TITLE:
Marketing Management: Study of Marketing Strategies of “Flipkart”
CONTENTS
1.
Acknowledgement
2.
3.
Certificate
4.
5.
Introduction
6.
7.
Objectives of the Study
8.
9.
Company Profile
10.
11.
Marketing Mix of Flipkart
12.
13.
Analysis of Product Strategy
14.
15.
Pricing Strategy
16.
17.
Place (Distribution) Strategy
18.
19.
Promotion Strategy
20.
21.
Challenges Faced in Marketing
22.
23.
Conclusion
24.
25.
Learning Outcomes
26.
27.
Bibliography
28.
1. Acknowledgement
I sincerely thank my Business Studies teacher, [Teacher’s Name], for their valuable
guidance and support throughout this project. I also thank my family and friends for
their encouragement. This project helped me understand the practical application of
marketing concepts.
2. Certificate
This is to certify that [Your Name], student of Class 12, [School Name], has
completed the Business Studies project titled “Marketing Strategies of Flipkart”
under the supervision of [Teacher’s Name] during the academic year 2025–26 as part
of the CBSE syllabus.
Teacher’s Signature
Principal’s Signature
Date:
School Seal
3. Introduction
Marketing plays a crucial role in the success of any business. Flipkart, as one of
India’s leading e-commerce companies, has developed effective marketing strategies
that have helped it capture a significant market share. This project examines Flipkart’s
marketing mix and business tactics.
4. Objectives of the Study
To understand the marketing mix elements used by Flipkart.
To analyze Flipkart’s product, price, place, and promotion strategies.
To identify challenges faced in the competitive e-commerce sector.
To learn how marketing strategies influence business growth.
5. Company Profile
Name: Flipkart Pvt Ltd.
Industry: E-commerce
Founded: 2007
Headquarters: Bengaluru, India
Products: Electronics, fashion, home appliances, books, and more
Employees: 30,000+
6. Marketing Mix of Flipkart
Element Description
Wide range of products across categories with regular
Product
updates and exclusive launches
Competitive pricing with discounts, offers, and flexible
Price
payment options
Online platform accessible via website and mobile app;
Place
extensive logistics network
Promotio Digital advertising, sales events (Big Billion Days), social
n media campaigns, influencer marketing
7. Analysis of Product Strategy
Flipkart offers a vast product portfolio, including exclusive brands and private labels.
It focuses on customer preferences by using data analytics to personalize
recommendations and introduce trending products.
8. Pricing Strategy
Flipkart adopts competitive pricing to attract price-sensitive Indian customers.
Seasonal discounts, cashbacks, and exchange offers make products affordable and
enhance customer loyalty.
9. Place (Distribution) Strategy
Flipkart operates a robust supply chain with warehouses and delivery partners across
India. Its mobile app and website ensure easy accessibility, and quick delivery options
improve customer satisfaction.
10. Promotion Strategy
Marketing campaigns like the “Big Billion Days” sale generate huge customer
engagement. Flipkart uses digital marketing, social media influencers, and targeted
ads to increase brand visibility and sales.
11. Challenges Faced in Marketing
Intense competition from Amazon and other e-commerce platforms
Managing customer expectations for timely delivery and product quality
Handling return and refund processes efficiently
Ensuring data security and privacy
12. Conclusion
Flipkart’s strategic marketing mix has contributed to its leadership position in the
Indian e-commerce market. Continuous innovation and customer-centric policies help
it maintain competitiveness.
13. Learning Outcomes
Understood the practical application of the 4Ps of marketing.
Gained insights into e-commerce marketing strategies.
Recognized challenges and opportunities in digital marketing.
Developed analytical and research skills.
14. Bibliography
NCERT Business Studies Class 12 Textbook
www.cbseacademic.nic.in
Flipkart official website and annual reports
Articles from Business Today and Economic Times
YouTube videos by Rajat Arora and Commerce Baba
