PROJECT ON VIDEOCON
INTRODUCTION ABOUT COMPANY
o
PRODUCTS OF COMPANY BCG METRIX (ANALYSIS)
o CONCLUSION
PREPARED BY XYZ
BBA (BANKING & INSURANCE) BATCH: ROLL NO. :
INTRODUCTION OF VIDEOCON
Videocon is an industrial conglomerate with interests all over the world, and is an Indian multinational company. The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is also the third largest picture tube manufacturer in the world. The group is a USD 4 billion global conglomerate. 1. Industry : Conglomerate 2. Founded : 1979 3. Founder(s) : Nandlal Madhavlal Dhoot 4. Headquarters Aurangabad, Maharashtra, India 5. Key people: Venugopal Dhoot (Chairman) 6.Products:ConsumerElectronics HomeAppliances Components
OfficeAutomation Mobilephones Wireless Internet Petroleum Satellitetelevision Power 7. Revenue: US$ 4 billion (2010) 8. Employees: 5,000 (2010) PRODUCTS OF THE COMPANY *Consumer Electronics In India the group sells consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. *Mobile Phones In November 2009 Videocon launched its new line of Mobile Phones. Videocon has ever since launched a no. of Innovative handsets ranging
from Basic Colour FM phones to High End Android Devices. And in February 2011, Videocon Mobile Phones launched the revolutionary concept of ZERO paise per second with prebundled simcards of Videocon mobile services along with 7 of its Handset Models. *Colour Picture Tube Glass Videocon is one of the largest CPT Glass manufacturers in the world, operating in Mexico, Italy, Poland and China. *Oil and Gas An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. *DTH Videocon d2h In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in the Indian DTH market, Videocon offered LCD & TVs with built-in DTH satellite receiver with sizes 19" to 42". This concept in the DTH service is relatively new in the presence of other players like ZEE tv's
Dishtv, Tata Sky, Air tel Digital Tv and Reliance's BIG TV providing only the set top box. *Telecommunication Videocon Telecommunications Limited has license for mobile service operations across India. It launched its services on 7 April 2010 in Mumbai. Supreme Court has revoked their license in connection with a spectrum scam. They are expected to cease operations on 2nd May 2012.
BCG MATRIX (ANALYSIS)
Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different
businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBUs (Strategic Business Units). In other words, it is a comparative analysis of business potential and the evaluation of environment. According to this matrix, business could be classified as high or low according to their industry growth rate and relative market share.
1.
Stars- Stars represent business units having large market share in a fast growing industry.
2.
Cash Cows- Cash Cows represents business units having a large market share in a mature, slow growing industry.
3.
Question Marks- Question marks represent business units having low relative market share and located in a high growth industry
4.
Dogs- Dogs represent businesses having weak market shares in low-growth markets.
BCG MATRIX OF VIDECON COMPANY IN COMPARISON,TOOTHER COMPANIES
*VIDEOCON LCD AT INTRODUCTION STAGE
*VIDEOCON APPLIANCES IS AT STAR STAGE * VIDEOCON MOBILE PHONES &TELECOMMUNICATION SERVICES IS AT CASH COW STAGE VIDEOCON OIL & GAS DIVISION IS AT DOGS STAGE CONCLUSION:
The SWOT is a strategic planning tool to evaluate Strength(S), Weakness (W),Opportunities (O) & Threats (T) involved in a project, in a business venture or in any other situation requiring a decision. The SWOT analysis is to explained with help of following:
