SUNCITY SCHOOL
Entrepreneurship Project Perfume Vending Machine:
AURA MIST
Solution Submitted by:
AARISH SACHDEVA
ROLL NO - 1
Class - XI-E
AURA MIST
( QUICK DESCRIPTION )
AuraMist is a revolutionary fragrance experience, offering a quick and
convenient way to refresh your scent anytime, anywhere. Imagine stepping up
to a sleek, modern machine and, with the touch of a button, being enveloped in
a fine mist of your favorite fragrance. AuraMist delivers a personalized and
discreet application, perfect for those on the go or anyone seeking a touch of
fragrance throughout the day. We curate a selection of high-quality scents,
from classic favorites to unique niche fragrances, allowing you to express
your individual style. AuraMist isn't just about applying perfume; it's about
experiencing a moment of indulgence and confidence, leaving you feeling
refreshed and empowered. It's your instant aura, on demand.
Product/Service Identification: Perfume Vending Machine
● Why? Convenience, accessibility, and a touch of novelty. People often
want a quick refresh of fragrance, especially on the go. A vending
machine offers this instantly, in locations where traditional perfume
counters might not be available (e.g., gyms, malls, event spaces). It also
caters to those who might be intimidated by high-pressure sales
environments in department stores.
● What? A self-service vending machine dispensing a fine mist of
perfume. It could offer a selection of popular scents or even niche
fragrances. Consider different spray durations or intensities. Potentially,
the machine could offer small, disposable samples for purchase before
committing to a full spray.
● How is it different? Unlike traditional perfume sales, this offers
immediate gratification and a unique experience. It's also different from
simply buying a bottle of perfume; it's a quick, convenient application.
The novelty factor can attract customers. You could differentiate further
by offering curated scent collections (e.g., "Workout Scents," "Date
Night Scents") or even personalized scent recommendations based on a
short quiz on the machine's touchscreen.
2) Competitor Analysis:
It's unlikely there are direct competitors offering spray-on perfume vending
machines. However, you need to consider related businesses:
● Indirect Competitor 1: Perfume Retailers (e.g., Sephora, Ulta, local
boutiques): These offer a wide selection of perfumes but require
interaction with sales staff (or self-service browsing). They target a
broader audience seeking a wider range of products.
● Indirect Competitor 2: Sample Vending Machines (e.g., those found in
department stores): These dispense small vials or paper strips of
perfume. They cater to trial before purchase, not immediate application.
● Indirect Competitor 3: Online Perfume Retailers (e.g., FragranceNet,
department store websites): These offer convenience and often
discounted prices but lack the "experience" and instant gratification of
your proposed machine.
Marketing Mix:
● Product:
○ Features: Multiple fragrance options, adjustable spray
intensity/duration, touchscreen interface, potentially scent
recommendations, sleek and modern machine design. Consider
hygiene (e.g., automatic nozzle cleaning).
○ Variants: Different machine sizes (for different locations), scent
collections, perhaps a premium line with higher-end fragrances.
○ Branding:
■ Name: AuraMist
■ Logo: A stylized perfume bottle silhouette or a droplet
design.
■ Tagline: "Fragrance on Demand," "Your Instant Aura,"
"Refresh Your Scent, Anytime, Anywhere."
○ Packaging: Not applicable for the dispensed product itself, but
consider branding on the machine and any sample packaging.
○ Labeling: Clear instructions on the machine, scent names and
descriptions, pricing information.
Price:
● Competitive Analysis: Research the price of single applications of
similar fragrances at perfume counters or the price of samples. Your
pricing should be competitive yet profitable.
● Pricing Strategy: Consider value-based pricing (highlighting the
convenience and experience) or competitive pricing (aligning with
sample prices). Offer different spray durations at different price points.
Place:
● Distribution Channel: Directly place machines in high-traffic locations:
malls, gyms, event venues, airports, hotels, offices, restaurants,
restrooms.
● Transportation: Partner with a logistics company for machine delivery
and maintenance.
● Inventory: Regularly monitor fragrance levels and replenish as needed.
Consider remote monitoring systems.
Promotion:
● Advertising: Social media campaigns targeting your desired
demographic, partnerships with location owners, online ads, influencer
marketing.
● Sales Promotion: Introductory discounts, bundled offers (e.g., multiple
sprays for a lower price), loyalty programs.
● Personal Selling: Not directly applicable, but ensure the machine itself is
visually appealing and easy to use.
● Public Relations: Press releases announcing the launch, partnerships
with local businesses, participation in relevant events.
