Branding: what brand do you want to give to your product or service?

Answer:
I chose the products and services business. I named my business B Florist. B represents
the first letter of the word “Baik” in Indonesian. The word “Baik” in the English
language is Good. This business will also provide good services and products.
1. Positioning
2. Differentiation
Answer:
- Provide fresh floral at all times.
- Assist customers in selecting flowers that will be used to make a bouquet, to arrange, or
for other needs.
- Offer free shuttle services
- Accepting Online Orders and Digital Marketing
Title: brand of your product
Flower bucket - B Florist
I chose the products and services business
Introduction: the reason why you will set up business, the reason why you choose your
product, and arguments that people need your product.
Starting a business can be a life-changing experience. It can also seem daunting if you've
never done it before. So I daydreamed, imagining myself becoming a rich person. A future of
world domination. But today I'm a little nervous about what it takes to start a business.
Actually, I need the future more than ever, so let's break down the reasons to start this
business.
1. Following my passion
"Choose a job you love and you will never have to work a day in your life. Motivational
quotes like this one from Confucius remind me that you can pursue your passion to live a
happier life. And I know that some people will tell me that some passions are unprofitable,
which discourages me from pursuing them. If your passion is tied to a field, you can and will
find a way to start a successful business doing what you love.
2. To Make a Profit
Making money is often the primary motivation for starting a business. By creating a product
or service that people need or want, entrepreneurs can generate income and build wealth.
3. As a second career
The flower bouquet business is one of the creative businesses because of its potential
business opportunities. There are many people who need a bouquet of flowers. For example,
students are closely related to flower bouquets. This is because students usually need a
bouquet of flowers as a gift for their friends who have just graduated. Gifts in the form of
bouquets are usually more practical because they only need to order them. In addition, the
price is relatively not too expensive. I can use my creative thinking skills to provide
innovations that can attract customers.
There are many people who need a bouquet of flowers. If in the past a bouquet of flowers
was only needed for certain events such as graduations, birthdays or other official events, this
is no longer the case. The need for bouquets today is much more dynamic. People buy
flowers every day without having a specific reason to do so.
Branding: explain the meaning of your brand and reason why you name your product.
I chose the products and services business. I named my business B Florist. B represents the
first letter of the word “Baik” in Indonesian. The word “Baik” in the English language is
Good. This business will also provide good services and products.
Positioning: what is your target of market:
men/women/children/adult/student/teenagers/middle up/etc?
The target market of this business is ranging from teenagers to adults. flower bouquet is
needed in special occasions either for gifts or other special events. there is no age limit of
flower bouquet customers. Children can also buy flower bouquets to give to their teachers on
Teacher's Day.
Differentiation: what is the strength of your product? What makes your product different
from the other.
 - Product Quality: A flower bouquet business can offer high quality products using fresh
flowers and an attractive layout.
- Creative Design: Expertise in designing unique and attractive bouquets can be a strength
that sets the business apart from the competition.
- Supplier Network: Having a good and reliable network of suppliers can ensure a
sufficient supply of flowers to meet customer demand.
- Strategic Location: Locating the business in a strategic location, such as near a campus
or shopping mall, can increase accessibility to potential customers.
- Provides a membership card. It offers a 5% discount on weekdays and a 30% discount
on special days.
Tidak bisa berpatokan pada diskon, semakin mahal produk semakin bagus kualitas. Bisa
rubah diskon menjadi bonus. memberi gift pada member yang royal atau sering
membeli. Sama kaya bca gift reward. In a special days.
Bisa juga pakai bahan organic semua. Melestarikan bumi agar t etap terjaga
A bouquet of flowers at B Florist always maintains the quality of the flowers. Arranging
flowers with certain arts and techniques. with additional discounts on certain days will be an
attraction for customers to buy.
Promotion/Marketing: how to promote your product?

The 4P marketing mix is a marketing strategy based on four "P" variables, namely: product,
price, promotion, and place. The following is an explanation of each 'P' strategy for the
flower bouquet business.

1. Product

Product is one of the means to market flower bouquet products. quality and variety are factors
for people to buy a product.

offers a wide variety of varieties and colors of flower bouquets. With the availability of many
choices, consumers will be more interested in buying.

Always prioritize the freshness and quality of flower bouquet products. The reason is that
people now look for a bouquet not only in terms of appearance, but also in terms of freshness
and quality. To give the best gift to their loved ones.

By ensuring that the quality and freshness of the bouquet products are always maintained, my
products have more selling power than other competitors.

2. Price.

Not only in terms of products, price can also be one of the things that help to market a brand
or product. By setting affordable prices for each flower bouquet product and providing
discounts on certain days, so that consumers are increasingly interested in buying.

3. Promotion
Promoting products with digital marketing or social media marketing strategies. refers to the
behavior of the target audience that we have already found out. Namely, the tendency to give
gifts at graduation or anniversary events.

This means that for the marketing strategy, I can create content about the twists and turns and
preparations for the graduation, the habits of people before and after the anniversary, and the
like.

4. place

The chosen location is around the campus or school. Because the location is close to where
the graduation or anniversary event takes place.

Budgeting: how much do you need to start this business? How much profit do you want to
get?

Equipment

Descriptions Price
Scissors Rp 50.000
Table Rp 30.000
Cutter Rp 10.000
Tape Rp 15.000
Stapler Rp 20.000
Laptop Rp 3.000.000

Operational Budget

Descriptions Price
Stock Artificial Flowers Rp 250.000
Stock Fresh Flowers Rp 750.000
Colored papers Rp 250.000
Ribbon Rp 100.000
Glue Rp 35.000
Electricity, Water and Wifi Rp 300.000

Cost of Goods Sold

Descriptions COGS Sels Profit

Fresh Flowers S Rp 5.000 Rp 10.000 Rp 5.000
Fresh Flowers M Rp 10.000 Rp 15.000 Rp 5.000
Fresh Flowers L Rp 15.000 Rp 20.000 Rp 5.000
Fresh Flowers Bouquet Small Rp 50.000 Rp 60.000 Rp 10.000
Fresh Flowers Bouquet Rp 60.000 Rp 75.000 Rp 15.000
Medium
Fresh Flowers Bouquet Large Rp 70.000 Rp 100.000 Rp 30.000