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Innovazione Digitale 3

The EcoInteractive App aims to enhance visitor engagement at the Museo A come Ambiente by providing interactive games and multimedia content focused on water, waste, energy, and climate. It collects anonymous data on visitor interactions to improve the experience and offers personalized feedback and rewards. The app utilizes AR/VR technology to create educational games that inform visitors about environmental impacts while tracking engagement metrics for continuous improvement of the museum's exhibits.

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krzysztomac
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9 views18 pages

Innovazione Digitale 3

The EcoInteractive App aims to enhance visitor engagement at the Museo A come Ambiente by providing interactive games and multimedia content focused on water, waste, energy, and climate. It collects anonymous data on visitor interactions to improve the experience and offers personalized feedback and rewards. The app utilizes AR/VR technology to create educational games that inform visitors about environmental impacts while tracking engagement metrics for continuous improvement of the museum's exhibits.

Uploaded by

krzysztomac
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INNOVAZIONE DIGITALE

PER GLI AMBIENTI DI VITA


EcoInteractive App – Museo A come Ambiente
(MAcA)
KRZYSZTOF MACIEJEWSKI
ANTONIO LOPEZ

1
Problem
Visitors follow the route passively

Some rooms receive little interest

No feedback or data to improve


the experience

2
Objective:
Actively engage visitors with games and multimedia content
Collect statistical data on interactions
Educate on key topics:
Water
Waste
Energy & Climate
Food

3
Solution
A tool that accompanies the visitor throughout the museum route.
It provides:
Interactive content in each room

Thematic educational games (quizzes, drag-and-drop, simulations)

Anonymous data collection on interactions

Scores, badges, and personalized advice at the end of the experience

4
Interaction
Augmented Reality and Virtual Reality games with
provided headset
Simple Quizes about current exibitions to keep
visitor intereseted. Every attraction has its own QR
code to scan and start the game.
Leader board of the best visitors with prizes

5
AR/VR games
1. Food

EcoMeal AR
Scan a plate image or food card. The app overlays
informations about the meal and shows the
ecological footprint of the dish.

6
Burger: 80% of global soy is
used as animal feed.

Pizza water footprint: 1,500 liters

Fries: Key factor is the oil


Reused vs fresh frying oil!

7
AR/VR games
2. Water
Eco Detective

Children follow clues around the museum using AR


markers. Each marker reveals a puzzle, riddle or
short game linked to the exhibit (e.g. tap to remove
pollutants from water, rotate a wind turbine).

8
9
AR/VR games
3. Waste

Scan & Transform


Children scan objects laying around the museum
(e.g. a water bottle, burger poster, light bulb) and
the app overlays AR animations showing the
hidden environmental cost (e.g. CO₂ cloud, liters of
water, energy bar).

10
828 grams
of CO2

11
Simple quizes
The four thematic sections, with their respective games and content:
Water
Topic: water footprint, water cycle, waste
Quiz “The Water Footprint Challenge”
Waste
Topic: recycling, disposal, circular economy
Game “Sort & Win”
Energy & Climate
Topic: Co2 emissions, reenewable sources, energy efficiency
Quiz on energy sources: “Which Source is Cleaner?”

12
13
Tracking and Statistical Analysis
Data Collected for Each User (anonymous):

Games completed vs abandoned

Percentages of correct answers and


errors in quiz

Most clicked or ignored topics

14
Tracking and Statistical Analysis
Monthly Reports for Staff:

Automated suggestions based on data:


“The waste sections has a 25% abandonment rate → consider
new content or move it earlier”

Energy & Climate quiz register a 70% error rate on fossil fuels
→ add expanatory panels on that topic”

15
Benefits
For Visitors:
A personalized, engaging experience

Active learning through games

Virtual recognitions

Practical advice and “take-home” environmental tips

16
Benefits
For the Museum:
Optimized layouts and content based on real, objective data

Continous improvement of the exhibit experience

Real-time feedback for new installations and balancing interest


among rooms

17
THANK
YOU VERY
MUCH!
18

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