Blog Formats
(With Example)
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Want to grow your website traffic?
Start using blog formats that Google
loves.
In this guide, you’ll find the best blog
formats consistently ranking well in
search results.
Let’s dive in!
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1
These are step-by-step guides that solve a specific
problem your audience is facing.
Structure:
Clear problem statement
Step-by-step instructions
Visuals or screenshots
Expert tips
Common mistakes to avoid
Actionable next steps
Example:
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2
Also called listicles, these blogs organize content
into a clear list—like tools, tips, mistakes, or myths.
Structure:
Clear categorization
Key takeaways or benefits
Visuals (images, videos)
Easy-to-scan format
Quick navigation
Actionable items
Example:
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3
These blogs compare two or more tools, products, or
services to help readers make informed decisions.
Structure:
Clear comparison criteria
Feature-by-feature analysis
Pros and cons
Use case recommendations
Pricing breakdown
Final verdict or summary
Example:
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4
These are in-depth blog posts that cover a topic
from start to finish. Ideal for beginners and
advanced users alike.
Structure:
Complete topic overview
Breakdown of key subtopics
Expert insights and tips
Real-life examples
Step-by-step implementation
Internal links to related content
Example:
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5
These are expert-written resources that deeply
explain one specific topic and position your
content as the go-to reference.
Great for ranking on competitive keywords and
building topical authority.
Structure:
Clear explanation of one main topic
Focus on core concepts
Best practices to follow
Common mistakes to avoid
Actionable next steps
Example:
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6
These blogs focus on solving a specific issue your
audience faces. They are practical, easy to follow,
and highly useful for SEO.
Structure:
Clear definition of the problem
Why it matters (impact on user or business)
Possible solution(s)
Step-by-step implementation
Expected outcomes or results
Example:
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7
These posts gather insights from multiple industry
experts on a single topic. They build trust, add
authority, and bring diverse views into one place.
Structure:
Carefully select relevant experts
Highlight each expert’s individual opinion
Summarize key takeaways
Include actionable tips or strategies
Add resource or profile links for credibility
Example:
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8
Case studies show real-life examples of how a
strategy or product delivered results. They build
trust and show proof of success.
Structure:
Clear description of the challenge
Step-by-step solution implementation
Detailed process breakdown
Key lessons learned
Final results achieved (with data, if possible)
Actionable takeaways for readers
Example:
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