REVIEW UNIT 3: MARKETING RESEARCH
1. What is the marketing environment?
A. The study of customer behavior
B. The combination of external and internal factors affecting a business
C. The financial analysis of a company
D. The process of advertising a product
2. Which of the following is not a component of the marketing environment?
A. Internal environment
B. External environment
C. Customer segmentation
D. Macro environment
3. Why is the marketing environment important for businesses?
A. It helps businesses plan for the future
B. It allows businesses to ignore competition
C. It ensures that all businesses make a profit
D. It eliminates economic risks
4. What are the five Ms of the internal marketing environment?
A. Men, Money, Machinery, Materials, Markets
B. Management, Marketing, Measurement, Media, Methods
C. Men, Marketing, Mission, Materials, Money
D. Markets, Merchandising, Management, Money, Measurement
5. Which of the following is not a part of the internal environment?
A. Sales department
B. Marketing department
C. Government regulations
D. Manufacturing unit
6. Which of the following is a component of the micro environment?
A. Demographics
B. Market intermediaries
C. Technological advancements
D. Climate change
7. Who are considered market intermediaries in the micro environment?
A. Customers who buy the product
B. Entities that distribute products or services
C. Government agencies setting regulations
D. Competitors in the same industry
8. What role do suppliers play in the micro environment?
A. They provide financial support
B. They provide the necessary resources for production
C. They set legal policies
D. They act as competitors
9. What distinguishes partners in the micro environment?
A. They directly purchase products from businesses
B. They include entities like advertising agencies and market research firms
C. They are direct competitors of the business
D. They have no impact on business operations
10. The macro environment consists of factors that:
A. Affect the entire industry but not specific businesses
B. Are entirely under the control of the company
C. Have no influence on marketing strategies
D. Only influence financial decisions
11. Which of the following is not a component of the macro environment?
A. Economic environment
B. Social-cultural environment
C. Competitors
D. Political-legal environment
12. The demographic environment involves:
A. Consumer lifestyles and values
B. The factual analysis of the population, such as age and gender
C. Innovations in technology
D. Government policies
13. How does the economic environment affect marketing?
A. It determines the company’s internal budget
B. It influences consumer purchasing power and spending patterns
C. It affects only large-scale businesses
D. It focuses only on inflation rates
14. The physical environment includes:
A. Cultural values and beliefs
B. Climatic conditions and natural disasters
C. Government laws and policies
D. Interest rates and GDP
15. The technological environment affects businesses by:
A. Regulating government spending
B. Introducing innovations and research developments
C. Controlling customer preferences
D. Standardizing income distribution
16. What is included in the political-legal environment?
A. Advertising strategies
B. Government laws, policies, and pressure groups
C. The influence of social media
D. Consumer behavior trends
17. The social-cultural environment includes:
A. GDP and inflation rates
B. The values, beliefs, and lifestyles of a society
C. The manufacturing processes of a company
D. The distribution network of a product
18. How does understanding the marketing environment help businesses?
A. It ensures they never face competition
B. It allows them to predict customer needs and trends
C. It eliminates the need for marketing strategies
D. It makes businesses immune to external risks
19. A deep understanding of competitors allows businesses to:
A. Ignore their competitors’ actions
B. Identify their own advantages and weaknesses
C. Stop adapting to market changes
D. Lower their product quality
20. Identifying threats and opportunities in the marketing environment:
A. Helps businesses stay ahead of competitors
B. Is unnecessary for market planning
C. Eliminates the risk of business failure
D. Is only useful for multinational companies
