Logotype
Corporate Idenity Project name
Questionnaire
Section One
General Questions
01. What is the exact writing in which the company/business
name should be represented on the logotype.
Please note if the logotype is to be created in multi-lingual versions eg. English/Spanish/French/Russian, etc.
Please specify any strict rules about the writing (eg. using “ltd” and such in the name) if any.
Stage5
02. Why you chose this exact name?
What does the name mean, what is the reasoning behind it?
Stage5, can be both pronounced "stage 5" and "Stages"
it's referring to two aspects:
First, "the stage" or the "set" which is the place we get to experience everything we love motionpictures for, it's a place for experiments, freedom, and most
importantly "Truths", yes in plural, as we believe that going from our infinitely diverse nominal perspectives, we can aim towards a positivist and unifying
perspective. or can we?
The other side of the name, refers the "Tribal Leadership" talk by Dave Logan during a TEDxUSC event, where he presented his perspective on the different
types of tribes that we find ourselves in, the theory goes that these tribes are devided in 5 stages, the first is where all the crime and hatred goes, the sencond
is were selfloathing is kind, the third is were the individuals externalize the loathing in order to feel better about themselves, the fourth is were inclusiveness is
key and weirdness is celebrated. But the fifth, is were the progress is made, it's were life is celebrated and cherished.
At Stage5, as the name indicates, we aim to lift our audiences and collaborator to this stage.
03. Describe to your ability in a very simple way your company’s business.
What kind product or service do you provide?
Produce moving stories
Help clients tell better stories
04. Why do you think you need a new logotype or corporate identity?
What goals are you aiming to achieve?
Position and establish the brand
05. Is there an existing logotype?
If the answer is “Yes” please provide a copy of the artwork.
no
06. What do you like/dislike about it ? Why did you decide to change it?
If the answer to question No. 05 is “No”, then you don’t need to answer this question.
N/A
07. Are there any colors/symbols that you don’t recommend using
in your country or industry? Is there anything else specific about
your culture you would like to note?
no green color,
no religious symbols/tonalities
Section Two
Defining the Customer
01. Current customer profile
Let’s try and imagine what a typical customer looks like and how he/she behaves.
Demographics Story/Problems
Name: Gender: What challenges are they having?
Type: Profession:
Age: Income:
Needs and Why How do we exceed his needs ?
What do they need to solve this? What do they need to solve this?
02. Desired customer profile
Having defined a typical customer, how would you decribe your ideal client ?
Demographics Story/Problems
Name: Lars Gender: What challenges are they having?
regressing client number, shifting population, changing technological scape, changing
Type: Profession: CEO /Manager media scape
Age: 25-45 Income: >35000/md
Needs and Why How do we exceed his needs ?
What do they need to solve this? What do they need to solve this?
Rebrand Bring forward the issues,
Address new markets provide tailored stories to reach specific prolific targets
position brand provide cultural and social context
use new platforms
03. Having established the existing and the desired customer,
do the profiles align ?
04. Why?
Section Three
Analyzing competition
01. Help define the closest competitiors. Who would you say are the top three?
01. Competitor name website
Customers Voice Differentiation
How would you describe thier customers? How would you describe their tone of communication ? How are they different, do you think they stand apart ?
02. Competitor name website
Customers Voice Differentiation
03. Competitor name website
Customers Voice Differentiation
02. Can you list more competitors in your sector ?
Close competitors
Other related businesses
Section Four
Defining the Brand
01. Brand Attributes
Culture Customers Voice Feeling Impact Differentiation
How would your community How would you describe How do you want sound How do expect others feel after What tangible impact do How are you different from others?
describe you? your customers/clients? to others ? interactiong with you ? you have on others ? What makes you special ?
free brainstorming
top three
single definition
ever-changing Businesses and individuals responsible, professional reachable sustainable
02. Mission Statement Test
provides to customers
Stage5 moving stories Businesses and individuals
Company name product/service type of costumer
in a enviroment, with a voice.
ever-changing responsible, professional
culture voice
Helping them feel and be
reachable sustainable
feeling impact
Thank you
