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Marketing is the process of identifying and satisfying customer needs profitably, utilizing the marketing mix of product, price, place, and promotion. It involves market research for informed decision-making, branding for recognition and loyalty, and digital marketing for targeted engagement. Ethical marketing emphasizes transparency and social responsibility while maintaining customer relationships through CRM tools.

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5 views1 page

More Lecture Note 1

Marketing is the process of identifying and satisfying customer needs profitably, utilizing the marketing mix of product, price, place, and promotion. It involves market research for informed decision-making, branding for recognition and loyalty, and digital marketing for targeted engagement. Ethical marketing emphasizes transparency and social responsibility while maintaining customer relationships through CRM tools.

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Introduction to Marketing

Marketing is the process of identifying, anticipating, and satisfying customer needs

profitably. It connects businesses with their customers and helps create value.

The marketing mix, or the 4 Ps—product, price, place, and promotion—forms the

foundation of marketing strategy.

Market research involves gathering and analyzing data about consumers and markets.

It supports decision-making about product development and positioning.

Branding builds recognition, trust, and loyalty. Strong brands differentiate themselves

through consistent messaging and emotional appeal.

Digital marketing uses online channels such as social media, email, and search engines.

It allows targeted, measurable campaigns and real-time engagement.

Customer relationship management (CRM) involves using data and tools to maintain

long-term customer satisfaction and loyalty.

Ethical marketing ensures transparency, fairness, and social responsibility. It avoids

misleading claims and respects privacy and diversity.

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