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A PROJECT REPORT ON
Performance Analysis of workers in interior decoration industryBY
Mr. Ritik Vishwakarma
SUBMITTED TO

UNIVERSITY OF PUNE

SAVITRIBAI PHULE PUNE UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION

LOTUS BUSINESS SCHOOL

PUNAWALE, PUNE411033

2024-26
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INDEX

SR.NO CONTENT PAGENO.

1 Introduction 4

2 Literature Review 7

3 Methods 11

4 Data Collection and Analysis 14

5 Results / Findings & Suggestions 24

6 Conclusion
27
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Annexures
7 28

Abstract :-

The interior decoration industry plays a crucial role in enhancing the aesthetic and functional value of
residential and commercial spaces. The performance of workers in this sector directly impacts project
quality, customer satisfaction, and overall business success.
This study aims to analyze the performance of workers in the interior decoration
industry by evaluating key factors such as skill level, work efficiency, adherence to design
specifications, time management, and client feedback.
Data was collected through field observations, structured interviews, and performance reports
from multiple decoration firms. The study also examines the influence of training, experience,
and work environment on worker productivity.
Findings reveal significant variations in performance based on specialization, with carpenters,
painters, and upholsterers showing differing strengths. The analysis provides actionable insights for
employers to enhance workforce efficiency through targeted training programs, better project
planning, and performance-based incentives.
This research contributes to the development of a more skilled, responsive, and productive workforce
in the interior decoration industry.
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Introduction :-

The interior decoration industry has grown significantly in recent years, driven by increasing demand for
aesthetically pleasing and functional living and working spaces. This sector encompasses a wide range of

professionals, including designers, carpenters, painters, electricians, and laborers, whose collective

performance determines the success of any interior project. Despite its importance, worker performance in

this industry is often overlooked, with limited formal evaluation systems in place.

Effective performance analysis is essential to ensure high-quality workmanship, timely project completion,

and client satisfaction. Factors such as technical skills, creativity, teamwork, time management, and

adaptability play a vital role in determining the productivity and effectiveness of workers.

Moreover, external influences such as work conditions, training opportunities, and managerial practices also

contribute significantly to worker output.

This study focuses on systematically assessing the performance of workers in the interior decoration field.

By identifying strengths and weaknesses in current practices, the study aims to provide insights that can

help improve workforce efficiency, encourage professional development, and enhance the overall quality of

interior decoration services. Ultimately, understanding and improving worker performance is key to

maintaining competitive advantage and sustaining growth in this dynamic industry.

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Literature Review:

• The performance of workers in labor-intensive industries such as interior decoration has been a topic of

growing academic and industrial interest. Previous studies emphasize that performance in such sectors

is influenced by a blend of technical skills, creativity, experience, and environmental factors (Singh &

Sharma, 2019). Interior decoration, being both an art and a trade, requires a high level of

craftsmanship, precision, and aesthetic understanding, making worker performance a critical

determinant of project success (Kumar et al., 2020).

• Studies by Hassan (2018) suggest that proper training and continuous skill development significantly

enhance worker productivity and reduce rework. Similarly, Gupta & Verma (2021) found that

motivation, financial incentives, and supportive supervision can lead to improved output and job

satisfaction among decorators, especially in small-scale firms.

• Technological advancements have also reshaped performance expectations in this field. The integration

of design software (like AutoCAD, SketchUp) and project management tools has led to more efficient

workflows but also demands that workers adapt to new digital skills (Patel & Roy, 2022).

• Workplace safety, resource availability, and communication among team members are additional

factors explored in the literature. According to a study by Thomas et al. (2017), effective

communication and clear design specifications significantly reduce delays and enhance overall

efficiency in interior projects.

• Despite the available research, there is still a lack of comprehensive performance evaluation models

tailored specifically to the diverse roles within the interior decoration industry. This study seeks to

bridge that gap by conducting a detailed performance analysis considering both qualitative and

quantitative parameters.
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Methods:

This study adopts a mixed-methods approach to evaluate the performance of workers in the interior decoration

industry. Both qualitative and quantitative data were collected to gain a comprehensive understanding of the

factors influencing worker performance.

1. Sample Selection:
A purposive sampling technique was used to select 50 workers from various interior decoration firms,

including carpenters, painters, electricians, and general laborers. The selection ensured representation

from both residential and commercial project backgrounds.

2. Data Collection Methods:

o Structured Interviews: Conducted with firm managers and supervisors to

understand performance expectations, common challenges, and evaluation practices.

o Worker Surveys: Standardized questionnaires were distributed to workers to

selfassess their skills, job satisfaction, and perceived workplace support.

o Field Observations: On-site observations were made to evaluate workers’

adherence to safety standards, task efficiency, and collaboration.

o Performance Reports: Existing performance records and project outcomes

(e.g., completion time, quality ratings, rework instances) were analyzed.
3. Performance Evaluation Criteria:
Workers were assessed based on multiple parameters, including:
o Technical skill and precision o Time management
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o Quality of workmanship
o Ability to follow design specifications o Team
coordination and communication o Client
feedback
4. Data Analysis:
Quantitative data were analyzed using statistical tools such as descriptive statistics, correlation

analysis, and performance scoring. Qualitative data from interviews and observations were

coded and thematically analyzed to identify common patterns and insights.

This methodical approach ensures a balanced and accurate understanding of worker performance and the key factors
that affect it within the interior decoration industry.
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Findings & suggestions

Findings:

The performance analysis revealed several important insights:

1. Skill Variability:
There was a noticeable variation in skill levels among workers, especially between experienced and

newly recruited staff. Workers with more than five years of experience consistently delivered higher

quality results.

2. Time Management Issues:

Delays in project completion were often due to poor time management and lack of coordination

between different types of workers (e.g., painters waiting for carpenters to finish).

3. Training Gaps:
Many workers lacked formal training and relied on on-the-job learning. This led to inconsistent

performance and difficulty adapting to modern tools and methods.

4. Low Use of Technology:

Only a small percentage of workers were familiar with digital tools such as design software,

which limits efficiency and accuracy in complex projects.

5. Motivation and Supervision:

Workers who received regular feedback and performance-based incentives showed better

engagement and output.

6. Workplace Safety and Conditions:

Unsafe working conditions and lack of protective gear were common, affecting both morale
and productivity.
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Suggestions:

1. Implement Regular Training Programs:

Firms should invest in skill development workshops focusing on both traditional craftsmanship

and modern tools/software.

2. Introduce Performance Evaluation Systems:

A formal, periodic review system can help track worker performance and identify areas for

improvement.

3. Use of Digital Tools:

Encourage the use of project management and design software to streamline planning and

execution.

4. Team Coordination Mechanisms:

Adopt scheduling systems and clear task delegation to improve time management and inter-

role coordination.

5. Incentive and Recognition Schemes:

Provide bonuses, recognition, or promotions for high-performing workers to keep

them motivated.

6. Improve Safety Measures:

Ensure proper safety training and provide necessary protective equipment to all workers to

enhance their working environment.

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Conclusion:

The interior decoration industry is a dynamic and skill-driven sector where the quality of output largely

depends on the efficiency and performance of individual workers. This study has comprehensively analyzed

the various factors affecting worker performance, such as technical skills, experience, work discipline,

teamwork, use of technology, and the working environment.

Findings revealed that although many workers possess strong practical skills, there is a noticeable gap in

formal training and knowledge of modern tools and technologies. Inadequate coordination among different

categories of workers, time mismanagement, and a lack of structured performance evaluation methods

contribute to inefficiencies in project execution. Furthermore, unsafe working conditions and limited

motivation through incentives were also found to negatively impact worker morale and productivity. To

address these issues, this study suggests the implementation of regular skill development programs,

adoption of digital project planning tools, better communication and coordination practices, and the

introduction of performance-based rewards. Additionally, ensuring proper safety measures and promoting a

healthy work culture can further enhance worker satisfaction and output.

By focusing on these improvements, interior decoration firms can increase the overall efficiency and

quality of their services, reduce delays and rework, and build a more professional and capable

workforce. Such strategic efforts not only benefit the employees but also lead to greater customer

satisfaction and long-term business success in a highly competitive market.

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Annexures

Name*

Gender *
Male

Female

Prefer not to say

1 . What is your age group?*

Under 25

25 to 34

35 to 44

45 to 54

55 and above

2. Occupation
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3. Monthly income range.*

Less than ₹25,000

₹25000 to ₹50000

₹50000 to ₹75000

₹75000 to ₹100000

Above 100000

4.o you own or rent a home in Moshi?*

Own
Rent

Neither

5.Are you aware of any affordable housing projects in Moshi?*

Yes
No

6.How did you first learn about affordable housing and Moshi?*

Social media

Newspaper

Property websites

Hoardings and billboards

Real estate agents

Family and friends

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Other

7.Have you ever visited a real estate project site in Moshi?*

Yes
No

8.o you follow real estate pages or websites for updates?* Yes
No

Occasionally

9.Which platforms do you think are most effective for marketing affordable housing ?* Facebook and Instagram

YouTube ads

WhatsApp

Property website. ( e.g. 99 acres , Magic bricks)

Real estate expose

Local newspapers

Agents and brokers

10.What are the three most important factors you consider before buying a home?* Price

Location

Size and space

Builder reputation
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