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2023
4th Semester MBA Syllabus for Affiliated Colleges- Core Papers
International Business
Course Code 22MBA401 CIE Marks 50
Teaching Hours/Week (L:P:SDA) 2:2:0 SEE Marks 50
Total Hours of Pedagogy 40 Total Marks 100
Credits 03 Exam Hours 03
Course Learning objectives:
To explore and offer knowledge on Global Business Environment.
To explore knowledge on International Institutions involved in global business.
To assist the students to develop a truly Global Perspective.
To understand the contemporary issues in global business that illustrates the unique challenges
faced by managers in the IBE.
Module-1 (6 Hours)
Introduction to International Business: Evolution, Meaning, Importance, Nature and Scope of International
Business, Characteristics of International Business, Factors affecting International Business, Changing scenario
of International Business, Advantages of International Business, challenges in International business, Modes of
entry into International Business, Internationalization Process.
Module-2 (7 Hours)
International Business Environment: Introduction, Meaning and Components of International Business
Environment, Political Environment, Legal Environment, Economic Environment, Technological
Environment, Socio and Cultural Environment, Ethics in International Business and CSR in International
Business.
Module-3 (7 Hours)
Theories of International Business: Introduction, Mercantilism, Theory of absolute cost advantage,
Comparative cost advantage theory, Comparative cost advantage with money, Relative factor endowment
theory, Product life cycle theory, Global strategic rivalry theory, Porter’s National Competitive Advantage
Theory.
Module-4 (7 Hours)
International Institutions: UNCTAD- Introduction, Principles and achievements, IMF-Role and objectives,
WTO-Role and advantages, TRIMS, TRIPS Features, Economic Integration-Introduction, Levels of Economic
Integration, Regional Economic Integration in Europe, USA, ASEAN, SAARC, SAPTA.
Module-5 ( 6 Hours)
Multi-National Corporations: Definition and Meaning, factors that contributed to positive growth of MNCs,
Importance of MNCs, Advantages and disadvantages of MNCs, MNCs in India, Organizational structure of
MNCs, Transfer of Technology, Global Competitiveness, Indicators of competitiveness, Technology of Global
competitiveness.
Module-6 (7 Hours)
Basics of International Marketing- Environment and cultural dynamics of global markets, functions of
International Marketing, determining International Marketing strategies, Major actors in International
Marketing, Competitive Global Marketing Strategies.
Global HRM- Characteristics, Nature and factors of IHRM, Functions of IHRM,
Global Finance-Features of Global Capital Market, Growth of Global Capital Market, Global equity market.
International Production Management-Coordinating Global Manufacturing System.
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Assessment Details (both CIE and SEE)
The weightage of Continuous Internal Evaluation (CIE) is 50% and for Semester End Exam (SEE) is 50%. The minimum
passing marks for the CIE is 50% of the maximum marks. Minimum passing marks in SEE is 40% of the maximum marks
of SEE. A student shall be deemed to have satisfied the academic requirements (passed) and earned the credits allotted to
each course if the student secures not less than 50% in the sum total of the CIE (Continuous Internal Evaluation) and SEE
(Semester End Examination) taken together.
Continuous Internal Evaluation:
There shall be a maximum of 50 CIE Marks. A candidate shall obtain not less than 50% of the maximum
marks prescribed for the CIE.
CIE Marks shall be based on:
a) Tests (for 25Marks) and
b) Assignments, presentations, Quiz, Simulation, Experimentation, Mini project, oral examination, field work
and class participation etc., (for 25 Marks) conducted in the respective course. Course instructors are given
autonomy in choosing a few of the above based on the subject relevance and should maintain necessary
supporting documents for same.
Semester End Examination:
The SEE question paper will be set for 100 marks and the marks scored will be proportionately reduced to 50.
The question paper will have 8 full questions carrying equal marks.
Each full question is for 20 marks with 3 sub questions.
Each full question will have sub question covering all the topics.
The students will have to answer five full questions; selecting four full questions from
question number one to seven in the pattern of 3, 7 & 10 Marks and question number eight is
compulsory.
Suggested Learning Resources:
Books
1. The International Business Environment: Anant K. Sundaram/ J. Stewart Black-Prentice Hall.
2. International Business environments and Operations John D Daniel, Lee H Radebaugh, Daniel
P Sulivan- Pearson Education, 10th edition, 2004.
3. International Business (text and cases): P Subba Rao, HPH, 4/e, 2017.
4. The International Business Environment Janet Morrison Mac Millan Palgrave, 2004
5. International Business Environment by Francis Cherunilam- Himalaya Publishing House,
2004.
6. International Business: competing in the global market place, Charles W L Hill, Tata
McGraw-Hill., 5th Edition, 2005.
Web links and Video Lectures (e-Resources):
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https://www.pdfdrive.com/international-business-environment-e56594187.html
https://www.pdfdrive.com/business-environment-e54194142.html
https://ebooks.lpude.in/commerce/mcom/term_3/DCOM501_INTERNATIONAL_BUSINESS.pdf
https://www.yumpu.com/en/document/view/63865501/pdf-download-international-business-case-studies-for-the-
multicultural-marketplace-full-online
http://elibrary.gci.edu.np/bitstream/123456789/681/1/BM727%20The%20International%20Business%20Environ
ment%20Challenges%20and%20Changes%20by%20Jamie%20Weatherston.pdf
https://www.taylorfrancis.com/books/edit/10.4324/9780080511306/international-business-case-studies-robert-
moran-david-braaten-ph-john-walsh
https://www.youtube.com/watch?v=3hMNnvd_HbQ
https://onlinecourses.nptel.ac.in/noc20_mg54/preview
https://www.coursera.org/learn/international-business
Note: The aforesaid links and study materials are suggestive in nature, they may be used with due regards to copy
rights, patenting and other IPR rules.
Skill Development Activities Suggested
Identify the companies and study the factors affecting their business at international level.
Study the advantages and disadvantages of various companies operated in different countries.
Study the various ethical practices adopted by various companies and also issues faced by
them.
Students must study role of corporate social responsibility (CSR) in international business
practice.
Course outcome (Course Skill Set)
At the end of the course the student will be able to :
Sl. No. Description Blooms Level
CO1 Defining international business and describe how it differs from domestic L3
business with respect to laws, regulations and taxation.
CO2 Identify and describe factors and forces that affect an organization’s L3
decision to internationalize its business.
CO3 Describe and compare strategies for internationalization. L3,L2
CO4 Identify and analyze challenges in working, communicating and L3,L4
negotiating in a cross-cultural context.
CO5 Discuss the role of corporate social responsibility (CSR) in international L6
business practice.
Mapping of COS and POs
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3 PSO4
CO1 1 2 3
CO2 2 2
CO3 3 2
CO4 2 2 3
CO5 1 2 3
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