expert Tips and Ideas).
 Incentivize the Team: Offer SPIFFs (short-term incentives) for each closed
deal above target, boosting motivation and urgency (Mastering The Sales
Blitz: 12 Expert Tips and Ideas).
 Cross-Functional Alignment: Hold daily huddles with marketing to share hot
leads, adjust messaging, and deploy flash promotions as needed (Mastering
The Sales Blitz: 12 Expert Tips and Ideas).

3. School Excursions Enrollment Push

 Targeted Email Workflows: Deploy segmented email campaigns to school

administrators, highlighting new safety protocols and bespoke itineraries—
using proven K-12 marketing tactics (8 Smart Marketing Strategies For
Schools | Finalsite Blog).
 Partner Outreach: Leverage partnerships with travel providers to offer
bundled discounts and priority booking, amplifying appeal to budget-
conscious schools (Marketing Trips, Tours, and Travel to Schools - Sprint
Education).