Our
PROPOSAL
Purran Career
Karan Yadav
karan@infleunshah.com
+91
8360435016
EXECUTIVE SUMMARY
Our goal is to elevate Purran Career Education's social media presence, enhance
engagement with the target audience, and achieve measurable business objectives.
This proposal outlines a comprehensive strategy to leverage various social media
platforms, create compelling content, and implement targeted tactics to drive brand
awareness and growth.
GOALS AND OBJECTIVES
Increase Brand Awareness:
Boost the visibility of Purran Career Education across social media platforms.
Build Trust
Foster a sense of trust and credibility with the target audience.
Launching Platform
Successfully launch the platform and generate initial interest and
engagement.
Enhance Audience Engagement
Foster meaningful interactions with followers to build a loyal community.
TARGET AUDIENCE ANALYSIS
Our target audience consists of highly motivated NEET and JEE aspirants, aged 13
to 20, across Pan India. These students are tech-savvy, active on Instagram and
YouTube, and seek valuable resources to aid their exam preparation.
Content Types
Age: 13-20 years old
Location: Pan India
Gender: Both male and female students
Education Level: High school students, primarily in grades 9-12
Interests
Educational Content: Exam preparation tips, study schedules, and time
management.
Success Stories: Inspirational stories of top rankers.
Tutorials: Subject-specific sessions.
Motivational Content: Quotes and videos.
Online Behavior
Platforms: Instagram and YouTube.
Engagement: Likes, comments, shares, and participation in interactive content.
CONTENT STRATEGY
Content Types
We will create and share a variety of social media-specific content, particularly
focusing on Instagram and YouTube, including:
Reels:
Short, captivating videos to showcase products, tutorials, or behind-the-
scenes content.
Single Image and Carousel Posts:
High-quality images and multiple image posts highlighting products,
events, and brand values.
Long-Form Videos:
In-depth videos for YouTube providing detailed insights, tutorials, or
interviews.
Themes and Topics
Our content will focus on themes such as:
Exam Preparation
Success Stories
Tips and Tricks for IIT and JEE
Educational Insights
Posting Frequency
We will post:
Instagram: 5 short-form videos, 2 carousel posts per week.
YouTube: 5 short-form videos, 2 long-form videos per week.
ENGAGEMENT STRATEGY
Engagement Tactics
Responding to Comments and Messages: Timely and personalized
responses to foster a sense of community.
Interactive Content: Polls, quizzes, and live sessions to engage followers.
User-Generated Content: Encouraging followers to create and share
content related to the brand.
ANALYTICS AND REPORTING
Key Performance Indicators (KPIs)
We will track the following KPIs to measure success:
Reach: Number of people who see the content.
Engagement Rate: Likes, comments, shares, and clicks.
Website Traffic: Visitors driven to the website from social media.
Project
Timeline
We will follow this timeline for key milestones and deliverables:
WEEK 1
PHASE
01 Research and planning, including
target audience analysis and content
strategy development.
WEEK 2
PHASE Implementation and content
02 creation, including creating reels,
single image, and carousel posts.
WEEK 3
PHASE
Begin posting content, engaging
03 with followers, and monitoring
performance.
ONGOING
PHASE
Continuous optimization and
04 adjustments based on data insights.
DELIVERABLES
We will provide the following deliverables as part of our social media
management services:
Content Creation Budget Breakdown
Weekly Content Calendar: A detailed content calendar outlining the
types of content, themes, posting dates, and times for Instagram and
YouTube.
Content Creation: High-quality content, including:
Reels: 20 short-form videos per month.
Single Image and Carousel Posts: 8 high-quality images and
multiple image posts per month.
Long-Form Videos: 8 in-depth videos per month.
Engagement Activities: Daily engagement with followers, including
responding to comments and messages, and fostering community
interaction.
Analytics and Reporting: Monthly performance reports including key
insights, metrics, and recommendations for improvement.
Strategy Adjustments: Ongoing adjustments to the strategy based
on performance data and emerging trends.
Monthly Meetings: Regular check-in meetings to discuss progress,
address any concerns, and plan upcoming activities.
BUDGET
The proposed budget for social media management services is
₹1,00,000 +GST, broken down as follows:
Content Creation Budget Breakdown
Research and Planning: ₹22,000
Content Creation (Writing, Shooting, Editing): ₹50,000
Posting and Scheduling: ₹12,000
Engagement and Community Management: ₹16,000
Content Creation Total: INR 1,00,000
TEAM AND RESPONSIBILITIES
Meet the team dedicated to this project:
Social Media Manager: Overseeing the entire project and client
communication.
Creative Writer: Crafting engaging captions and content.
Content Creator: Developing visual and video content.
Video Editor: Editing and enhancing video content for reels.
Graphic Designer: Designing high-quality images and graphics.
CONCLUSION
In conclusion, our comprehensive social media management strategy is designed to
enhance Purran Career Education's online presence, engage with their target
audience, and achieve measurable business objectives. We are committed to
providing high-quality content, consistent engagement, and insightful analytics to
drive success. We look forward to partnering with Purran Career Education and
contributing to their growth and success in the digital landscape.
TERMS & CONDITIONS
1. Scope of Services:
Influenshah will provide content creation services including research, writing,
shooting, editing, and designing for social media.
Influenshah will create 36 posts per month.
2. Payment Terms:
Monthly Retainer: The complete monthly retainer of INR 1,00,000 will be paid in
advance.
Contract Duration: The service will be under a 12-month contract.
Payment Cycle: Payments will be made on a 28-day cycle, due on the last
business day of each cycle.
Late Payments: Late payments may incur additional charges at a rate of 1.5%
per month. Payments made after the due date will be considered late.
Price Exclusion: All prices are exclusive of GST. GST will be calculated and billed
separately.
3. Cancellation Policy:
Early Termination: Should the Client cancel the contract before the completion
of 12 months, they will be liable to pay 50% of the remaining monthly service
fees for the remaining months of the contract. Notice of cancellation must be
provided in writing at least 30 days in advance.
Unpaid Balances: Any unpaid balances become due immediately upon
cancellation.
4. Advertising and Content Production Costs:
Separate Billing: Advertising spend and content production costs are not
included in the monthly service fee and will be billed separately.
Third-Party Costs: The Client is responsible for all third-party costs associated
with the campaign. These costs will be communicated and approved by the
client before any expenditure.
5. Confidentiality:
Both parties agree to maintain the confidentiality of proprietary information and
not disclose it to third parties without prior written consent. This clause remains
in effect even after the termination of the contract. Proprietary information
includes, but is not limited to, business strategies, marketing plans, and financial
information.
6. Intellectual Property Rights:
Ownership: All content created by Influenshah remains the intellectual property
of the Client upon full payment.
Promotional Use: Influenshah retains the right to use campaign materials for
promotional purposes unless otherwise agreed upon by both parties.
7. Dispute Resolution:
Negotiation: Any disputes arising from this agreement will first be attempted to
be resolved through mutual negotiation.
Arbitration: If unresolved, disputes will be settled through arbitration in
accordance with the Arbitration and Conciliation Act, 1996. The location for
arbitration will be Chandigarh. Costs of arbitration will be borne by the losing
party or as determined by the arbitrator.
8. Force Majeure:
Neither party will be held responsible for delays or failure in performance caused
by circumstances beyond their control. Examples of force majeure events include
natural disasters, war, and government actions.
9. Entire Agreement:
This proposal and any attachments constitute the entire agreement between the
parties. Any amendments to this agreement must be in writing and signed by
both parties.
10. Acceptance:
By signing this proposal, the Client agrees to the terms and conditions set forth.
Electronic signatures are acceptable and binding.
Date Signature
