Satendra Singh
Personal
A business leader with 13 years of experience in B2B Sales, category creations from scratch by setting up
Name right team and right sales processes, use of CRM and BI tools for better data interpretations and better
Satendra Singh sales planning. Owning P&L, GTM strategies, numbers and execution.
Address
BANGALORE Work experience
Phone number
09643803579
Sales Head Jun 2024 - Present
Email
Quid Capital, Bangalore
satendrasingh22215@gmail.com
Building supply chain financing for Quid Capital, an NBFC , managing un‑secured lending to Enterprises,
SMEs, Distributors and retailers, focusing on higher AUM with Lower NPAs
Skills
Building B2B Sales, connecting with CXOs/Founders for strategic partnerships (Anchors) and meeting
with retailers (Buyers), created a base of 70+ anchors and 10K+ retailers
P&L Management Owning P&L and focusing on making comprehensive growth strategies, optimising sales processes,
CRM & BI tools usage collaborating with product, market intelligence and sales monitoring
Distribution & Channel sales Channel Sales Head Mar 2022 - May 2024
Supply chain financing (SCF) Captain Fresh, Bangalore
B2B Sales ( GT & MT ) Built a B2B meat business of 40 cr/month, lead a team of 100+ sales people, headed Pan India Sales
Handled channel sales, GT (General Trade) and MT (Modern Trade) for the meat category
GTM Strategy
Launched 2 meat packaged brands, "The Good Fish Co." (For fish category) and "Meativorus" (For
chicken & Mutton Category), placed the brands in Retail shops, Supermarkets and retail chains like
Education Spencer's.
Did B2B2C pilot as well, executed RWA activities in high rise societies for brand marketing, weekend
MBA (Army Institute of Management, kiosks and door to door activities.
Kolkata)
National Sales Manager Dec 2016 - Mar 2022
B-Tech (Uttar Pradesh technical
university, Lucknow) Udaan, Bangalore
National sales manager (May 2020 ‑ March 2022)
Launched 'Externalisation' of udaan express , a new vertical for udaan and scaled it to Pan India (7,200
Pin codes).
Built a logistics business of 12 cr/month (Handled sales part of the logistics division), owned enterprise
and retail division both.
Led a 120+ team (4 RSMs, 100+ executives, 8+ tele‑calling team) to manage 3000+ vendors (SMEs,
e‑commerce players, logistics aggregators, distributors and wholesalers) in multiple categories.
Regional sales manager (Dec 2016 ‑ May 2020)
Built a 65 cr/month business for the electronics category, Being the first employee of udaan in north,
launched it from the scratch
Developed 1 lakh+ retailers Base, focused on WOD (Width of distribution) and DOD (Depth of
distribution).
Hired and managed a team of 8 Regional Leads, 300 field sales executives and handled Rajasthan,
Punjab,Haryana,NCR,Himachal and J&K.
Focussed on : New onboardings, New & Repeat orders, Increase in AOV, Increase in ABS, Lower returns
and cancellations
Used the CRM tools like Salesforce, Zoho and in‑house 'udaan fos app' to streamline business
processes, beat planning and sales planning
Used BI tools like sprinkle for better data analysis and more precise planning for sales, hiring and
incentives.
Did BTL marketing activities in different wholesale markets, for new product launches.
Category Manager Sep 2014 - Dec 2016
Tolexo.com (Indiamart), Noida
Was part of core business team, built a base of 200+ brands & distributors
Established the Electrical category from scratch to a level of 3 Crore/month
Focused on getting right products and pricing, sales coordination and order fulfillment with the help of
ops team.
Territory sales Manager Jul 2012 - Aug 2014
Idea Cellular, Surat
Managed postpaid sales and distribution of Surat with a monthly revenue of Rs 1.2 Crores
Hired, trained and handled a sales team of 15 Executives to manage 3 DSAs and 8 Idea postpaid stores
Achievements
1. Built electronics category in udaan from Rs. 0 to 750 cr GMV (ARR) in just 3 years, just for a single region.
2. Hired a team of 300+ sales folks (in udaan ), 100+ (in Captain Fresh), both in 6‑8 months only
3. Started 'Externalisation' of udaan express in India, built a of 150 Cr annual business from scratch
4. Launched and placed 2 meat brands in 100+ supermarkets, within just 3 months of planning and
execution.
