DATA CENTER
INFRASTRUCTURE MANAGEMENT
With Mitsubishi Electric Iconics Digital Solutions
• Optimize operations • Maximize asset
with real-time visibility reliability and improve
and control maintenance practices
• Enhance energy • Advance sustainability • Adapt to evolving
efficiency to initiatives with customer demands with
reduce costs and intelligent resource flexible, data-driven
environmental impact management solutions
KEY CHALLENGES IN
INFRASTRUCTURE MANAGEMENT
In today’s rapidly evolving digital landscape, data center operators face increasing challenges in managing complex
critical infrastructure often referred to as “gray space.” Mitsubishi Electric Iconics Digital Solutions provides advanced
Data Center Infrastructure Management (DCIM) capabilities with our GENESIS software platform, empowering operators
to address their most complex challenges.
Managing data center infrastructure is increasingly complex due to two key challenge areas:
1. ADVANCEMENT OF IT EQUIPMENT 2. RAPID EVOLUTION OF THE
AND DIVERSE INFRASTRUCTURE BUSINESS ENVIRONMENT
In a recent global Uptime Institute survey of IT and Customers are demanding greater transparency into
data center managers1, over 70% of respondents the environments housing their equipment in coloca-
reported an increase in rack density over the past tion data centers, along with deeper insights into the
three years. In addition to housing more assets in energy consumption tied to their workloads and ser-
increasingly limited space, new IT hardware and vices. While most organizations track energy-related
software introduce workloads with greater power metrics, in the recent Uptime survey2 fewer than 50%
and cooling demands—often exceeding the facility’s of respondents reported collecting data on water
original design. Furthermore, data centers operate usage and carbon emissions. Evolving expectations,
with a heterogeneous install base of gray space— coupled with increasingly complex Service Level
critical systems sourced from multiple suppliers— Agreements (SLAs) and demanding regulations, are
making management and holistic data accessibility driving operators to seek more granular, real-time,
more complex. and historical data from critical infrastructure.
To overcome these challenges while ensuring adaptability for future
infrastructure changes, data center operators need flexible, scalable tools
that can integrate with a diverse range of systems and enable progressively
higher levels of operating maturity.
1,2
Source: Uptime Institute Global Data Center Survey 2024
2
INFRASTRUCTURE MANAGEMENT
MATURITY
To achieve greater operational efficiency, data centers must advance to a higher level of infrastructure management
maturity. As outlined in the table below, this progression depends on three foundational capabilities: asset connectivity,
data accessibility, and visualization.
Data Center Infrastructure Management Maturity
Level Description Operating Efficiency
AI-driven integrated management software adjusts data center behavior
Level 5 and makes the best use of resources according to goals, rules and service High
requirements throughout its life cycle.
Machine learning models are used for prediction, service management, and
Level 4 multiple views, optimizing the data center in near real time. AI is applied to Medium
DCIM-based data lakes for advanced analytics.
Software can track physical data center equipment characteristics, location
Level 3 and operational status. Energy and environmental data are used to reduce Medium
risks and waste.
Software is installed to monitor environmental and equipment power use. Able
Level 2 Low
to adjust basic controls (e.g., cooling) in line with demand.
No integration of infrastructure data. Basic monitoring is provided by the
Level 1 Low
equipment vendor software and the BMS.
Source: Data center management software is evolving – at last, Uptime Intelligence, December 2023. Reproduced with permission, 2025.
To date, the level of management maturity in many data center facilities
remains quite low. For example, many existing facilities still: Regardless of whether an
organization is building a
• Use spreadsheets to manage operations, leading to inefficiencies and new data center, modernizing
manual errors an existing facility, or driving
continuous improvement,
• Rely on multiple disparate systems for monitoring individual assets, operators need infrastructure
resulting in fragmented oversight management software that
• Have limited supervisory control over critical infrastructure, making real- meets their current maturity level,
time management challenging supports progression to higher
levels, and remains adaptable
These facilities also lack: to future facility changes.
• Comprehensive visualization to provide a holistic view of infrastructure
performance
• Real-time and historical data access for informed decision-making and
trend analysis
• Consistent alerting and notifications to enable proactive issue resolution
3
INFRASTRUCTURE MANAGEMENT
FOR TODAY AND TOMORROW
GENESIS tackles critical infrastructure management challenges and meets operators at their current level of
maturity by providing extensive connectivity to physical assets and systems, common data modeling, and holistic,
single-pane-of-glass visualization. It also functions as an information broker to integrate with disparate systems to
enable the following outcomes:
ENERGY OPTIMIZATION & EVENT RESPONSE &
SUSTAINABILITY FAILURE PREVENTION
Improve energy efficiency, consumption accuracy, Receive critical notifications promptly to reduce
and enable sustainability initiatives across data center response times, proactively prevent failures, and ensure
operations. uninterrupted service.
MAINTENANCE OPTIMIZATION & BUSINESS OPERATION &
ASSET RELIABILITY WORKFLOW STREAMLINING
Extend the lifespan of critical infrastructure assets and Improve workflows involving enterprise systems
optimize maintenance practices. to streamline work order creation, service ticket
management, and energy consumption reporting.
4
GENESIS is a secure, scalable, and flexible software platform that can be deployed in a variety of architectures to
provide infrastructure management utilizing the following capabilities and key features:
UNIVERSAL ALARM FAULT DETECTION &
CONNECTIVITY MANAGEMENT DIAGNOSTICS (FDD)
GENESIS provides connectivity to GENESIS features a powerful GENESIS includes an FDD engine
existing Operational Technology (OT), alarm engine that delivers real-time that analyzes real-time data to detect
Information Technology (IT), Building and historical alarm information, and predict faults in typical HVAC
Management Systems (BMS), and and notifies users through email, equipment using a library containing
Internet-of-Things (IoT) devices voice, and SMS messaging with hundreds of rules that can be
through extensive support of industry configurable escalation rules. modified and expanded.
standard interfaces and protocols.
REAL-TIME DATA DATA
VISUALIZATION HISTORIAN MODELING
GENESIS provides a comprehensive GENESIS includes a time-series GENESIS enables common asset
and consistent user interface for optimized data collection and storage modeling for critical equipment with
visualizing and monitoring critical service with the ability to efficiently naming and organizational flexibility
infrastructure with high performance aggregate and serve large amounts to align with industry standards or
graphics and dashboards coupled of data for visualization, reporting, and customer preferences for ontology.
with intuitive navigation and integration with existing enterprise
accessibility through a web browser. data strategies such as a data
warehouse or data lake.
Quality and security are top
priorities for data center operators
ENERGY ACCESS &
when selecting infrastructure
ANALYTICS SECURITY
management tools. MEIDS
GENESIS integrates data from GENESIS supports contemporary demonstrates its commitment to
energy meters to collect, aggregate, authentication protocols, integrates both through our ISO 9001 and
visualize, and deliver consumption with OpenID Connect (OIDC) IEC 62443 Part 4-1 certifications.
information based on time range, providers, includes secure by default
(Please refer to the security page of our
equipment groupings, and other user installation options, and offers
website for the latest updates on a wide
definable criteria. an extensive set of project-level range of security related topics.)
configurable security options.
5
CLOUD EUROPE S.R.L.
CASE STUDY
COMPANY OVERVIEW
Based in Rome, Italy, Cloud Europe S.r.l. specializes in designing and managing data centers with a strong emphasis
on security and service continuity. The company constructs, hosts, and oversees modular infrastructures for both private
and public sector clients, particularly targeting organizations in the financial and insurance sectors that prioritize strategic
business continuity.
CHALLENGE
To uphold its commitment to delivering business continuity equal to or exceed-
ing 99.995% uptime per year, Cloud Europe required a robust solution capa-
ble of monitoring and managing its data center’s energy and environmental
resources effectively.
SOLUTION
Cloud Europe implemented GENESIS, which enabled real-time visualization,
monitoring, and control of data center operations, addressing challenges such as: Cloud Europe Data Center
• Data Integration • Security Management
Collecting over 6,000 energy and Centralizing fire prevention,
environmental data points using intrusion detection, and video
various communication protocols surveillance systems
(Modbus TCP, SNMP, OPC,
RESTful Web APIs, and RTSP/
ONVIF)
• System Monitoring
Overseeing the status of more
than 4,000 electrical switches, Thermal Map of One of the Server Rooms
uninterruptible power supplies
(UPS), generators, and 60 air
conditioning units
“The GENESIS
BENEFITS system has allowed
The deployment of GENESIS led to significant improvements: us to minimize
• Enhanced Efficiency • Increased Reliability
failure incidences
Optimizes energy consumption Strengthens customer trust by and optimize energy
and extends equipment lifespan minimizing failure incidences consumption. It has
through detailed data analysis and enhancing overall system also strengthened the
and visualization reliability trust and confidence
• Proactive Maintenance our customers have in
Enables operational staff to our company.”
prevent failures and resolve issues Giulio Iucci,
swiftly, ensuring uninterrupted CEO of Cloud Europe
service
6
IMPROVE YOUR DATA CENTER
INFRASTRUCTURE MANAGEMENT
Cloud Europe’s success story highlights how real-time visibility, proactive
management, and seamless system integration can transform data center
operations. By leveraging GENESIS, organizations can optimize efficiency,
enhance reliability, and ensure business continuity—even in the most
demanding environments.
Whether you’re looking to modernize your existing infrastructure, improve
operational resilience, or drive greater energy efficiency, GENESIS
provides the tools you need to achieve higher levels of your infrastructure
management maturity.
To learn more about GENESIS and how we can help solve your DCIM
challenges:
• Explore our industry webpage to discover more about our solutions
• Contact an expert for personalized guidance
• Experience our online Data Center application demo
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ABOUT US
Mitsubishi Electric Iconics Digital Solutions (MEIDS), headquartered in Foxborough, Massachusetts, is a global leader
in industrial automation, smart and sustainable buildings, and digitalization software. Our advanced HMI, SCADA, and
Smart Building solutions enable businesses to visualize, monitor, and optimize their most critical assets and spaces. With
installations in over 100 countries and adoption by more than 70% of Global 500 companies, MEIDS drives operational
efficiency and continuous improvement across industrial manufacturing, infrastructure, and built environment sectors.
Backed by cutting-edge technology and deep industry expertise, we deliver flexible, scalable, and high-performance
software solutions. As a testament to our excellence, MEIDS has been recognized as a seven-time winner of the
Microsoft Partner of the Year award.
Mitsubishi Electric Iconics Digital Solutions
Sales Offices
World Headquarters
2 Hampshire Street
Foxborough, MA, USA, 02035
+1 508 543 8600
info@iconics.com
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April 2025
