NATURAL ICE CREAM
GROUP 12
INTRODUCTION
Natural Ice Cream, Naturals, is an Indian ice cream brand
owned by Mumbai-based Kamaths Ourtimes Ice Creams
Pvt. Ltd. It was founded by Raghunandan Srinivas Kamath
who opened its first store at Juhu in Mumbai in 1984. The
brand’s core philosophy revolves around offering ice creams
made with real fruits, dry fruits, and milk, with no artificial
flavors or preservatives. This commitment to quality and
authenticity has helped Naturals Ice Cream carve a niche in
the competitive Indian dessert market.
KEY
FEATURES
1. Natural Ingredients: Naturals uses fresh, seasonal fruits like Mango, Sitaphal
(custard apple), Tender Coconut, and Chikoo (sapodilla), giving its ice creams a
rich, natural taste that is true to the fruit.
2. No Preservatives or Artificial Flavors: The brand has built a reputation
for producing pure, unadulterated ice cream, which appeals to consumers who
are wary of artificial additives.
3. Flavor Range: The brand offers over 20 unique flavors, many of which
are inspired by India’s diverse fruit produce. Traditional flavors such as
Mango, Coconut, and Kesar Pista remain customer favorites, alongside new
and innovative offerings.
4. Made Fresh Daily: Naturals ice creams are made fresh daily in small
batches, ensuring high quality and consistent taste.
OBJECTIVES
2.
THIS OBJECTIVE FOCUSES
1.
TO ANALYZE THE ON UNDERSTANDING HOW
PURCHASE OFTEN CUSTOMERS VISIT,
BEHAVIOUR OF HOW MUCH THEY SPEND PER
CONSUMER AT VISIT, AND HOW
NATURAL ICE FREQUENTLY THEY
CREAM. PURCHASE NATURAL ICE
CREAM PRODUCTS.
4.
TO MEASURE THE
3.
THE GOAL HERE IS TO AWARENESS OF
DETERMINE HOW MUCH CONSUMERS
THE NUTRITIONAL REGARDING NATURALS
CONTENT OF ICE ICE CREAM’S
CREAM INFLUENCES SUSTAINABILITY AND
PURCHASING ETHICAL SOURCING
BEHAVIOR. PRACTICES.
DATA COLLECTION
TOOLS
SURVEY AND QUESTIONNAIRE
A QUESTIONNAIRE IS A SET OF
QUESTIONS, WHILE A SURVEY IS THE
PROCESS OF COLLECTING, ANALYZING,
AND INTERPRETING DATA FROM THOSE
QUESTIONS
ANA LYS IS A ND
TI O N O F DATA
INTERPRETA
DETAILED ANAYLSIS
PURCHASING FACTORS
DEMOGRAPHICS
BEHAVIOUR INFLUENCING
AGE DEMOGRAPHICS
OUTLETS VISITS PURCHASES
GENDER AVERAGE
SPENDING PER NUTRITIONAL
VISIT VALUE
OCCUPATION
ONLINE SUSTAINABILITY
INCOME PURCHASES AWARENESS
1. Increase Communication: Increase the awareness of
CONCLUSION its sustainability and ethical sourcing as many
consumers are now starting to care about these
attributes.
From the result of the survey, there are several 2. Explore Online Channels: Leverage on the already
strengths and opportunities in Naturals Ice Cream. growing interest in ordering online through improving
Firstly, high attractiveness among the target market the strategies of digital marketing that will make
of youth and female, as well as students, and people their products easily accessible via delivery apps.
know about sustainability which clearly shows the
attracted market of the brand. Definitely, attention 3. Quality and Variation Maintenance: Innovation in
to flavor variety and high-quality ingredients give a flavor profiling, new flavors, and quality will drive
competitive advantage; however, there is a need for customer satisfaction and loyalty.
more promotion on online delivery service
CONCLUSION OF
FIELD PROJECT
The study concludes that Naturals Ice Cream is popular among young
consumers in Pune, with its flavor variety and natural ingredients being key
drivers of preference. Most consumers view it as an occasional treat, and
there is growing interest in online purchases. While awareness of
sustainability efforts is moderate, promoting this could enhance brand
loyalty. To grow, Naturals should focus on expanding its online presence,
maintaining flavor innovation, and emphasizing its eco-friendly practices to
connect with ethically conscious consumers.
BIBLIOGRAPHY
https://en.wikipedia.org/wiki/Natural_Ice_Cream
https://naturalicecreams.in/ingredient-story/
https://www.businesstoday.in/magazine/reportersdiary/story/natural-ice-cream-
successstory-23793-2011-05-21
https://www.justdial.com/Pune/Naturals-Ice-Cream-ParlourOpposite-Sandip-Hotel-
Near-BalGandharva-Chowk-ShivajiNagar/020P5050161_BZDET
