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Teaching Ideas

The document provides a video disclaimer regarding external links and autoplay features, advising users to disable autoplay in classroom settings. It outlines a lesson plan focused on media advertising, including activities that explore the influence of advertising on young people and strategies for creating effective media texts. The lesson includes objectives, success criteria, and resources for students to engage in advertising production and peer assessment.

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Nelisiwe sithole
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62 views1 page

Teaching Ideas

The document provides a video disclaimer regarding external links and autoplay features, advising users to disable autoplay in classroom settings. It outlines a lesson plan focused on media advertising, including activities that explore the influence of advertising on young people and strategies for creating effective media texts. The lesson includes objectives, success criteria, and resources for students to engage in advertising production and peer assessment.

Uploaded by

Nelisiwe sithole
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Video Disclaimer

This resource contains links to external video websites.


These websites often have autoplay features meaning that other videos will play
after the video you are watching finishes. You should disable this feature before
using the video in any classroom or similar setting. Twinkl/Beyond assumes no
responsibility for the contents of linked websites. The inclusion of any link in this
resource should not be taken as an endorsement of any kind by Twinkl of the
linked website or its operators. We have no control over the availability of the
linked pages. If the link is not working, please let us know by contacting Twinkl
Cares and we will try to fix it, although it may not always be possible.

Media Industries - Starter


Advertising
Space Invaders
Teaching Ideas Lateral thinking activity for exploring the pervasive influence of media and
advertising. Group sizes and feedback dependent upon class.
Learning Objective:
To be aware of some of Main Activities
the ways in which media
advertising influences
Media Saturation
young people.
Following on from starter, students focus on different media platforms.
PowerPoint slide contains some starting points. For those that don’t rely on
Success Criteria: advertising, you may want to take the opportunity to discuss alternative funding
• To recognise the models. Activity can be done individually, paired or grouped.
various platforms for
media advertising.
Advertising Rules
• To understand some of the
Some regulatory information to be considered. Further question prompts: As
ways in which advertisers
television viewing has dwindled, how do advertisers best target young people
convey messages.
today? Do you agree with Susan Linn? What are the alternative viewpoints? Have
• To apply our learning to you seen any adverts that you think fall foul of the ASA’s rules?
produce an effective
media text.
Targeting Teens
Some top tips and strategies in preparation for their own production work.
Context
Consider the difference in presentation between the two – which is most
Stand-alone lesson for
appealing and why, i.e. does colour and interactivity make a difference? Sample
teaching in conjunction with
adverts are youth-focused but have target audiences ranging from pre-schoolers
other Media Industry lessons.
to parents. You don’t need to watch all but student work and understanding will
benefit from the longer you can give to analysis.
Coca-Cola - Milkybar - New Look - Heinz - Disney
Additional Resources
Editable Storyboard Template
Access to YouTube Marketing Brief
A choice of products to advertise, creatively applying learning thus far.

Plenary

Pitch
Students share ideas and peer assess. Could be paired, grouped or whole class.

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