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Marketing

The document is an examination paper for the B.Com. degree in Computer Applications at Loyola College, Chennai, focusing on Marketing Management. It consists of three sections: Section A requires short answers to ten questions, Section B involves detailed responses to four questions, and Section C includes two in-depth questions. The exam covers various marketing concepts, strategies, and practices relevant to the field.

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11 views2 pages

Marketing

The document is an examination paper for the B.Com. degree in Computer Applications at Loyola College, Chennai, focusing on Marketing Management. It consists of three sections: Section A requires short answers to ten questions, Section B involves detailed responses to four questions, and Section C includes two in-depth questions. The exam covers various marketing concepts, strategies, and practices relevant to the field.

Uploaded by

dkzr5n45x8
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMPUTER APPLICATIONS


SIXTH SEMESTER – APRIL 2023
UCC 6601 – MARKETING MANAGEMENT

Date: 06-05-2023 Dept. No. Max. : 100 Marks


Time: 09:00 AM - 12:00 NOON

SECTION-A
ANSWER ALL QUESTIONS (10*2=20)
1. Define Relationship Building.
2. What do you understand by the term cognitive dissonance with a suitable example.
3. What do you understand by the term market positioning.
4. What is the role of event managers?
5. State any two innovative marketing practices noticed by you in the recent days.
6. Differentiate between Intensive and Selective distribution.
7. What do you mean by Marketing Mix?
8. Define Guerilla Marketing.
9. Give any two disadvantages of Social Media Marketing.
10. Differentiate between Marketing and Sales.

SECTION-B
ANSWER ANY FOUR QUESTIONS (4*10=40)
11. Explain the four commonly used Market Targeting strategies followed by businesses with apt
examples.

12. Why is studying consumer behavior essential for marketers? (4 m) Explain the types of buying
decision behavior exhibited by consumers while purchasing products (6m)

13. Setting a promotion budget is essential – Why? Bring out the different ways in which promotion
budgets can be set.

14. Explain the various types of Pricing techniques with illustrations.

15. Describe the concept of Marketing Orientations.

16. Explain the influential factors of Social Media Marketing in the modern era.

17. Difference between Marketing Operations and Procurement Operations.

1
SECTION-C
ANSWER ANY TWO QUESTIONS. (2*20=40)
18. What is a marketing Channel’s essential functions. Bring out the various types of marketing channel
systems existing right from the conventional marketing system, to the multichannel available today.
Suggest any two ways in which channel conflicts can be avoided.
19. Market segmentation is the key to understand the target customers. State any three benefits of
segmenting the market. Explain the various variables based on which segmentation can be carried
out using examples of companies who have segmented on that basis.
20. Explain the different classifications of Strategies in Marketing with Instances each.
21. Create a Marketing plan for service-based products based on Marketing trends.

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