👋 We’re
Boulevard
We’re a tech startup on a mission
to make it easier for everyone
to look and feel their best.
I know we just met, but we have
a good feeling about you –
a feeling that you might just love
working here. Let’s find out, shall we?
1
Boulevard offers the first and only client
experience platform purpose-built for
appointment-based, self-care businesses.
Watch our brand video
2
We believe
self-care
is essential.
You know the feeling. The haircut that launched a thousand
compliments. The massage that melted every ounce of tension.
The skin treatment that brought beauty to the surface.
At Boulevard, you’ll help us help the professionals who make
these moments possible. You’ll do it working alongside (and
learning from) an amazing group of humans, with the freedom
and flexibility to work remotely – and do the best work of your life.
3
It all started with an engineer
in need of a haircut…
Once upon a time, there were two engineers
blessed with fabulous hair.
That fabulous hair grew and grew, and led them to
wonder why it was so difficult to book a hair appointment
online. After visiting and working with a few of LA’s
most prominent salons and spas, they realized online
booking was just the tip of the iceberg. The only tech
solutions built for appointment-based businesses were
severely outdated and incredibly stressful for everyone.
Matt Danna Sean Stavropoulos
Boulevard was founded in LA in 2016 to create Co-Founder & CEO Co-Founder & CTO
a state-of-the-art platform to power the
Software engineer turned Rocket scientist turned
businesses that help us look and feel our best…
✨
designer. Dedicated his software architect. Obsessed
and help everyone live happily ever after career to building tech that
empowers the creative class.
with data, automation, and
transforming workflows.
4
Powerful tech with a personal touch.
We provide the first and only
Client Experience Platform for
appointment-based, self-care
businesses – handling everything Prepare Welcome
from scheduling and business Calendar Invite Check-in Kiosk
Reminders Walk-in Queue
management to marketing and Intake Forms Staff Push Notification
payment processing. It’s so much
more than just “online booking.”
Find & Book Service
Omni-Channel Booking Online In-Person Client Notes & Charting
Client Portal Client Accomodations
Discovery Product Recs
Nurture Send Off
Client Winback Gratuity Selection
Promotions Wallet-free Checkout
Email Newsletters Service Range
5
Over
$1.5B
Flows through our platform every year
229%
High-growth?
YOY Location Growth
2,000+
You could say that. Businesses
25,000+
We’re growing fast. And lucky for you, Active Professionals
we have no intentions of slowing down ❤
As seen in
530,000+
Monthly Appointments
6
Massive market =
massive potential 2020
$438B
We serve a +$500B market that continues to grow daily.
Traditionally underserved when it comes to tech, our target market 2021
$511B
consists of appointment-based, self-care businesses like salons,
face & body treatments, MedSpas, barbershops, and nails, among
others. We work with small single and multi-location entrepreneurs,
enterprises, and modern franchises ready to make their mark.
We raised $70 million in Series C funding in August 2022 and 2025
$716B
were named as one of Forbes’ Next Billion Dollar Startups in 2022.
Our Investors
The beauty and personal care
market has grown from $483B
in 2020 to $511B in 2021, and it’s
Boulevard is backed by prestigious venture funds who led early-stage investments in Facebook, Etsy, Skype, Squarespace, Glossier, Bird, and more. predicted to exceed $716B by 2025.
7
Our Customers Love Us
Like, really *really* love us. The feelings are mutual.
8
Our culture – fully
remote and thriving
Boulevard puts culture first by putting humans first.
Here, you can work from anywhere. You can set up your
ideal work space and schedule. And we give you everything
you need to make a difference and do your best work.
Our fully remote workplace is defined by transparency,
flexibility, and empowerment. One team. One dream.
9
Our values
Our culture is our secret sauce. Our values are the main
ingredient. You’ll quickly realize they define who we are as a
brand, how we treat our customers, and what we build next.
Fashion the future Share the passion
We are creators obsessed with We not only build world-class
designing solutions that are as technology that self-care
elegant as they are powerful. professionals deserve — we share
We dream big and anticipate their love for helping people
tomorrow’s needs today. look and feel their best.
Thrive together Win with service
We are committed to the success of We treat our customers with the same
those around us – our colleagues, our enthusiasm, attention, and incredible
customers, and the entire self-care service that they give to their clients.
community. We treasure learning, We lead with kindness and empathy,
humility, and inclusion, and we thrive on and we forge meaningful relationships
working with those who make us better. that go beyond technology.
10
Different
by design
At Boulevard, all are welcome as they
are. We serve one of the most diverse,
driven, and eclectic industries in the
world, so naturally we’re creating a
fully remote workplace to match.
We firmly believe our diversity in experiences,
perspectives, and leadership is one of our
greatest strengths. In addition to a majority
female-led executive team, we’re committed to
fostering Diversity, Equity, and Inclusion (DEI).
Now and in the future.
11
Perks + Benefits
Your time is valuable. So prioritize your health.
Take time off when you need it. And enjoy
more of life’s moments with the humans
and hobbies you love most. We’ll help
you develop your professional career
as well. It’s the least we can do.
Comprehensive Health,
Fully Remote
Vision, and Dental
Competitive Salaries Career Development
Equity Collaborative Culture
Flexible PTO Boulevard Bucks
12
Awards + Accolades
What matters most is feedback from our
employees. But awards are always nice, too.
Fortune
25 Best Small and Medium Workplaces for Women ❤️
Great Place to Work
2022 Great Place to Work® certified ✔
Built in LA
Built in LA’s 50 Best Small Companies to Work for in 2022 🚀
Forbes
Forbes’ America’s Best Startup Employers for 2022 🏆
Fortune
2022 Best Workplaces for Millenials 👑
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