STICol

l
egeGener
al
Sant
osI
nc.Jose
Cat
oli
coSr
.Av
enue,
LagaoGener
alSant
os
Ci
ty,
Sout
hCot
abat
o

I
nPar
ti
alFul
fi
ll
menttotheRequi
rementsi
ntheDegr
eeofBachel
orof
Sci
enceinTour
ism ManagementUndert
heCour
seof

TOURI
SM POLI
CYPLANNI
NGANDDEVELOPMENT

Tour
ism Dev
elopmentPl
anforLamti
l
esNat
urePar
k
(Phase1andPhase2)

Pr
epar
edby
:
Pr
egoni
r,Ri
chel
l
eJean
Banang,
Aly
annaGy
le
Col
ongan,
Kur
tJov
en
Ni
l
ong,
CasmerJean
Bi
tuga,
SweetShel
i
e
Sol
i
vio,
Appl
eMar
iel
Mi
coy
,Kai
l
aMar
ie
Bl
ason,
Kri
zal
yn
Mor
edo,
Mar
ion
Ll
oren,
Maj
el

BSTM 2-
2AA

Pr
esent
edt
o:Ms.Kathl
eenCat
il
o
Inst
ruct
or

Mar
ch24,
2025
 TABLEOFCONTENTS

TOURI
SM DEVELOPMENTPLAN(
PHASE1andPHASE2)

I
ntr
oduct
ion 3

Tour
ism I
ndust
ryPr
ofi
l
eofTheSi
te/
Dest
inat
ion 4

Tr
anspor
tat
ion 5

At
tract
ionsandAct
ivi
ti
es… 4

Accommodat
ion 5

Tour
ist
sFaci
l
iti
es… 5

I
nst
it
uti
onal
Element
s… 5

Ot
herI
nfr
ast
ruct
ure 6

Pr
ofi
l
ingofTour
ist
s 6

Tabl
e1:
Prof
il
ingofTour
ist
s… 6

Si
teEv
aluat
ion 6

Pr
obl
em Tr
eeAnal
ysi
s 9

Fi
gur
e2:
Probl
em Tr
eeAnal
ysi
s… 9

Dest
inat
ions/
Sit
ePr
obl
em Anal
ysi
s&I
dent
if
icat
ion 10

Tabl
e11:
Sit
e/At
tract
ionsComponent
sandi
tsPr
obl
em 12

Goal
sandObj
ect
ivef
orTour
ism Dev
elopment 12

Tabl
e12:
Transl
ati
ngPr
obl
emsi
ntoObj
ect
ive 13

Tabl
e13.Tr
ansl
ati
ngPr
obl
em i
ntoObj
ect
ive 14

Tabl
e14:
Transl
ati
ngPr
obl
em i
ntoObj
ect
ive 14

Obj
ect
iveTr
eeAnal
ysi
s 15

St
rat
egi
esUsedForTour
ism Dev
elopment 18

Tour
ism St
rat
egyFor
med(
SWOTANALYSI
S) 20

PPAS(
PROGRAM,
PROJECTANDACTI
VITI
ES) 21

Tour
ism Pr
ojectPr
ofi
l
e(Pr
ior
it
izat
ion,
Ranki
ng,
andAct
ionPl
an) 22

Ref
erence 32
 I
NTRODUCTI
ON

Fi
gur
e1.I
ntr
oduct
ion

Lamt
il
esNat
urePar
kisaneco-
fr
iendl
ytour
istdest
inat
ionl
ocat
edatK’
l
aja,Br
gy.Conel
,

Gener
alSant
osCi
ty,Phi
l
ippi
nes,i
smanagedbyKasay
landCor
por
ati
on,andi
tisapar
tner

wi
thSTIGener
alSant
osCi
ty.I
tis30hect
aresofl
and.Thewor
d“Lamt
il
es”comesf
rom t
he

B’
l
aant
erm“
lam,
”whi
chmeansapl
ace,
and“
ti
les,
whi
chmeansapl
ant
.Apl
acewher
eyou

canf
inddi
ff
erentki
ndsofpl
ant
sandt
rees.I
tpr
ovi
desabr
eat
htaki
ngv
iewoft
hemount
ains

andt
her
efr
eshi
ngwat
eroft
her
iver
.Fort
hoseseeki
ngr
elaxat
ion,Lamt
il
esi
stheper
fect

spotf
ornat
urel
over
swhoenj
oyhi
ki
ng,pi
cni
cki
ng,campi
ng,unwi
ndi
ng,al
l
evi
ati
ngst
ress,

andenj
oyi
ngt
hebeaut
yofmount
ains.Howev
er,ast
hewor
ldshi
ft
edbecauseoft
he

pandemi
c,COVI
D 19,t
he at
tract
ions’dev
elopmentand pr
ogr
ess wer
eint
err
upt
ed.I
t

under
wentoper
ati
onalchanges,duet
othegl
obalheal
thcr
isi
s.Consequent
ly,i
tsphy
sical

at
tri
but
eswer
egr
eat
lyaf
fect
ed,l
eadi
ngt
oat
empor
arydi
scont
inuat
ionofoper
ati
onsand

f
urt
hercl
osur
e.Nev
ert
hel
ess,ef
for
tst
omai
ntai
nthenat
uralbeaut
yoft
hear
eaper
sist
ed

dur
ingt
hisbr
eak,emphasi
zi
ngpr
eser
vat
ionpr
act
ices.Ther
efor
e,t
hisst
udyf
ocusesont
he

Tour
ism Dev
elopmentPl
anf
orLamt
il
esNat
urePar
kasanamel
i
orat
ionf
ori
tscur
rentand

f
utur
edev
elopment
,di
scov
eryandov
eral
lcondi
ti
ons

3
3
 TOURI
SM I
NDUTSRYPROFI
LEOFTHESI
TE/
DESTI
NATI
ON

TRANSPORTATI
ON:

Vi
si
tor
scant
akeanyv
ehi
clesgoi
ngt
oBar
angayConel
.Accesst
othepar
k

i
nvol
vesa20-
30mi
nut
eswal
kuphi
l
l,ast
hear
eal
acksconcr
eter
oads.Vi
sit
orsof
ten

r
entv
ehi
cl
esoruset
hei
rownmot
orcy
cles,
habal
-habal
tor
eacht
hesi
te.

 Pedi
cab
 Tr
icy
cle
 Jeep
 Habal
-Habal
/Mot
orcy
cle

ATTRACTI
ONSANDACTI
VITI
ES:

Thi
spar
kiswel
l
-knownf
ori
tsst
unni
ngl
andscapesador
nedwi
thv
ibr
antf
lor
a

andl
ushgr
eener
y,maki
ngi
tani
dealspotf
ornat
urel
over
sandadv
ent
ureseeker
s

al
i
ke.Vi
si
tor
scanexpl
orear
angeofwal
ki
ngt
rai
l
sthatwi
ndt
hrought
heser
ene

env
ironment
,of
fer
ingpi
ctur
esquev
iewsandachancet
oobser
vet
hel
ocal
wil
dli
fe.

Fi
gur
e2.At
tr
act
ions

 Swi
mmi
ng

 Nat
urewal
ksandhi
ki
ng

 Nat
ural
Att
ract
ionsandPi
ctur
e-t
aki
ng

 Pi
cni
c

 Gr
assVol
l
eybal
lorBadmi
nton

4
4
ACCOMMODATI
ON:

Basi
caccommodat
ioni
sav
ail
abl
e,i
ncl
udi
nghut
s,cot
tagesandcampi
ngsi
tes,

pr
ovi
dingv
isi
tor
swi
thopt
ionst
ost
ayami
dstnat
ure.

Fi
gur
e3.
Acc
ommodat
ion
 Hut

 Cot
tages
 Campi
ngsi
tes

TOURI
STFACI
LITI
ES/
SERVI
CES:

Somef
aci
l
iti
esmayr
equi
remai
ntenanceori
mpr
ovement
.Vi
sit
orsar
eencour
aged

t
ocont
actt
hepar
kdi
rect
lyf
ort
hemostcur
renti
nfor
mat
ionbef
orepl
anni
ngt
hei
r

v
isi
t.

 Wat
erSuppl
y:The par
k of
fer
s access t
ori
verwat
er,pr
ovi
ding a nat
uraland

r
efr
eshi
ngexper
iencef
orv
isi
tor
s.

 Faci
l
iti
es:Thepar
kfeat
uresaswi
mmi
ngpoolwi
thmount
ainspr
ingwat
er,pi
cni
c

ar
easequi
ppedwi
tht
abl
esandbenches,
andwal
ki
ngt
rai
l
ssui
tabl
eforal
lages.

 Heal
thandSaf
ety
:Thepar
kisequi
ppedwi
thbasi
cheal
thf
aci
l
iti
est
oaddr
essmi
nor

emer
genci
es,
ensur
ingasaf
eenv
ironmentf
orv
isi
tor
s.

I
NSTI
TUTI
ONALELEMENTS

 LGUGENSAN

 STICol
l
ege-Gener
alSant
osI
nc.

5
5
OTHERI
NFRASTRUCTURE:

 Rest
rooms
 Par
kingar
easf
orv
isi
tor
s

PROFI
LINGOFTOURI
STS

Typesof Av
erageAge I
nter
est
s Act
ivi
ti
es Howdidtheyknow
Tr
avel
ers aboutthe
desti
nation
•Ecot ouri
sts •18–25y ears • Relaxat
ion •Swimmi ng •Soci
alMedi
a
•Fami l
y old(Young • Adventure •Voll
eyball
travelers backpackers) • Hikingand •Badminton
•Gr oupof •26–35y ears
Friends
Tr
ekki
ng •Pi
cnic
old(Young
prof
essionals)
Tabl
e1:
Prof
il
ingofTour
ist
s

Ther
ear
edi
ff
erentt
ypesofgr
oupst
hatwantt
ovi
siti
nthi
ski
ndt
our
istat
tr
act
ion

especi
all
yfort
hosewhoar
eseeki
ngnat
uret
ri
ps.Tour
istt
hatages18andabov
ear
emor
e

l
i
kel
ytov
isi
ther
ewhoseeksl
eisur
e.Ther
ear
eact
ivi
ti
est
hatcanaddt
oent
ert
aint
het
our
ist

l
i
kev
oll
eybal
l
,badmi
nton,pi
cni
c,andespeci
all
yswi
mmi
ng.Mostoft
our
istwhov
isi
tst
her
e

sawt
het
our
istat
tract
iononsoci
almedi
a.

SI
TEEVALUATI
ON

Thet
abl
ebel
ow showst
hesi
teev
aluat
ionofLamt
il
esNat
urePar
k,conduct
edon

Mar
ch9,2025,t
oassessi
tsexi
sti
ngcondi
ti
onsbasedonsev
encr
it
eri
a.Thi
sev
aluat
ion

ai
med t
oident
if
y bot
hthe st
rengt
hs and weaknesses of t
he par
kfor pot
ent
ial

i
mpr
ovement
s.Thesi
teev
aluat
ion consi
der
sfact
orssuch asuni
quenessand nat
ural

beaut
y,hi
stor
icaland cul
tur
alv
alue,accessi
bil
i
ty,av
ail
abi
l
ityofbasi
c ut
il
it
ies,on-
sit
e

f
aci
l
iti
es,pr
oper
tyowner
shi
p,and sur
roundi
ng env
ironment
alqual
i
ty.Each cat
egor
yis

assi
gnedascor
etodet
ermi
net
hesi
te'
sov
eral
lpr
ior
it
izat
ionr
anki
ng.

6
6
Uni
quenessandNat
ural
Beaut
y Least Most

1 2 3 4 5

Uni
queAt t
ract
ion(
Nat
ural
/manmade- 4
cul
tur
al)
Beaut
y (how i
t appeal
s t
o 4
physi
cal
sense
Recogni
zedbyDOTast
our
istat
tr
act
ion 1
Nat
ural
/Undi
stur
bed 5
TOTALSCORE 14

Tabl
e2:
Uni
quenessandNat
ural
Beaut
y
Hi
stor
ical
/Cul
tur
eVal
ue Least Most
1 2 3 4 5

Bui
ldHer
itage(
exi
sti
ngf
or50y
ear
s 3
andabov
e)
Fest
ival 1
Cul
i
nar
yex
per
ience 1
Museum 1
TOTALSCORE 6

Tabl
e3:
Hist
ori
cal
/Cul
tur
eVal
ue
Accessi
bil
i
ty Least Most
1 2 3 4 5
Accessi
bleal
lyear(
incl
ude 3
speci
fi
cati
onsofusedvehi
cles
ty
pes)
Avai
labi
l
ityofregul
ar/commer
cial 2
tr
ansportser
vice
Dist
ance from servi
ce center 3
(maximum accept
abl
etrav
elt
ime
i
s30mi nut
es)
Dist
ance from t
own cent
er 1
(Maximum acceptabl
etrav
el
ti
mei s30minutes
TOTALSCORE 9

Tabl
e4:
Accessi
bi
li
ty
Av
ail
abi
l
ityofBasi
cUt
il
it
ies Least Most
1 2 3 4 5
Cl
eanwat
ersuppl
y 3
Suf
fi
cientwat
ersuppl
y 2
Dr
ainage/sewagesy
stem 4
Sol
i
dwast
emanagementsy
stem 3
TOTALSCORE 12

Tabl
e5:
Avai
l
abi
l
ityofBasi
cUt
il
it
ies

7
7
Av
ail
abi
l
ityofon-
sit
efaci
l
iti
es Least Most
1 2 3 4 5
Cl
eanandsaf
erest
room f
ormenand 4
women
Goodaccommodat
ionf
aci
l
iti
es 3
Other act ivi
ty f acil
i
ties (
picni
c, 4
huts,pools,sport
s, and
recreat
ion,etc.
)
Di
rect
ional and i
nfor
mat
ional 4
si
gnage
TOTALSCORE 15

Tabl
e6:
Avai
l
abi
l
ityofon-
sit
efaci
l
iti
es
Pr
oper
tyowner
shi
ps Least Most
1 2 3 4 5
Local
gov
ernmentowned 1

Pr
ivat
elyowned/managed/l
eased 5

Undercomprehensi
veagr
ari
anr
efor
m 5
pr
ogram orCARP
Ancest
ral
domai
n/l
andcl
ai
mant
s 1

TOTALSCORE 12

Tabl
e7:
Proper
tyOwner
shi
ps
Qual
i
tyofSur
roundi
ng Least Most
1 2 3 4 5
Landf
il
l/dumpsi
te 1
Mi
ningsi
te 1
I
nfor
mal
set
tl
ement
s 1
Beaut
if
ulv
ist
a/v
iew 5
Presence ofsuppor
tser vi
ces 5
(suchasemergencyresponse
team,fir
eprev
enti
on

TOTALSCORE 13

Tabl
e8:
Qual
i
tyofSur
roundi
ng
SI
TEPRI
ORI
TIZATI
ONEVALUATI
ONSUMMARY
CHARACTERI
STI
C TOTALSCORE
Uni
quenessandNat
ural
Beaut
y 14
Hi
stor
ical
/Cul
tur
eVal
ue 6
Accessi
bil
i
ty 9
Av
ail
abi
l
ityofBasi
cUt
il
it
ies 12
Av
ail
abi
l
ityofon-
sit
efaci
l
iti
es 15
Pr
oper
tyowner
shi
p 12
Qual
i
tyofSur
roundi
ng 13

Tabl
e9:
Sit
ePr
ior
it
iz
8at
ionEv
aluat
ionSummar
y
8
 SI
TEPRI
ORI
TIZATI
ONRANKI
NG
OVERALLTOTALSCORE RANKI
NG
81 1
Tabl
e10:
Sit
ePr
ior
it
izat
ionRanki
ng

Basedont
heev
aluat
ion,
uni
quenessandnat
uralbeaut
yrecei
vedahi
ghscor
e,meani
ng

i
tisst
il
lremar
kabl
eint
heey
esoft
our
ist
s.Thehi
stor
icalandcul
tur
alv
aluer
ecei
vedal
ow

scor
ebecauset
hepl
acedoesnotpossessmanyhi
stor
icalorcul
tur
alt
rai
ts.Accessi
bil
i
ty

scor
edmoder
atel
yduet
othest
ruggl
est
our
ist
smustencount
erbef
orer
eachi
ngt
hepl
ace.

Theav
ail
abi
l
ityofbasi
cut
il
it
iesal
sor
ecei
vedamoder
atescor
eduet
oissueswi
thwat
er

f
low.Theav
ail
abi
l
ityofon-
sit
efaci
l
iti
esi
ssomewhatgood,
butt
hecl
eanl
i
nessofr
est
rooms

i
snotconsi
stent
.Ov
eral
l
,thepl
acei
sst
il
lbeaut
if
uldespi
tesomepr
obl
ems,butt
her
eis

al
way
sroom f
ori
mpr
ovement
.

PROBLEM TREEANALYSI
S

Touri
sts EFFECT
Di
ssat
isf
acti
on

PoorPromoti
on Local slackthe l
ackofenvi
ronment
al
PROBLEM
Hinderi
ngLamtil
es’ expertiseto management
GrowthasaLeading ef
fectivel
ymanageor
LocalEcot
ouri
sm promot ethe
Desti
nati
on” attr
action.

CAUSE
PoorManagement

Fi
gur
e4:
Probl
em Anal
ysi
s

9
 Lamt
il
esNat
urePar
kinGener
alSant
osCi
tyf
acessi
gni
fi
cantchal
l
enges:i
tsgr
owt
has

al
eadi
ngl
ocalecot
our
ism dest
inat
ioni
shi
nder
edbyi
nef
fect
ivepr
omot
ion,whi
chl
i
mit
s

v
isi
torawar
enessandr
evenue.Thel
ocalcommuni
tyal
sol
ackst
heexper
ti
seneededt
o

ef
fect
ivel
ymanageormar
kett
heat
tract
ion,l
eadi
ngt
omi
ssedeconomi
coppor
tuni
ti
esand

pot
ent
ial
l
ysubparv
isi
torexper
iences.Thi
sisf
urt
hercompounded byan i
nsuf
fi
cient

env
ironment
almanagementf
ramewor
kthatdi
rect
lyt
hreat
enst
hepar
k'sbi
odi
ver
sit
yand

l
ong-
ter
m sust
ainabi
l
itybyf
ail
i
ngt
oadequat
elycont
rolwast
e,managev
isi
tori
mpact
,and

enf
orceconser
vat
ionr
ules.

DESTI
NATI
ON/
SITEPROBLEM ANALYSI
S&I
DENTI
FICATI
ON

Lamt
il
esNat
urePar
k,l
ocat
edi
nGener
alSant
osCi
ty,
isabeaut
if
ulpl
acef
ull
ofgr
eener
y,

cl
earwat
er,
andf
reshai
r.I
tisaper
fectspotf
orpeopl
ewhowantt
orel
axandenj
oynat
ure.

Thepar
kpr
ovi
desaqui
etandcal
mingenv
ironment
,maki
ngi
tagr
eatescapef
rom t
henoi
se

andbusyl
i
feoft
heci
ty.Howev
er,asmor
etour
ist
svi
sit
,sev
eralchal
l
engeshav
eemer
ged

duet
oenv
ironment
alandi
nfr
ast
ruct
urel
i
mit
ati
ons.

PoorPr
omot
ionHi
nder
ingLamt
il
es’
Growt
hasaLeadi
ngLocal
Ecot
our
ism Dest
inat
ion

Poor Pr
omot
ion Hi
nder
ing Lamt
il
es’Gr
owt
h as a Leadi
ng Local Ecot
our
ism

Dest
inat
ion"meanst
hatLamt
il
esNat
urePar
kisn'
treachi
ngi
tsf
ullpot
ent
ialasat
opeco-

t
our
ism spoti
nthel
ocalar
eabecausei
t'
snotbei
ngmar
ket
edoradv
ert
isedef
fect
ivel
y.

Essent
ial
l
y,notenoughpeopl
eknowabouti
t,ort
hemar
ket
ingi
sn'
tconv
inci
ngt
hem t
ovi
sit
,

whi
chl
i
mit
sit
sgr
owt
handabi
l
ityt
ocompet
ewi
thot
herdest
inat
ions.

Local
slackt
heexper
ti
set
oef
fect
ivel
ymanageorpr
omot
etheat
tract
ion.

Thi
simpl
i
est
hatl
ocalr
esi
dent
s,despi
tet
hei
rpr
oxi
mit
ytoLamt
il
esNat
urePar
k,l
ack

10
t
henecessar
yski
l
ls,knowl
edge,ort
rai
ningi
ntour
ism managementandpr
omot
iont
o

ef
fect
ivel
yoper
atet
heat
tract
ionordr
awi
nvi
sit
ors.

l
ackofenv
ironment
almanagement

Lackofenv
ironment
almanagement
"meanst
her
e'sanabsenceofor
gani
zedef
for
tsor

ef
fect
ivesy
stemsi
npl
acet
opr
otectnat
uralr
esour
cesandcont
rolpol
l
uti
on.Thi
sof
ten

l
eadst
oenv
ironment
aldegr
adat
ionbecauseact
ivi
ti
esar
enotmoni
tor
ed,r
egul
ati
onsar
en'
t

enf
orced,
andsust
ainabl
epr
act
icesar
en'
ti
mpl
ement
ed.

SI
TE/ COMPONENT PROBLEM /I
SSUES
ATTRACTI
ONS
LAMTILESNATURE ENVI
RONMENTAL Nat ur
alWaste:
PARK Falli
ng leaves and other nat ur
al debr i
s
frequentl
yaccumulateeont hegroundandi n
wat erfeatur
es li
ke t
he pool.Thisleads to
clogged dr ai
nage systems, unpl easant
appearancee,andpossibleov er
fl
ow,maki ng
thearealessinvi
ti
ng.

Nat ural
Cal amiti
es:
The par k's proxi
mi t
yt ot he r
ivermakes i
t
vulnerablet ofl
ooding,especi
all
yduri
ngheavy
rai
ns. Fl ooding causes mud and di r
tt o
cont aminatet hepool ,making i
tunsafefor
swimmi ng.Landsli
desmayal sooccuri
nhil
ly
areas.
TRANSPORTATI
ON Lackofadequat
epubli
ct r
anspor
tat
ion:The
park'
sremotelocat
ion makes it hardt o
accessf
orv
isi
tor
swit
houtpri
vat
evehicles.

Theabsenceofregul
arbusorshutt
leser
vices
l
imitsvi
sitornumbers and af
fect
st our
ism
growt
h.

ACCOMMODATI
ON Lackofaccommodat i
onf acil
i
ties:Thepar
k's
remotelocati
onmakesi thardt oaccessfor
visi
tor
swithoutpr
ivat
ev ehi
cles.

Theabsenceofregul
arbusorshutt
leser
vices
l
imitsvi
sitornumbers and af
fect
st our
ism
growt
h.

OTHER Poorinfrastructur
emai ntenance:
I
NFRASTRUCTURE Trai
ls,signage,andrest roomsar enotregul
arl
y
maintained,reduci
ngv isitorcomfortandsafet
y.
Thel ackofcl eardirect i
onalsignsand
damagedpat hsmakesi tharderfort
ourist
sto

11
 nav
igat
ethepar
k.

Tabl
e11:Si
te/
Att
ract
ionsComponent
sandi
tsPr
obl
em

GOALSANDOBJECTI
VESFORTOURI
SM DEVELOPMENT

Goal
sandobj
ect
ivesar
eessent
ialf
orsuccessf
ult
our
ism dev
elopment
,ser
vingasar
oadmap

t
owar
daspeci
fi
cvi
sion.Byset
ti
ngmeasur
abl
etar
get
s,t
heyal
l
ow ust
otr
ackpr
ogr
essandmake

necessar
yst
rat
egi
c adj
ust
ment
s.Thi
s hel
ps ev
aluat
ethe ef
fect
iveness and i
mpactoft
our
ism

i
nit
iat
ives.Cl
ear
ly def
ined goal
s al
so gui
de l
ong-
ter
m pl
anni
ng,consi
der
ing t
he env
ironment
,

12
communi
ty,and f
utur
e gener
ati
ons.They pr
ovi
de a f
ramewor
kforact
ion,enabl
i
ng pr
ogr
ess

measur
ementandensur
ingal
i
gnmentwi
thdesi
redout
comes.Bel
ow ar
ethesuggest
edgoal
sand

obj
ect
ivesf
orLamt
il
esNat
urePar
k.

Goal
1:Sust
aini
ngLamt
il
es:
Preser
vingI
tsBeaut
yandBi
odi
ver
sit
y
Obj
ect
ives:

TomakeLamt
il
esasust
ainabl
etour
ism dest
inat
ionpr
eser
vingi
tsbeaut
yandbi
odi
ver
sit
y,

we'
l
lfocusoni
nfr
ast
ruct
uredev
elopment
.Thi
smeansr
evi
tal
i
zingLamt
il
esNat
ureEco-
Par
k's

oper
ati
onsandenhanci
ngv
isi
torexper
iencewi
theco-
fr
iendl
ytr
ail
s,campsi
tes,andv
isi
tor

cent
erst
oencour
ager
epeatv
isi
ts,andst
ri
ctl
yenf
orceconser
vat
ionr
ulest
opr
otectt
he

par
k'suni
quer
esour
ces.

Goal
2.Empower
ingCommuni
ti
es:
Adv
anci
ngLocal
Par
ti
cipat
ioni
nTour
ism f
orEconomi
c

Gr
owt
handCul
tur
alPr
eser
vat
ion

Obj
ect
ives:

Engagel
ocal
sint
our
ism f
oreconomi
cbenef
it
sandcul
tur
alpr
eser
vat
ionbyeducat
ingt
our
ist
son

conser
vat
iont
hroughwor
kshops,nat
urewal
ks,andmat
eri
als;par
tnerwi
thschool
sforenv
ironment
al

educat
ion;usei
nfor
mat
ivesi
gns;pr
ovi
decont
entonwast
emanagement
,wi
l
dli
fe,andsust
ainabl
e

hi
ki
ng;
enf
orcesust
ainabl
etour
ism pol
i
cies;
andr
equi
rev
isi
torconser
vat
ionor
ient
ati
on.

Goal
3.Pr
omot
eLamt
il
esNat
urePar
konal
ocal
scal
easal
eadi
ngeco-t
our
ism dest
inat
ion

Obj
ect
ives:

Pr
omot
e Lamt
il
es gl
obal
l
yas a t
op eco-
tour
ism spotbycr
eat
ing l
ocalj
obs and busi
ness

oppor
tuni
ti
es,showcasi
ngi
tsuni
queat
tract
ionst
hroughbr
andi
ngandpar
tner
shi
ps,andt
rai
ning

l
ocal
sfort
our
ism j
obs;l
aunch communi
ty-
based t
our
ism hi
ghl
i
ght
ing l
ocalcul
tur
e,ensur
efai
r

oppor
tuni
ti
esf
orl
ocalbusi
nesses,i
mpl
ementsust
ainabl
emar
ket
ingpol
i
cies,anduseeco-
fr
iendl
y

pr
omot
ional
mat
eri
als.

OBJECTI
VETREEANALYSI
S

Thi
stour
ism dev
elopmentpl
anhassi
gni
fi
cantgoal
sandobj
ect
ivest
hatneedt
obedonewher
e

13
t
hisi
snotmer
elycr
eat
edf
ornot
hingbutt
opr
oducesomet
hingwel
lwi
thi
nthesi
tewhi
chi
sthe

Lamt
il
esNat
ureEco-
Par
k.Thef
igur
ebel
ow showst
hegoal
sandi
tscor
respondi
ngobj
ect
iveswi
th

act
ivi
ti
es,
proj
ect
,pr
ogr
ams,
andpol
i
cies.

GOAL1
TomakeLamt i
l
esasustainabl
e
dest
inat
ionwhi
lepr
eser
vingitsbeaut
yand
bi
odiver
sit
y

Inf
rast
ruct
ureDevel
opment(theret
riev
al

OBJECTI
ofLamtil
esNatur
eEco-Parkoperat
ion)
andimprovethevi
sit
orexper
ience.

VE
Developeco-f
ri
endlytrai
l
s,
PPAP
campsi t
es,
andv isi
tor Sust
ainabler
egul
ati
onsand
centerstoi
mpr ove pol
icycreat
ionact
ivi
ti
es
experi
encesand
encourageret
ur n

To make Lamt
il
es a sust
ainabl
etour
ism dest
inat
ion pr
eser
ving i
ts beaut
y and

bi
odi
ver
sit
y,we'
l
lfocuson i
nfr
ast
ruct
uredev
elopment
.Thi
smeansr
evi
tal
i
zing Lamt
il
es

Nat
ure Eco-
Par
k's oper
ati
ons and enhanci
ng v
isi
torexper
ience wi
th eco-
fr
iendl
ytr
ail
s,

campsi
tes,and v
isi
torcent
erst
o encour
ager
epeatv
isi
ts.We'
l
lal
so par
tnerwi
thl
ocal

conser
vat
iongr
oups,andst
ri
ctl
yenf
orceconser
vat
ionr
ulest
opr
otectt
hepar
k'suni
que

r
esour
ces.

14
 Toengagethel
ocal
communit
yint
our
ism,
and

GOAL2
ensur
ingpar
kmanagement
.

Tocreatepl
ansandprogramst hatwi
l
leducate
tour
ist
saboutthei
mportanceofconserv
ation

OBJECTI
andsustai
nabl
etour
ism pract
ices

VE
 Holdwor kshopsonconser vat
ion  Createeducationalmateri
als
andsustainabletour
ism for onconser vat
ionand
touri
sts. sustainabl
etourism.
 Offergui
dednat urewalksto  Partnerwithl
ocal school
sto
educatev i
sit
orsonthepar k’
s

PPAP
promot eenvi
ronment al
ecologyandconser v
ati
on. education.

 Establ
ishandenfor cesustai
nabl
e
 Placeinfor
mat i
vesigns touri
sm poli
ciesf
orLamt i
les
promot i
ngconservati
onand NaturePark.
responsibl
etouri
sm.
 Requirevi
sit
ororientat
ionon
 Of f
ereducati
onalcontenton conservat
ionbeforepar kentr
y
wast emanagement ,wil
dli
fe
protect
ion,andsustai
nable
hiki
ng.

Engagel
ocal
sint
our
ism f
oreconomi
cbenef
it
sandcul
tur
alpr
eser
vat
ionbyeducat
ing

t
our
ist
sonconser
vat
iont
hroughwor
kshops,nat
urewal
ks,andmat
eri
als;par
tnerwi
th

school
sforenv
ironment
aleducat
ion;usei
nfor
mat
ivesi
gns;pr
ovi
decont
entonwast
e

management
,wi
l
dli
fe,andsust
ainabl
ehi
ki
ng;enf
orcesust
ainabl
etour
ism pol
i
cies;and

r
equi
rev
isi
torconser
vat
ionor
ient
ati
on.

15
 GOAL3
Topromot
eLamt i
l
esNatur
eParkonal ocal
scal
easaleadi
ngeco-t
our
ism dest
inat
ion

Tocreatetourism j
obsandbusiness
opport
unit
ieswhi l
epromotingLamt i
l
es
Natur
eParkl ocall
yandgloball
y,showcasi
ng

OBJECTI
i
tsuniqueattracti
ons.

VE
 Buil
dpar tnershipst o
enhancet ourism in  Createtrai
ningprogr
amst
o
Lamt i
l
esNat urePar k. equiplocal
sf ort
ouri
sm
j
obs.
 Highli
ghtt hepar k’s

PPAP
attr
acti
onsandpr ovide
touri
sm informat ionf or  Launch communi t
y-
promotion. based touri
sm to
showcase l ocal cul
ture
andtradi
ti
ons

 Createabr andingstrat
egy
 l
ocal businessesgetfair
toshowcaseLamt i
l
es
NaturePar k’
sunique chancesi ntouri
sm proj
ects.
attr
acti
ons. Createmar keti
ngrulesthat
 Partnerwithmar keti
ng supporteco- f
ri
endlytr
avel
agenciesforlocaland andencour agev i
sit
orstoact
globalpromotional
campai gns. responsibly

Pr
omot
e Lamt
il
es gl
obal
l
yas a t
op eco-
tour
ism spotbycr
eat
ing l
ocalj
obs and

busi
ness oppor
tuni
ti
es, showcasi
ng i
ts uni
que at
tr
act
ions t
hrough br
andi
ng and

par
tner
shi
ps,and t
rai
ning l
ocal
sfort
our
ism j
obs;l
aunch communi
ty-
based t
our
ism

hi
ghl
i
ght
ing l
ocalcul
tur
e,ensur
efai
roppor
tuni
ti
es f
orl
ocalbusi
nesses,i
mpl
ement

sust
ainabl
emar
ket
ingpol
i
cies,
anduseeco-
fr
iendl
ypr
omot
ional
mat
eri
als.

15
 STRATEGI
ESUSEDFORTOURI
SM DEVELOPMENT

Adopt
ing st
rat
egi
es,Lamt
il
es Nat
ure Par
k can di
ff
erent
iat
eit
sel
fas a pr
emi
er

ecot
our
ism dest
inat
ion,
whi
l
epr
omot
ingsust
ainabl
etour
ism pr
act
icesandsuppor
ti
ngl
ocal

communi
ti
es.Thef
oll
owi
ngar
ethei
dent
if
iedt
our
ism dev
elopmentst
rat
egi
esf
ocusedon

i
mpr
ovi
ngt
heenv
ironment
alsust
ainabi
l
ityandf
aci
l
iti
esdev
elopmentofLamt
il
esNat
ure

Par
k:

Di
ff
erent
iat
ionSt
rat
egy

As Lamt
il
es Nat
ure Par
k encount
ers chal
l
enges f
rom t
hei
r env
ironment and

i
nfr
ast
ruct
ure,oneofourpr
imar
ygoal
sist
omi
nimi
zehumanwast
eimpact
,pr
otectt
he

nat
uralecosy
stem,and enhance publ
i
c ser
vice t
hrough sust
ainabl
einf
rast
ruct
ure.To

achi
evet
his,weadopt
edadi
ff
erent
iat
ionst
rat
egybyof
fer
ingauni
quel
yeco-
consci
ous

v
isi
torexper
ience,i
nvest
ing i
nupgr
adi
ng equi
pmentand dev
elopi
ng i
nfr
ast
ruct
urecan

mai
ntai
nthe sust
ainabi
l
ityand saf
etyt
hatdi
sti
ngui
shes t
he par
kfr
om ot
hernat
ure

dest
inat
ions.Theseupgr
adeswi
l
lusel
ocal
l
ysour
ced,eco-
fr
iendl
ymat
eri
als,enhanci
ng

v
isi
torcomf
ortandsaf
etywhi
l
emai
ntai
ningast
rongenv
ironment
alf
ocus.

Thi
s appr
oach emphasi
zes i
nnov
ati
ve,sust
ainabl
einf
rast
ruct
ure and ser
vices t
hat

appealt
o env
ironment
all
y consci
ous t
our
ist
s.Thr
ough t
his st
rat
egy
,Ident
if
ying and

showcasi
ngLamt
il
esNat
urePar
k'suni
quef
eat
ures,exper
iences,andcul
tur
alher
it
age,and

ef
fect
ivel
ycommuni
cat
inganddel
i
ver
ingt
heseuni
quesel
l
ingpoi
ntscanat
tr
actandr
etai
n

popul
ati
ons.

Thedi
ff
erent
iat
ionst
rat
egyi
sadopt
edt
osetLamt
il
esNat
urePar
kapar
tfr
om ot
her

nat
uredest
inat
ionsbypr
ovi
dingadi
sti
nct
ive,eco-
consci
ousv
isi
torexper
ience.Ast
he

demandf
orsust
ainabl
etour
ism r
ises,t
rav
eler
sar
emor
eli
kel
ytochoosedest
inat
ionst
hat

r
efl
ectt
hei
renv
ironment
alv
alues.Byof
fer
ingi
nnov
ati
ve,eco-
fr
iendl
yinf
rast
ruct
ureand

ser
vices,Lamt
il
escancr
eat
eauni
quei
dent
it
ythatappeal
sto env
ironment
all
yawar
e

15
v
isi
tor
swhi
l
epr
omot
ingconser
vat
ionandl
ong-
ter
m sust
ainabi
l
ity(
UNWTO,
2018)
.

FocusSt
rat
egy

Recogni
zi
ngLamt
il
esNat
urePar
kasanemer
gingeco-
tour
ism dest
inat
ion,af
ocus

st
rat
egyi
sadopt
edt
otar
getenv
ironment
all
yconsci
oust
our
ist
sandnat
urel
ovi
ngv
isi
tor
s.

Thi
sst
rat
egysuppor
tst
hedev
elopmentoff
aci
l
iti
esandpr
ogr
amst
hatar
einhar
monywi
th

t
heenv
ironment
,ensur
ingt
hatt
hepar
k’snat
ural
beaut
yremai
nspr
eser
ved.

Speci
fi
cact
ionsundert
hisst
rat
egyi
ncl
udet
hecr
eat
ionofeco-
tr
ail
s,si
gnagef
or

env
ironment
aleducat
ion,
andwast
emanagementf
aci
l
iti
est
hatpr
omot
eresponsi
blet
our
ist

behav
ior
.Addi
ti
onal
l
y,const
ruct
ionwi
thi
nthepar
kwi
l
lfol
l
owl
ow-i
mpactdesi
gnpr
inci
ples,

av
oidi
ngper
manentori
ntr
usi
vest
ruct
urest
hatmayhar
mtheecosy
stem

Thi
s f
ocused dev
elopment al
l
ows Lamt
il
es t
o of
fer a wel
l
-mai
ntai
ned and

env
ironment
all
yrespect
fulexper
ience,suppor
ti
ng bot
hconser
vat
ionef
for
tsand v
isi
tor

sat
isf
act
ion.Thef
ocusst
rat
egyenabl
esLamt
il
esNat
urePar
ktoconcent
rat
eit
sresour
ces

andef
for
tsonaspeci
fi
cmar
ketsegment
—env
ironment
all
yconsci
ousandnat
ure-
lov
ing

t
our
ist
s.Thi
star
get
edappr
oachsuppor
tst
hedev
elopmentoff
aci
l
iti
esandpr
ogr
amst
hat

ar
ebot
henv
ironment
all
yrespect
fulandal
i
gnedwi
tht
hev
aluesofi
tscor
eaudi
ence.I
t

ensur
est
hatt
hepar
kcanmai
ntai
necol
ogi
calbal
ancewhi
l
epr
ovi
dingmeani
ngf
uland

educat
ionalexper
iences t
hatf
ost
erl
ong-
ter
m v
isi
torengagementand env
ironment
al

st
ewar
dshi
p(UNEP,
2011)
.

TOURI
SM STRATEGYFORMED(
SWOTANALYSI
S)

Toef
fect
ivel
yposi
ti
onLamt
il
esNat
urePar
kasal
eadi
ngecot
our
ism dest
inat
ion,a

SWOT anal
ysi
swasconduct
edt
ogui
det
hef
ormul
ati
onofst
rat
egi
cappr
oaches.Thi
s

anal
ysi
sser
vest
oconv
ertweaknessesi
ntooppor
tuni
ti
es,l
ever
agest
rengt
hs,andmi
ti
gat
e

t
hreat
s,al
i
gni
ngwi
tht
hepar
k’smi
ssi
onofsust
ainabl
etour
ism andenv
ironment
al.

15
 I
nter
nal
Env
ironment
al St
rengt
h(S) Weakness(
W)

•Richnat ural sceneryand •Inadequat einfr

ast ructureand
biodiver
sity. mai ntenanceoft ourist
•Strongcommi tmentt o facili
ti
es.
env i
ronment al •Noaccesst oel ectrici
tyand
sust ai
nabili
tyand moder nameni ti
es.
conser vati
on. •Limitedrangeofact iv
iti
esand
•Uniquev isi
torexper iences attracti
ons.
througheco- tr
ail
s,low-impact •Inconsistentlocal communi ty
designs, andl ocalmat eri
als. suppor tandl ackoff ood
•Useofl ocal l
ysour ced,eco- establishment s
Ext
ernal
Env
ironment
al
fri
endlymat erial
s.
Oppor
tuni
ti
es(
O) S-
OSt
rat
egi
es W-
OSt
rat
egi
es

•Ri
singdemandf oreco-
touri
sm •Promot eLamt il
esasa •Improv eandmai nt ai
nf aci
li
ti
es
andgreent ravel sustai
nabl eecot our
ism model usingeco- fr
iendl y
, affordable
•Part
nershipswitheducati
onal byemphasi zingi tsnatur
al solutionssuppor t
edby
i
nstit
utionsandNGOs beautyandgr een gov ernmentgr ant sorNGOs.
•Publi
cawar enessand i
nfrastruct
ur e. •Engagel ocal communi ties
envi
ronment aleducati
on •Buil
dpar t
ner shipsfor througheducat ionandj obst o
campaigns research,conser vat
ionefforts, i
ncr easesuppor tandr educe
andeco- educat i
onhubs. mai ntenancei ssues.
•Uti
li
zeeco- trailsand •Expandat tractionsby
educational signaget oattract i
nt r
oduci nggui dednat ure
touri
stsinter estedin wal ksandenv ir
onment al
sustai
nabili
ty . programst odi ver
si fy
offeri
ngs.
Thr
eat
s(T) S-
TSt
rat
egi
es W- TSt r
ategies

•Nat
uraldi
sast
ersand •Builddi saster-
resil
ient •Devel
oplow-impact
envi
ronmental
degradat
ion structuresusi ng i
nfrast
ructur
etomi ni
mize
•Competi
ngattr
act
ionsinthe sustainabl e potent
ialdamageduring
regi
on mat eri
al sandr ei
nfor ce calamities.
•Regul
ator
yshi
ft
srequi
ri
ng regulatorycompl iance. •Implementst r
at egi
cmar keti
ng
expensi
veupgr
ades •Diff
erent i
ateLamt i
l
esby andpr icingt ohighl i
ghtvalue
promot i
ngi tsuniqueeco- despitel i
mi tedf acil
it
ies.
consci ousi mageand •Securef undi nganddev el
op
experiences. publi
c-pr iv
at epar tner
shipsto
•Ensur epr oacti
vealignment easet hef inancial burdenof
withenv i
ronment allawsby futur
er egul atoryadjustments.
usingf lexi
ble,compl iantdesi
gn
approaches.
Tabl
e10.SWOTanal
ysi
sforTour
ism St
rat
egyFor
mul
ati
on

PPAS(
PROGRAM,
PROJECTANDACTI
VITI
ES)

Thi
ssect
ionout
li
neshow pr
ogr
ams,pr
oject
s,andact
ivi
ti
es(
PPAs)wi
l
lser
veasa

mechani
sm f
orachi
evi
ngLamt
il
esNat
urePar
k'sgoal
s.Wewi
l
lident
if
ythesePPAsusi
ng

pr
obl
em andobj
ect
ivesanal
ysi
s,whi
chwi
l
lthengui
deusi
nal
i
gni
ngt
hem wi
tht
het
our
ism

dev
elopmentpl
an'
sgoal
s,obj
ect
ives,
andpr
ogr
am.

15
GOALS OBJECTI
VES STRATEGY PROGRAM/PROJECT/
ACTI
VITI
ES
Sustai
ning I
nf r
astructur
eDev elopment(t
he ✓Eco-fr
iendlyi
nfr
astructur
e:
Lamt i
l
es: retr
ievalofLamt i
lesNatureEco- Devel
opsust ai
nabl
et r s, ✓Dev
ai
l el
opeco- f
ri
endlytr
ail
s,
Preservi
ngIt
s Parkoper ati
on)andi mprovethe campsit
es, andvi
sit
or camp si
tes,
a ndvisi
torcent
ers
Beautyand visi
torexperience. cent
ersusinglocal
,green toimp r
oveexp er
iencesand
Biodi
versi
ty. materi
als. encourageretur
n
✓Operati
onal ef
fi
ciency
:
✓Sust
ainabl
eregul
ati
onsand
Impl
ementr enewable
pol
i
cycreati
onacti
vi
ti
es
ener
gy,waterconservati
on,
androbustwaste
management .
✓Engagingexper i
ences:
Inst
alli
nter
preti
vesignage
andexploredigi
taltoolsto
educateandinspir
er epeat
visi
ts.
Toengaget he Tocreateplansandpr ogramsthat ✓impl ementast rategy ✓conductwor kshopsand
l
ocal wil
leducatet ouri
sts about the focusedont rai
ningt hem in guidedwal ksonconser vati
on
communi t
yin i
mpor t
ance of conser v
ation and touri
sm andconser vat
ion, andecol ogy .
tour
ism,and sust
ainabl
etourism pr
acti
ces ✓ensur ingt heirformal ✓pl aceinformat i
vesi gnsand
ensuri
ngpark representationi npar k offereducat ional contenton
management . governance, enablingdirect wast emanagement ,wildli
fe,
economi cbenef it
st hrough andsust ainabl ehiking.
l
ocal businessesandf air ✓Par t
neri
ngwi t
hlocal schools
revenueshar ing, forenv i
ronment al education
✓mai ntainingopen andenf orcingsust ainable
communi cat i
onf orast rong tourism policiesar ealsokey .
partnership.
Promote To cr eate touri
sm j obs and ✓St rategyfocusont arget ✓Bui
ed ldkeypar t
nershipsand
Lamtil
esNat ur
e business oppor tuniti
es whi le di
gitalandcommuni ty highl i
ghtt hepar k'
suni que
Parkonal ocal promot ing Lamtil
es Nat ur
e Park marketing. attract ionst hrough
scal
easa l
ocallyandgl obal
ly,showcasingi
ts compr ehensi vetour i
sm
✓compel li
ngonlinecont ent
,
l
eadingeco- uniqueat t
racti
ons. i
nf ormat ionandadedi cat
ed
✓collaboratewit
hl ocal
tour
ism brandi ngst rategy.
i
nfl
uencer sandmedi a,and
desti
nati
on ✓Col labor atewi thmar ket
ing
hostawar enesscampai gnsto
agenci es
hi
ghlightthepark'sunique
✓l aunchcommuni ty-
based
off
erings.
tourism i ni t
iati
ves.
✓conser
vati
oneff
ortst
o ✓Fai roppor tunit
iesforlocal
r
esi
dentsandnearbyvi
sit
ors. busi nesses.
✓Cr eat et r
ainingpr ogramsfor
l
ocal st osecur etouri
sm jobs.

Tabl
e11.PPAI
dent
if
icat
ionTabl
e
Thi
stabl
e 11 shows t
he v
ari
ous i
mpor
tantact
ion pl
ans i
n or
dert
oful
lfi
l
lthi
s

dev
elopmentpl
ani
nwhi
chsi
gni
fi
cantv
ari
ousact
ivi
tyt
hatt
hepl
annerwi
l
lbeexecut
ingf
or

t
hedev
elopmentef
fect
ivei
mpl
ement
ati
onoft
hispl
anf
orLamt
il
esNat
ureEco-
Par
k.

TOURI
SM PROJECTPROFI
LE(
PRI
ORI
TIZATI
ON,
RANKI
NGANDACTI
ONPLAN)

15
 I
nthi
s sect
ion t
he t
abl
e bel
ow shows pr
ojectpr
ofi
l
ing.I
tcont
ains t
he pr
oject

component
,act
ivi
ti
es,br
iefdescr
ipt
ionoft
hepr
oject
sandt
heest
imat
edcost
sincar
ryi
ng

outsuchpr
oject
s.

Pr
ojectName Br
iefDescr
ipt
ion Est
imat
eCost

Devel
opeco-
fr
iendlyt
rail
s, Thispr ojectf ocusesondesi gning
Campsit
eandvisi
torcenter
s andconst r
uctingnew, or
Proj
ect upgr adingexi sti
ng, infrastr
uct ure
withinLamt il
esNat urePar kusi ng
PHP30,
000
sust ai
nabl epr acti
cesand
mat erials.Thegoal ist omi nimize
environment al i
mpactwhi l
e
si
gni fi
cant l
yenhanci ngt hev isit
or
exper i
ence
Part
nerwit
hlocalschool
sto Thispr ojectai mst oest ablishing
promoteenvi
ronmental coll
abor at i
ve pr ogr ams and
educat
ion i
niti
at i
veswi thschool si nGener al
Santos Ci ty and sur r
oundi ng
communi ti
es t
o i
ntegrate
PHP30,
000
envi
r onment al awar eness and
conser vation pr i
nciplesi ntot heir
curr
iculum andact i
vities.

Of
fereducati
onalwaste provi
dingvisit
orswithinf
ormat i
on
management ,
wil
dli
fe and resources thatteach them
pr
otect
ion,andsust
ainabl
e how t
o mini
mize their
pr
acti
ces. envir
onment al i mpact whi l
e PHP10,
000
enjoyi
ngLamt il
esNaturePark.

Holdwor kshopson This pr oj

ect ai ms pr oviding
conservati
onand training sessi ons t o par k
sustai
nabletouri
sm st
aff empl oyeest hateducat et hem on
env ir
onment al prot ection PHP20,
000
principles, r esponsible t ourism
pract ices,andhow t oi mpl ement
these i ntheirdai ly duties.Thi s
ensur est hest affunderstandsand
activel ycontributestot hepar k's
sust ainabil
it
ygoal s.

Tabl
e12.Tour
ism Pr
ojectPr
ofi
l
eTabl
e

A.Tour
ism Pr
ojectPr
ior
it
izat
ion
Thet
abl
ebel
owshowshowt
hepr
oject
sar
epr
ior
it
izedbasedont
hei
rimpor
tanceand

i
mpactaccompl
i
sht
het
our
ism pr
ojecti
nthet
our
ism dev
elopmentpl
an.

Pr
ior
it
izat
ionCat
egor
y Pr
ojectName Cr
it
eri
a

15
 Devel
opeco-f
ri
endlyt
rail
s,Campsi
te •Projectsthatenvi
ronmental
andvi
sit
orcenter
sProject sustainable
Ur
gent
•Projectsthataresafeandaccessi
ble
•Projectsthatboosti
ngvisi
tor
experiences

Off
ereducati
onalwaste •Project
st hatensureadequat
ewaste
Essent
ial management,wil
dli
feprot
ect
ion, disposalandpr omoteproperwast
e
andsust
ainabl
epracti
ces segregat
ionpr acti
ces
•Proj
ectst
hatmini
mi zethe
envi
ronmental
impactofhi king
acti
vi
ti
esandharmtowi l
dli
f e
•Proj
ectst
hatmonitorvisi
tor
engagementandparti
cipation

Par
tnerwit
hl ocalschool
stopr
omot
e •Proj
ectst
hatdevel
opinteract
iveand
env
ironmentaleducati
on engagi
ngeducati
onalcontent
Necessar
y
•Projectsthatprovidetr
aini
ngand
capacity
-buil
dingopportunit
iesf
or
teachersandpr ojectst
aff.
•Proj
ectst
hatensuresenvi
ronment
al
educati
onproj
ectsaddr
esslocal
envi
ronmental
issuesandconcer
ns
Holdworkshopsonconserv
ati
onand •Projectst hatcov erkeytopics,such
sust
ainabl
etouri
sm st
aff asconser vat i
onpr incipl
es,sustai
nable
Desi
rabl
e
touri
sm pr act i
ces,andenv i
ronment al
i
mpact .
•Projectst hatfocusesont opics
rel
evantt ost affrolesand
responsibili
ties.
•Projectst hatprov ideopportunit
ies
forstafftogi vefeedbackand
suggest i
ons

Tabl
e13.Cr
it
eri
aforPr
ior
it
izi
ngTour
ism Pr
oject
s

Pr
ojectName Esti
mate Ti
mef
rame I
mpl
ement
ingOf
fi
ce
Cost
Devel
opeco-f
ri
endlyt
rai
l
s, PHP30,
000 1Year
s •
Depar
tmentofTour
ism
Campsit
eandv i
sit
or
•
Depar
tmentofPubl
i
cWor
ksandHi
ghway
s
cent
ersProj
ect
(
DPWH)
•
Depar
tmentofTr
anspor
tat
ion(
DOTr
)
•
Local
Gov
ernmentUni
tofBr
gy,
Conel
,
Gener
al
Sant
os

15
 Part
nerwithl
ocalschool
s PHP30,
000 1Year •
Depar
tmentof
topromoteenvi
ronmental Nat
ural
Env
ironmentandNat
ural
Resour
ces
educat
ion
•
Depar
tmentofTour
ism
•
Local
Gov
ernmentUni
tofBr
gy.Conel
,Gener
al
Sant
os
Offereducati
onal PHP10,
000 1Year •
Depar
tmentofEducat
ion
wastemanagement , •Depar
tmentofEnv
ironmentandNat
ural
wildl
if
eprotecti
on,
Resources
andsustainabl
e
practi
ces. •
Local
Gov
ernmentUni
t
•
Local
Gov
ernmentUni
tofBr
gy.Conel
,Gener
al
Sant
os

holdwor kshopson PHP20,

000 1Year •
Depar
tmentofTour
ism
conservationand •Depar
tmentofEnv
ironmentandNat
ural
sustai
nablet our
ism st
aff Resources
•
Local
Gov
ernmentUni
t
•
Civ
ilSer
viceCommi
ssi
on(
CSC)
•
Local
Gov
ernmentUni
tofBr
gy.Conel
,Gener
al

Sant
os

Tabl
e14.Pr
ior
it
izedTour
ism Pr
oject
s
Pr
ojectRat
ing Repr
esent
ati
on Descr
ipt
ion

3 R1 Pr
ojectgr
eat
lycont
ri
but
est
othef
ulf
il
mentoft
hegoal
2 R2 Pr
ojectmoder
atel
ycont
ri
but
est
othef
ulf
il
mentoft
hegoal
1 R3 Pr
oject
ssl
i
ght
lycont
ri
but
est
othef
ulf
il
mentoft
hegoal
0 R4 Pr
ojectdoesnotcont
ri
but
etot
hef
ulf
il
mentoft
hegoal
-
1 R5 Pr
ojecti
ssl
i
ght
lyi
nconsi
stentwi
tht
hegoal
s
-
2 R6 Pr
ojecti
ssl
i
ght
lyi
nconsi
stentwi
tht
hegoal
s
-
3 R7 Pr
ojectgr
eat
lycont
radi
ctst
hegoal
Tabl
e15.Tour
ism Pr
ojectWei
ghtScal
e

Thet
abl
e15pr
esent
sthepr
ojectr
ati
ngscal
eusedt
oev
aluat
ehowapr
ior
it
ized
t
our
ism pr
ojectcont
ri
but
est
othegoal
sandobj
ect
ivesoft
heLamt
il
esNat
urePar
k
t
our
ism dev
elopmentpl
an.
Goal
s Repr
esent
ati
on Wei
ght

Sust
aini
ngLamt
il
es:
Preser
vingI
tsBeaut
yandBi
odi
ver
sit
y. W1 40%

Toengaget helocal
communit
yint
ouri
sm, andensuri
ngpar
k W2 30%
management .
PromoteLamt il
esNatur
ePar
konalocalscaleasaleadi
ngeco- W3 30%
tour
ism desti
nati
on.
TOTAL 100%

15
 Tabl
e16.Wei
ghtofTour
ism Pl
anGoal
s

Thet
abl
e16showst
hewei
ghtandr
anki
ngofgoal
srel
atedt
othepl
annedpr
oject
s

undert
hedev
elopmentpl
anf
orLamt
il
esNat
urePar
k.Under
standi
ngt
hei
mpor
tanceof

eachgoalhel
pscl
ari
fyhow i
tconnect
stot
hepr
ojectand cont
ri
but
est
otheov
eral
l

i
mpl
ement
ati
onpl
an.
Tour
ism Pr
oject (Tour
ism Pr
ojectRat
ingXGoal
Weight) Tot
al Rank
Goal1 Goal2 Goal3
1.Developeco-
fr
iendl
yt r
ail
s, 1x(
0.40) 3x(
0.30) 3x(
0.30) 1.
3 Rank4
Campsiteandv i
sit
or =0.
4 =0.
8 =0.
6
center
sPr oj
ect

2.Partnerwithlocal 3x(
0.40) 0x(
0.30) 1x(
0.30) 2 Rank1
schoolstopr omote =0.
8 =0.
9 =0.
3
envi
ronment aleducati
on
3.Offereducat i
onalwast
e
management ,wil
dli
fe 1x(
0.40) 0x(
0.30) 2x(
0.30) 1.
4 Rank3
prot
ect i
on,and =0.
8 =0.
3 =0.
3
sustai
nablepr acti
ces
4.holdwor kshopson
conservati
onand 3x(
0.40) 1x(
0.30) 2x(
0.30) 1.
8 Rank2
sustai
nablet ouri
sm =0.
9 =0.
6 =0.
3
staf
f
Tabl
e17:GAM Mat
ri
x
Thet
abl
e17pr
ior
it
izesf
ourt
our
ism dev
elopmentpr
oject
satLamt
il
esNat
urePar
k

basedonhowwel
ltheyal
i
gnwi
tht
hreewei
ght
edst
rat
egi
cgoal
s.Eachpr
ojectwasr
atedon

i
tscont
ri
but
iont
othesegoal
s,andscor
eswer
ecal
cul
atedbymul
ti
ply
ingr
ati
ngsbygoal

wei
ght
s.The r
esul
ts show t
hatPar
tnerwi
thl
ocalschool
sto pr
omot
e env
ironment
al

educat
ion(
2)hi
ghl
i
ght
ingi
tsst
rongal
i
gnmentwi
thal
lgoal
s,especi
all
ythemostcr
it
ical
one.

Hol
d wor
kshops on conser
vat
ion and sust
ainabl
etour
ism st
aff(
1.8)
,ref
lect
ing i
ts

i
mpor
tancei
ngov
ernanceandsust
ainabi
l
ity
.Of
fereducat
ionalwast
emanagement
,wi
l
dli
fe

pr
otect
ion,
andsust
ainabl
ehi
ki
ng(
1.4)andDev
elopeco-f
ri
endl
ytr
ail
s,campsi
teandv
isi
tor

cent
erspr
oject
(1.
3)r
ankl
ower
,indi
cat
ingt
heycont
ri
but
elessbr
oadl
yacr
osst
hepar
k’s

cor
eobj
ect
ives.Thi
sanal
ysi
shel
psensur
ethatl
i
mit
edr
esour
cesar
efocusedonpr
oject
s

wi
tht
hehi
ghestov
eral
li
mpact
.

Act
ionPl
an

15
 Thet
abl
eout
li
neskeyact
ivi
ti
esf
ordev
elopi
ngLamt
il
esNat
urePar
k,i
ncl
udi
ngpr
oposal

submi
ssi
on,budgetal
l
ocat
ion,and l
aunchi
ng educat
ionalpr
ogr
ams,al
ong wi
tht
hei
r

t
imel
i
nes,
requi
redr
esour
ces,
eval
uat
ionmet
hods,
andr
esponsi
bleof
fi
ces.

Def
ini
ti
onand Ver
if
icat
ion Needed Ev
aluati
on Off
ice/
Organi
zat
ion
Act
ivi
ty Ti
meframeof means r
esources methods i
nChar ge
Act
ivi
ty
Proposalof Proposalof Proposal Outcome Lamtil
es
Lamtil
esNatur
e Lamtil
es Paper, and NaturePark
Parkwas NaturePark Transpor
tat
ion Feedback Management
devel
op DevelopPlant
o Team, Local
PlantZothe Local Government
Local Government UnitTouri
sm
Governmentof Touri
sm Department
Touri
sm Department
Department (Week1-2)
Budget Approvaland _ _ _ May or'sOf f
ice,
al
locat
ion budget Local gov er
nment
al
locati
onfor admi n, Touri
sm
Lamtil
es offi
cer ,LGU
NaturePark Finance
Depar tment
Establi
shment Establi
shment I
mpl ement
ati
on Educational Numberof Lamt il
es
ofLamt il
es ofLamt iles ofeducati
onal mat er
ials, educati
onal Nat ur ePar k
NaturePar kas NaturePar kas programs Venue, and programs Management
aplacef or aplacef or ongoing Tree i
mpl emented Team, Local
educational educat i
onal Planti
ng Visi
tors school s,
tr
ainingsand trai
ningsand feedbacks Env i
r onmental
programs. programsi n NGOS
Lamt i
les
NaturePar k
(Ongoing)
Engagementof Engagementof Participati
on Research Numberof Lamtil
es
studentsand studentsand ofst udents equipment, research NaturePark
professi
onal s pr ofessionals and Fiel
dwork projects Management
i
nr esearch i
nr esearch professionals resour
ces compl eted, Team, Local
project
sand projectsand i
nr esear ch Impacton schools,
fi
eldwork fi
eldwor kin projects l
ocal Envi
ronment
Encouragement Lamt i
lesNat ur
e ongoi ng ecosy st
em alNGOs
ofecof r
iendl
y Par k( Ongoing) preservati
on
i
mpl ement at
ion
practi
ces

Encouragement Encouragement Eco-fr

iendl
y Eco-
fri
endl
y Adoptionof Lamti
les
ofecofri
endl
y ofecofri y pr
endl acti
ces materi
al
s, eco-f
riendl
y Natur
ePark
i
mpl ementat
ion i
mpl ementat
ion i
mpl emented Waste pract
ices, Management
practi
ces practi
ces management Reduct i
onin Team
syst
ems

i
nLamt i
l
es i
nLamt i
l
es envi
ronment
Nat
ure.Par
k Nat
ure.Par
k al

15
 Setti
ng Setti
ng Safety Signage, Compl i
ance Lamti
les
regulat
ions regulati
ons regulati
onsand Safety with Natur
ePar k
fortouri
st fortouri
st resource equipment, regul
ati
ons, Management
safetyand safetyand management Enforcement Reductioni
n Team, Local
resource resource guideli
nes i
ncidents Government
protecti
on protecti
onin i
mpl emented mechani
sm Touri
sm
Lamt i
les s Department
NaturePark
Construct Construct Completi
on Contr
acti
on Qualit
yof Lamti
les
quali
ty quali
ty of materi
al
s, faci
li
ti
es Natur
ePark
amenities,
and faci
li
ti
es, constr
ucti
on Labor
s and Management
acti
vi
tiesin ameniti and pr
es, oj
ects amenities, Teams,
Lamtil
es acti
vi
tiesin Visi
tors Constr
ucti
on
Nature Lamtil
esNat ur
e sati
sfaction Contr
actor
act
ivi
ti
es
Park

Devel
opmentof Develop Communi ty Communi t
y Levelof Lamtil
es
cooperat
ion cooperati
on part
nership engagement communi ty NaturePark
and andinterv
enton bet
i weenthe progr
ams i
nvolvement Management
i
nterv
enti
ons betweent he tour
ism Government Government Team Local
betweenthe l
ocal Department support supportand Communi ty
l
ocal communi tyand and i
nterv
ention Leaders,
communi tyand thegov nment Gov
er ernment
Government
thegover
nment (Ongoing) establ
ishment
Represent
ati
ve

Tabl
e18.Act
ionPl
anMat
ri
x
Thi
stabl
e 18 shown t
he v
ari
ous i
mpor
tantact
ion pl
an i
n or
dert
oful
lfi
l
lthi
s

dev
elopmentpl
ani
nwhi
chsi
gni
fi
cantv
ari
ousact
ivi
tyt
hatt
hepl
annerwi
l
lbeexecut
ingf
or

t
hedev
elopmentef
fect
ivei
mpl
ement
ati
onoft
hispl
anf
orLamt
il
esNat
ureEco-Par
k.

Moni
tor
ingPl
an

The t
abl
e pr
esent
s a compr
ehensi
ve Moni
tor
ing and Ev
aluat
ion (
M&E)Pl
an f
or

Lamt
il
esNat
urePar
k,det
ail
i
ngt
heexpect
edr
esul
ts,successi
ndi
cat
ors,speci
fi
ctar
get
s,

dat
asour
ces,col
l
ect
ionmet
hods,f
requency
,andr
esponsi
bleent
it
ies.I
tser
vesasagui
de

t
otr
ack pr
ogr
ess,ensur
e qual
i
tyser
vice del
i
ver
y,and pr
omot
e sust
ainabi
l
ityt
hrough

consi
stentev
aluat
ionandi
nfor
meddeci
sion-
maki
ng

Resul
t Success Speci
fic DataSource Data Fr
equency Rol
esand
I
ndi
cator
s Tar
get for Col
lect
ion Responsi
bil
i
ty
Resul
tsper Per
formance Methods
Indi
cator
s Assessment

15
 -TheLamt il
es -Growt hin -
Achieve -Informat i
on -Onl
ine -Monit
ori
ng -TheLocal
Eco-Park tourist i
mpr ovement gat hered revi
ews wil
lbe Gov ernment
demonst r
ate arri
v alsand i
natl east from local from t
he carr
iedout Unit,along
thecapabili
ty i
ncr eased 75%oft he gov ernment offi
ci
al wit
hinatime witht he
todeli
ver i
ncomeduet o ameni t
iesand officesand websit
e spanof1t o management
quali
ty bettersite faci
li
ti
es, othert ouri
sm andsocial 5years team and
servi
cesand qual i
tyand alongwi tha related media tourism
maintainthe visi
tors ri
seint ouri
st depar tments plat
for
ms. offi
cer ,wil
l
l
ong-term satisfacti
ons number s. wi t
hint he overseeand
stabi
li
tyofits city. carryoutt he
-Revi
ews
ameni t
iesand moni t
oring
-Enhanced -Reacha ofpast
faci
li
ti
es. tasks.
envir
onment al 50%success studi
es
awareness rat
ei n and
-
Thesi
te and i
mpl ement
ing documents
sustainabi
l
ity
adopts programs. envi
ronmental rel
atedto
sustainabl e and eco-
practi
cesand sustai
nabi
li
ty tour
ism
promot esthe i
niti
ati
ves.
i
mpor t ance
of
sustainabi l
it
y
forlongt er
m
operations
and
attr
activ eness

Tabl
e19:Moni
tor
ingpl
anf
orLamt
il
esNat
urePar
k

Tour
ism Moni
tor
ingandEv
aluat
ionst
rat
egy

TheMoni
tor
ingPl
anf
orLamt
il
esNat
ureEco-
Par
kfocusesont
racki
ngt
hepr
ogr
essof

t
he par
k’sdev
elopmentand ensur
ing t
hati
tsgoal
sar
e bei
ng achi
eved ef
fect
ivel
y.I
t

i
ncl
udescl
earsuccessi
ndi
cat
orssuchasi
ncr
easedt
our
istar
ri
val
s,i
mpr
ovedf
aci
l
iti
esand

ameni
ti
es,andar
isei
nenv
ironment
alawar
eness.Thepl
anai
mst
omeetspeci
fi
ctar
get
s,

l
i
ke i
mpr
ovi
ng atl
east75% oft
he f
aci
l
iti
es and achi
evi
ng a 50% success r
atei
n

sust
ainabi
l
itypr
ogr
ams.Dat
aiscol
l
ect
edt
hroughonl
i
ner
evi
ews,
soci
almedi
a,andr
epor
ts

f
rom l
ocalgov
ernmentandt
our
ism of
fi
ces.Moni
tor
ingi
sdoneev
ery1t
o5y
ear
s,l
edbyt
he

l
ocalgov
ernmentuni
tandt
our
ism of
fi
cer
s.Thi
spr
ocesshel
psev
aluat
etheef
fect
iveness

oft
hei
nit
iat
ivesandgui
desnecessar
yadj
ust
ment
swhent
arget
sar
enotmet
.

15
Ref
erences:

Expl
oret
heSer
eni
tyofLamt
il
esNat
urePar
k.(
n.d.
-b)
.

ht
tps:
//ev
endo.
com/
locat
ions/
phi
l
ippi
nes/
soccsksar
gen/
att
ract
ion/
lamt
il
es-
nat
ure-
par
k

Dev
elopment:Vi
si
t orSat
isfacti
ontoCommuni t
yI nt
egrat
ion•The.St
udyTourism.
ht
tps:
//t
hetouri
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our
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Kumar
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ps://
thet
ourism.insti
tut
e/t
our
ism-planni
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ps:/
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t

Uni
tedNat
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e Devel
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15